GDP Network
GDP Network is an Indonesia-based programmatic advertising platform that leverages 70+ million first-party audience records from publishers and e-commerce partners to deliver audience-targeted, brand-safe campaigns for enterprise brands and media agencies.
- Company typePrivate
- Founded2020
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GDP Network does
GDP Network is an Indonesian programmatic advertising platform headquartered in Jakarta, founded in 2020 and positioned as the first audience-based programmatic advertising company in Indonesia. It operates as part of GDP Venture's digital ecosystem, aggregating publisher inventory, e-commerce data, and customer data platform assets to enable audience-targeted programmatic campaigns. The company's core technology centers on first-party audience data covering 70+ million monthly unique users, enriched with intent signals and third-party data from industry data providers. GDP Network offers proprietary audience segments across interest categories including Online Shoppers, Homemakers, Fashion & Beauty, Health, Muslim Groomers, eSports, Business, and Technology, and supports multiple ad formats (instream pre-roll, outstream balloon video, sticky display units) within a brand-safe, third-party-verified environment.
The company's commercial model is sales-led and transaction-based: brands and agencies either target audience-layer Deal IDs in their own DSPs or engage GDP Network as a managed trading desk that handles campaign setup, execution, and optimization. In 2022, GDP Network launched the RAD product suite, which bundles Rich Media & Performance Creatives, Audience First Programmatic, and Dynamic Amplification Distribution into a unified offering. Pricing is custom, built around campaign briefs, with no publicly disclosed rates.
GDP Network primarily serves enterprise clients in Indonesia across banking (BCA, BNI, HSBC), e-commerce (Blibli, Lazada, OLX), consumer goods (Unilever, Nestle, Djarum, Frisian Flag, Mayora, Aice, MilkLife), technology (Samsung, HP, IQOS), telecommunications (XL Axiata), transportation (Gojek), and media/entertainment (HITC), alongside media agencies Carat, Mindshare, MXA, PHD Media, and Xaxis. Its go-to-market combines direct enterprise sales with DSP-based Deal ID distribution, supported by content marketing and an organic social presence. No revenue, funding, or detailed management team information is publicly disclosed.
GDP Network firmographics
Firmographics- Name
- GDP Network
- Legal name
- GDP Network
- Website
- https://gdpnetwork.co.id
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GDP Network is an Indonesia-based programmatic advertising platform that leverages 70+ million first-party audience records from publishers and e-commerce partners to deliver audience-targeted, brand-safe campaigns for enterprise brands and media agencies.
- Ownership category
- akta.pro rank
GDP Network industry classification
Industry- Product category
- Programmatic Digital Advertising
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where GDP Network is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
GDP Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Advertising Services: GDP Network provides programmatic advertising services enabling brands and agencies to reach targeted audiences through their platform. Revenue is generated through ad campaign spending where they serve impressions across their publisher network with audience targeting capabilities. They act as a supply-side platform and trading desk, monetizing publisher inventory while providing audience targeting value to advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom programmatic advertising solutions based on campaign objectives |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
GDP Network product offering
Product offeringCore offering
GDP Network operates a programmatic advertising platform that enables brands and agencies in Indonesia to buy digital media through Private Marketplace (PMP) and Open Real-Time Bidding (RTB) channels. Its core differentiator is the proprietary RAD (Robust Audience Data) first-party audience data product, used to power targeted, brand-safe, fraud-resistant ad campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- RAD: RAD represents three core products and services: Rich Media & Performance Creatives, Audience First Programmatic, and Dynamic Amplification Distribution
Products and services
- RAD (Robust Audience Data) A proprietary first-party audience data product used to power targeted programmatic ad campaigns in Indonesia, providing segmented consumer audiences for media buyers.
- Private Marketplace (PMP) Programmatic Buying An invite-only programmatic ad buying channel offering curated, brand-safe inventory to advertisers who want more control over where their ads appear compared to open exchanges.
- Open Real-Time Bidding (RTB) An open-exchange programmatic buying channel that enables automated, real-time auction-based ad purchasing across integrated DSPs and ad exchanges.
- Brand-Safe Programmatic Advertising A media buying service that combines RAD audience data with ad fraud prevention and brand-safety controls to deliver targeted campaigns on verified, fraud-resistant inventory.
Quantifiable outcome
- 70+ million monthly unique audiences available for targeting
- +1 more outcomes
Companies that use GDP Network
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles1 record
GDP Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
GDP Network partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
GDP Network competitors and assessment
Company assessmentDirect peers
- DoubleVerify: Independent ad verification and brand-safety provider integrated with DSPs/SSPs. Directly comparable to GDP Network's brand-safe, third-party-verified environment positioning for enterprise advertisers.
- Pubmatic: Independent programmatic SSP monetizing publisher inventory across display, video, and CTV. Directly comparable supply-side platform with audience-data integrations and PMP offerings similar to GDP Network's model.
- The Trade Desk: Leading independent global DSP offering programmatic media buying across CTV, display, video, audio, and native. Operates actively in Indonesia and competes for the same agency trading desk and brand-direct advertisers that GDP Network serves.
- Adform: Independent full-stack ad tech platform (DSP + SSP) with audience data and creative tools. Comparable to GDP Network in providing integrated supply, data, and activation capabilities to brand-direct advertisers.
- Criteo: Programmatic retargeting and audience-targeting platform with strong e-commerce data assets and shopper audience segments. Comparable to GDP Network in combining first-party commerce data with audience-based programmatic buying.
- Magnite: Largest independent omnichannel SSP (formed from Rubicon Project and Telaria), with strong CTV/OTT focus. Comparable supply-side platform competing for the same publisher inventory and advertiser budgets in Southeast Asia.
- Integral Ad Science (IAS): Major independent ad measurement, verification, and brand-safety company. Directly comparable to GDP Network's verification-integrated, brand-safe programmatic value proposition.
Broad incumbents
- Yahoo (Verizon Media) Advertising: Major global ad tech and SSP (formerly Verizon Media/Yahoo) with native and display programmatic offerings. Broad incumbent competing for the same omnichannel programmatic spend with broader portfolio reach.
- Google Ad Manager: Google's dominant SSP/ad exchange with extensive Indonesian publisher supply and demand. Competes broadly for the same programmatic budgets as GDP Network, though as a walled-garden incumbent rather than independent platform.
Regional players
- Inmobi: India/SEA-headquartered mobile-first ad tech platform with deep Southeast Asian advertiser and publisher relationships. Comparable as a regionally rooted programmatic platform focused on emerging Asian markets, though stronger in mobile than GDP Network's mixed-format offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GDP Network social profiles
Digital presenceGDP Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
GDP Network leadership team
Management profileNumber of profiles
Profiles1 record
GDP Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GDP Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GDP Network
What does GDP Network do?
GDP Network operates a programmatic advertising platform that enables brands and agencies in Indonesia to buy digital media through Private Marketplace (PMP) and Open Real-Time Bidding (RTB) channels. Its core differentiator is the proprietary RAD (Robust Audience Data) first-party audience data product, used to power targeted, brand-safe, fraud-resistant ad campaigns.
Is GDP Network a public or private company?
GDP Network is a private company. It is classified as corporate owned and is currently operating.
When was GDP Network founded?
GDP Network was founded in 2020. It employs 11 to 50 people.
Where is GDP Network based?
GDP Network is headquartered in Jakarta, Indonesia, in the Asia region.
How does GDP Network make money?
One revenue line is on record: programmatic Advertising Services.
Who are GDP Network's main competitors?
Direct peers on record are DoubleVerify, Pubmatic, The Trade Desk, Adform, Criteo, Magnite and Integral Ad Science (IAS). Broad incumbents are Yahoo (Verizon Media) Advertising and Google Ad Manager. Inmobi is listed as a regional player.
Does GDP Network have an API?
No public API is recorded for GDP Network.
What industry is GDP Network in?
GDP Network's product category is Programmatic Digital Advertising. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 54183 and its SIC code is 7310.