Old Sugar Mill
Old Sugar Mill operates a historic 1934 beet sugar refinery in Clarksburg, CA, converted into a wine destination hosting 14 winery tasting rooms plus wedding, corporate, and private event venue services for tourists, couples, and event planners in the Sacramento region.
- Company typePrivate
- Founded1934
- HeadquartersClarksburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Old Sugar Mill does
Old Sugar Mill is a privately held, single-site hospitality and event venue operator based in Clarksburg, California. The company operates from a 1934 historic beet sugar refinery that has been converted into a multi-tenant wine destination, hosting 14-15 distinct winery tasting rooms within the facility. The venue operates 361 days per year and is located 15 minutes from downtown Sacramento in the heart of the Clarksburg AVA. Winery tenants operate their individual tasting rooms with their own hours and tasting fees (typically $10-$30 per person), generating tenant rent revenue for Old Sugar Mill.
Old Sugar Mill firmographics
Firmographics- Name
- Old Sugar Mill
- Legal name
- Old Sugar Mill
- Website
- https://oldsugarmill.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Old Sugar Mill operates a historic 1934 beet sugar refinery in Clarksburg, CA, converted into a wine destination hosting 14 winery tasting rooms plus wedding, corporate, and private event venue services for tourists, couples, and event planners in the Sacramento region.
- Ownership category
- akta.pro rank
Old Sugar Mill industry classification
Industry- Product category
- Wine Tourism and Event Venue Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industry
- Wine Bars (THAFAEAF)
Keywords
Where Old Sugar Mill is headquartered
LocationHeadquarters
- HQ city
- Clarksburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Sugar Mill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Winery Tasting Fees: Each of the 14-15 hosted wineries charges individual tasting fees ranging from $10-$30 per person, creating revenue for the individual wineries and drawing visitors to the venue.
- Wedding Venue Rental: Full-service wedding venue rental including ceremony and reception spaces, with staff assistance for catering, floral design, and entertainment coordination.
- Corporate and Private Event Rentals: Venue rentals for corporate events, offsite retreats, birthdays, anniversaries, luncheons, holiday parties, showers, and fundraisers. Venue provides spaces and can assist with vendor recommendations.
- Winery Tenant Rent: Hosting 14-15 unique wineries as tenants within the historic facility, each operating their own tasting rooms with individual hours and offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bump City Wine Co - Tasting fee $10-$15 |
| Transaction based/ take rate | Pay-as-you-go | Three Wine Company - Tasting fee $15-$30 |
| Transaction based/ take rate | Pay-as-you-go | Todd Taylor - Tasting fee $15 |
| Transaction based/ take rate | Pay-as-you-go | Carvalho Family Winery - Tasting fee $10 |
| Transaction based/ take rate | Pay-as-you-go | Elevation Ten - Tasting fee $20 |
| Transaction based/ take rate | Pay-as-you-go | Due Vigne Winery - Tasting fee $15 |
| Transaction based/ take rate | Pay-as-you-go | Rendez-Vous Winery - Tasting fee $15 per person (5 wines) |
| Transaction based/ take rate | Pay-as-you-go | Bonitata Boutique Wine - Tasting fee $12 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Old Sugar Mill product offering
Product offeringCore offering
Old Sugar Mill operates a historic 1934 beet sugar refinery facility in Clarksburg, CA that hosts fourteen unique winery tasting rooms offering varietals from Northern California (Zinfandel, Cabernet Sauvignon, Barbera, Tempranillo, Chardonnay, Chenin Blanc, Sangiovese, and others). The venue charges winery tenants rent and enables walk-in and reservation-based wine tastings, and rents its spaces for weddings, corporate events, private parties, and seasonal festivals including the annual R&B Music Festival.
Product overview
Old Sugar Mill is a historic 1934 beet sugar refinery converted into a multi-winery venue complex located in Clarksburg, CA. The venue hosts fourteen unique winery sub-brands (Bump City Wine Co., Todd Taylor, Three Wine Company, Carvalho Family Winery, Elevation Ten, Rendez-Vous Winery, Due Vigne Winery, Draconis, Country Roads Wine Cellars, Kirchhoff Family Wines, Bonitata Boutique Wine, and Vino De Oro) offering varietals from Northern California wine regions. Beyond wine tasting, the venue provides event hosting services including wedding venue rental, corporate events, private events, and the Palm Court outdoor space for gatherings. Special events like the annual R&B Music Festival are also hosted at the venue.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 361 days of annual operation
- +1 more outcomes
Companies that use Old Sugar Mill
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Old Sugar Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Old Sugar Mill partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Sacramento Visitors & Conventions BureauminorRegional tourism partnership promoting Old Sugar Mill as a visitor destination in the Sacramento area.
- Yolo CountyminorPartnership with Yolo County visitor services promoting the region including Old Sugar Mill as a destination.
- Clarksburg Winegrowers and Vintners AssociationcoreRegional wine industry association representing Clarksburg wine country. Old Sugar Mill is located in the Clarksburg AVA and is part of the regional wine community. The association promotes member wineries including those hosted at the venue.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Old Sugar Mill competitors and assessment
Company assessmentBroad incumbents
- Carneros Resort and Spa: Napa/Sonoma resort with on-site vineyard, tasting programs, weddings, and corporate events. Comparable wine destination positioning but at substantially larger scale with integrated lodging and resort amenities.
- The Meritage Resort and Spa: Napa resort combining lodging, spa, event venues, and wine country programming. Broader incumbent offering a wine destination experience with overnight stays and full-service event hosting that Old Sugar Mill cannot match.
Direct peers
- Wente Vineyards: Livermore Valley winery estate combining wine tasting with golf course, restaurant, concert venue, and event hosting. Directly comparable as an integrated wine + hospitality + events destination serving Bay Area visitors.
- Cline Cellars: Sonoma winery offering tastings on a historic estate with on-site event and picnic facilities. Comparable as a wine destination that monetizes both wine tasting and event rentals in a heritage setting.
- V. Sattui Winery: St. Helena, CA multi-generational winery offering picnic grounds, wine tastings, and on-site events. Highly comparable as a destination wine venue focused on consumer-facing experiences and event hosting in a Napa-adjacent context.
- Sterling Vineyards: Napa Valley aerial tram destination winery with self-guided tours, tastings, and visitor experiences. Comparable as a destination-format wine tasting operation built around a distinctive visitor experience.
- Francis Ford Coppola Winery: Geyserville, CA destination winery combining wine tasting with on-site dining, event hosting, and private event venues. Directly comparable as a wine destination that bundles tasting with event hosting and hospitality amenities.
- Frog's Leap Winery: Rutherford, CA organic and dry-farmed estate winery with tasting tours, gardens, and private events. Comparable as a destination-format winery offering tastings and event hosting on a distinctive heritage agricultural property.
- Domaine Carneros: Napa sparkling winery known for château-inspired tasting room, sparkling wine flights, and event hosting. Comparable as a destination winery combining wine tasting with a distinctive architectural setting and event-rental revenue.
Regional players
- Palm Event Center: Livermore wine country event venue specializing in weddings and corporate events adjacent to wine tasting. Comparable as a wine country event venue, though without the multi-winery tasting room consolidation that distinguishes Old Sugar Mill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Old Sugar Mill social profiles
Digital presenceOld Sugar Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Sugar Mill leadership team
Management profileNumber of profiles
Old Sugar Mill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Sugar Mill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Sugar Mill
What does Old Sugar Mill do?
Old Sugar Mill operates a historic 1934 beet sugar refinery facility in Clarksburg, CA that hosts fourteen unique winery tasting rooms offering varietals from Northern California (Zinfandel, Cabernet Sauvignon, Barbera, Tempranillo, Chardonnay, Chenin Blanc, Sangiovese, and others). The venue charges winery tenants rent and enables walk-in and reservation-based wine tastings, and rents its spaces for weddings, corporate events, private parties, and seasonal festivals including the annual R&B Music Festival.
Is Old Sugar Mill a public or private company?
Old Sugar Mill is a private company. It is classified as unknown and is currently operating.
When was Old Sugar Mill founded?
Old Sugar Mill was founded in 1934. It employs 251 to 500 people.
Where is Old Sugar Mill based?
Old Sugar Mill is headquartered in Clarksburg, United States, in the North America region.
How does Old Sugar Mill make money?
Four revenue lines are on record. Winery Tasting Fees are the primary driver. The others are wedding Venue Rental, corporate and Private Event Rentals and winery Tenant Rent.
Who are Old Sugar Mill's main competitors?
Broad incumbents on record are Carneros Resort and Spa and The Meritage Resort and Spa. Direct peers are Wente Vineyards, Cline Cellars, V. Sattui Winery, Sterling Vineyards, Francis Ford Coppola Winery, Frog's Leap Winery and Domaine Carneros. Palm Event Center is listed as a regional player.
Does Old Sugar Mill have an API?
No public API is recorded for Old Sugar Mill.
What industry is Old Sugar Mill in?
Old Sugar Mill's product category is Wine Tourism and Event Venue Services. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 7224 and its SIC code is 5810.