PC21
PC21 (PC21.FR) is a privately held French IT equipment e-commerce retailer, founded in 2000, reselling 1.7M+ products across 1,370+ brands to consumers, SMBs, enterprises, government, education, and resellers across France and select international markets.
- Company typePrivate
- Founded2000
- HeadquartersSeine-port, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PC21 does
PC21 (legal entity SARL PC21, doing business as PC21.FR) is a French IT equipment retailer founded in 2000, operating a B2B and B2C e-commerce platform at pc21.fr from a Paris-area headquarters in Seine-port. The platform aggregates a catalog of 1,787,623 product references across more than 1,370 brands, spanning laptops, desktops, tablets, PC components, gaming, displays, peripherals, printers and consumables, networking equipment, servers and storage, security hardware, software and cloud subscriptions, mobility devices, and POS/data-capture equipment. The company has processed 295,458+ cumulative orders over 23 years and is staffed by 30 IT experts holding manufacturer and vendor certifications.
The business model is a pure-play reseller model: revenue is generated through unit-priced hardware sales, software and cloud license subscriptions, and bulk-volume B2B sales to large accounts, with pricing displayed in Euros both ex-tax (HT) and inclusive (TTC). Distribution is direct-to-customer via the proprietary storefront, supported by phone-based enterprise sales, DPD relay-point delivery across France, and international shipping to DOM/TOM, Europe, and Switzerland. Customer segments are intentionally diversified and include individual consumers, SMEs (PME/PMI), large enterprises (Grands Comptes), public administrations, educational institutions, associations, and third-party resellers (Revendeurs). A recurring promotions and destockage (clearance) channel is used to drive traffic and move aged inventory.
The underlying technology is a catalog-driven e-commerce retail platform; no proprietary AI, API, SDK, or add-on modules are disclosed. The company is privately held as a French SARL with €50,000 of registered capital (RCS B 432 105 328), has no external funding, and runs a lean operation in the 11-50 employee range. There is no disclosed management team beyond a generic "Service Client" contact function, and the only documented external partnership is the DPD logistics relationship.
PC21 firmographics
Firmographics- Name
- PC21
- Legal name
- SARL PC21
- Website
- https://pc21.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PC21 (PC21.FR) is a privately held French IT equipment e-commerce retailer, founded in 2000, reselling 1.7M+ products across 1,370+ brands to consumers, SMBs, enterprises, government, education, and resellers across France and select international markets.
- Ownership category
- akta.pro rank
PC21 industry classification
Industry- Product category
- IT Equipment Retail
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)
- akta.pro secondary industries
- PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC/Desktop Software Stores (BPAMADAB)
Keywords
Where PC21 is headquartered
LocationHeadquarters
- HQ city
- Seine-port
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PC21 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - IT Hardware: Sale of IT hardware including computers, components, peripherals, networking equipment, servers, storage, smartphones, and accessories through e-commerce platform
- Software and Licensing: Sale of software licenses including Microsoft, security, productivity, and cloud subscriptions
- B2B/Enterprise Sales: Bulk volume sales to enterprises, government, education, and resellers with dedicated account management and rapid delivery options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers and small businesses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
PC21 product offering
Product offeringCore offering
PC21 is a French IT equipment retailer operating the PC21.fr e-commerce platform. The company sells IT hardware (computers, components, peripherals, networking, servers, storage, smartphones, accessories), software licenses including cloud subscriptions, and clearance/overstock items drawn from a catalog of over 1.7 million product references across 1,370+ brands, serving businesses, government, education, associations, resellers, and individual consumers across France and select international markets.
Product overview
PC21 operates as a multi-category IT e-commerce retail platform, not a unified product with modules. The company functions as an online distributor/reseller of IT hardware, software, and accessories from over 1,370 brands. The core offering is the PC21.fr e-commerce platform which enables purchasing across diverse product categories including computing (PC portable, PC fixe), components (Composant PC), peripherals, networking, servers, storage, security, software/cloud solutions, and mobility devices. There are no proprietary add-on modules or sub-products — the 'product' is the retail platform itself combined with associated services such as technical support, rapid quotes, bulk purchasing capabilities, and after-sales service.
Differentiator
Problem solved
Functional benefit
Products and services
- PC21.fr E-commerce Retail Platform
Companies that use PC21
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
PC21 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PC21 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DPDminorLogistics partnership for relay point delivery services, enabling customers to pick up orders at convenient locations across France
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
PC21 competitors and assessment
Company assessmentDirect peers
- Materiel.net: Materiel.net is a French online retailer specializing in PC components, gaming hardware, and peripherals, now part of the LDLC group. It competes head-to-head with PC21 in the same component and DIY-builder segment and shares the same multi-brand, multi-category resale model.
- Rue du Commerce: Rue du Commerce is a French multi-category e-tailer with a strong IT, computing, and consumer-electronics assortment, serving both consumers and SMBs. Comparable to PC21 on breadth of IT catalog and on serving France primarily, though with a broader non-IT assortment.
- LDLC: LDLC is the leading French IT and high-tech e-tailer, operating an online store, B2B/pro division, and physical retail. Directly comparable to PC21 in catalog breadth across PCs, components, peripherals, and gaming, with a similar B2B/B2C dual model, and the most relevant public-market reference point for valuing a French IT e-tailer of PC21's profile.
- Inmac Wstore: Inmac Wstore is a French B2B IT reseller specializing in hardware, software licensing, and enterprise IT procurement for public sector and corporate buyers. Closely comparable to PC21's enterprise/government/education motion, with similar catalog and quote-driven sales process.
- TopAchat: TopAchat is a French e-tailer focused on gaming, PC components, and DIY builds, owned by Rue du Commerce. It overlaps directly with PC21's gaming and components categories and serves a similar enthusiast/SMB customer base.
- Cybertek: Cybertek is a French IT e-tailer with a long history in components, gaming PCs, and peripherals. It targets the same DIY/enthusiast and SMB buyer as PC21 and is a closely comparable independent French IT reseller.
Regional players
- Cdiscount Pro: Cdiscount Pro is the B2B arm of French general e-tailer Cdiscount, focused on equipping SMBs and resellers with IT, office, and professional equipment. It targets the same PME/PMI and reseller segments as PC21 in France with a similar broad-catalog, low-price positioning.
Broad incumbents
- Amazon Business: Amazon Business is the B2B arm of Amazon operating in France and Europe, selling IT hardware, peripherals, and software to enterprises, government, and education. It competes with PC21 on catalog breadth and pricing, and is the most consequential competitive threat to undifferentiated IT e-tailers.
- ALSO Group: ALSO is a major European IT wholesale distributor serving resellers and integrators across many countries. Overlaps with PC21 on the wholesale/B2B distribution side but operates at much greater scale and with a broader channel partner ecosystem.
- Bechtle: Bechtle is a large publicly listed European IT systems integrator and reseller with a comprehensive e-commerce operation across multiple countries. Comparable to PC21 in catalog and B2B customer model, but operates at vastly greater scale and with deeper value-added services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PC21 social profiles
Digital presencePC21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
PC21 leadership team
Management profileNumber of profiles
PC21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PC21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PC21
What does PC21 do?
PC21 is a French IT equipment retailer operating the PC21.fr e-commerce platform. The company sells IT hardware (computers, components, peripherals, networking, servers, storage, smartphones, accessories), software licenses including cloud subscriptions, and clearance/overstock items drawn from a catalog of over 1.7 million product references across 1,370+ brands, serving businesses, government, education, associations, resellers, and individual consumers across France and select international markets.
Is PC21 a public or private company?
PC21 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PC21 founded?
PC21 was founded in 2000. It employs 11 to 50 people.
Where is PC21 based?
PC21 is headquartered in Seine-port, France, in the Europe region.
How does PC21 make money?
Three revenue lines are on record. Product Sales - IT Hardware is the primary driver. The others are software and Licensing and B2B/Enterprise Sales.
Who are PC21's main competitors?
Direct peers on record are Materiel.net, Rue du Commerce, LDLC, Inmac Wstore, TopAchat and Cybertek. Cdiscount Pro is listed as a regional player. Broad incumbents are Amazon Business, ALSO Group and Bechtle.
Does PC21 have an API?
No public API is recorded for PC21.
What industry is PC21 in?
PC21's product category is IT Equipment Retail. Its primary akta.pro industry code is CRACABAD, PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards), with a secondary code of CRACAFAC, PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage). Its NAICS code is 33411 and its SIC code is 5734.