TEIN
TEIN, INC. is a Japanese manufacturer of automotive suspension systems — shock absorbers, coilover kits, lowering springs, and electronic damping controllers — sold through a national authorized dealer network and a direct online shop to aftermarket enthusiasts, motorsport teams, and parts retailers.
- Company typePublic
- Founded1985
- HeadquartersYokohama, Japan
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TEIN does
TEIN, INC. (株式会社テイン) is a Yokohama, Japan-based manufacturer of automotive suspension systems, founded on February 28, 1985 and listed on the Tokyo Stock Exchange Standard Market under ticker 7217.T since April 2002. The company designs, manufactures, and sells shock absorbers, coilover kits, lowering springs, and electronic damping force controllers (EDFC), with product families spanning OE-replacement units (EnduraPro series), street-adjustable coilovers (FLEX Z/A/AVS, STREET ADVANCE/BASIS Z, FS2/RX1), motorsport-oriented systems (MONO RACING, MONO RACING SPEC R, SUPER RACING), 4x4-specific dampers, and Gr.N rally-homologated kits. Underlying technology centers on proprietary inverted-type monotube strut design and motorized electronic damping control, including a GPS-linked Active Pro variant.
TEIN's revenue is generated primarily through one-time sales of suspension hardware, supplemented by overhaul and repair services and branded merchandise/apparel. Pricing is unit-based across product tiers, with a January 2026 price revision in effect and overhaul work quoted post-inspection (free return shipping above ¥20,000). Go-to-market is a hybrid channel model: an authorized dealer network anchored by Autobacs, Tirekan, Yellow Hat, and Cocpit across Japan, combined with a direct-to-consumer online shop. The customer base is fragmented across individual automotive aftermarket enthusiasts, motorsport teams (including GR86/BRZ Cup competitors), and automotive parts retailers/installers; no enterprise or OEM anchor accounts are disclosed.
The company employs 101–250 people, has a 40+ year operating history (with a 40th-anniversary milestone in 2025), and maintains social, video, and enthusiast-community channels. Recent operational events include a June 2024 voluntary recall affecting Toyota 40-series Alphard/Vellfire products and a 2025–2026 ransomware-related system disruption, alongside ongoing fitment expansion in 2026 for EnduraPro Basic across multiple Japanese and European vehicle models.
TEIN firmographics
Firmographics- Name
- TEIN
- Legal name
- 株式会社テイン
- Website
- https://tein.co.jp
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TEIN, INC. is a Japanese manufacturer of automotive suspension systems — shock absorbers, coilover kits, lowering springs, and electronic damping controllers — sold through a national authorized dealer network and a direct online shop to aftermarket enthusiasts, motorsport teams, and parts retailers.
- Ownership category
- akta.pro rank
TEIN industry classification
Industry- Product category
- Automotive Suspension Systems
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industry
- Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)
Keywords
Where TEIN is headquartered
LocationHeadquarters
- HQ city
- Yokohama
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
TEIN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Suspension Systems Sales: TEIN generates revenue primarily through the sale of automotive suspension products including shock absorbers, coilover kits, lowering springs, and related components. Products are sold through authorized dealers, retail partners, and direct-to-consumer via their online shop.
- Aftermarket Parts & Accessories: Sale of original goods including apparel (t-shirts, aprons, gloves), accessories (keychains, air fresheners, car mats), and promotional items through the online shop.
- Overhaul & Repair Services: TEIN provides overhaul and repair services for their suspension products. Free return shipping for orders exceeding 20,000 yen. Additional fees apply for disassembly work on products received assembled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online merchandise and accessories |
| Unit Pricing | Pay-as-you-go | Overhaul service base rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TEIN product offering
Product offeringCore offering
TEIN designs, develops, and manufactures automotive suspension components including shock absorbers, full-length adjustable coilover kits, lowering springs, and electronic damping force controllers (EDFC). The product portfolio spans OE-style replacement dampers (EnduraPro series) for daily drivers, mid-range adjustable street coilovers (FLEX, STREET ADVANCE Z), motorsport-grade systems (MONO RACING, SUPER RACING), 4x4/off-road units, and rally-homologated kits, sold through authorized Japanese automotive parts retailers and a direct-to-consumer online shop.
Product overview
TEIN manufactures automotive suspension systems as a portfolio of complementary products centered around shock absorbers (damper kits) and springs. The core product line includes OE-replacement shock absorbers (EnduraPro series) for customers seeking improved handling without modification, and full-width adjustable coilover systems (FLEX, STREET ADVANCE, MONO RACING, SUPER RACING series) targeting enthusiasts and motorsport users. Supporting products include electronic damping force controllers (EDFC5, EDFC ACTIVE PRO) that interface with compatible coilover systems for real-time adjustment, and various spring products (S.TECH, HIGH.TECH, OE.TECH) for different use cases from comfort to performance. The 4x4-specific line addresses SUV and off-road vehicle markets. All products are distributed through authorized dealers, with an online shop for accessories and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- EnduraPro / EnduraPro PLUS / EnduraPro Basic
Companies that use TEIN
Customer profileSegments3 records
Ideal customer profiles3 records
TEIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TEIN partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
TEIN competitors and assessment
Company assessmentDirect peers
- Bilstein (ThyssenKrupp): German premium aftermarket suspension specialist offering coilovers, shocks, and lowering springs. Competes head-to-head with TEIN's FLEX, EnduraPro, and Super Racing lines in the global enthusiast and motorsport segments.
- HKS Co., Ltd. Japanese aftermarket performance brand offering coilovers, electronic suspension controllers, and tuning parts. Closest domestic competitor to TEIN in product mix and enthusiast customer base.
- KW Automotive (KW Suspensions): Premium German coilover and aftermarket suspension maker with V3/V4/V5 adjustable kits. Directly comparable product positioning to TEIN's FLEX and STREET ADVANCE lines, especially in motorsport and high-end street tuning.
- Öhlins Racing: Swedish premium suspension and steering specialist focused on motorsport and high-end aftermarket. Overlaps directly with TEIN's MONO RACING and SUPER RACING product tier.
- Eibach Springs: German specialist in performance springs and coilover systems. Direct competitor in TEIN's S.TECH and HIGH.TECH lowering spring product lines and in OE-grade replacement spring categories.
- Cusco / Carrozeria Japan: Japanese aftermarket chassis and suspension specialist with strong motorsport ties. Competes with TEIN in coilovers, sway bars, and rally-oriented suspension components.
Broad incumbents
- Tenneco (DRiV / Monroe / Rancho): Large global ride-performance and aftermarket suspension group encompassing Monroe and Rancho. Competes broadly with TEIN in replacement and performance shock categories worldwide.
- KYB Corporation: Major Japanese OEM and aftermarket shock absorber and suspension manufacturer. Overlaps directly with TEIN's core shock absorber product lines but operates at much larger scale across hydraulic and ride-control businesses.
- ZF Friedrichshafen (Sachs/TRW): Global tier-1 automotive supplier offering Sachs shocks and TRW chassis components. Overlaps with TEIN as an OE and aftermarket suspension provider, but at vastly larger scale across the full vehicle portfolio.
Regional players
- Tanabe / Upgarage: Japanese aftermarket exhaust and suspension brand. Regional peer competing with TEIN primarily in the domestic Japanese tuning market rather than internationally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TEIN social profiles
Digital presenceTEIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEIN leadership team
Management profileNumber of profiles
Profiles1 record
TEIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEIN
What does TEIN do?
TEIN designs, develops, and manufactures automotive suspension components including shock absorbers, full-length adjustable coilover kits, lowering springs, and electronic damping force controllers (EDFC). The product portfolio spans OE-style replacement dampers (EnduraPro series) for daily drivers, mid-range adjustable street coilovers (FLEX, STREET ADVANCE Z), motorsport-grade systems (MONO RACING, SUPER RACING), 4x4/off-road units, and rally-homologated kits, sold through authorized Japanese automotive parts retailers and a direct-to-consumer online shop.
Is TEIN a public or private company?
TEIN is a public company. It is classified as public and is currently operating.
When was TEIN founded?
TEIN was founded in 1985. It employs 1 to 10 people.
Where is TEIN based?
TEIN is headquartered in Yokohama, Japan, in the Asia region.
How does TEIN make money?
Three revenue lines are on record. Suspension Systems Sales are the primary driver. The others are aftermarket Parts & Accessories and overhaul & Repair Services.
Who are TEIN's main competitors?
Direct peers on record are Bilstein (ThyssenKrupp), HKS Co., Ltd., KW Automotive (KW Suspensions), Öhlins Racing, Eibach Springs and Cusco / Carrozeria Japan. Broad incumbents are Tenneco (DRiV / Monroe / Rancho), KYB Corporation and ZF Friedrichshafen (Sachs/TRW). Tanabe / Upgarage is listed as a regional player.
Does TEIN have an API?
No public API is recorded for TEIN.
What industry is TEIN in?
TEIN's product category is Automotive Suspension Systems. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACAIAM, Stabilizer & Anti-Roll Systems (Sway Bars/Links). Its NAICS code is 336330 and its SIC code is 3714.