SpiceCRM
SpiceCRM is an open-source CRM platform built on the SugarCRM CE foundation, serving small businesses through enterprises with marketing, sales, service, and project management capabilities, distributed via cloud subscriptions and a global implementation partner network across Europe, North America, and South Asia.
- Company typePrivate
- Founded2016
- HeadquartersBratislava
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SpiceCRM does
SpiceCRM is an open-source customer relationship management (CRM) software provider operating as SpiceCRM FlexCo, a privately held Austrian company headquartered in Vienna. Founded in 2015 with a public launch in July 2016, the platform was created as the next evolution of SugarCRM's Community Edition after SugarCRM shifted away from open source distribution. SpiceCRM covers marketing automation, sales pipeline management, service delivery, and project management workflows, serving small businesses (1–10 users), mid-market companies (11–500 users), and enterprises (500+ users) across verticals such as manufacturing, retail, logistics, professional services, healthcare, and tourism. The company's Managing Director is Dr. Christian Knoll, and it is governed in part by the SpiceCRM Foundation as a community-driven open-source project. Notable reference customers include Schiedel Chimney Systems (deployed across 19 European countries), Bricoman (retail), Ontime Logistics, Struss & Claussen Personal Development, Evolink, and Refurbed.
The product is built on a SugarCRM CE foundation with a modern Angular-based frontend, PHP backend, Elasticsearch-powered full-text search, Node.js for real-time sockets, and a Lightning Design System UI. The architecture separates backend and frontend repositories and exposes a REST API (KREST) consumed by the mobile client, KReporter, and third-party integrations. Capabilities include a graphical BPMN workflow designer, a webcomponent framework supporting no-code configuration, role-based dashboards, drag-and-drop email archiving, Google Maps integration with radius search, and add-on modules including KReporter (pivot, tree, and chart reporting) and SpiceCRM Mobile (iOS and Android with offline capability). The platform integrates with Google Workspace, Microsoft Exchange/Outlook, Lotus Notes, and ERP systems via the Syncler Connector (Navision, Qlik, and others), supporting MySQL, MariaDB, Microsoft SQL Server, and Oracle databases. Releases ship on a quarterly cadence (e.g., 2018.10, 2020.01.001, 2022.02.001, 2022.03.001, 2023.01.001, 2023.02.001, 2023.03.001).
SpiceCRM operates a hybrid go-to-market combining self-service open-source download via GitHub (product-led growth) with a global channel partner network that delivers implementation, customization, and support. Direct revenue streams are limited to a hosted cloud subscription tier targeted at very small companies (1–10 users), additional services or licensing arrangements with partners, and contributions from the partner-delivered professional services ecosystem. Named implementation partners include eVolpe (Poland), Bizlink (Slovakia), Witty Technical Solutions (India/UK/Ireland/US), Process Flow Consulting (Canada), alisys (Spain/LATAM), and twentyreasons (Austria). The company is privately held with no disclosed external institutional funding, employs 11–50 people, is GDPR-compliant, and operates primarily across Austria, India, Canada, the United States, and broader European, South Asian, and Latin American partner-served markets.
SpiceCRM firmographics
Firmographics- Name
- SpiceCRM
- Legal name
- SpiceCRM FlexCo
- Website
- https://spicecrm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpiceCRM is an open-source CRM platform built on the SugarCRM CE foundation, serving small businesses through enterprises with marketing, sales, service, and project management capabilities, distributed via cloud subscriptions and a global implementation partner network across Europe, North America, and South Asia.
- Ownership category
- akta.pro rank
SpiceCRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where SpiceCRM is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
SpiceCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Open Source Software: Core SpiceCRM software is available under open source license with no user limits or hidden costs, reducing total cost of ownership for customers.
- Cloud Hosting Services: Hosted and operated cloud service for companies of 1-10 users who want out-of-the-box CRM functionality without managing their own infrastructure.
- Professional Services: Implementation, customization, and support services delivered through a global partner network including eVolpe, Bizlink, WTS, Process Flow Consulting, and alisys.
- Partner Extensions and Add-ons: Contributing partners can generate revenue with extensions, services, and support built on the open source platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud Service for 1-10 Users |
| One time/ perpetual license | Multi-year contract | On-Premise for 11-500 Users |
| One time/ perpetual license | Multi-year contract | Enterprise (500+ Users) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SpiceCRM product offering
Product offeringCore offering
SpiceCRM develops and distributes an open source customer relationship management (CRM) platform built on the SugarCRM CE foundation, covering marketing, sales, services, and project management processes. The platform is delivered as a flexible, role-based system with a modern Angular frontend, Elasticsearch-based search, and BPMN workflow design, available via self-serve open source download, a hosted cloud subscription for small teams, and on-premise or on-demand enterprise deployments supported by a global partner network.
Product overview
SpiceCRM is an open source CRM platform based on SugarCRM CE, consisting of a core platform plus add-on modules. The core SpiceCRM system provides marketing, sales, service, and project management capabilities with flexible customization and deployment options. Key add-on products include KReporter for advanced reporting and visualization with charting, maps integration, and pivot views, and SpiceCRM Mobile for iOS and Android with offline capability. The platform supports integration with Google Workspace, Microsoft Exchange/Outlook, and various ERP systems through connectors like Syncler.
Differentiator
Problem solved
Functional benefit
Products and services
- SpiceCRM Platform Open source CRM platform covering marketing, sales, service, and project management processes with role-based configuration, BPMN workflow design, cloud or on-premise deployment, and scalability from one to thousands of users. Targeted at small businesses, mid-market, and enterprise organizations.
- SpiceCRM Mobile Next-generation mobile client for iOS and Android featuring a Material Design UI, online and offline capability, flexible dashboards, integrated calendar, and QR code reader for contacts and leads.
- SpiceCRM Syncler Connector API connector integrating SpiceCRM with Syncler to enable automated order processing and streamlined ERP operations across departments, powered by .Net with Microsoft SQL Server or MariaDB database support.
- KReporter Advanced reporting and visualization add-on for SpiceCRM with charting engines, maps integration, native XLS export, audit-record reporting, union queries, custom functions and calculations, pivot and tree views, and flexible grouping capabilities.
Quantifiable outcome
- Open source model reduces Total Cost of Ownership and frees up funds for customization where it matters.
- +2 more outcomes
Companies that use SpiceCRM
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
SpiceCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature8 records
SpiceCRM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BizlinkcoreSlovak consulting partner that transformed Evolink's operations through integration of SpiceCRM with Navision and Qlik systems, including automated lead management, contract and billing management, and real-time BI reporting.
- Witty Technical Solutions (WTS)coreTechnology company based in India serving customers in India, United Kingdom, Ireland, and the United States. Team includes developers, designers, creative thinkers, and strategy makers providing end-to-end solutions including digital marketing. Founded by Kiran Rajgiri with Co-founder & CTO Dilip Chauhan.
- Process Flow ConsultingcoreBased in Canada, Process Flow Consulting brings many years of CRM implementation experience and has joined the SpiceCRM Partner Network.
- eVolpe Consulting GroupcorePolish consulting firm offering SpiceCRM implementation services for the Polish market. IT Account Manager Janusz Sobczak leads client engagements. Known for the statement 'With SpiceCRM everything is possible.'
- twentyreasonscoreVienna-based partner that hosted the first SpiceCRM Bootcamp in September 2021. Provides CRM implementation services and hosts SpiceCRM headquarters.
- alisyscoreSpanish company joining the SpiceCRM Foundation with a long history starting with early releases of SugarCRM. Serves the Iberian Peninsula as well as markets in Central and Latin America. Established player in telecom, technology, and customer experience management sectors. Led by CEO Eduardo Gomez de Toston Garcia.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SpiceCRM competitors and assessment
Company assessmentDirect peers
- SuiteCRM: Open-source CRM forked from the same SugarCRM Community Edition codebase that SpiceCRM is built on. Targets the same SMB/mid-market cost-sensitive segment with a similar freemium-plus-services model, making it the closest direct competitor.
- vTiger: Open-source CRM (also derived from SugarCRM code lineage) offering sales, marketing, and support automation to SMBs. Competes head-to-head with SpiceCRM in the affordable, self-hosted CRM segment.
- OroCRM: Open-source CRM (built on Symfony/PHP) with strong B2B e-commerce and Magento integration. Targets the same open-source CRM buyer with extensible architecture similar to SpiceCRM's webcomponent approach.
Emerging players
- Yetiforce: Open-source CRM built on PHP/MySQL targeting SMBs with modular sales, marketing, and project management. Compares to SpiceCRM on technology stack and target buyer profile, though smaller in scale and ecosystem.
Broad incumbents
- HubSpot: Dominant SaaS CRM/marketing/sales hub with a powerful freemium funnel that directly contests SpiceCRM's SMB open-source pitch, especially as HubSpot expands AI features and lower-tier pricing.
- SugarCRM: The commercial CRM vendor whose discontinued Community Edition gave rise to SpiceCRM. SugarCRM now sells a subscription CRM suite to mid-market and enterprise, overlapping heavily with SpiceCRM's marketing, sales, and service functionality.
- Salesforce: Global CRM market leader whose high TCO and vendor lock-in profile actively drives demand for open-source alternatives like SpiceCRM. Sets the enterprise ceiling SpiceCRM aspires to reach.
- Zoho CRM: Broad SaaS suite (40+ apps) including a competitive CRM targeting SMB/mid-market globally. Comparable to SpiceCRM's segmentation strategy and pricing aggression.
- Microsoft Dynamics 365: Enterprise CRM/ERP suite deeply integrated with the Microsoft 365 stack that SpiceCRM integrates with (Outlook, Exchange). Represents both a competitor in mid-market/enterprise CRM and a strategic ecosystem dependency.
Regional players
- Bitrix24: CRM/collaboration suite with strong presence in Eastern Europe and CIS. Competes with SpiceCRM for SMB customers seeking combined CRM + project management + collaboration in one tool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SpiceCRM social profiles
Digital presenceSpiceCRM compliance and trust
Trust signalCompliance1 record
SpiceCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpiceCRM leadership team
Management profileNumber of profiles
Profiles1 record
SpiceCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpiceCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpiceCRM
What does SpiceCRM do?
SpiceCRM develops and distributes an open source customer relationship management (CRM) platform built on the SugarCRM CE foundation, covering marketing, sales, services, and project management processes. The platform is delivered as a flexible, role-based system with a modern Angular frontend, Elasticsearch-based search, and BPMN workflow design, available via self-serve open source download, a hosted cloud subscription for small teams, and on-premise or on-demand enterprise deployments supported by a global partner network.
Is SpiceCRM a public or private company?
SpiceCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpiceCRM founded?
SpiceCRM was founded in 2016. It employs 11 to 50 people.
Where is SpiceCRM based?
SpiceCRM is headquartered in Bratislava.
How does SpiceCRM make money?
Four revenue lines are on record. Open Source Software is the primary driver. The others are cloud Hosting Services, professional Services and partner Extensions and Add-ons.
Who are SpiceCRM's main competitors?
Direct peers on record are SuiteCRM, vTiger and OroCRM. Yetiforce is listed as an emerging player. Broad incumbents are HubSpot, SugarCRM, Salesforce, Zoho CRM and Microsoft Dynamics 365. Bitrix24 is listed as a regional player.
Does SpiceCRM have an API?
Yes. SpiceCRM exposes a REST API (KREST) that powers its mobile client, reporter, and third-party integrations. The KREST API is a core component of SpiceCRM enabling external systems to connect and interact with CRM data. Also includes a SpiceCRM Syncler Connector enabling ERP integration with various ERP systems including automated order processing and data synchronization.
What industry is SpiceCRM in?
SpiceCRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 7372.