Campaign for National Parks

What Campaign for National Parks does

Campaign for National Parks (CNP) is the only independent charity dedicated to securing the future of National Parks in England and Wales, founded in 1936 as the Standing Committee on National Parks and directly traceable to the campaign that produced the 1949 National Parks and Access to the Countryside Act. It serves individual supporters, member organisations, and aligned corporate partners through advocacy, research, and engagement programmes rather than technology products. Its core outputs include the twice-yearly Viewpoint magazine, the flagship National Parks Health Check Report, the annual National Park Protector Awards (running since 2011), the National Parks Reimagined landscape-recovery initiative, the Future Leaders residential course, the New Perspectives youth storytelling programme, and the Viewpoint magazine. The charity runs a coalition Council of 42+ environmental and amenity organisations that indirectly represent over four million people.

The organisation has no proprietary technology product; its infrastructure is a standard website, email-marketing platform (Beacon Forms), CRM, and social media channels. Its business model is a hybrid charity funding stack: recurring individual membership subscriptions from £3 per month (Friend of National Parks), single and monthly donations, bespoke corporate partnership packages (e.g., a three-year Sawday's/Canopy & Stars/Paws & Stay partnership targeting £50,000), and gifts in wills. Gifts in wills are disclosed as providing over 50% of income over the last five years, making legacy fundraising the single largest revenue stream. Pricing is deliberately accessible; member benefits include Viewpoint magazine, email updates, and a network of partner discounts (25-30% off outdoor brands). The charity explicitly receives no government funding, operates from London (Canopi, 82 Tanner Street), and is governed by a Board of Trustees.

Name

Campaign for National Parks

Legal name

Campaign for National Parks

Website

https://cnp.org.uk

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Campaign for National Parks is the only independent UK charity dedicated to securing the future of National Parks in England and Wales, founded in 1936. It serves individual supporters, member organisations, and corporate partners through advocacy, research, youth engagement, and a 42-member coalition.

Ownership category

akta.pro rank

Product category

Environmental Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Conservation charity
• National parks advocacy
• Environmental campaigning
• Membership fundraising
• Nature protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership/Friends Program: Friends of National Parks membership program providing welcome packs, twice-yearly Viewpoint magazine, email updates, and access to partner discounts. Membership starts from £3 per month.
2. Donations: Single and monthly donations from supporters. The organization states over one third of work is funded by gifts in wills, and over 50% of income comes from legacy gifts.
3. Corporate Partnerships: Bespoke partnership packages and sponsorship opportunities with aligned businesses. Partners include Sawday's/Canopy & Stars/Paws & Stay (aiming to raise £50,000 over 3 years), Wildling, Ramble Worldwide, and others offering discounts to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Campaign for National Parks is an independent charity that campaigns for the protection, conservation and enhancement of National Parks in England and Wales. It delivers its mission through a Friends of National Parks membership program, policy research such as the Health Check Report, advocacy initiatives including National Parks Reimagined, youth engagement programs such as Future Leaders and New Perspectives, and an annual National Park Protector Awards programme, funded by donations, memberships, legacies and corporate partnerships.

Product overview

Campaign for National Parks is an independent charity organization (not a technology company) that campaigns for the protection, conservation, and enhancement of National Parks in England and Wales. Their offerings consist primarily of advocacy programs, membership services, research publications, and youth engagement initiatives rather than technology products. The core portfolio includes the Friend of National Parks membership program providing exclusive content and partner discounts, the National Parks Health Check Report as flagship research, the National Parks Reimagined initiative for landscape recovery, the Viewpoint membership magazine, the annual National Park Protector Awards, the Future Leaders Course for youth development, the New Perspectives youth storytelling program, and the Council coalition representing over 40 member organizations. There are no software products, platforms, APIs, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Friend of National Parks Membership Recurring membership program from £3 per month that gives supporters the Viewpoint magazine, email updates, partner discounts and campaign participation opportunities.
• National Parks Health Check Report Flagship evidence report assessing nature recovery across National Parks of England and Wales, providing policy recommendations on habitats and species.
• National Parks Reimagined Heritage-funded advocacy initiative to drive landscape recovery by engaging young people, the public and changemakers in reimagining the future of National Parks.
• Viewpoint Magazine Twice-yearly membership magazine featuring news, stories, insights and features from across National Parks in England and Wales.
• National Park Protector Awards Annual awards program since 2011 recognising individuals and groups who go above and beyond for National Parks, with categories for nature, living landscapes, youth and new perspectives.
• Future Leaders Course Residential youth program that connects young people with decision makers and equips them as future custodians of the countryside.
• New Perspectives Youth storytelling and grant program that empowers young people from diverse backgrounds to share stories of National Parks and influence decision makers.
• Our Council Coalition of over 40 environmental and amenity organisations that provides a collective voice for National Park advocacy, indirectly representing over four million people.

Quantifiable outcome

• Over 4 million people represented through Council member organisations
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Sawday's, Canopy & Stars and Paws & StaycoreGTM or Marketing PartnerThree-year partnership (announced 2024) where the companies aim to raise £50,000 to protect National Parks. These are experiential travel businesses aligned with the charity's values around nature and outdoor access.
• WildlingcoreGTM or Marketing PartnerWildling is Campaign for National Parks' conservation partner. Wildling is described as 'your go to guide for free nature adventures' and positions the charity as one of its conservation group partners.
• Ramble WorldwidecoreGTM or Marketing PartnerWalking and outdoor holiday company offering £50 per person discount to Campaign for National Parks members. Sponsors the Living Landscapes Award in the National Park Protector Awards.
• Cicerone PressminorGTM or Marketing PartnerWalking guide publisher offering 25% discount to Campaign for National Parks members.
• AquapacminorGTM or Marketing PartnerWaterproof equipment brand offering 30% discount to members.
• SealskinzminorGTM or Marketing PartnerWaterproof footwear brand offering 15% discount to members.
• Harvey MapsminorGTM or Marketing PartnerMap publisher offering 20% discount to members.
• RSPBcoreStrategic or Co-development PartnerRoyal Society for the Protection of Birds is a Council member. One of the largest national charities in the movement, representing wildlife and conservation interests. Participates in governance and policy development.
• National TrustcoreStrategic or Co-development PartnerCouncil member representing conservation and access interests. Major national charity involved in collective campaigning and policy positions.
• Woodland TrustcoreStrategic or Co-development PartnerCouncil member representing woodland and forestry interests. Active participant in campaigns including the Health Check Report.
• CPRE (The Countryside Charity)coreStrategic or Co-development PartnerFounding member of the National Parks movement (1936). Council member representing countryside protection interests.
• RamblerscoreStrategic or Co-development PartnerCouncil member representing access and recreation interests. Founding member of the movement (1936).
• Open Spaces SocietycoreStrategic or Co-development PartnerOne of the founding members of the formalised National Parks movement in 1936 (originally Commons Preservation Society, 1865). Council member.
• YHA (Youth Hostel Association)coreStrategic or Co-development PartnerFounding member of the National Parks movement in 1936. Council member representing youth and access interests.
• Blue Marine FoundationcoreStrategic or Co-development PartnerPreviously led National Marine Parks work in the UK. Campaign for National Parks joined with Blue Marine Foundation to advance this work. Key partner in marine conservation advocacy.
• Natural EnglandcoreStrategic or Co-development PartnerGovernment body that sponsors the New Perspectives Award in the National Park Protector Awards. Key partner in youth engagement and access initiatives.
• The Rivers TrustcoreStrategic or Co-development PartnerPartner in the Rivers at Risk Report. Collaboration on protecting and restoring waterways in National Parks. Joint advocacy on water pollution issues.
• Plymouth Sound National Marine ParkcoreStrategic or Co-development PartnerFirst National Marine Park declared in 2019, supported by £11.6m National Lottery grant. Community-led initiative that embodies National Parks spirit. Model for future marine park development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Trust: The UK's largest conservation charity, a Council member of CNP. Comparable as a membership-based charity campaigning for landscape, access, and conservation outcomes across England and Wales, with overlapping National Parks interests.
• Open Spaces Society: One of the oldest conservation bodies in England (founded 1865) and founding CNP Council member. Comparable as a membership-based charity focused specifically on open spaces, commons, and access rights in protected landscapes.
• Ramblers: Walking charity and founding-1936 Council member of CNP. Comparable as a membership-based advocacy charity promoting access, rights of way, and enjoyment of National Parks and countryside.
• Woodland Trust: UK woodland conservation charity and CNP Council member. Comparable as a membership-based conservation charity with overlapping policy positions on nature recovery in protected landscapes.
• CPRE (The Countryside Charity): Founding member of the National Parks movement in 1936 and current CNP Council member. A near-perfect peer: a campaigning charity focused specifically on countryside protection, National Parks policy, and planning reform.
• RSPB (Royal Society for the Protection of Birds): Major UK wildlife charity and CNP Council member. Comparable as a mass-membership advocacy charity focused on conservation, with overlapping policy and habitat-protection agendas including National Parks.
• Wildlife Trusts: Federation of 46 local wildlife trusts across the UK. Comparable as a mass-membership conservation charity with shared agenda on habitat protection, nature recovery, and access within and around National Parks.
• YHA (Youth Hostel Association): UK charity providing access to outdoor accommodation and founding CNP Council member. Comparable as a membership-based charity enabling access and enjoyment of National Parks, particularly for younger and lower-income audiences.

Broad incumbents

• Friends of the Earth: Major UK environmental advocacy charity. Comparable as a broader incumbent in the same advocacy space — campaigns on nature, climate, and pollution — overlapping with CNP's policy work but operating at a wider environmental remit.

Regional players

• Scottish Campaign for National Parks: Direct counterpart organisation in Scotland. Highly comparable mission and structure — campaigning for National Parks — but operates in a different UK nation (Scotland) and therefore does not directly compete for the same supporters.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CampaignForNationalParks
• Facebookfacebook.com/CampaignforNationalParks
• LinkedInlinkedin.com/company/campaign-for-national-parks
• Instagraminstagram.com/campaign4parks/?hl=en
• Xx.com/Campaign4Parks

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign for National Parks