What Plentific does

Plentific is a London-based vertical SaaS company, founded in 2013, that operates an end-to-end property operations platform primarily serving UK social housing providers (housing associations, local authorities) and increasingly build-to-rent, student housing, and later living operators. The platform unifies work order management, field service management, contractor management, resident engagement, inspections, compliance, voids, planned maintenance, payments, and reporting into a single cloud-native system with open APIs and 25+ native integrations to housing management systems (Salesforce, NEC Housing, MRI Housing One, Civica Cx, Aareon Connect, ActiveH, SAP, Unit4). It includes a two-sided contractor marketplace connecting 100+ enterprise clients managing 1.7M+ units with 5,000+ vetted contractors, and has expanded into the US market since 2021.

The platform is built on a modular architecture with a central orchestration hub and discrete modules including Plentific AI (generative writing assistant, repair diagnostics, duplicate detection, dynamic scheduling), the Plentific Marketplace, the PA23-compliant Open Framework for housing procurement (with CDS as sponsor and Plentific as Managing Agent), Plentific Managed (property management-as-a-service), and a Resident Portal & App. It holds ISO 27001, Cyber Essentials, and SSIP certifications, and operates from London following the May 2025 divestiture of its TouchRight inspection subsidiary.

Revenue is generated through portfolio-sized SaaS subscriptions (priced against unit count tiers from under 100 to over 5,000 units), contractor network access fees, professional services for implementation and backlog clearance, and Plentific Managed services. Distribution combines direct enterprise field sales targeting large housing associations (with named logos including L&Q, Peabody, Notting Hill Genesis, Anchor Hanover, Southern Housing, Network Homes, Hyde, Platform Housing, Birmingham City Council, and West Lancashire Borough) with a product-led self-service channel for contractors. The company has raised approximately $141M+ in total funding, most recently a $100M Series C in August 2021 led by Highland Europe, Brookfield Technology Partners, Mubadala, and RXR Digital Ventures.

Name

Plentific

Legal name

Plentific Ltd

Website

https://plentific.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Plentific is a London-based vertical SaaS platform that unifies work orders, field service, contractor management, compliance, and resident engagement for UK social housing providers, local authorities, and build-to-rent operators managing 1.7M+ units across 100+ enterprise clients and a 5,000+ contractor marketplace.

Ownership category

akta.pro rank

Product category

Property Operations Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)

Keywords

• Property operations software
• Social housing maintenance
• Contractor marketplace platform
• Field service management
• Repairs compliance software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Property operations platform subscription model providing software-as-a-service access to housing providers and property managers. Pricing is based on portfolio size (units managed) as indicated by the contact form asking 'How many units does your company manage?' with options ranging from 0-99 to Over 5000.
2. Contractor Network Access: Contractors pay to access the platform and receive job leads from property managers. The platform connects contractors with clients managing 1.6M+ properties, offering tools for work order management, invoicing, and business growth.
3. Professional Services: Implementation services, training, system integration, backlog clearance, supply chain mobilisation, and advisory services to help customers maximise platform value.
4. Managed Services (Plentific Managed): Collaborative approach to property management-as-a-service providing managed operations alongside the software platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plentific provides a cloud-native property operations platform that unifies work order management, field service management, contractor sourcing, compliance tracking, and resident engagement for housing providers and property managers. Its offering is anchored by a vetted contractor marketplace of 5,000+ providers and AI-powered features such as repair diagnostics, dynamic scheduling, and a generative-AI writing assistant, all accessible through open APIs and pre-built integrations with 25+ housing management systems.

Product overview

Plentific is a property operations platform with a platform-plus-modules architecture. The core Plentific Platform serves as the central hub that connects resident requests, work orders, field delivery, contractors, supply chain, and performance data in one orchestrated system. Supporting this core platform are numerous modules including Work Order Management, Field Service Management, Contractor Management, Resident Experience, Inspections Manager, Compliance Manager, Voids Management, Planned Maintenance, Payments, Projects, Supply Chain Solutions, Reporting & Analytics, Security, and Professional Services. The platform also includes Plentific AI for generative AI-powered features, the Plentific Marketplace for contractor sourcing, and the Open Framework for PA23-compliant procurement. Plentific Managed offers an outsourced property management-as-a-service option. The system connects to 25+ third-party housing management, ERP, CRM, and accounting systems through native integrations and APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Plentific Property Operations Platform End-to-end cloud-native property operations platform that streamlines the customer journey from work order creation with residents through contractor orchestration, sourcing, and invoicing for housing providers and property managers.
• Work Order Management AI-powered software module that automates, prioritises, assigns, and tracks every work order from creation to completion, providing full operational visibility and cost savings.
• Field Service Management Optimises field teams and unifies field service with wider property operations, featuring dynamic scheduling, real-time communication, mobile working, stock management, and data insights.
• Contractor Management Contractor management system that simplifies contractor selection, onboarding, and oversight to deliver service quality, reduced costs, and resident satisfaction.
• Resident Experience Landlord-tenant solution that enables residents to request repairs, manage appointments, track work progress, and stay informed throughout the repair journey.
• Inspections Manager Digitises and streamlines property inspections with automated scheduling, bespoke templates, photo and note attachments, and instant sharing capabilities.
• Compliance Manager All-in-one compliance management platform that automates building safety and compliance, maintaining a 'golden thread' of information and keeping properties audit-ready.
• Voids Management Property void management system that minimises vacancy periods and maximises rental income by streamlining inspections, repairs, and tenancy transitions.
• Planned Maintenance Planned maintenance system that improves asset performance, keeps residents satisfied, and ensures regulatory compliance by streamlining and automating maintenance programmes.
• Projects Complex project management solution for managing disrepair cases, Awaab's Law compliance, voids, renovations, planned investments, installations, damp and mould, and retrofits.
• Supply Chain Solutions Contractor sourcing and management solution connecting property managers with the right contractors, offering quality assurance, cost certainty, rapid deployment, and flexible supply chain management.
• Payments Streamlined invoicing and payment processing solution that makes financial reconciliation fast, easy, and secure for contractors and property managers, with robust approval workflows.
• Plentific Open Framework The first PA23-compliant procurement solution for housing that brings procurement and work order management together on one connected platform, enabling compliant and flexible contractor sourcing.
• Reporting & Analytics Real estate reporting software generating insightful data from every action, enabling property managers to optimise KPIs with comprehensive dashboards and customisable reports.
• Plentific Professional Services Expert implementation and ongoing support services including training, system integration, backlog clearance, change management, data migration, and contractor onboarding.
• Plentific Marketplace Contractor marketplace providing access to thousands of verified contractors, enabling property managers to receive up to 5 quotes per job and complete repairs faster and more cost-effectively.
• Plentific Managed Property management-as-a-service offering providing a collaborative managed operations approach that delivers better results with less work and cost for housing clients.

Quantifiable outcome

• 91-95% first-time fix rates across customers
• +9 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• Community Housing CymrucoreStrategic or Co-development Partner · 1 May 2026Partnership with Community Housing Cymru representing 30 social landlords managing around 174,000 homes in Wales. Aims to support housing associations with digital property management, modernize systems, improve data usage, streamline operations, and enhance resident experiences through Plentific's connected approach to repairs, compliance, and resident engagement.
• CDS (Co-operative Development Society)coreStrategic or Co-development Partner · 1 January 2025CDS sponsored the Open Framework for housing providers, designed to move beyond closed frameworks and enable faster access to contractor supply under the Procurement Act 2023. Plentific acts as Managing Agent for the Open Framework, providing ongoing framework management, supplier assurance, performance optimisation, and continuous improvement.
• SalesforcecoreTechnology or IntegrationPlentific integrates with Salesforce to streamline repairs, inspections and compliance processes. Automates work order management and syncs tenant communications, helping housing associations and public sector landlords improve efficiency and service delivery.
• NEC HousingcoreTechnology or IntegrationPlentific integrates with NEC Housing to streamline repairs, compliance, and inspections by automating work order management and syncing tenant data while keeping the Housing Management System up-to-date.
• MRI Housing OnecoreTechnology or IntegrationPlentific connects with MRI Housing One to simplify maintenance operations, improve compliance oversight, and enhance tenant communications, ensuring critical property data and job updates flow effortlessly between both platforms.
• SAPcoreTechnology or IntegrationPlentific and SAP integrate to streamline workflow with bulk-imports scheduled daily for efficient data management ensuring systems stay up-to-date.
• Civica CxcoreTechnology or IntegrationPlentific integrates with Civica's Cx Housing Management Software, addressing critical aspects of property maintenance and enhancing synergy between Plentific and Cx.
• Aareon ConnectcoreTechnology or IntegrationPlentific integrates with Aareon Connect to enable seamless, scalable interoperability with housing management and finance systems, providing a unified and secure way to exchange property, tenant, and maintenance data across platforms.

Scale indicators20 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• MRI Software: MRI Software is a global provider of real estate and property management software, including MRI Housing One for social housing. It competes head-on with Plentific in housing management workflows and is also a Plentific integration partner, making it both competitor and channel.
• NEC Software Solutions: NEC Software Solutions (NEC Housing) is a UK-based supplier of housing management systems to local authorities and housing associations. It is a direct competitor in the housing operations space and a Plentific integration partner, providing channel and competitive overlap simultaneously.
• Civica: Civica is a UK public-sector software specialist whose Cx Housing Management System serves many of the same housing associations as Plentific. It competes for the same housing-association IT budget and is also an integration partner, creating a similar dual competitor-channel dynamic.
• Yardi Systems: Yardi is a global incumbent in property management software serving residential and commercial real estate. It is comparable as a broad end-to-end property management suite that overlaps with Plentific's modules in multi-family and build-to-rent contexts.
• AppFolio: AppFolio is a US-listed vertical SaaS provider of property management software for residential and commercial portfolios. It is comparable to Plentific as a vertically specialised SaaS platform serving property managers, although it is primarily US-focused and more generalist across rental types.
• RealPage: RealPage is a large US-based provider of software and data analytics for the real estate industry, with overlapping capabilities in operations, resident services, and asset management. It is comparable as a broad incumbent in property operations software competing for similar customer personas.
• Aareon: Aareon is a major European provider of housing and property management software serving social housing providers, landlords, and property managers. It is directly comparable as one of the most established housing technology incumbents in Europe with overlapping CRM, finance, and operational modules.

Direct peers

• Arthur Online: Arthur Online is a UK-based property management platform for landlords, letting agents, and property managers. It directly overlaps with Plentific's repairs and maintenance workflows, particularly in the PRS and Build-to-Rent segments, and is also an integration partner.
• PayProp: PayProp is an automated rental payment and property management platform widely used by UK letting agents and landlords. It directly overlaps with Plentific's property operations offering in the PRS segment, particularly around tenant payments and operational workflows.
• Mobysoft: Mobysoft is a UK SaaS provider focused on social housing rent arrears and income management. It serves many of the same UK housing associations as Plentific and competes for the same operational technology budget within the social housing vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plentific
• YouTubeyoutube.com/user/plentific
• LinkedInlinkedin.com/company/plentific-ltd
• Instagraminstagram.com/Plentific
• Facebookfacebook.com/plentific

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plentific