Urano

What Urano does

Urano is a Brazilian manufacturer of electronic weighing equipment, founded in 1983 and headquartered in Canoas, Rio Grande do Sul, with a secondary manufacturing site in Cabo de Santo Agostinho, Pernambuco. The company operates through three interrelated limited liability entities (Urano Ind. de Balanças e Equip. Eletrônicos, Urano Tecnologia, and Urano do Brasil Ind. e Com. Exp. e Imp.) and is self-described as one of the largest weighing scale manufacturers in Brazil. Its product portfolio spans commercial retail scales (checkout, POP-Z, BA 37), label printing scales (B35C, B40), industrial platform scales (W UR 10000 Pro/LIGHT), truck weighbridges under the Rodo Fácil brand, medical baby scales (UBB), semianalytical laboratory balances (Urano Lab UA 420, UD Mini), personal scales, and the newly introduced SM-300 gastronomy slicer. All legal-for-trade products carry INMETRO Class III certification per Portaria nº 366/2021, with lab models additionally compliant under Portaria nº 157/2022.

The company's underlying technology centers on precision load cells, integrated thermal printing with stainless steel guillotine cutters, and embedded connectivity (RS232, USB, Bluetooth, TCP/IP Wi-Fi), supported by the Urano Integra software platform for label generation and nutritional information. A notable technical differentiator is the claimed ability for users to replace keyboards, batteries, and printing modules without breaking the INMETRO seal, reducing downtime for commercial operators. Urano is positioned as a provider of GS1 2D code solutions through its partnership with GS1 Latam and Codigo2D, and integrates with SAP Webpedidos for enterprise procurement.

Urano's commercial model is quote-based with no public pricing; products are distributed through a direct sales team, a recruited dealer/reseller network, a nationwide authorized Technical Assistance (ATU) service network, and the company website. The customer base spans commercial automation (supermarkets, bakeries, butchers, restaurants), industrial, roadway/logistics, medical-hospital, laboratory/pharmacy, and personal segments. The company has no disclosed external funding, no listed ticker, and no M&A activity, suggesting founder/family ownership of a privately held Brazilian industrial business.

Name

Urano

Legal name

URANO IND. DE BALANÇAS E EQUIP. ELETRÔNICOS LTDA

Website

https://urano.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Urano is a Brazilian manufacturer of electronic weighing scales, founded in 1983 in Canoas, RS, producing commercial, industrial, medical, laboratory, roadway, and personal scales distributed across Brazil via direct sales, dealers, and an authorized technical assistance network.

Ownership category

akta.pro rank

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Urano manufactures and distributes electronic weighing scales, platform scales, labeling scales, truck weighbridges, laboratory/analytical balances, medical baby scales, personal scales, and related accessories (label printers, digital weight indicators, communication adapters), along with the Urano Integra label-generation software. The offering is complemented by technical-assistance services, replacement parts, technical training, and quote-based sales through direct sales, authorized dealers, and the ATU service network, primarily for commercial, industrial, medical-hospital, precision-laboratory, road/transport, and gastronomy customers in Brazil.

Product overview

Urano is one of Brazil's largest scale and electronic weighing equipment manufacturers, producing a comprehensive portfolio of weighing solutions across commercial, industrial, medical-hospitalal, gastronomy, and highway/road weighing applications. The product portfolio includes: (1) truck weighbridge scales under the Rodo Fácil brand with concrete structures ranging 40T-120T capacity; (2) commercial scales including checkout scales (UDC CO E), POP-Z Mira/Mira Pro, and digital weighing scales (UDC POP, UC5); (3) labeling scales with integrated thermal printers (B35C/B40) for retail pre-packaging; (4) industrial platform scales in the W UR 10000 Pro and W UR 10000 LIGHT series with capacities from 300g to 3000kg; (5) precision and semianalytical laboratory balances (UA 420 and UD Mini); (6) medical-hospitalal baby scales (UBB series); (7) personal/body scales (UP/UPC/UPP series) and kitchen scales (UC); (8) gastronomy slicers (SM-300); and (9) accessories including printers (USE-CB II/III), weight indicators (WT27R), and serial/USB/Bluetooth communication adapters. Software offerings include Urano Integra for label generation with nutritional labeling. Products comply with INMETRO Class III metrological requirements for legal-for-trade weighing.

Differentiator

Problem solved

Functional benefit

Brands

• Urano Lab: Laboratory and precision scales product line
• Rodo Fácil

Products and services

• Rodo Fácil truck weighbridge (Balança rodoviária Rodo Fácil)
• UDC CO E checkout scale (Balança para checkout UDC CO E)
• B35C Wi-Fi labeling scale (Balança etiquetadora B35C – Wi-Fi)
• POP-Z Mira / Mira Pro point-of-sale scale line
• BA 37 digital scales
• B40 labeling scale (Balança etiquetadora B40)
• B35C labeling scale (Balança etiquetadora B35C)
• CP POP+ weighing and parts-counting scale (Balança pesadora e contadora de peças CP POP+)
• UDC POP commercial weighing scale (Balança digital pesadora UDC POP)
• UDC CO commercial weighing scale (Balança digital pesadora UDC CO)
• UC5 compact weighing scale (Balança pesadora UC5)
• UA 420/0,001 semianalytical balance (Urano Lab)
• UD 1500/0,1 LE semianalytical balance (UD MINI)
• W UR 10000 Pro industrial platform scales
• W UR 10000 LIGHT industrial platform scales
• UBB baby scale (Balança para bebê UBB)
• Personal scales (UP 150, UPC 150, UP 150 S, UPP 0300, UC 2)
• SM-300 semi-automatic cold-cuts slicer (Fatiador de frios SM-300)
• USE-CB III thermal label printer (Impressora de etiquetas USE-CB III)
• WT27R graphic digital weight indicator (Indicador digital de peso WT27R)
• Pesonet weighing system (Sistema de pesagem PESONET)
• Communication cables and adapters (RS232, USB, Bluetooth, DB9, TTL/USB)
• Urano Integra label-generation software

Quantifiable outcome

• Supply cost reduction of 15 to 50% with continuous label printing

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP Webpedidos integration allowing Urano customers to place orders through the SAP platform (aster.gruposps.com.br/Login/Urano)
• GS1 LatamcoreStrategic or Co-development PartnerStrategic partnership for 2D code solutions and standards; Urano is a provider of 2D code solutions; awarded Prêmio à Excelência GS1 Latam 2025

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• CAS Corporation: Korean manufacturer of industrial, retail, and laboratory scales with growing presence in Latin America. Competes on price in commercial and industrial segments and represents the type of import threat Urano faces from non-INCERTRO markets.
• A&D Company: Japanese weighing and measurement equipment manufacturer expanding into Latin America. Targets laboratory and industrial balance segments where Urano Lab competes, often with more advanced connectivity features.

Broad incumbents

• Sartorius: German-headquartered bioprocess and lab equipment major with a strong laboratory and analytical balance portfolio. Competes with Urano's Urano Lab line for pharmaceutical and research customers in Brazil.
• Mettler-Toledo International: Global leader in precision instruments and weighing solutions, with a broader portfolio (lab, industrial, retail, transportation/logistics) and deeper software/automation offerings. Sets the technology and pricing benchmark Urano must match in Brazil.

Direct peers

• Líder Balanças: Brazilian weighing equipment maker serving commercial, industrial, and food-service segments. Competes with Urano in price-sensitive SMB retail and butcher/scale combinations.
• Alfa Instrumentos: Brazilian manufacturer of industrial and commercial scales, including platform scales and weighing systems. Overlaps with Urano's industrial segment and shares the Brazilian INMETRO compliance requirement.
• Marte Balanças: Long-standing Brazilian manufacturer of precision, analytical, and industrial balances. Directly comparable to Urano's Urano Lab line and competes in laboratory, jewelry, and industrial weighing segments.
• Balmak: Brazilian weighing scale manufacturer with a similar product portfolio spanning commercial, industrial, and laboratory scales. Targets the same supermarket, butcher, and industrial customer base as Urano with INMETRO-certified products.
• Toledo do Brasil (Mettler-Toledo): Brazilian subsidiary of Mettler-Toledo and the largest direct competitor in commercial and industrial weighing in Brazil. Competes head-to-head with Urano across retail scales, labeling scales, platform scales, and weighbridges, leveraging global R&D and the legacy Filizola brand.
• Filizola (Mettler-Toledo brand): Heritage Brazilian weighing scale brand now part of Mettler-Toledo, historically dominant in retail and commercial scales. Continues to compete directly with Urano in Brazilian supermarkets and butcher shops under the Filizola nameplate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uranobalancas
• Facebookfacebook.com/uranobalancas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urano