Prezzoforte

Name

Prezzoforte

Legal name

iCommerce s.r.l.

Website

https://prezzoforte.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics E-commerce Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

Keywords

• Online retail store
• Consumer electronics
• Home appliances retail
• E-commerce platform
• Italian online shopping

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Prezzoforte generates revenue through direct product sales to consumers. The company sells a wide range of consumer electronics, appliances, furniture, and home goods at competitive prices. Revenue is generated through one-time transaction fees from product purchases, with additional services such as extended warranties (Garanzia3), financing options, and delivery services contributing to revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prezzoforte is an Italian online retailer operated by iCommerce s.r.l. that sells its own inventory of consumer electronics, large and small home appliances, furniture, personal care devices, computing and telephony equipment, baby and childcare products, fitness gear, pet supplies, and DIY/garden items through the prezzoforte.it storefront and native iOS/Android apps, targeting Italian consumers with price-matching guarantees, fast delivery, and optional 0% installment financing.

Product overview

Prezzoforte is an Italian e-commerce platform operated by iCommerce S.r.l., based in Naples, offering a comprehensive online marketplace for consumer products at competitive prices. The platform features 18 main product categories covering: large home appliances (washing machines, dryers, refrigerators, dishwashers), built-in kitchen appliances, kitchen small appliances (coffee machines, blenders, food processors), audio/video electronics (televisions, home cinema, cameras), climate control (air conditioners, heaters), personal care devices (hair care, grooming, epilators), computing and IT products, telephony, office supplies, furniture and home furnishings, DIY and gardening, home cleaning appliances, baby and childcare products, toys and leisure, fitness equipment, and pet supplies. Additionally, the platform operates an Outlet section for discounted products. The company also offers a mobile application for both Android and iOS devices, along with integrated payment services including Braintree/PayPal, Klarna, and Findomestic financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Appliances (Grandi Elettrodomestici) Major home appliances for Italian consumers, including washing machines (front-loading and top-loading), dryers, washer-dryer combos, wash towers, refrigerators, freezers, cookers, and dishwashers.
• Built-in Appliances (Elettrodomestici da Incasso) Built-in and embedded kitchen and laundry appliances for residential installations, including built-in refrigerators, freezers, dishwashers, ovens, microwaves, cooker hoods, cooktops, and washing machines.
• Kitchen Small Appliances (Elettrodomestici Cucina) Food preparation and cooking appliances including microwaves, ovens, fryers, food processors, blenders, coffee machines, kettles, electric grills, toasters, pasta makers, and vacuum sealers.
• Audio Video (Audio Video) Consumer electronics category covering televisions (including Smart TV), home cinema systems, hi-fi equipment, cameras, camcorders, action cameras, portable audio, DJ equipment, microphones, musical instruments, car audio, GPS navigation, binoculars, telescopes, and microscopes.
• Climate Control (Clima) Climate management products including fixed and portable air conditioners, fans, air treatment devices (dehumidifiers, humidifiers), heating solutions (stoves, pellet stoves, heaters, boilers, water heaters), and accessories.
• Personal Care (Cura della Persona) Personal grooming and health devices including hair dryers, straighteners, curling irons, clippers, electric shavers, beard trimmers, epilators (including IPL devices), manicure/pedicure sets, electric toothbrushes, scales, massagers, blood pressure monitors, nebulizers, thermometers, and heating pads.
• Computing and IT (Informatica) Computing products including laptops, tablets, desktop PCs, all-in-one PCs, servers, monitors, printers and scanners, keyboards and mice, UPS units, smart home devices, networking equipment, hard drives and storage, PC components, memory modules, e-readers, software, and accessories.
• Furniture and Home Decor (Arredamento) Home furnishings including furniture and seating, bathroom furnishings, kitchen furnishings, garden furniture, office furniture, children's bedrooms, lighting, laundry room furnishings, and related items.
• DIY and Garden (Brico) DIY, gardening, and outdoor living products including garden furniture sets, gazebos, tables, umbrellas, garden sheds, chairs, loungers, benches, hammocks, swimming pools, barbecues, gardening tools, irrigation systems, lawn mowers, hedge trimmers, chainsaws, and pet supplies.
• Home Cleaning Appliances (Pulizia della Casa) Home cleaning appliances including electric brooms, vacuum cleaners (including robot vacuums), canister vacuum cleaners, steam cleaners, floor scrubbers, polishers, window cleaners, vacuum cleaner bags, and accessories.
• Baby and Child Products (Infanzia) Childcare and baby products including strollers, car seats, high chairs, cribs and cradles, changing tables, bouncers, walkers, baby diaper bags, feeding and nursing products, hygiene and wellness items, and child safety products.
• Toys and Leisure (Giochi e Tempo Libero) Recreation and leisure products including toys and games, video games and consoles, electric bicycles, electric scooters, luggage and bags, drones, watches, and beach and outdoor games.
• Outlet (Discounted and Refurbished Products) Discounted and refurbished products section offering reduced-price large appliances, climate and heating equipment, home and kitchen items, garden and DIY products, IT and smartphones, audio and video equipment, and baby products.
• Prezzoforte Mobile App (iOS and Android) Native mobile application available on the Apple App Store (iOS) and Google Play Store (Android) enabling consumers to shop the Prezzoforte catalog from mobile devices.
• Garanzia3 Extended Warranty Extended warranty add-on service for electronics and appliances sold through Prezzoforte, provided by Business Company S.p.A., adding 2-3 years of coverage with repair, replacement, or refund options, available at €9.90 for 2 additional years.
• Floor Delivery with Installation and Old Appliance Removal Specialized delivery service for large appliances that includes in-home floor delivery, on-site installation, and old appliance removal in compliance with RAEE waste-electronics regulations, available alongside standard courier (1-4 working days) and express delivery.

Quantifiable outcome

• 98% customer satisfaction rate (independently verified)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KlarnaminorGTM or Marketing PartnerPayment partnership enabling 'Paga in 3 rate' (Pay in 3 installments) service for Italian customers, allowing interest-free installment payments on qualifying purchases between €30 and €2,000.
• Braintree (PayPal)coreTechnology or IntegrationPayment processing service handling credit card transactions. Prezzoforte states they do not store or process credit card information directly - all data is encrypted and managed by Braintree/PayPal for secure payment processing.
• Netcomm (Consorzio Netcomm)minorOthersE-commerce association membership. Prezzoforte is listed as an authorized website (Siti Autorizzati) in the Netcomm registry, providing consumer trust and legitimacy certification.
• Business Company S.p.A.coreImplementation/ SI/ Consulting PartnerExtended warranty service provider (Garanzia3) for electronics and appliances. Offers 2-3 year warranty extensions on products purchased through Prezzoforte, with repair, replacement, or refund options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaWorld: Leading Italian consumer electronics and appliance retailer (MediaMarkt group) operating both brick-and-mortar stores and online. Overlaps heavily with Prezzoforte's electronics, appliance, and IT catalog and competes for the same Italian value-oriented shopper.
• Yeppon: Italian online electronics and appliance retailer operating across IT, telephony, home appliances, and consumer electronics. Mirrors Prezzoforte's category mix and aggressive online pricing model.
• Monclick: Italy-based online retailer focused on IT, electronics, and small/large appliances. Highly comparable to Prezzoforte's Informatica and Grandi Elettrodomestici categories and shares the Italian B2C e-commerce-only value-pricing positioning.
• Unieuro: Italian specialty retailer of consumer electronics and home appliances with both physical stores and a strong e-commerce presence. Directly comparable to Prezzoforte in product mix (large appliances, IT, telephony, personal care) and target customer (Italian B2C).
• ePrice: Italian online-first marketplace specializing in consumer electronics, appliances, and home goods. Closest pure-play e-commerce peer to Prezzoforte given its domestic focus, electronics/appliance tilt, and online-only distribution model.

Regional players

• Worten: Iberian-origin consumer electronics retailer with an Italian e-commerce presence. Comparable electronics/appliance catalog and value-pricing positioning, but operates primarily through a different European footprint, making it a regional rather than head-to-head peer.

Others

• eBay Italia: Major Italian online marketplace for consumer electronics, appliances, and home goods. Functions as an adjacent distribution and price-discovery channel rather than a direct competitor, but shapes competitive dynamics for value electronics buyers.
• BricoBravo / Bricoman (DIY & Garden adjacents): Adjacent Italian retailers covering DIY, garden, and home improvement categories that overlap with Prezzoforte's Brico section. They are adjacent ecosystem participants rather than direct competitors but pull on overlapping consumer demand and seasonal budgets.

Broad incumbents

• Euronics Italia: Italian arm of the Euronics buying group combining online and physical retail across electronics and appliances. A larger, established incumbent with broader geographic footprint but overlapping product categories with Prezzoforte.
• Amazon Italia: Dominant Italian e-commerce platform with deep assortment across electronics, appliances, IT, and home categories. Sets the price-discovery and delivery-expectation baseline against which Prezzoforte's value and logistics proposition is benchmarked.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@prezzoforte-prezzi_imbattibili
• Facebookfacebook.com/PREZZOFORTE.it
• LinkedInlinkedin.com/company/icommerce-srl
• Instagraminstagram.com/prezzoforte
• Pinterestit.pinterest.com/prezzoforte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prezzoforte