What NIVONA does

NIVONA Apparate GmbH is a privately held German manufacturer of fully automatic coffee machines (Kaffeevollautomaten), headquartered in Nürnberg and operating for over 20 years. The company sells nine product series spanning entry-level compact units (CUBE 4', 5/6/7/8 series) through office-optimized machines (NIVO 8'141 Pro, NICR 10'40) up to a flagship tier (NIVO 9000 and the newly promoted NIVO 8'112), priced roughly €500 to €2,149. Underlying technology centers on the proprietary CaféRomatica Plus brewing unit, a hardened-steel cone grinder, brushless motors, and the Aroma Balance System (3-5 aroma profiles depending on model); milk handling is differentiated via the Spumatore DuoPlus, LattePreSelect (including plant-based milk), and the easyclean+ automatic milk-system cleaning cycle. A 15-bar pump pressure, double thermoblocks on higher-end units, and Bluetooth/NIVONA app connectivity round out the technical surface.

The business model is a classic premium-consumer hardware motion paired with a recurring consumables tail. Primary revenue comes from one-time machine sales (€500-€2,149+) routed exclusively through Fachhandel - specialist coffee retailers - and a dedicated B2B portal for business customers and dealers. Recurring revenue accrues through branded consumables: CLARIS fresh-water filters, the CLEAN³BOX cleaning package, descaler, milk-system cleaner, milk container/lance/hose accessories, and proprietary coffee beans (Caffè Arezzo, Espresso Milano, Espresso Torino). Customer segmentation is vertical-driven with two dominant use cases: home consumers (primary) seeking café-quality variety with minimal effort, and offices/professional environments (Kanzleien, salons, corporate) requiring 50-65 cups-per-day capacity and reliability. The company markets through its DACH-focused website (nivona.com), Facebook/Instagram/YouTube/LinkedIn channels, and earned media coverage from German outlets including Stiftung Warentest (a NICR 7'90 Testsieger in issue 12/25 with grade 2.0), with the NIVO 8000 series having received both the Red Dot Award 2024 and iF Design Award 2024 in collaboration with the FORMATE/S design studio.

Name

NIVONA

Legal name

NIVONA Apparate GmbH

Website

https://nivona.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

NIVONA Apparate GmbH is a privately held German manufacturer of premium fully automatic coffee machines, selling through Fachhandel specialist retailers and a B2B portal to home consumers and office/SMB customers across the DACH region, with a consumables tail of branded beans, filters, and cleaning products.

Ownership category

akta.pro rank

Product category

Consumer Coffee Appliances

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

Keywords

• Automatic coffee machines
• Fully automatic espresso machines
• Coffee machine manufacturer
• Specialty coffee equipment
• Office coffee solutions

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Machine Sales (Hardware): NIVONA's primary revenue comes from selling premium coffee全自动 machines (Kaffeevollautomaten). The company produces multiple product lines ranging from entry-level (CUBE 4') to premium (9000 series, 10 series) with prices from approximately 500€ to over 2000€.
2. Accessories and Consumables: Sale of accessories including travel bags, coffee grinders, milk coolers, milk containers, milk tubes, bean containers, and maintenance products like cleaning tablets, descaling solutions, and milk system cleaners.
3. Coffee Beans: NIVONA sells their own branded coffee beans including Caffè Arezzo (Arabica), Espresso Milano (Arabica/Robusta blend), Espresso Torino (Gourmet Robusta), and CoffeeBag variety packs. These are developed and roasted specifically for fully automatic coffee machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NIVONA Apparate GmbH manufactures and sells premium fully automatic coffee machines (Kaffeevollautomaten) across nine product series ranging from compact home models (CUBE 4') to high-capacity office machines (10 series, up to 65 cups daily). The company also offers a complete ecosystem of accessories (grinders, milk coolers, water filters, cleaning products) and proprietary coffee beans, all sold exclusively through specialist retailers (Fachhandel) in the DACH region.

Product overview

NIVONA is a German coffee automatic machine manufacturer offering a comprehensive portfolio of premium coffee machines and accessories. The product range includes multiple coffee automatic series (CUBE 4', 5er, 6er, 7er, 8er, 8000er, 8000er Pro, 9000er, and 10er) progressing from compact entry-level to high-capacity professional models, along with a complete ecosystem of accessories including the CafeGrano grinder, Cooler milk refrigerator, CLARIS water filters, cleaning products (CLEAN³BOX, cleaning tablets, descaler, milk system cleaner), and proprietary coffee beans in three varieties. The 8000er Pro and 10er series target office environments with capacities up to 50-65 cups daily, while the 9000er series represents the premium flagship with advanced features including the RomaticaPlus brewing unit and 7-inch touchscreen.

Differentiator

Problem solved

Functional benefit

Brands

• NIVO 8141 Pro: Professional office coffee machine series designed for high-volume usage up to 50 cups daily
• NICR 1040
• NIVO 9000
• CUBE 4'
• 5er
• 6er
• 7er
• 8er
• 8000er
• 9000er
• 10er
• CafeGrano
• CLARIS Frischwasserfilter
• CLEAN3BOX

Products and services

• CUBE 4' Compact entry-level fully automatic coffee machine designed for home use and portability, with optional travel bag.
• 5er Series Entry-level fully automatic coffee machine series for home use with essential coffee preparation functions.
• 6er Series Mid-range fully automatic coffee machine series for home use with enhanced features and functionality.
• 7er Series Premium consumer fully automatic coffee machine series with advanced brewing technology for home use.
• 8er Series High-end fully automatic coffee machine series with premium features, design, and functionality for the home.
• NIVO 8000 Series Professional-grade fully automatic coffee machine series with high capacity for office use, designed in collaboration with FORMATE/S studio and winner of Red Dot Award 2024 and iF Design Award 2024.
• NIVO 8'141 Pro Office-optimized fully automatic coffee machine designed for high-volume use up to 50 cups daily, with large water tank, bean container, and quick profile feature.
• NIVO 9000 Series Flagship premium fully automatic coffee machine series with CaféRomatica Plus brewing unit, 7-inch touchscreen, 13 preset coffee recipes, 5 aroma profiles, and LattePreSelect technology.
• NICR 10'40 (10er Series) Top-tier professional fully automatic coffee machine optimized for high-volume office use with daily capacity of 60-65 cups, large water and bean containers, dual thermoblocks, and easyclean+ milk system cleaning.
• CUBE 4' Travel Bag Protective travel bag accessory for safely transporting the CUBE 4' coffee machine.
• CafeGrano Coffee Grinder Burr coffee grinder accessory for fresh and consistent grinding of coffee beans for any preparation method.
• Cooler (NICO 100) Milk refrigerator accessory that keeps milk reliably fresh for perfect milk foam.
• CLEAN³BOX Complete care package accessory containing all items needed for thorough NIVONA coffee machine maintenance.
• NIVONA Coffee Beans Branded coffee beans developed and roasted specifically for fully automatic coffee machines, in three varieties: Caffè Arezzo (Arabica), Espresso Milano (Arabica/Robusta blend), and Espresso Torino (Gourmet Robusta).

Quantifiable outcome

• Stiftung Warentest test winner with grade 2.0 (12/25 edition)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FORMATE/S Design StudiocoreStrategic or Co-development PartnerNIVONA collaborated with Regensburger design studio FORMATE/S for the design of the NIVO 8000 series. This partnership resulted in design awards including Red Dot Award 2024 and iF Design Award 2024. The design studio has been credited for the aesthetic and functional design of premium coffee machines.
• Stiftung WarentestminorOthersIndependent German product testing organization that tested NIVONA coffee machines. NICR 7'90 received test winner status (Testsieger) with grade 2.0.
• coffeenessminorOthersGerman coffee review platform that tested and reviewed NIVO 9000 series, providing product testing coverage and reviews.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bosch Home Appliances: Major German home appliance manufacturer with a fully automatic coffee machine line. Competes with NIVONA across consumer price tiers, leveraging BSH's scale, dealer relationships, and global footprint.
• Siemens Home Appliances: Premium brand within the BSH group offering high-end fully automatic coffee machines. Targets the same premium consumer segment as NIVONA's 8/8000/9000 series in DACH specialty retail.
• Saeco (Philips): Italian-origin fully automatic coffee machine brand now owned by Philips. Competes with NIVONA across consumer price tiers in European retail, though with stronger mass-market presence.
• Krups: German-origin coffee machine brand within the SEB group. Krups competes with NIVONA in entry-level and mid-range fully automatic machines, often in broader retail channels.
• Jura: Swiss premium manufacturer of fully automatic coffee machines for home and office. Jura is NIVONA's most direct peer, competing head-to-head in the DACH specialist retail channel at similar premium price points with overlapping technology features.
• Miele: German premium home appliance manufacturer with a coffee machine lineup (CM series). Miele competes with NIVONA in the high-end consumer segment, sharing Fachhandel distribution and engineering-driven brand positioning.
• De'Longhi: Italian global leader in home coffee machines including fully automatic models. De'Longhi competes with NIVONA across consumer price tiers and has significantly broader geographic reach and scale.
• Melitta: German coffee company producing fully automatic machines, filter coffee makers, and coffee beans. Melitta is a direct competitor in the DACH market, overlapping with NIVONA on beans, filters, and home machines.

Emerging players

• Gaggia: Italian espresso machine heritage brand with traditional and super-automatic models. Gaggia partially overlaps with NIVONA in the prosumer/premium home segment, though with greater emphasis on traditional espresso heritage.
• ECM (Espresso Company of Munich): German premium espresso and specialty coffee machine manufacturer. ECM addresses the prosumer and small-office segment adjacent to NIVONA's office line, with comparable Fachhandel distribution in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWxT7TVZ-OZzSQHvIfEg_hA
• Facebookde-de.facebook.com/NIVONACoffee
• LinkedInlinkedin.com/company/nivona
• Instagraminstagram.com/nivona_coffee/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIVONA