Gandaria City
Gandaria City is the largest retail mall in South Jakarta, operated by Pakuwon Group as a mixed-use shopping, dining, entertainment, and art destination serving affluent South Jakarta residents with over 100 international and domestic brand tenants.
- Company typePrivate
- Founded2010
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gandaria City does
Gandaria City is a mixed-use retail and lifestyle destination in the Kebayoran Lama district of South Jakarta, Indonesia, opened in August 2010 as part of Pakuwon Group's Jakarta property portfolio. The development combines a multi-level shopping mall spanning six retail levels (B1, LG, G, UG, 1st, 2nd), an office tower, a two-tower apartment complex, and an international five-star hotel. The mall hosts over 100 tenant brands across fashion (H&M — its first Indonesian store — Uniqlo, Mango, Adidas, Furla), beauty (Sephora, Sociolla), food and beverage (a Mainstreet lane-way dining destination featuring restaurants, cafes, lounges, and bars), entertainment (Indonesia's first IMAX theater, XXI cinema, Celebrity Fitness), and ancillary services. It also functions as a public art gallery, displaying works by Jeff Koons, KAWS, Yayoi Kusama, and MR. throughout its common areas. The property operates daily from 10:00 to 22:00.
The business model is a traditional brick-and-mortar retail real estate operation. Revenue is generated from retail rental income (leasing space to international and domestic brands, F&B tenants, entertainment providers, and service operators) supplemented by property service charges and facility management fees passed through to tenants, and is supported by the PG Card loyalty program shared across Pakuwon Group's three Jakarta malls. Tenant pricing is set at the individual tenant level and is not publicly disclosed by the mall. Customer acquisition is primarily direct-to-consumer through location convenience, brand variety, the loyalty program, ongoing events and promotions, and an organic social media presence on Instagram, TikTok, Facebook, and X, plus the PG Card iOS/Android app.
The primary customer segments are affluent South Jakarta residents and working professionals seeking a one-stop shopping, dining, and entertainment destination; international-brand seekers attracted by first-to-market flagship tenants; F&B and late-night dining visitors using the Mainstreet lane-way; and art and culture enthusiasts. The entity is privately held, headquartered at the property address on Jl. Sultan Iskandar Muda, and employs 11–50 staff in its mall management function; it does not publicly disclose revenue, occupancy, or foot-traffic data.
Gandaria City firmographics
Firmographics- Name
- Gandaria City
- Legal name
- Gandaria City
- Website
- https://gandariacity.co.id
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gandaria City is the largest retail mall in South Jakarta, operated by Pakuwon Group as a mixed-use shopping, dining, entertainment, and art destination serving affluent South Jakarta residents with over 100 international and domestic brand tenants.
- Ownership category
- akta.pro rank
Gandaria City industry classification
Industry- Product category
- Shopping Mall / Mixed-Use Lifestyle Retail
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Gandaria City is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Gandaria City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Retail Rental Income: Revenue generated from leasing retail spaces to international and domestic brands, F&B tenants, entertainment providers, and service providers throughout the mall's multiple floors.
- Property Service Charges: Additional revenue from service charges and facility management fees passed through to tenants.
- PG Card Loyalty Program: Loyalty program earning points for purchases at participating tenants across Pakuwon Group malls (Gandaria City, Kota Kasablanka, Plaza Blok M), redeemable for gifts and vouchers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Gandaria City product offering
Product offeringCore offering
Gandaria City operates a mixed-use lifestyle destination in South Jakarta comprising a multi-level shopping mall (six floors: B1, LG, G, UG, 1st, 2nd) with retail storefronts, a dedicated dining corridor (Mainstreet), entertainment venues (IMAX, XXI cinema, Celebrity Fitness), and an extensive publicly displayed art collection. The business leases physical space to international and domestic tenants across fashion, beauty, F&B, and entertainment categories, earning rental income and service charges, while operating a joint loyalty program (PG Card) shared with sister Pakuwon Group malls.
Product overview
Gandaria City is a mixed-use retail and lifestyle destination mall in South Jakarta. The property offers a comprehensive shopping experience with retail stores across multiple floors (B1, LG, G, UG, 1st, and 2nd), a diverse dining corridor known as Mainstreet featuring international and local F&B outlets, rotating art exhibitions featuring world-class artists, ongoing promotional events and tenant highlights, and the PG Card loyalty program. The mall operates as a traditional brick-and-mortar retail center without software-as-a-product offerings.
Differentiator
Problem solved
Functional benefit
Brands
- PG Card: Loyalty program of Pakuwon Group Jakarta designed to give benefits and privileges to loyal customers of Gandaria City, Kota Kasablanka, and Plaza Blok M.
Products and services
- PG Card Loyalty Program A cross-mall loyalty program offered jointly with sister Pakuwon Group malls (Kota Kasablanka, Plaza Blok M), enabling members to earn points on purchases at participating tenants and redeem them for gifts and vouchers. Distributed via dedicated iOS and Android mobile apps.
- Mainstreet Dining Destination A dedicated lane-way F&B destination within the mall hosting restaurants, cafes, lounges, and bars open into late night, serving South Jakarta consumers seeking dining and social gathering options.
- Public Art Gallery A permanent public art gallery spread throughout the mall displaying world-class works including Jeff Koons' Elephant, KAWS' Good Intentions, Yayoi Kusama's Great Gigantic Pumpkin, and MR.'s Karin, Amy, Miki, Hiromi, and Hikari, accessible to all mall visitors at no charge.
- Multi-Level Mall Retail Space Leasing Leasable retail and commercial space across six floor levels (B1, LG, G, UG, 1st, 2nd) of the Gandaria City mall, offered to international and domestic retail, F&B, entertainment, and service tenants.
Quantifiable outcome
- Premium entertainment offering with first IMAX theater in Indonesia
- +1 more outcomes
Companies that use Gandaria City
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Gandaria City technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gandaria City partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Pakuwon GroupflagshipPakuwon Group is the developer and parent company of Gandaria City. Gandaria City is part of Pakuwon Group's portfolio of premier shopping centers in Jakarta, alongside Kota Kasablanka and Plaza Blok M. Pakuwon Group developed the mixed-use property comprising shopping mall, office tower, apartment towers, and international five-star hotel.
- Kota KasablankacorePG Card loyalty program partnership between Gandaria City and Kota Kasablanka mall. Shared loyalty program allowing customers to earn and redeem points at both locations.
- Plaza Blok McorePG Card loyalty program partnership between Gandaria City and Plaza Blok M mall. Shared loyalty program allowing customers to earn and redeem points across all three Pakuwon Group malls.
- International Fashion BrandsflagshipHost to sought-after international brands including Furla, Sephora, Uniqlo, Mango, Adidas, and H&M (first store in Indonesia). These tenants generate retail traffic and establish mall positioning as premium lifestyle destination.
- IMAX CorporationflagshipFirst IMAX theater in Indonesia located at Gandaria City. Major entertainment draw creating differentiation from other retail destinations in Jakarta.
- World-Class ArtistscoreArt collection partnership featuring works by international artists including Jeff Koons (Elephant), KAWS (Good Intentions), Yayoi Kusama (Great Gigantic Pumpkin), and MR. (Karin, Amy, Miki, Hiromi, Hikari). Art displayed throughout public spaces creating open gallery experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Gandaria City competitors and assessment
Company assessmentDirect peers
- Kota Kasablanka: Pakuwon Group mall in South Jakarta with a similar tenant mix and shared PG Card loyalty program, directly comparable as a sister property in the same developer's portfolio.
- Grand Indonesia: One of the largest integrated malls in Southeast Asia located in central Jakarta, with international fashion, dining, and entertainment comparable to Gandaria City's tenant mix.
- Plaza Semanggi: Jakarta mall near the Semanggi interchange offering fashion and dining tenants comparable to Gandaria City's mid-to-upper retail positioning in the same metro.
- Pacific Place: Upscale integrated retail-and-office complex in South Jakarta closely matching Gandaria City's premium mixed-use format with international brands and dining.
- Central Park: Large mixed-use mall and residential complex in West Jakarta with international brands and entertainment tenants comparable to Gandaria City in scale and category mix.
- Plaza Indonesia: Premium Jakarta shopping mall in central Jakarta featuring international luxury brands, dining, and entertainment. Directly comparable to Gandaria City as a competing premium lifestyle destination in Greater Jakarta.
- Plaza Senayan: Established premium Jakarta mall in the Senayan area with fashion, dining, and entertainment comparable to Gandaria City's mid-to-upper positioning.
- Senayan City: Premium Jakarta lifestyle mall in the Senayan area offering upscale retail, dining, and entertainment that competes directly with Gandaria City for premium tenants and shoppers.
- Plaza Blok M: Pakuwon Group mall in South Jakarta that shares the PG Card loyalty program with Gandaria City, serving as a sister property competing for the same catchment.
- Lippo Mall Puri: Premium Lippo Group mall in West Jakarta offering retail, dining, and entertainment comparable to Gandaria City's mid-to-premium positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gandaria City social profiles
Digital presenceGandaria City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gandaria City leadership team
Management profileNumber of profiles
Gandaria City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gandaria City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gandaria City
What does Gandaria City do?
Gandaria City operates a mixed-use lifestyle destination in South Jakarta comprising a multi-level shopping mall (six floors: B1, LG, G, UG, 1st, 2nd) with retail storefronts, a dedicated dining corridor (Mainstreet), entertainment venues (IMAX, XXI cinema, Celebrity Fitness), and an extensive publicly displayed art collection. The business leases physical space to international and domestic tenants across fashion, beauty, F&B, and entertainment categories, earning rental income and service charges, while operating a joint loyalty program (PG Card) shared with sister Pakuwon Group malls.
Is Gandaria City a public or private company?
Gandaria City is a private company. It is classified as corporate owned and is currently operating.
When was Gandaria City founded?
Gandaria City was founded in 2010. It employs 11 to 50 people.
Where is Gandaria City based?
Gandaria City is headquartered in Jakarta, Indonesia, in the Asia region.
How does Gandaria City make money?
Three revenue lines are on record. Retail Rental Income is the primary driver. The others are property Service Charges and PG Card Loyalty Program.
Who are Gandaria City's main competitors?
Direct peers on record are Kota Kasablanka, Grand Indonesia, Plaza Semanggi, Pacific Place, Central Park, Plaza Indonesia, Plaza Senayan, Senayan City, Plaza Blok M and Lippo Mall Puri.
Does Gandaria City have an API?
No public API is recorded for Gandaria City.
What industry is Gandaria City in?
Gandaria City's product category is Shopping Mall / Mixed-Use Lifestyle Retail. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 71399 and its SIC code is 5331.