HTR Commercial
- Company typePrivate
- Founded2010
- HeadquartersClayton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
HTR Commercial firmographics
Firmographics- Name
- HTR Commercial
- Legal name
- HTR Commercial
- Website
- https://htrcommercial.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HTR Commercial industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where HTR Commercial is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HTR Commercial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Real Estate Brokerage Commissions: HTR Commercial generates revenue through real estate commissions on commercial property transactions. As a brokerage representing buyers and sellers of commercial properties, they earn transaction-based fees on completed sales and purchases of office, industrial, retail, multifamily, and land properties in the Triangle/Eastern NC area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Commercial property buying services |
| Transaction based/ take rate | Multi-year contract | Commercial property selling services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HTR Commercial product offering
Product offeringCore offering
HTR Commercial is a commercial real estate brokerage providing buyer representation, seller representation, and property valuation services for multifamily, office, industrial, retail, and land properties in the Triangle and Eastern North Carolina area. The team manages the full transaction lifecycle from goal-setting and property search through offer crafting, due diligence, and closing, supported by a property search portal and a VIP Buyers List. The firm operates as a specialized commercial division of HomeTowne Realty.
Product overview
HTR Commercial is a commercial real estate brokerage firm offering a comprehensive suite of services for buying and selling commercial properties in the Triangle/Eastern North Carolina area. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Core services include Commercial Property Search for locating listings by criteria, Buyer Representation Services guiding investors through goal setting, property search, financing, and closing, and Seller Representation Services covering valuation, marketing, negotiation, and due diligence. Additional offerings include VIP Buyers List for exclusive early access to new listings and Property Showing Scheduling for flexible viewing options. All services focus on multifamily, office, industrial, retail, and land properties in the North Carolina market.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services
- Seller Representation Services Full-service seller-side representation including property valuation, identification of target markets, tailored marketing programs, buyer outreach, negotiation support, and due diligence and closing management. Designed for property owners looking to sell commercial real estate assets in the Triangle and Eastern NC area.
- Commercial Property Valuation Standalone commercial property valuation service that analyzes recent sold data, location, condition, profitability, and market factors to determine competitive listing prices. Used by property owners preparing to sell commercial assets.
- Commercial Property Search Standalone property search tool allowing users to filter and view commercial listings by location, specifications, and price. Targets prospective buyers of commercial real estate in the Triangle and Eastern North Carolina area, and links to the Looplink search portal for detailed inventory.
Companies that use HTR Commercial
Customer profileSegments4 records
Ideal customer profiles3 records
HTR Commercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HTR Commercial partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
HTR Commercial competitors and assessment
Company assessmentDirect peers
- Lee & Associates: Lee & Associates is a commercial real estate brokerage firm operating through regional offices, focused on owner-user and investor clients. Its market approach and property type coverage closely align with HTR's regional brokerage model.
- Avison Young: Avison Young is a global commercial real estate services firm with a strong mid-market brokerage presence. It competes with HTR on similar property types and investor profiles in the Carolinas.
- SVN International: SVN is a commercial real estate franchise network with regional offices serving investors and property owners in secondary markets. Its model and client focus closely mirror HTR's regional brokerage approach.
- NAI Global: NAI Global is a network of regional commercial real estate brokerage firms, similar in structure to HTR's regional model. NAI members operate in secondary and tertiary markets across the US, directly competing with independent regional brokerages like HTR on similar property types and mid-market clients.
Broad incumbents
- Newmark Group: Newmark is a full-service CRE firm offering capital markets, leasing, and investment sales. It has expanded in the Southeast and competes with HTR on commercial investment sales and advisory in the Triangle market.
- CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, valuation, and advisory services globally. It competes with HTR on larger commercial transactions in the North Carolina market and represents the dominant incumbent against which regional brokerages compete for institutional clients.
- Cushman & Wakefield: Cushman & Wakefield is a major global CRE services firm with brokerage, valuation, and advisory capabilities. It competes with HTR in the Raleigh-Durham market for institutional and corporate clients across multiple property types.
- Marcus & Millichap: Marcus & Millichap specializes in investment sales of commercial properties including multifamily, retail, office, and industrial. It is a national brokerage with active presence in the Carolinas competing directly with HTR on investor-driven commercial transactions.
- Colliers International: Colliers provides commercial real estate brokerage and advisory services with strong mid-market focus in the Southeast US. It competes with HTR on similar property types and investor client profiles in the Carolinas.
- JLL (Jones Lang LaSalle): JLL is a global real estate services firm offering investment sales, leasing, and advisory across office, industrial, retail, and multifamily. It operates actively in the NC Triangle market and competes with HTR on mid-to-large commercial transactions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HTR Commercial social profiles
Digital presenceHTR Commercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTR Commercial leadership team
Management profileNumber of profiles
Profiles8 records
HTR Commercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTR Commercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTR Commercial
What does HTR Commercial do?
HTR Commercial is a commercial real estate brokerage providing buyer representation, seller representation, and property valuation services for multifamily, office, industrial, retail, and land properties in the Triangle and Eastern North Carolina area. The team manages the full transaction lifecycle from goal-setting and property search through offer crafting, due diligence, and closing, supported by a property search portal and a VIP Buyers List. The firm operates as a specialized commercial division of HomeTowne Realty.
Is HTR Commercial a public or private company?
HTR Commercial is a private company. It is classified as corporate owned and is currently operating.
When was HTR Commercial founded?
HTR Commercial was founded in 2010. It employs 51 to 100 people.
Where is HTR Commercial based?
HTR Commercial is headquartered in Clayton, United States, in the North America region.
How does HTR Commercial make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are HTR Commercial's main competitors?
Direct peers on record are Lee & Associates, Avison Young, SVN International and NAI Global. Broad incumbents are Newmark Group, CBRE Group, Cushman & Wakefield, Marcus & Millichap, Colliers International and JLL (Jones Lang LaSalle).
Does HTR Commercial have an API?
No public API is recorded for HTR Commercial.
What industry is HTR Commercial in?
HTR Commercial's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales.