DigiWoh

What DigiWoh does

DigiWoh (legal entity: DigiWoh Kompetenzzentrum Digitalisierung Wohnungswirtschaft e.V.) is a Berlin-based, non-profit registered association (e.V.) founded in 2020 by 16 housing companies and the GdW (Bundesverband deutscher Wohnungs- und Immobilienunternehmen), the central federation of the German housing industry. It operates a membership-based community platform serving two customer segments: housing companies (Wohnungsunternehmen) and PropTech providers (WohWiTechs) active in the German housing sector. The association is governed by a board chaired by Sandra Wehrmann (VIVAWEST) with representatives from member companies, and runs a lean 7-person executive office (Geschäftsstelle) led by Arne Rajchowski, headquartered at the GdW's Berlin office.

The platform is built on a standard web stack — Vercel for hosting, HubSpot for CRM and marketing, Brevo (Sendinblue) for newsletters, Algolia for on-site search, and Cisco Webex for online events — with EU-hosted infrastructure and Standard Contractual Clauses for third-country transfers. Its product surface is not a software product but a curated set of community and knowledge offerings: an interactive member portal with event registration, project reports, a forum, and the PropTech Search reference database; more than 40 online experience exchanges annually; in-person workshops, masterclasses, and barcamps across Germany; and a growing knowledge database of video documentation and method guides. Events are GdW-certified for professional development and cover topics including MS 365, digital maintenance, heating systems, AI, and ERP/software.

DigiWoh generates revenue exclusively through annual membership fees. Housing companies and associations are tiered by size (€2,500–€5,000 per year), and PropTech companies are tiered by revenue and maturity (€1,000–€6,000 per year), with a one-time €2,500 admission fee for all new members and tax-exempt status under the non-profit structure. Members are acquired via a board-reviewed application process, with company-wide access granted to all employees using company email domains. The GdW partnership functions as the primary referral channel, and the marketing mix is dominated by organic community growth, content marketing, email newsletters, and event-driven engagement rather than outbound sales.

Name

DigiWoh

Legal name

DigiWoh Kompetenzzentrum Digitalisierung Wohnungswirtschaft e.V.

Website

https://digiwoh.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

DigiWoh is a Berlin-based non-profit association that runs a membership-based community platform for digitalization in the German housing industry, serving housing companies and PropTech providers through events, knowledge content, and a reference database.

Ownership category

akta.pro rank

Product category

Housing Industry Association

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

Keywords

• Housing industry association
• PropTech community platform
• Digitalization knowledge exchange
• Experience exchange events
• Membership networking services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees - Housing Companies / Associations: Annual membership fees from housing companies and associations, tiered by size. Small companies (<5,000 units): €2,500/year; Medium (<10,000 units): €4,000/year; Large (>10,001 units): €5,000/year. All tiers include a one-time admission fee of €2,500 in the first year. Fees are tax-exempt.
2. Membership Fees - WohWiTech / PropTech Companies: Annual membership fees for technology companies in the housing sector. Startups in first three years: €1,000/year. Tech companies with annual revenue <€1M: €3,000/year (or €2,500 for recognized WohWiTechs with documented project experience). Tech companies with revenue >€1M: €6,000/year (or €5,000 for recognized WohWiTechs).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DigiWoh operates a membership-based community platform for the German housing industry, offering peer-to-peer experience exchanges, online and in-person events, project reports, a PropTech provider reference database, and a knowledge library. Members include housing companies (Wohnungsunternehmen) and PropTech firms (WohWiTechs), who pay annual membership fees for access to events, content, and networking on a vendor-neutral, non-profit basis. The association organizes over 40 online experience exchanges per year plus in-person workshops, masterclasses, and barcamps on topics such as ERP systems, MS 365, digital maintenance, heating systems, and AI.

Product overview

DigiWoh (DigiWoh Kompetenzzentrum Digitalisierung Wohnungswirtschaft e.V.) is a non-profit membership-based networking and knowledge-sharing platform for the German housing industry (Wohnungswirtschaft). It is not a software product vendor; it offers no packaged software products, SaaS tools, or APIs. Its portfolio consists entirely of community membership, event facilitation, peer exchange formats, reference databases, and educational resources — all oriented around digital transformation in housing management. Core offerings include the online member portal (with forum, content library, and event registration), more than 40 online experience exchanges per year, in-person workshops and masterclasses, project reports and method guides, and the PropTech Search reference database. These offerings are membership-gated and do not include independently sold product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• DigiWoh Membership Annual membership offering for German housing companies and PropTech firms, providing company-wide platform access via corporate email domains. Includes access to peer-to-peer experience exchanges (online and in-person), project reports, workshop documentation, the PropTech Search reference database, a forum, GdW-certified professional development events, and the opportunity to participate in Open Strategy Workshops. Fees are tiered by company size and tax-exempt, with a one-time admission fee of €2,500 in the first year.
• PropTech Search (Anbieterdatenbank) A curated reference database of PropTech providers serving the housing industry, including interface documentation and reference customers. Available to DigiWoh members to help housing companies identify and shortlist software solutions matching their digitalization use cases.
• Online Experience Exchanges (Erfahrungsaustausche) Recurring moderated online peer-exchange sessions for housing company members to share practical experiences with digitalization projects. Delivered via Cisco Webex, with sessions documented as videos and project reports added to the knowledge database.
• In-Person Workshops, Masterclasses and Barcamps Hands-on in-person training sessions and networking events for housing industry professionals, including masterclasses on MS 365 and organizational development, plus barcamps where attendees set the agenda. GdW-certified for professional development credit.
• DigiWoh Knowledge Database (Wissensdatenbank) A growing library of downloadable project reports, workshop recordings, and method guides created from peer experience exchanges. Members access content such as project documentation (e.g., "Werkzeuge für Digitalisierungsprojekte II Methodenposter") and video documentation of past events.

Quantifiable outcome

• Over 180 housing companies and technology partners as members
• +3 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PlentificminorGTM or Marketing Partner · 1 July 2026Plentific, an AI-driven property management platform, co-hosts a free practice webinar with the DigiWoh on July 1, 2026, featuring the digitalization journey of Wohnbau GmbH Prenzlau. Plentific uses the DigiWoh platform to reach housing company decision-makers in a non-commercial setting. The webinar focuses on digital facility management, intelligent scheduling, and ERP integration.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V.coreStrategic or Co-development PartnerDigiWoh was founded by 16 housing companies and the GdW (German Housing Federation). The GdW is represented on the DigiWoh Board by Ingeborg Esser (Board member). DigiWoh's headquarters are co-located at the GdW's Berlin office. The GdW provides institutional support, credibility, and access to its national network of housing company members. Events are GdW-certified for professional development.
• VISARIO Connect GmbHminorOthersVISARIO Connect GmbH contributes to DigiWoh events as a speaker/expert. Sandra Balicki from VISARIO Connect co-leads the MS 365 Masterclass (September 2026) on organizational development and digital collaboration in housing companies.
• Immoconn GmbHminorOthersImmoconn GmbH participates in DigiWoh events as a technical expert. Christian König from Immoconn co-presents the 'Heating Systems: Data as Foundation of Heat Strategy' event (September 2026), providing technical context on heating system data in housing stock.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen: Germany's central housing industry federation and a founding partner of DigiWoh. Directly comparable as a housing-industry membership association, but at a much larger national-policy scale rather than a digitalization-focused operational community.
• ZIA Zentraler Immobilien Ausschuss: Germany's umbrella real estate industry association. Comparable as a real-estate membership association, but covering the full real estate industry rather than the housing-specific digitalization niche DigiWoh targets.
• Hypoport SE: A leading German PropTech platform company for the credit and real-estate industries. Comparable as a housing-sector PropTech ecosystem player, but operates as a commercial technology provider rather than a neutral community/exchange platform.

Direct peers

• BFW Bundesverband Freier Immobilien- und Wohnungsunternehmen: German federal association of private housing and real estate companies. Operates a similar membership-based association model serving German Wohnungsunternehmen, with overlapping member segments and industry-advocacy positioning.
• Haus & Grund Deutschland: Germany's largest property owner association. Comparable as a national housing-related membership association, but primarily serves private landlords rather than institutional Wohnungsunternehmen and does not focus on PropTech exchange.
• Verband der Immobilienverwalter Deutschland (VDIV Deutschland): German federal association of property managers. Operates a similar membership-association model for housing-adjacent professionals, with comparable member tiers, certification offerings, and event formats, though without DigiWoh's PropTech-search focus.

Regional players

• IVD Immobilienverband Deutschland: German professional association for real estate agents and brokers. Comparable membership-association model, but focused on brokerage professionals rather than housing companies and digitalization.

Emerging players

• DEEP Tech Innovation Community (or comparable PropTech communities): A German deep-tech and PropTech community/accelerator. Comparable as a PropTech-focused networking and knowledge platform, though with a broader deep-tech scope and a startup/venture orientation rather than housing-company membership governance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/digiwoh
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/digiwoh-kompetenzzentrum-digitalisierung-in-der-wohnungswirtschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiWoh