Pacific Test equipment
Pacific Test Equipment is an Australian wholesale distributor of electrical test and measurement instruments, representing 23+ international manufacturers (AEMC, Sonel, DV Power, Seaward, Dranetz) and serving industrial, commercial, and utility customers across Australia, New Zealand, and the Pacific Region with local calibration and repair services.
- Company typePrivate
- Founded2000
- HeadquartersCastle Hill, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pacific Test equipment does
Pacific Test Equipment Pty Ltd is an Australian wholesale distributor of electrical test and measurement instruments, founded circa 2000 and headquartered at Unit 27, 7 Anella Ave, Castle Hill, NSW. The company is a privately held proprietary limited company (ABN 86 089 736 461) with no disclosed institutional investment, parent company, or public listing. It represents more than 23 international manufacturers — including AEMC (196 SKUs), Sonel (168 SKUs), DV Power (91 SKUs), Seaward (43 SKUs), Dranetz (31 SKUs), GMC-I-ProSyS (27 SKUs), Electro-PJP (28 SKUs), and others — offering an aggregated catalogue of insulation testers, earth and soil resistivity meters, ohmmeters/micro-ohmmeters, battery testers, circuit breaker and coil analysers, transformer test instruments, power quality analysers and energy loggers, clamp meters, multimeters, current probes, thermal imagers, high voltage testers, PAT testers, PV/solar testers, EV charger testers, oscilloscopes, and acoustic imagers.
The business operates three revenue streams: (1) one-time equipment sales of third-party instruments, predominantly quote-based for higher-value instruments with fixed pricing for accessories; (2) calibration services to maintain instrument accuracy and regulatory compliance; and (3) service and repair to extend equipment lifespan. GTM is dual-channel: an e-commerce storefront at pacifictest.com.au enabling browse-by-category/brand browsing and self-service purchase of accessories, paired with direct phone (02 9659 2300) and email-based enterprise sales for major instruments. Products ship from the single Castle Hill warehouse to Australia, New Zealand, and the broader Pacific Region via Startrack courier (flat $35 AUD shipping to most states, $65 to NT and WA). The customer base spans industrial (manufacturing, mining, heavy industry), commercial (buildings, offices, retail facilities), utility (electricity providers, power distribution infrastructure), and an emerging renewable energy/EV segment, with marketing executed via the website, LinkedIn, downloadable technical resources, and direct customer engagement.
Operationally, the company runs lean with a stated 11–50 employee headcount and no disclosed leadership roster, M&A history, funding activity, patents, awards, or regulatory actions. Its core value proposition is local Australian service and support — calibration, repair, and technical consultation — for international brands that would otherwise require shipping instruments overseas for aftermarket service. The business is founder/owner-operated, has traded continuously for over 25 years, and reports no public revenue, ARR, or headcount figures.
Pacific Test equipment firmographics
Firmographics- Name
- Pacific Test equipment
- Legal name
- Pacific Test Equipment Pty Ltd
- Website
- https://pacifictest.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Test Equipment is an Australian wholesale distributor of electrical test and measurement instruments, representing 23+ international manufacturers (AEMC, Sonel, DV Power, Seaward, Dranetz) and serving industrial, commercial, and utility customers across Australia, New Zealand, and the Pacific Region with local calibration and repair services.
- Ownership category
- akta.pro rank
Pacific Test equipment industry classification
Industry- Product category
- Electrical Test and Measurement Instruments
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)
Keywords
Where Pacific Test equipment is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pacific Test equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Revenue generated from selling electrical test and measurement instruments including multimeters, clamp meters, insulation testers, ohmmeters, earth testers, power quality analysers, current clamps, thermometers, circuit breaker analysers, battery testers, and transformer testers. Products are sourced from represented brands (AEMC, Sonel, DV Power, Seaward, Dranetz, and others) and sold to industrial, commercial, and utility customers. The company also sells accessories including test leads, probes, and carrying cases.
- Calibration Services: After-sales calibration services to maintain instruments in top condition and ensure accuracy compliance.
- Service & Repairs: Repair and maintenance services for electrical test equipment to extend product lifespan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed-price accessories available online |
| Other | Multi-year contract | Majority of products require quote request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pacific Test equipment product offering
Product offeringCore offering
Pacific Test Equipment distributes electrical test and measurement instruments from more than 23 international manufacturers (including AEMC, Sonel, DV Power, Seaward, Dranetz, GMC-I-ProSyS, Universal Technic, and others) to industrial, commercial, and utility customers across Australia, New Zealand, and the Pacific Region. The company sells a comprehensive range of insulation testers, earth/soil resistivity testers, ohmmeters, battery testers, circuit breaker and transformer analysers, power quality analysers, clamp meters, multimeters, current probes, thermal imaging cameras, PAT testers, and high voltage testers. Alongside distribution, the company provides local calibration services and instrument repair services.
Product overview
Pacific Test Equipment is a distributor of electrical test and measurement instruments representing over 20 world-leading manufacturers for industrial, commercial, and utility markets. The company operates for over 25 years and offers calibration and repair services alongside their product portfolio. Their core offering spans a comprehensive range of testing equipment organized by function: insulation testers (50V-15kV), earth/soil resistivity testers, ohmmeters/micro-ohmmeters, battery testers, circuit breaker and transformer analysers, power quality analysers and energy loggers, clamp meters, multimeters, current probes, thermal imaging cameras, cable locators, loop impedance testers, PAT testers, solar/PV testers, oscilloscopes, high voltage testers, and acoustic imagers. Major distributed brands include Sonel (168 products - multimeters, installation testers, thermal imagers), AEMC (196 products - clamp meters, insulation testers), DV Power (91 products - transformer testers), Seaward (43 products - safety testers), Dranetz (31 products - power quality analysers), and GMC-I-ProSyS (27 products - current probes), among others. Pacific Test Equipment provides local service and support including calibration services and repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Insulation Testers A broad product category of instruments for measuring insulation resistance in electrical systems, ranging from 50V to 15kV testers sourced from Sonel, AEMC, and Electro-PJP, with accessories such as test leads, probes, and adapters. Sold to industrial, commercial, and utility customers in Australia, New Zealand, and the Pacific Region.
- Earth Testers and Soil Resistivity Meters Instruments for measuring earth resistance and soil resistivity, including 3-pole, 4-pole, and clamp-on earth testers from AEMC and Sonel, with test lead and probe accessories. Sold for electrical safety compliance, earthing system verification, and geophysical site investigations.
- Ohmmeters Low resistance measurement instruments including 10A micro-ohmmeters, milliohmmeters, high current ohmmeters, motor winding resistance ohmmeters, and intrinsically safe variants, plus Kelvin clips, test leads, and temperature probes. Distributed from DV Power, AEMC, and Seaward for utility and industrial testing.
- Battery Testers Instruments for testing battery condition including capacity/discharge testers, battery chargers, extra load units, ground fault detectors, monitoring systems, resistance testers, and supervisors. Used by utility, telecom, and industrial battery maintenance teams.
- Circuit Breaker Analysers Test instruments for analysing circuit breakers including DV Power CAT Advanced/Standard Series, Elcon analysers, handheld analysers, and coil analysers. Sold to utility and industrial customers for substation and switchgear maintenance.
- Transformer Test Instruments Specialised instruments for transformer testing including current/voltage transformer analyzers, ratiometers (DV Power TRT series), sweep frequency response analyzers, and demagnetizers (RMO-TD, RMO-TT, RMO-TW, TWA series). Used by utilities and transformer manufacturers.
- Power Quality Analysers and Energy Loggers Instruments for power quality analysis and energy monitoring including permanent monitoring products, portable power quality analysers from AEMC, Dranetz, and Sonel, plus power analyser accessories and power quality software. Used by utility, commercial, and industrial energy management teams.
- Clamp Meters Current measurement instruments including AC, AC-DC, AC leakage current clamp meters, and power clamps from AEMC, GMC-I-ProSyS, and Sonel. Sold for general electrical maintenance and installation work.
- Multimeters Digital multimeters including 4/5-digit and 6-digit precision meters and intrinsically safe TRMS variants from AEMC and Sonel. Sold for general electrical measurement tasks across industrial and field service applications.
- Current Probes Current sensing probes including AC, AC-DC, AC oscilloscope, flexible AC, and current transducers from AEMC, GMC-I-ProSyS, and Universal Technic for power quality and current measurement.
- Data Loggers Recording instruments for current, voltage, temperature, humidity, and universal/event/pulse logging applications, used for long-term electrical and environmental monitoring.
- Infrared Thermal Imaging Cameras Thermal imaging cameras from Sonel including models KT-256-PRO, KT-520, KT-525, KT-530, KT-550, KT-560.1, KT-650.1, and KT-670.1 with varying resolution and temperature ranges for predictive maintenance and electrical inspection.
- Installation and Multifunction Testers Comprehensive installation testers from Sonel including the MPI series (MPI-525, MPI-530, MPI-530-IT, MPI-535, MPI-536, MPI-540) for testing electrical installations covering insulation, loop impedance, RCD, earth resistance, and power quality.
- PAT Testers Portable Appliance Testers including Sonel PAT-2, PAT-2E, and PAT-10 for routine testing of electrical appliances in workplaces.
- High Voltage Testers High voltage testing equipment including detectors, indicators, phasing rods, and proving units from Seaward and High Voltage Instruments, used by field service technicians and utility crews.
- HiPot and Safety Testers Hipot and electrical safety testers including Seaward HAL series, PAT testers, and accessories like desk tag printers and barcode scanners for production-line safety compliance.
- Power Supplies Laboratory and industrial power supplies including Toellner TOE 8871/8872 series (1000W-1500W) and dual/triple/quintuple output units up to 150W, with GPIB/RS232/Ethernet interfaces for test bench and production use.
- Photovoltaic (PV) and Solar Testers Test instruments for solar panel and PV system installation verification and performance testing.
- Electric Vehicle Charger Testers Test instruments for verifying electric vehicle charging equipment safety and compliance during installation and maintenance.
- Calibration Services Local calibration services for electrical test and measurement instruments to maintain accuracy and compliance with standards, provided from the Castle Hill, NSW facility.
- Service and Repairs Repair and maintenance services for test and measurement instruments, extending product lifespan and reducing downtime compared to overseas service.
Quantifiable outcome
- Local calibration and service reduces equipment downtime compared to sending to overseas service centers
Companies that use Pacific Test equipment
Customer profileSegments4 records
Ideal customer profiles1 record
Pacific Test equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Test equipment partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major, standard and minor.
- AEMCcoreAEMC is a major manufacturer of electrical test instruments. Pacific Test Equipment is the Australian distributor for AEMC products, with 196 AEMC products listed in their catalog including clamp meters, earth testers, insulation testers, multimeters, and accessories.
- SonelcoreSonel is a Polish manufacturer of electrical measuring equipment. Pacific Test Equipment is the Australian distributor for Sonel products with 168 products listed including insulation testers, multimeters, installation testers, power quality analysers, thermal imagers, and accessories.
- DV PowercoreDV Power is a manufacturer of power transformer testing equipment. Pacific Test Equipment distributes DV Power products (91 items) including circuit breaker analysers, micro-ohmmeters, transformer test instruments, and winding resistance testers.
- SeawardcoreSeaward (including Clare/HAL Series) is a UK manufacturer of electrical safety testing equipment. Pacific Test Equipment distributes 43 Seaward products including HiPot testers, PAT testers, micro-ohmmeters, high voltage indicators, and phasing rods.
- DranetzmajorDranetz is a leading manufacturer of power quality analysers. Pacific Test Equipment distributes Dranetz products (31 items) including Class A three-phase portable power quality analysers for power quality monitoring applications.
- GMC-I-ProSySmajorGMC-I-ProSyS manufactures precision measurement instruments. Pacific Test Equipment distributes their AC-DC clamp meters, current probes, and flexible AC current probes (27 products).
- Universal TechnicmajorUniversal Technic is a French manufacturer of current probes and measurement accessories. Pacific Test Equipment distributes their AC and AC-DC current probes (12 products) ranging from 1A to 7500A capacity.
- OFIL SystemsmajorOFIL Systems manufactures UV/coronacameras for electrical inspection. Pacific Test Equipment distributes their Corona UV Cameras (7 products) for detecting electrical discharge and insulation failures.
- ToellnerstandardToellner is a German manufacturer of precision power supplies. Pacific Test Equipment distributes their power supplies (2 products) including high-performance 1000W-1500W units with GPIB/RS232 interfaces.
- Iris InstrumentsstandardIris Instruments manufactures geophysical instruments including earth resistivity meters. Pacific Test Equipment distributes their products (10 items) for soil resistivity and earth testing applications.
- DynAmpstandardDynAmp manufactures high current measurement systems. Pacific Test Equipment distributes their products (5 items) for high current applications in industrial settings.
- High Voltage InstrumentsstandardHigh Voltage Instruments (HVI) manufactures high voltage test equipment. Pacific Test Equipment distributes their products (7 items) including high voltage testing equipment.
- RocoilminorRocoil manufactures Rogowski coils for current measurement. Pacific Test Equipment distributes their products (2 items) as accessories for power quality and current measurement applications.
- Amptec ResearchminorAmptec Research manufactures electronic test equipment. Pacific Test Equipment distributes their products (6 items).
- CalmetminorCalmet manufactures smart calibration devices. Pacific Test Equipment distributes their products (2 items) in the Australian market.
- Chauvin ArnouxminorChauvin Arnoux is a French manufacturer of electrical measurement instruments. Pacific Test Equipment distributes their products (1 item).
- DeltatronicminorDeltatronic manufactures electronic components and instruments. Pacific Test Equipment distributes their products (3 items).
- Electro-PJPminorElectro-PJP manufactures test leads and measurement accessories. Pacific Test Equipment distributes their products (28 items) including test leads and probes.
- Electrotek ConceptsminorElectrotek Concepts manufactures power quality instruments. Pacific Test Equipment distributes their products (1 item).
- Elcon InternationalminorElcon International manufactures circuit breaker analysers. Pacific Test Equipment distributes their products (7 items) including Elcon circuit breaker analysers.
- MerytronicminorMerytronic manufactures cable testing and diagnostic equipment. Pacific Test Equipment distributes their products (1 item).
- MetrixminorMetrix manufactures measurement instruments. Pacific Test Equipment distributes their products (2 items).
- Newtons4thminorNewtons4th manufactures precision power measurement instruments. Pacific Test Equipment distributes their products (1 item).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pacific Test equipment competitors and assessment
Company assessmentBroad incumbents
- Hioki E.E. Corporation: Japanese manufacturer of electrical test and measuring instruments (power quality, clamp meters, insulation testers, data loggers) with regional subsidiaries in Asia-Pacific. Its direct sales footprint overlaps with the categories Pacific Test Equipment serves and competes for the same ANZ industrial accounts.
- Fluke Corporation: Fluke is the dominant global manufacturer of portable electrical test and measurement instruments and operates direct sales channels in ANZ that partially bypass distributors. Competes with Pacific Test Equipment's Sonel, AEMC and Megger-equivalent offerings, and its brand pull can shrink the addressable catalog of any specialist distributor.
- Megger: UK-based manufacturer of electrical test equipment (insulation, earth, low-resistance, transformer testers) with a direct Australian sales subsidiary. Megger's direct presence in ANZ is a constant alternative to the brands Pacific Test Equipment distributes, particularly in the utility segment.
Direct peers
- Industrial Test & Sales (Australia): Australian distributor of electrical test and measurement equipment serving mining, industrial and utility customers. Its brand portfolio and instrument categories (insulation, earth, loop, PAT testers) directly overlap with Pacific Test Equipment's core catalog.
- element14 (Farnell): element14 is the Farnell/Newark APAC electronics distribution brand operating locally in Australia. It carries a broad test & measurement catalog from manufacturers such as Fluke, Keysight, Tektronix and Hioki and targets the same industrial and commercial electrical testing customer base as Pacific Test Equipment.
- Power Parameters: An Australian specialist distributor focused on power quality, energy monitoring and electrical test equipment. Its product mix (power quality analysers, energy loggers, transducers) overlaps heavily with Pacific Test Equipment's Dranetz, AEMC and Sonel power-quality offerings and it pursues the same utility and industrial buyers.
- Instrument Choice: Australian scientific and industrial instrument distributor selling test and measurement equipment online with a similar catalog breadth (multimeters, dataloggers, thermal imagers, environmental meters). Targets overlapping industrial, commercial and laboratory buyers across Australia and New Zealand.
- RS Components Australia: RS Components is a global electronics and test & measurement distributor with a Sydney/Melbourne-based Australia business. It offers a similar catalog of multimeters, clamp meters, oscilloscopes, power quality analysers and accessories from competing brands (Fluke, Keysight, Tektronix, Chauvin Arnoux), making it the closest like-for-like ANZ competitor to Pacific Test Equipment.
- Scientech Australia: Australian distributor and service provider for scientific and test & measurement instruments. Sells comparable categories (electrical testers, oscilloscopes, process instruments) to industrial and laboratory customers, and competes for the same calibration and repair aftermarket.
Emerging players
- TEquipment (Test Equipment Depot): US-based online distributor of test & measurement equipment (Fluke, Keysight, Megger, Hioki, B&K Precision, etc.) operating a pure e-commerce/distribution model with no service leg. A comparable online-first specialist distribution model that could expand into ANZ or compete for cross-region buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Test equipment social profiles
Digital presencePacific Test equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Test equipment leadership team
Management profileNumber of profiles
Pacific Test equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Test equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Test equipment
What does Pacific Test equipment do?
Pacific Test Equipment distributes electrical test and measurement instruments from more than 23 international manufacturers (including AEMC, Sonel, DV Power, Seaward, Dranetz, GMC-I-ProSyS, Universal Technic, and others) to industrial, commercial, and utility customers across Australia, New Zealand, and the Pacific Region. The company sells a comprehensive range of insulation testers, earth/soil resistivity testers, ohmmeters, battery testers, circuit breaker and transformer analysers, power quality analysers, clamp meters, multimeters, current probes, thermal imaging cameras, PAT testers, and high voltage testers. Alongside distribution, the company provides local calibration services and instrument repair services.
Is Pacific Test equipment a public or private company?
Pacific Test equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Test equipment founded?
Pacific Test equipment was founded in 2000. It employs 11 to 50 people.
Where is Pacific Test equipment based?
Pacific Test equipment is headquartered in Castle Hill, Australia, in the Oceania region.
How does Pacific Test equipment make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are calibration Services and service & Repairs.
Who are Pacific Test equipment's main competitors?
Broad incumbents on record are Hioki E.E. Corporation, Fluke Corporation and Megger. Direct peers are Industrial Test & Sales (Australia), element14 (Farnell), Power Parameters, Instrument Choice, RS Components Australia and Scientech Australia. TEquipment (Test Equipment Depot) is listed as an emerging player.
Does Pacific Test equipment have an API?
No public API is recorded for Pacific Test equipment.
What industry is Pacific Test equipment in?
Pacific Test equipment's product category is Electrical Test and Measurement Instruments. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services). Its NAICS code is 334515 and its SIC code is 3825.