MyCRM

What MyCRM does

MyCRM GmbH is a German CRM consulting and implementation firm headquartered in Esslingen, Germany, in continuous operation since 2006 (founded by current CEO Clemens von Dincklage). The company's core offer is professional services — needs assessment, configuration, integration, customization, training, and support — built around two third-party CRM platforms: SpiceCRM, an open-source European alternative positioned against Salesforce, and SugarAI, a US-based sales automation platform with AI capabilities and a broader ecosystem. The firm also resells licenses for those underlying platforms as a complement to implementation revenue, but project-based consulting and integration services remain the dominant commercial motion.

The firm focuses on four primary use cases: B2B sales processes for complex, explanation-intensive industrial products (mechanical engineering, components); manufacturer–dealer orchestration for firms with indirect distribution; transitioning industrial firms from one-time sales to recurring revenue / subscription models; and structured migration away from Salesforce for customers facing cost pressure and data-sovereignty requirements. Target customers are German Mittelstand and midsize enterprises in the DACH region, with marketing content delivered in German. The technology layer is extended through an integration partner ecosystem (Hetzner for European hosting, Make for workflow automation, CleverReach for email, NiceReply for customer feedback, Optimizely for experimentation, and SnapAddy for B2B data enrichment) rather than proprietary build-out.

Commercial mechanics rely on a sales-led motion initiated through a no-obligation "Erstgespräch" (initial consultation) to qualify fit, with quote-based engagements and no publicly disclosed pricing. The company cites 20 years of experience across more than 800 projects, including 87 full system implementations, and operates with a headcount of 1–10 employees. Ownership is private and founder-operated, with no disclosed external investors, parent entities, acquisitions, or funding rounds; demand generation is supplemented by a German-language content marketing blog rather than paid acquisition channels.

Name

MyCRM

Legal name

MyCRM GmbH

Website

https://mycrm.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MyCRM GmbH is a small German CRM consultancy (1–10 employees, Esslingen) implementing and customizing SpiceCRM and SugarAI for DACH midsize enterprises across B2B sales, dealer orchestration, recurring revenue, and Salesforce migration use cases.

Ownership category

akta.pro rank

Product category

CRM Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• CRM consulting services
• CRM implementation
• SpiceCRM integration
• SugarCRM consulting
• CRM system integration

Headquarters

HQ city

Plochingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: CRM consulting, implementation, integration, and support services. The company acts as implementation partner for SpiceCRM and SugarAI platforms, providing project management, solution consulting, and software development services.
2. Software Licensing: Reselling and implementing SpiceCRM (European alternative to Salesforce) and SugarAI (US sales automation platform) as the underlying software platforms for customer implementations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MyCRM GmbH is a German IT consultancy that provides CRM consulting, implementation, integration, and support services built on two partner platforms: SpiceCRM (a European open-source CRM alternative to Salesforce) and SugarAI (a US-based sales automation platform). The company customizes CRM systems to each client's existing business processes, with a focus on AI integration, automated workflows, and measurable performance indicators.

Product overview

MyCRM is a CRM consulting and implementation company offering services built on two established CRM platforms: SugarAI (from the USA, focused on sales automation with AI and a strong ecosystem) and SpiceCRM (from Europe, open-source, positioned as a Salesforce alternative). The company provides consulting, implementation, integration, and support services, helping clients adapt CRM systems to their specific business processes. Their solutions span use cases including B2B sales, manufacturer-dealer orchestration, recurring revenue models, and Salesforce migration.

Differentiator

Problem solved

Functional benefit

Products and services

• SpiceCRM Implementation Consulting, implementation, integration and support services for SpiceCRM, an open-source European CRM platform positioned as an alternative to Salesforce for organizations seeking full data sovereignty. Targeted at midsize and enterprise B2B companies.
• SugarAI Implementation Consulting, integration and support services for SugarAI, a US-based sales automation platform with AI capabilities and a strong ecosystem. Targeted at B2B sales organizations seeking AI-enabled sales automation.
• CRM Integration and Support Services End-to-end project management, solution consulting, software development and ongoing support for CRM implementations, including integration with email marketing (CleverReach), automation (Make), hosting (Hetzner), feedback (NiceReply), experimentation (Optimizely) and data enrichment (SnapAddy) tools.

Quantifiable outcome

• 87 successful CRM system implementations completed
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• SpiceCRMcoreTechnology or IntegrationEuropean open-source CRM platform partner. MyCRM implements SpiceCRM as an alternative to Salesforce for customers seeking European-hosted solutions with full data sovereignty.
• SugarAIcoreTechnology or IntegrationUS-based sales automation platform partner. MyCRM implements SugarAI for customers seeking sales automation with a strong ecosystem and AI capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cundus AG: Smaller German CRM consultancy and long-standing SugarCRM implementation partner serving mid-market German-speaking customers. Most directly comparable peer in terms of size, SugarCRM partnership, and Mittelstand focus.
• Allgeier SE: German-listed IT consulting and software services group with CRM and enterprise application practices targeting mid-market German-speaking customers. Comparable in customer profile and regional focus to MyCRM.
• Avanade: Joint Accenture/Microsoft venture specializing in Microsoft Dynamics CRM/CE implementations. Directly comparable as a CRM-focused implementation consultancy, though typically competing on Microsoft rather than SpiceCRM/SugarAI stacks.
• msg systems AG: German-headquartered IT services firm with a dedicated CRM and customer-experience practice serving DACH enterprises. Highly comparable as a direct CRM implementation competitor targeting German Mittelstand and regulated industries.
• Slalom: US-headquartered consultancy with deep Salesforce and CRM transformation practices and growing European presence. Comparable boutique-consultancy feel with similar sales-led GTM and CRM-implementation offerings, though serving larger average deal sizes.

Broad incumbents

• Atos SE: European-headquartered IT services firm with CRM and digital customer experience capabilities across DACH. Comparable as a broad incumbent competitor pursuing similar CRM transformation work for mid-market and enterprise customers.
• Capgemini SE: Global IT services leader with a large German CRM/CX practice covering Salesforce, Microsoft, and open-source platforms. Overlaps broadly with MyCRM in CRM transformation engagements but competes from a much larger scale and broader portfolio.
• T-Systems International: Deutsche Telekom's enterprise IT arm and one of the largest German CRM/CX service providers. Overlaps with MyCRM on CRM implementation and managed services but operates at much larger scale and across multiple platforms including Salesforce.
• NTT Data Deutschland: Global IT services group with a strong German CRM practice (including the former Plaut/Cirquent heritage). Competes with MyCRM on Salesforce, SAP CX, and CRM transformation projects across DACH mid-market and enterprise.
• Deloitte (Germany): Big Four advisory with a sizable German CRM and customer experience practice covering Salesforce, SAP, and Microsoft CRM transformations. Competes with MyCRM on enterprise CRM strategy and large-scale rollouts, though at a different price point and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mycrmgmbh
• Xx.com/mycrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCRM