Royal Homes of North Carolina

What Royal Homes of North Carolina does

Royal Homes of North Carolina, operating as Royal Homes Realty of NC, LLC, is a privately-held new-construction single-family homebuilder founded in 2010 by Barry Siegal, Willard Tucker, and a third co-founder in the Piedmont Triad region of North Carolina (Greensboro, Kernersville, Lexington, Colfax). The company builds and sells homes across four communities spanning Davidson, Forsyth, and Guilford counties, organized into two product series: the Noble Series (larger multi-story plans including Chatham, Abby, Camelot, Chelsea, Hampton, Victoria, Colfax) and the Manor Series (more affordable single and multi-story plans including Elon, Waldorf, Fairfax, Charlotte, Concord, Durham, Knightdale, Lexington, Raleigh). Each home is independently HERS-rated for energy efficiency, and buyers customize finishes through a Design Center carrying premium brands including Moen, Sherwin-Williams, Centurion Stone, Ply Gem, and Pine Hall Brick.

The business model is direct-to-consumer new-home sales through on-site model homes in each community, with dedicated sales agents (e.g., Renee Harper, Jonathan Durham, Kim Davis), a 1-year full plus 10-year structural warranty, and a dedicated Owner Help Manager. Revenue comes from one-time home sales (move-in-ready inventory plus build-to-order), with pricing ranging from approximately $311,900 to over $512,262 depending on plan, lot, and community. A preferred lender network of five regional mortgage providers supplies integrated financing.

Royal Homes employs 18 people, has closed approximately 1,000 cumulative homes since founding, and has held Top Ten Home Builder ranking in the Triad since 2018, with the 1,000th home milestone projected for 2025. Ownership remains with the founders; no institutional capital, M&A, or geographic expansion beyond the Triad is disclosed.

Name

Royal Homes of North Carolina

Legal name

Royal Homes Realty of NC, LLC

Website

https://royalhomesofnc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Homes of North Carolina is a private Triad-region homebuilder designing, constructing, and selling new single-family homes in four planned communities across Davidson, Forsyth, and Guilford counties for individual homebuyers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential home builder
• Single-family homes
• Custom home building
• Real estate development

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Home Sales: Revenue generated from building and selling new construction homes. Homebuyers purchase completed inventory homes or build custom homes with various floor plans. Prices range from approximately $311,900 to over $500,000 depending on community and floor plan selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Royal Homes of North Carolina builds and sells new construction single-family homes across four residential communities (Kyndall Run, Sycamore Downs, Vernon Farms, Dillon Ridge) in the North Carolina Piedmont Triad region. The company offers move-in ready inventory homes and build-to-order homes across two series (Noble and Manor), with customization through an in-house Design Center, HERS-rated energy efficiency, and a 1-year/10-year warranty program.

Product overview

Royal Homes of North Carolina is a new single-family home builder operating in the North Carolina Triad region, offering move-in ready and build-to-order homes across four residential communities: Kyndall Run (Davidson County/Lexington), Sycamore Downs (Forsyth County/Kernersville), Vernon Farms (Forsyth County/Kernersville), and Dillon Ridge (Guilford County/Colfax). The company provides two product series: the Noble Series featuring larger multi-story plans (Chatham, Abby, Camelot, Chelsea, Hampton, Victoria, Colfax) with premium features, and the Manor Series offering more affordable single and multi-story plans (Elon, Fairfax, Charlotte, Concord, Durham, Knightdale, Waldorf, Lexington, Raleigh). Additional services include a Design Center for material selection, preferred lender financing partnerships, a home warranty program (1-year general/10-year structural), and homebuyer resources including maintenance guides. The company has 18 employees and has closed over 1,000 homes since founding, ranking in the Top Ten Home Builders in the Triad area since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Homes Move-in ready and build-to-order single-family homes offered in two product series (Noble Series and Manor Series) across four residential communities in Davidson, Forsyth, and Guilford counties. Homes range from approximately $311,900 to over $500,000 depending on community and floor plan selection.
• Design Center Service In-house design gallery where homebuyers select materials and finishes including flooring, cabinetry, countertops, fixtures, and exterior options. Features sample kitchens, bathrooms, and living vignettes with premium brand partners (Moen, Sherwin-Williams, Centurion Stone, Ply Gem, Pine Hall Brick) and design consultant guidance.
• Preferred Lender Network Financing assistance service connecting homebuyers with five partnered local mortgage lenders: Certainty Home Lending, Movement Mortgage, Right By You Mortgage, Truist, and Union Home Mortgage, providing mortgage product guidance for new home purchases.
• Home Warranty Program Comprehensive warranty covering most home items for the first year and structural components for ten years, with dedicated Owner Help Manager support for ongoing customer service and warranty requests.
• Kyndall Run Community Residential community in Lexington, Davidson County offering Noble and Manor Series home plans on large lots, located near High Rock Lake and Yadkin River, with sales office at 107 Kyndall Run Drive.
• Sycamore Downs Community Residential community in Kernersville, Forsyth County offering multiple floor plans on large lots in a peaceful country setting northwest of Kernersville, with sales office at 1465 Dappledown Dr.
• Vernon Farms Community Residential community in Kernersville, Forsyth County offering Manor Home Plans in a small-town setting near Winston-Salem, with sales office at 3421 River Farm Dr.
• Dillon Ridge Community Residential community in Colfax, Guilford County northwest of Greensboro with nearby access to I-73, I-40, and NC-68, offering 11 home plans with sales office at 8316 Lazy Sky Lane.

Quantifiable outcome

• HERS-rated energy efficient homes reduce monthly utility bills for homeowners

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• D.R. Horton: Largest U.S. homebuilder by volume, actively building across the Triad submarkets of North Carolina. Directly comparable for-sale new construction product, though at national scale and with substantially deeper land pipeline and buying power.
• PulteGroup: National for-sale homebuilder (Centex, Pulte, Del Webb, John Wieland) with active Triad operations. Comparable across the same single-family new construction product categories, with 55+ and move-down adjacencies.
• Century Communities: Public homebuilder focused on entry-level and move-up buyers in affordable U.S. metros. Operates in the Carolinas and competes with Royal Homes on first-time buyer price points and standard-included features.
• Tri Pointe Homes: Regional for-sale homebuilder with a presence in the Carolinas. Comparable across the premium move-up segment where Royal Homes' Noble Series competes, with similar design-center customization offerings.
• Lennar: Top-three U.S. homebuilder with significant North Carolina Triad presence. Competes head-to-head in the entry-level and move-up segments that anchor Royal Homes' Manor and Noble series.
• Smith Douglas Homes: Smaller-cap public homebuilder focused on entry-level and move-up for-sale homes in the Carolinas and other Southeastern markets. Closest size-and-strategy comparable to Royal Homes' community-level operating model.
• Meritage Homes: Public homebuilder that markets ENERGY STAR and HERS-rated homes nationwide. Directly comparable to Royal Homes on the energy-efficiency differentiation axis, with the same value proposition of lower utility bills for buyers.
• Hovnanian Enterprises: Long-standing public homebuilder with East Coast and Southeast operations including North Carolina. Competes in the same for-sale single-family segment with comparable buyer demographics in the Carolinas.
• Dream Finders Homes: Growing Southeast-focused homebuilder with operations across the Carolinas. Comparable for-sale product mix and regional operating model, though at larger scale than Royal Homes.
• M/I Homes: Regional for-sale homebuilder with Mid-Atlantic and Southeast operations including North Carolina. Overlaps with Royal Homes on single-family new construction, design-center customization, and energy-efficiency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoyalHomesofNC
• Facebookfacebook.com/RoyalHomesofNC
• LinkedInlinkedin.com/company/royal-homes-of-north-carolina

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Homes of North Carolina