Autotaalglas
Autotaalglas B.V. operates a 54-branch franchise network across the Netherlands, providing automotive glass repair, replacement, and ADAS calibration services to private motorists, commercial fleets, and ANWB members, with full insurance claim administration under Belron group ownership.
- Company typePrivate
- Founded1993
- HeadquartersTilburg, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Autotaalglas does
Autotaalglas B.V. operates the second-largest vehicle glass repair and replacement franchise network in the Netherlands, with 54 branches spanning all Dutch provinces and headquartered in Tilburg. The company's core service is stone chip repair (typically covered by comprehensive auto insurance with no customer out-of-pocket cost) and full windshield, side, rear, and sunroof replacement using OEE-specification glass sourced from major OEMs including AGC, Saint-Gobain Sekurit, Fuyao, Pilkington, Shatterprufe, and Sisecam. A distinguishing technical capability is professional ADAS (Advanced Driver Assistance Systems) calibration at all 54 branches, executed via proprietary Over The Air technology connecting through the vehicle's OBD port to manufacturer software, eliminating the need for dealer-level visits. The company's customer base is predominantly private motorists, with a specialized Truck & Camper vertical active at 22 designated locations and B2B flow via insurance and lease company integrations.
The business model is franchised, with individual franchisors operating each branch under the Autotaalglas brand and standards within the Belron group, the worldwide market leader in vehicle glass repair. Pricing is heavily insurance-driven: most customers pay only their deductible on replacement and nothing on stone chip repair when insured, removing purchase friction. Autotaalglas handles the full insurance claim administration on its customers' behalf, a meaningful service differentiator. Add-on revenue streams (Bosch Aerotwin wiper blades, ozone interior treatment at EUR 49.95, license plate anti-theft at EUR 14.99) and member-only discounts through the official ANWB partnership provide incremental average-revenue-per-visit uplift. The customer experience is reinforced by complimentary MINI Electric loaner vehicles, free windshield fluid refill, quiet workspaces with WiFi during repairs, and 24/7 emergency mobile response with a free hotline. Distribution is multi-channel: physical branches, 24/7 online booking, WhatsApp, chat, and direct ANWB referrals. The company holds BOVAG membership (post-April 2023 FOCWA-BOVAG merger) and is GDPR/AVG compliant. Operational tenure exceeds 30 years, and customer satisfaction stands at 9/10 across approximately 300,000 reviews on the autotaalglas.tevreden.nl platform.
Autotaalglas firmographics
Firmographics- Name
- Autotaalglas
- Legal name
- Autotaalglas B.V.
- Website
- https://autotaalglas.nl
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Autotaalglas B.V. operates a 54-branch franchise network across the Netherlands, providing automotive glass repair, replacement, and ADAS calibration services to private motorists, commercial fleets, and ANWB members, with full insurance claim administration under Belron group ownership.
- Ownership category
- akta.pro rank
Autotaalglas industry classification
Industry- Product category
- Automotive Glass Repair and Replacement Services
- NAICS
- Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto Glass Repair & Replacement (TLAKAAAH)
- akta.pro secondary industries
- Glass Repair & Replacement (Windshield/Auto Glass) (TLAKAEAF), Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ), Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
Keywords
Where Autotaalglas is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices19 records
Markets served
Autotaalglas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Autoruit Reparatie (Stone Chip Repair): Professional repair of stone chips and small cracks in vehicle glass. Typically covered by comprehensive auto insurance with no deductible for the customer. Service takes 30-60 minutes.
- Autoruit Vervanging (Glass Replacement): Complete replacement of damaged windshields, rear windows, side windows, and sunroofs. Customers typically pay only their insurance deductible. Same-day or next-day service when glass is in stock.
- Ruitenwissers (Wiper Blades): Sale and installation of Bosch Aerotwin wiper blades. Products priced at €57.20 per set with ANWB member discount to €34.99.
- Ozonbehandeling (Ozone Treatment): Interior sanitization using ozone generator technology to eliminate odors, bacteria, and mold. Price €49.95 (€34.99 for ANWB members).
- Kentekenplaat Beveiliging (License Plate Security): Anti-theft screw installation for license plates to prevent theft. Price €14.99 (€9.99 for ANWB members).
- ADAS Kalibratie (Calibration Services): Recalibration of Advanced Driver Assistance Systems after windshield replacement. Additional 45 minutes added to replacement service.
- Verzekering Administratie (Insurance Administration): The company handles all insurance claim paperwork and communication with insurance and lease companies on behalf of customers, streamlining the claims process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stone chip repair - often free with insurance |
| Transaction based/ take rate | Pay-as-you-go | Glass replacement - customer pays deductible |
| Unit Pricing | Pay-as-you-go | Bosch Aerotwin wiper blades - €57.20 per set |
| Unit Pricing | Pay-as-you-go | Ozone treatment - €49.95 (€34.99 ANWB) |
| Unit Pricing | Pay-as-you-go | Anti-theft license plate screws - €14.99 (€9.99 ANWB) |
| Transaction based/ take rate | Pay-as-you-go | Sunroof replacement - approximately 4 hours |
| Transaction based/ take rate | Pay-as-you-go | ADAS calibration - 45 minutes additional time |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Autotaalglas product offering
Product offeringCore offering
Autotaalglas is a Dutch franchise network providing automotive glass repair and replacement services through 54 branches nationwide. Its core offering centers on stone chip (sterreparatie) repair and full windshield, rear window, side window, and sunroof replacement, supplemented by ADAS recalibration, Bosch wiper blade installation, ozone interior treatment, license plate anti-theft protection, and 24/7 emergency mobile service. The company handles all insurance and lease company paperwork on behalf of customers.
Product overview
Autotaalglas operates as a franchise-based vehicle glass repair and replacement network with 54 branches across the Netherlands, headquartered in Tilburg. The core offering centers on star crack repair and full windshield/window replacement services, complemented by ADAS calibration (using Over The Air technology), wiper blade replacement (Bosch Aerotwin), ozone treatment, license plate anti-theft protection, and specialized truck/camper services. Customer convenience is enhanced through 24/7 emergency response, free MINI Electric replacement vehicles, ANWB member discounts, and integration with insurance/lease companies for claim handling. The company holds BOVAG membership and follows GDPR privacy standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Sterreparatie (Stone Chip / Star Crack Repair)
Quantifiable outcome
- Stone chips under 3cm repaired in 30-60 minutes
- +4 more outcomes
Companies that use Autotaalglas
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Autotaalglas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Autotaalglas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ANWBcoreAutotaalglas is an official partner of ANWB (Royal Dutch Touring Club), providing exclusive member discounts on all auto glass services. ANWB promotes Autotaalglas to its millions of members as a preferred auto glass service provider. ANWB members receive discounts on ozone treatment (€34.99 vs €49.95), wiper blades (€34.99 vs €57.20), license plate security (€9.99 vs €14.99), and seasonal packages.
- QMusicminorAutotaalglas is a proud partner of QMusic Top40 radio station. Joint marketing campaigns include a weekly prediction contest where listeners can win the 'Star Package' (two concert tickets plus transport in MINI Electric). The partnership targets Dutch drivers with entertainment and promotional content.
- Future UpminorAutotaalglas partners with Future Up as part of industry sustainability initiatives. Future Up works with partners across the auto damage repair chain to build a more sustainable repair ecosystem.
- Glass Suppliers (AGC, Saint-Gobain Sekurit, Fuyao, Pilkington, Shatterprufe, Sisecam)coreAutotaalglas sources OEE (Original Equipment Equivalent) glass from trusted suppliers including AGC, Saint-Gobain Sekurit, Fuyao, Pilkington, Shatterprufe, and Sisecam. These suppliers meet strict quality and safety requirements equivalent to OEM specifications.
- BOVAGcoreAutotaalglas is affiliated with BOVAG (Nederlandse Brancheorganisatie voor Motorvoertuigenbedrijven), the Dutch industry organization for motor vehicle businesses. Following the merger between FOCWA and BOVAG on April 1, 2023, Autotaalglas became a member of BOVAG, which provides general terms and conditions for member companies.
- BelroncoreAutotaalglas is part of the Belron group, the worldwide market leader in vehicle glass repair and replacement. Belron operates in multiple countries and provides operational support, technology, and brand infrastructure to its franchise network.
- Insurance CompaniescoreAutotaalglas works with nearly all insurance and lease companies in the Netherlands. The company handles all insurance claim paperwork on behalf of customers, streamlining the process. Most customers only pay their deductible, with the rest covered by insurance.
- Lease CompaniescoreAutotaalglas collaborates with lease and fleet management companies to provide glass repair services for leased vehicles. The company handles direct billing with lease companies to minimize customer inconvenience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Autotaalglas competitors and assessment
Company assessmentOthers
- LeasePlan: Major Dutch vehicle leasing company and direct-billing partner for Autotaalglas; relevant ecosystem peer given the significant flow of glass work from leased vehicles.
- BOVAG: Dutch industry association for mobility and vehicle damage repair businesses of which Autotaalglas is a member; relevant as a standards-setting body that shapes competitive dynamics in the Dutch repair market.
- ANWB Wegenwacht: Royal Dutch Touring Club roadside assistance service; key channel partner for Autotaalglas but also a potential ecosystem player influencing customer routing and service standards in the Dutch market.
Broad incumbents
- Belron International: Global parent and category leader in vehicle glass repair; operates multiple brands across countries and provides the strategic, technological, and operational infrastructure underpinning Autotaalglas.
- Safelite Group: Largest U.S. vehicle glass repair and replacement operator with a national branch and mobile fleet network; relevant comparable for scale, ADAS capabilities, and insurance channel management.
- Novus Glass: North American vehicle glass repair and replacement franchise network under the Driven Brands umbrella; comparable franchise-based operating model for ADAS-equipped glass work.
Direct peers
- GlasGarage: Dutch auto glass repair and replacement specialist operating a multi-branch network across the Netherlands, directly competing with Autotaalglas for insurance-channel customers.
- Carglass Netherlands: Direct Dutch competitor in auto glass repair and replacement; particularly notable because Carglass is also a Belron-owned brand, making it a sibling competitor within the same parent group.
Regional players
- Glassdrive: Iberian-focused vehicle glass repair and replacement brand also operating under the Belron umbrella; comparable franchise-based model and service mix in a different European geography.
- AGU (Auto Glas United): European auto glass repair and replacement brand operating franchise networks in multiple countries; comparable service offering and franchise economics to Autotaalglas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Autotaalglas social profiles
Digital presenceAutotaalglas compliance and trust
Trust signalCompliance2 records
Autotaalglas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autotaalglas leadership team
Management profileNumber of profiles
Profiles2 records
Autotaalglas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autotaalglas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autotaalglas
What does Autotaalglas do?
Autotaalglas is a Dutch franchise network providing automotive glass repair and replacement services through 54 branches nationwide. Its core offering centers on stone chip (sterreparatie) repair and full windshield, rear window, side window, and sunroof replacement, supplemented by ADAS recalibration, Bosch wiper blade installation, ozone interior treatment, license plate anti-theft protection, and 24/7 emergency mobile service. The company handles all insurance and lease company paperwork on behalf of customers.
Is Autotaalglas a public or private company?
Autotaalglas is a private company. It is classified as corporate owned and is currently operating.
When was Autotaalglas founded?
Autotaalglas was founded in 1993. It employs 101 to 250 people.
Where is Autotaalglas based?
Autotaalglas is headquartered in Tilburg, Netherlands, in the Europe region.
How does Autotaalglas make money?
Seven revenue lines are on record. Autoruit Reparatie (Stone Chip Repair) is the primary driver. The others are autoruit Vervanging (Glass Replacement), ruitenwissers (Wiper Blades), ozonbehandeling (Ozone Treatment), kentekenplaat Beveiliging (License Plate Security), ADAS Kalibratie (Calibration Services) and verzekering Administratie (Insurance Administration).
Who are Autotaalglas's main competitors?
Others on record are LeasePlan, BOVAG and ANWB Wegenwacht. Broad incumbents are Belron International, Safelite Group and Novus Glass. Direct peers are GlasGarage and Carglass Netherlands. Regional players are Glassdrive and AGU (Auto Glas United).
Does Autotaalglas have an API?
No public API is recorded for Autotaalglas.
What industry is Autotaalglas in?
Autotaalglas's product category is Automotive Glass Repair and Replacement Services. Its primary akta.pro industry code is TLAKAAAH, Auto Glass Repair & Replacement, with a secondary code of TLAKAEAF, Glass Repair & Replacement (Windshield/Auto Glass). Its NAICS code is 811122 and its SIC code is 7500.