V. Sattui Winery
V. Sattui Winery is a family-owned Napa Valley estate in St. Helena, originally founded 1885 and re-established 1976, producing a 60+ SKU portfolio of hand-crafted wines and selling exclusively direct-to-consumer via its tasting room, online store, wine clubs, and on-site wedding/event venues.
- Company typePrivate
- Founded1976
- HeadquartersSt. Helena, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What V. Sattui Winery does
V. Sattui Winery is a family-owned Napa Valley winery originally founded by Vittorio Sattui in 1885 and re-established in 1976 by his great-grandson Dario Sattui, operating today from a single estate at 1111 White Lane (Highway 29) in St. Helena, California. The company is one of the few Napa Valley wineries that sells exclusively through its own doors — direct via the winery tasting room, online store at vsattui.com, phone, and wine club — with no third-party distribution. Its headcount sits in the 101-250 range and the firm is privately held, with no institutional investors or public listing disclosed.
The product platform is unusually broad for a Napa estate: over 60 SKUs spanning Cabernet Sauvignon (with vineyard-designate bottlings from Morisoli, Preston, Mt. Veeder, Vittorio's, Vangone, Quaglia, Becker, and Black-Sears), Pinot Noir, Zinfandel, Chardonnay, Sauvignon Blanc, Riesling, Albariño, Chenin Blanc, Rosé, Méthode Champenoise sparkling, dessert wines, natural/skin-contact wines, large format magnums and double magnums dating to 2003, plus non-alcoholic grape juices and dealcoholized Gewürztraminer. Production is grounded in sustainable and organic vineyard practices. Adjacent revenue lines include a Wine-of-the-Month/Cellar Club subscription with 15-20% reorder discounts, a pre-release Wine Futures program (approximately 10% of each vintage), curated gift boxes, branded merchandise ($1.99-$40), wedding and corporate event hosting, and an on-site Mercato del Gusto marketplace paired with a Michelin-starred Italian chef.
The go-to-market is pure direct-to-consumer with a hybrid customer mix: Napa tourists and casual wine enthusiasts visiting the tasting room, serious wine collectors and club members buying cases, and event celebrants hosting weddings and corporate functions at the estate. Pricing spans ~$29 entry-level bottles to $375 vineyard-designate Cabernets and $1,590 double magnums, with case-based volume discounts on top of member discounts. Distribution is single-country domestic (USA), with geographic restrictions on out-of-state shipping for spirits and weather holds across approximately twenty warm-weather states. Marketing relies on organic social (Facebook, Twitter/X, Instagram, YouTube), email/newsletter with first-order incentives, content/blog, Tripadvisor, and on-site events such as the annual Festa Italiana.
V. Sattui Winery firmographics
Firmographics- Name
- V. Sattui Winery
- Legal name
- V. Sattui Winery
- Website
- https://vsattui.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V. Sattui Winery is a family-owned Napa Valley estate in St. Helena, originally founded 1885 and re-established 1976, producing a 60+ SKU portfolio of hand-crafted wines and selling exclusively direct-to-consumer via its tasting room, online store, wine clubs, and on-site wedding/event venues.
- Ownership category
- akta.pro rank
V. Sattui Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
Keywords
Where V. Sattui Winery is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
V. Sattui Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Wines sold exclusively through the winery's own doors, online at vsattui.com, by phone, or through wine club memberships. No third-party distribution.
- Wine-of-the-Month Club: Club membership with regular wine shipments, offering case discounts and exclusive member-only wines and reorders.
- Wine Tasting Experiences: Guided wine tastings, guided tour and tastings, and wines-by-the-glass experiences at the winery estate.
- Insulated Shipping: Cold pack insulated shipping upgrades available for wine delivery, protecting bottles during transit.
- Merchandise and Logo Products: Logo merchandise including wine accessories, apparel, and branded items.
- Wine Futures Program: Pre-release wine purchases while aging in barrel with 50% deposit, securing lower prices before public release.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wine-of-the-Month Club case discounts |
| Unit Pricing | Pay-as-you-go | Non-Member case discounts |
| One time/ perpetual license | Pay-as-you-go | Cold Pack Insulated Shipper |
| Unit Pricing | Pay-as-you-go | Logo merchandise price range |
| Subscription | One time/ perpetual license | Gift cards |
| Unit Pricing | Pay-as-you-go | Standard wine bottles |
| Unit Pricing | Pay-as-you-go | Magnum and large format bottles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
V. Sattui Winery product offering
Product offeringCore offering
V. Sattui Winery is a family-owned Napa Valley winery producing a diverse portfolio of small-batch, hand-crafted wines from sustainably and organically farmed vineyards, sold exclusively direct-to-consumer through its St. Helena estate tasting rooms, Mercato del Gusto marketplace, website, phone, and Wine-of-the-Month/Cellar Club memberships. The offering extends beyond wine to on-site tasting experiences, estate weddings and private events, curated wine and gift boxes, branded merchandise, and a pre-release Wine Futures program.
Product overview
V. Sattui Winery is a historic Napa Valley winery founded in 1885 and re-established in 1976, operating as one of the few Napa Valley wineries selling exclusively through its own doors. The company offers a diverse portfolio of small-batch, hand-crafted wines including Red Wines (Cabernet Sauvignon, Pinot Noir, Zinfandel, Bordeaux Blends), White Wines (Chardonnay, Sauvignon Blanc, Riesling, Albariño, Chenin Blanc), Rosé, Sparkling (Méthode Champenoise), Dessert Wines, Reserve Wines, Natural Wines, and Large Format bottles. Non-alcoholic offerings include grape juices and dealcoholized wines. The product suite extends to Wine Clubs (Wine-of-the-Month and Cellar Club), Wine Futures pre-release purchasing, curated Wine & Gift Boxes with artisan food pairings, branded Logo Merchandise (wine accessories, glassware, apparel), and experiential offerings (tastings, tours, weddings, events at the St. Helena estate including the Mercato del Gusto marketplace).
Differentiator
Problem solved
Functional benefit
Products and services
- Cabernet Sauvignon Wines
Quantifiable outcome
- Multiple wines rated 95-98 points by top critics including James Suckling, Jeb Dunnuck, Wine Enthusiast
- +2 more outcomes
Companies that use V. Sattui Winery
Customer profileSegments3 records
Ideal customer profiles3 records
V. Sattui Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
V. Sattui Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights6 records
V. Sattui Winery competitors and assessment
Company assessmentBroad incumbents
- Beringer Vineyards: Historic Napa Valley winery owned by Treasury Wine Estates, with broad distribution across retail and on-premise. Comparable to V. Sattui as one of Napa's most historic wineries, but operates a mass-distribution plus hospitality model rather than DTC-only.
- Robert Mondavi Winery: Iconic Oakville, Napa Valley winery owned by Constellation Brands, with broad varietal portfolio and major tourism/mission-model tasting experience. Comparable to V. Sattui in Napa tourism estate, broad varietal portfolio, and tasting-centric brand, but at vastly larger scale.
- Domaine Chandon: Yountville, Napa Valley sparkling-wine estate owned by Moët Hennessy (LVMH). Comparable to V. Sattui in sparkling-wine portfolio and tourism-first tasting experience, but operates as part of a global luxury wine conglomerate.
Direct peers
- Frog's Leap Winery: Rutherford, Napa Valley winery emphasizing organic and dry-farmed vineyards and a tasting-room-only (DTC) model. Closely comparable to V. Sattui on estate-based DTC, organic farming, and small-lot production philosophy.
- Charles Krug Winery: Napa Valley's oldest winery, family-owned since 1944, with on-site tasting and estate experiences. Comparable to V. Sattui in historic Napa family ownership, multi-vintage library program, and DTC tasting-room model.
- Cakebread Cellars: Family-owned Napa Valley winery with a strong DTC focus, tasting experience, and a portfolio spanning multiple varietals. Comparable to V. Sattui in family ownership, Napa estate setting, and DTC-first distribution strategy.
- Schramsberg Vineyards: Historic Napa Valley sparkling-wine producer focused on Méthode Champenoise sparkling wines, with cave tours and tasting experiences. Comparable to V. Sattui on sparkling-wine leadership, DTC cave/estate experience, and long Napa heritage.
- Stags' Leap Winery: Historic Napa Valley estate focused on small-lot Cabernet Sauvignon, Merlot, and Petite Sirah, with estate-only tastings. Comparable to V. Sattui on estate/DTC scarcity, premium Cabernet emphasis, and limited-visitor hospitality model.
- Chimney Rock Winery: Oakville, Napa Valley boutique winery focused on estate Cabernet Sauvignon and tasting-room hospitality. Comparable to V. Sattui in Napa estate setting, premium Cabernet portfolio, and tasting-visitor centric operations.
- Sterling Vineyards: Napa Valley winery whose Calistoga estate is known for an aerial tram and tourism-led tasting experience. Comparable to V. Sattui in tourism-heavy, estate-based DTC operations and broad varietal portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
V. Sattui Winery social profiles
Digital presenceV. Sattui Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
V. Sattui Winery leadership team
Management profileNumber of profiles
Profiles2 records
V. Sattui Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V. Sattui Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V. Sattui Winery
What does V. Sattui Winery do?
V. Sattui Winery is a family-owned Napa Valley winery producing a diverse portfolio of small-batch, hand-crafted wines from sustainably and organically farmed vineyards, sold exclusively direct-to-consumer through its St. Helena estate tasting rooms, Mercato del Gusto marketplace, website, phone, and Wine-of-the-Month/Cellar Club memberships. The offering extends beyond wine to on-site tasting experiences, estate weddings and private events, curated wine and gift boxes, branded merchandise, and a pre-release Wine Futures program.
Is V. Sattui Winery a public or private company?
V. Sattui Winery is a private company. It is classified as family owned and is currently operating.
When was V. Sattui Winery founded?
V. Sattui Winery was founded in 1976. It employs 101 to 250 people.
Where is V. Sattui Winery based?
V. Sattui Winery is headquartered in St. Helena, United States, in the North America region.
How does V. Sattui Winery make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine-of-the-Month Club, wine Tasting Experiences, insulated Shipping, merchandise and Logo Products and wine Futures Program.
Who are V. Sattui Winery's main competitors?
Broad incumbents on record are Beringer Vineyards, Robert Mondavi Winery and Domaine Chandon. Direct peers are Frog's Leap Winery, Charles Krug Winery, Cakebread Cellars, Schramsberg Vineyards, Stags' Leap Winery, Chimney Rock Winery and Sterling Vineyards.
Does V. Sattui Winery have an API?
No public API is recorded for V. Sattui Winery.
What industry is V. Sattui Winery in?
V. Sattui Winery's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.