DILS

What DILS does

DILS (Digital Innovation Line Service S.r.l.) is an Italian private technology consulting firm founded in 2019 and headquartered in Milan, specializing in digital transformation for fashion, luxury, and retail brands. The company delivers integrated digital ecosystems that combine proprietary software with consulting and managed services, targeting enterprise clients across primary verticals (fashion, luxury, retail) and adjacent ones (large-scale retail/GDO, telecommunications, logistics). DILS operates under the legal entity Digital Innovation Line Service S.r.l., with operational headquarters at Via G. Washington 70 in Milan and a registered office at Via Leone Tolstoi 72 in the same city.

The company's technology stack centers on three proprietary platforms: Figurino DPXM, a Digital Product Experience Management platform combining Product Information Management (PIM) and Digital Asset Management (DAM) with AI-powered semantic search and generative copywriting; Client Hub, a customer data and clienteling solution enabling omnichannel personalization; and Collection Studio, a digital collection management and sales-enablement tool. These are complemented by three service lines — Project & Consulting (custom development and integration), Application Management Services (ongoing platform operations), and Professional Services (governance, cloud support, data analytics, content management). AI capabilities are embedded as features within Figurino DPXM rather than built as standalone products, supporting natural-language catalog queries and multilingual content generation.

DILS generates revenue through a hybrid model combining subscription-based licensing of its proprietary software with professional services and managed services engagements. Go-to-market is enterprise field sales with a consultative sales motion: prospects initiate via "Request a demo" CTAs on the website, followed by needs analysis and tailored solution design. Pricing is not publicly disclosed and is custom per engagement. The firm claims over 100 professionals, though its public firmographic profile lists 11-50 employees — a discrepancy worth noting. Geographic reach is described as national and international, though specific countries outside Italy are not disclosed. The firm is founder-owned, with no external funding rounds, acquisitions, or public capital markets activity recorded in the source material.

Name

DILS

Legal name

Digital Innovation Line Service S.r.l.

Website

https://dilservice.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DILS is a Milan-based technology consulting firm providing proprietary digital platforms (Figurino DPXM, Client Hub, Collection Studio) plus professional and managed services to enterprise fashion, luxury, and retail brands across Italy and internationally.

Ownership category

akta.pro rank

Product category

Digital Product Experience Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

akta.pro secondary industries

Digital Asset Management (DAM) (HDAEAGAE), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Digital transformation consulting
• Fashion retail software
• Product information management
• Digital asset management
• Enterprise application services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project & Consulting: Design, development and integration of tailor-made digital and infrastructure solutions for fashion and luxury brands. Covers applications, enterprise systems, and cloud and on-premise architectures.
2. Application Management Services: Continuous management and evolution of digital applications and platforms, ensuring stability, performance and quality of service for brands seeking operational continuity and optimization over time.
3. Professional Services: Specialized skills and operational coordination for digital projects including technology consulting, project management, cloud support, data analytics and content management.
4. Proprietary Software Solutions: Licensing and deployment of proprietary platforms including Figurino DPXM, Client Hub and Collection Studio for product data management, customer relationship and collection management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

DILS provides an integrated ecosystem of proprietary digital solutions (Figurino DPXM, Client Hub, and Collection Studio) combined with technology consulting, software development, and application management services. The offering centers on Digital Product Experience Management combining PIM and DAM capabilities, supported by AI-powered semantic search and generative copywriting, tailored for fashion, luxury, and retail brands managing complex product data, digital assets, and omnichannel distribution.

Product overview

DILS provides an integrated ecosystem of proprietary solutions and professional services for fashion, luxury, and retail digital transformation. The core offering consists of three main solutions: Figurino DPXM (Digital Product Experience Management) combining PIM and DAM capabilities for managing product data, digital assets, and multi-channel distribution; Client Hub for customer relationship management and clienteling; and Collection Studio for digital collection presentation and sales support. These are complemented by three professional services: Project & Consulting for custom solution development, Application Management Services for ongoing platform management, and Professional Services for governance and specialized expertise. The ecosystem is designed for integration with existing enterprise systems (ERP, PLM, e-commerce, marketplace) and supports AI-powered capabilities including semantic search and generative copywriting.

Differentiator

Problem solved

Functional benefit

Products and services

• Figurino DPXM Digital Product Experience Management platform combining Product Information Management (PIM) and Digital Asset Management (DAM) for fashion and luxury brands. Centralizes product data, manages digital assets, supports workflows, and enables multi-channel distribution from a unified system, with AI-powered semantic search and generative copywriting.
• Client Hub Customer relationship and clienteling solution that collects, integrates, and activates customer data to create personalized and consistent experiences across all touchpoints. Supports omnichannel clienteling strategies for fashion, luxury, and retail brands.
• Collection Studio Digital solution for presenting and managing collections. Facilitates information sharing between internal teams, buyers, and business partners, supporting sales and distribution processes through organized access to collection content for fashion and luxury brands.
• Project & Consulting Designs, develops, and integrates tailor-made digital and infrastructure solutions for fashion and luxury brands, including applications, enterprise systems, and cloud and on-premise architectures.
• Application Management Services Continuous management and evolution of digital applications and platforms, providing operational support, optimization, and quality of service to ensure stability, performance, and operational continuity over time.
• Professional Services Governance and specialized skills for digital projects, including technology consulting, project management, cloud support, data analytics, and content management for fashion, luxury, and retail brands.

Quantifiable outcome

• Reduces time-to-market for product launches by governing the complete data and content workflow from PIM to marketplace
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators6 records

Broad incumbents

• Deloitte Digital: Deloitte Digital is a large systems integrator delivering enterprise digital transformation across fashion, luxury, and retail — competing with DILS's professional services arm and bringing deeper bench and global delivery.
• Salesforce: Salesforce is a broad CRM/commerce incumbent whose Customer 360, Commerce Cloud, and Marketing Cloud platforms overlap with DILS's Client Hub clienteling and omnichannel ambitions for retail and luxury brands.
• SAP (CX/Commerce/PLM): SAP operates a broad enterprise software portfolio that integrates ERP, PLM, and commerce — providing adjacent and overlapping PIM-like capabilities to large fashion and retail customers competing with DILS's integrated stack.

Direct peers

• Contentserv: Contentserv delivers PIM and Product Experience Management solutions explicitly marketed to fashion, lifestyle, and retail brands. It overlaps with DILS's combination of PIM, DAM, and workflow capabilities in the same verticals.
• Salsify: Salsify is a major PIM/Product Experience Management vendor focused on brand manufacturers and retailers. It overlaps directly with Figurino DPXM's positioning on centralized product data and syndication across digital channels.
• censhare: censhare combines PIM, DAM, and content management into a single platform for brands — directly comparable to DILS Figurino DPXM's combined PIM+DAM offering for retail and luxury customers.
• Akeneo: Akeneo is a leading Product Information Management (PIM) platform with a strong position in fashion, luxury, and retail — the same core market DILS targets with Figurino DPXM. It competes directly on PIM capabilities and increasingly on DAM and AI enrichment features.
• inRiver: inRiver is a PIM specialist with strong traction in fashion, manufacturing, and distribution — overlapping with DILS's primary verticals and offering direct competition for multi-channel product information management deals.
• Wedia: Wedia is a Digital Asset Management and Product Information Management vendor with explicit focus on brands and agencies — overlapping with Figurino DPXM's DAM portion and serving comparable creative-to-distribution workflows.

Emerging players

• Thoughtworks: Thoughtworks is a global technology consultancy delivering digital transformation and custom platform engineering for retail and consumer brands — comparable to DILS's Project & Consulting and Application Management Services for fashion/luxury.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dils-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DILS