What Erect Group does

Erect Group, founded in 1981 and headquartered in Singapore, is a privately held provider of lifting and access solutions operating across seven Asian markets under the Sante brand. Its core business is designing, selling, renting, installing, and maintaining equipment such as tower cranes (2.5-64 ton capacities), mobile cranes (100-500 ton), passenger hoists, mast climbers, gondolas, scaffolding, loading platforms, lorry cranes, and prime movers with trailers. The group operates through wholly-owned subsidiaries in Malaysia (Sante Industries Sdn. Bhd.), Taiwan (Erect Engineering & Construction Co., Ltd.), India (Erect Engineering & Equipment LLP), and Myanmar (Sante-SG Company Limited), with stated market presence extended to Sri Lanka and the Philippines, and serves construction companies, contractors, developers, and government entities such as Singapore's Housing and Development Board.

The company's revenue model combines three streams: one-time equipment sales (new and refurbished), recurring rental subscriptions for project-based deployments, and professional services covering design, consultancy, training, installation, preventive maintenance, and dismantling. Its technology backbone is operational rather than AI-native: Building Information Modelling (BIM) is used in design workflows, and an Enterprise Resource Planning (ERP) system with mobile applications supports field operations. Sales motion is direct enterprise field sales - sales executives identify projects, perform site surveys, prepare proposals, and negotiate contracts; an enquiry-cart-driven website functions as a top-of-funnel lead channel. Pricing is quote-based and not publicly disclosed.

Erect Group's competitive moat rests on regulatory approvals (Ministry of Manpower approved contractor for cranes, scaffolds, and suspended scaffolds; HDB-listed supplier across multiple equipment categories), ISO 9001, ISO 14001, and ISO 45001 certifications, bizSAFE Star status, manufacturer-certified erectors and technicians, and Professional Engineer endorsements for design work. Marquee reference projects include Gardens by the Bay, Tuas Mega Port, Sentosa, Sembcorp Tuas, Woh Hup Jewel, Soilbuild's 68 Residences in Yangon, NTU's The Wave, and Obayashi's NUH development. The firm has 11-50 employees, no public revenue disclosure, and is operating as of the 2021 footer date with no recorded M&A, funding rounds, or leadership transitions in the source data.

Name

Erect Group

Legal name

ERECT GROUP (SINGAPORE) PTE. LTD.

Website

https://erectgroup.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Erect Group is a Singapore-based privately held provider of lifting and access equipment, offering sales, rental, installation, and maintenance services for tower cranes, passenger hoists, scaffolding, and related products to construction firms across seven Asian markets.

Ownership category

akta.pro rank

Product category

Construction Equipment & Access Solutions

NAICS

Building Equipment Contractors (2382)

SIC

Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

Keywords

• Lifting equipment
• Tower cranes
• Construction access solutions
• Scaffolding systems
• Material handling equipment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new lifting and access equipment including tower cranes, mobile cranes, passenger hoists, mastclimbers, gondolas, scaffolding, and loading platforms.
2. Equipment Rental: Rental of lifting and access equipment to construction projects in Asia.
3. Technical Services & Maintenance: Installation, commissioning, maintenance, servicing, shifting and dismantling of lifting and access equipment. Technicians carry out preventive maintenance regimes with inventory of original accessories and spare parts.
4. Design, Consultancy & Training: Professional lifting and access design services endorsed by Professional Engineers, consultation throughout project duration, and training programs for operators certified by equipment manufacturers.
5. Used & Refurbished Equipment: Sale of used and refurbished lifting and access equipment with original accessories and spare parts available upon request.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Erect Group is a Singapore-based provider of lifting and access equipment solutions established in 1981. The company designs, sells, rents, installs, and maintains equipment including tower cranes, mobile cranes, passenger hoists, mast climbers, gondolas, scaffolding, and loading platforms. It complements its equipment portfolio with design and consultancy services, technical services, training, and used/refurbished equipment sales for customers across Asia.

Product overview

Erect Group is a one-stop specialist in lifting and access solutions offering a comprehensive portfolio of equipment for sales and rental. The core product lineup includes Gondola (suspended working platforms), Scaffolding (Heavy Duty, Shoring, and Access variants), Tower Cranes (luffing, topless, topkit types), Mobile Cranes (100-500 ton), Loading Platforms (STG series), Mastclimbers (mast climbing work platforms), Passenger Hoists (ST120GD/ST200GZ models), Lorry Cranes, and Prime Mover & Trailers. These products are complemented by three service pillars: Design/Consultancy & Training (customized solutions and operator training), Technical Services & Maintenance (installation, commissioning, and preventive maintenance), and Used & Refurbished Equipment (pre-owned equipment with spare parts). The company operates under the Sante brand across Singapore, Malaysia, Taiwan, Myanmar, India, Sri Lanka, and the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Cranes Vertical lifting equipment supplied for high-rise construction and infrastructure projects; designed to handle heavy loads at height on construction sites. Used by construction contractors, property developers, and infrastructure firms across Asia.
• Mobile Cranes Flexible mobile lifting equipment deployed across construction and industrial sites where mobility and on-site repositioning are required. Used by contractors and industrial operators.
• Passenger Hoists Vertical transport equipment for personnel at construction sites, used to move workers and materials between floors of multi-storey buildings. Used by construction contractors and developers.
• Mast Climbers Motorized vertical access platforms for working at height on façades, structural shafts, and high-rise buildings. Used by contractors and façade specialists.
• Gondolas Suspended work platforms used for façade maintenance, cleaning, and installation work on high-rise buildings. Used by façade contractors, building maintenance firms, and developers.
• Scaffolding Systems Modular scaffolding systems supplied for construction access and structural support applications across building and infrastructure sites. Used by construction contractors.
• Loading Platforms Material-handling platforms installed at building edges or floors to transfer loads at height on construction sites. Used by construction contractors for efficient vertical logistics.
• Design & Consultancy Services Engineering design and consultancy services using BIM for coordination of lifting and access solutions on construction projects. Sold to contractors, developers, and engineering firms.
• Technical Services (Installation, Maintenance, Training) Installation, commissioning, ongoing maintenance, and operator training services for lifting and access equipment deployed on customer sites. Used by construction contractors and industrial operators across Asia.
• Used / Refurbished Equipment Sales Sale of pre-owned and refurbished lifting and access equipment as a lower-cost alternative to new equipment for cost-sensitive construction and industrial buyers.

Quantifiable outcome

• Decades of track record in Singapore lifting and access industry since 1981
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Access Solution Industry Association (ASIA)minorOthersRegistered member of ASIA. Company representative serves on the ASIA Executive Committee.
• Singapore Cranes AssociationminorOthersRegistered member of Singapore Cranes Association (SCA) for industry networking and standards.
• International Powered Access Federation (IPAF)minorOthersRegistered member of IPAF for powered access industry standards and training.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manitowoc Company: Manufacturer of tower cranes (Potain) and mobile cranes (Grove, Manitowoc) with established Asia footprint. Directly comparable in tower crane and heavy lifting segments where Erect sells, rents, and services equipment.
• Haulotte: French manufacturer of aerial work platforms (boom lifts, scissor lifts, mast climbers) with active Asia-Pacific distribution. Directly comparable in the mastclimber and powered access segments where Erect competes.
• Terex Corporation: Manufacturer of tower cranes, mobile cranes, and aerial work platforms (Genie brand) sold and rented globally including across Asia. Directly comparable product portfolio to Erect's cranes, mastclimbers, and hoists, and competes for similar construction customers.
• JLG Industries: Global manufacturer of aerial work platforms, mast climbers, and scissor lifts serving construction and industrial customers. Directly comparable to Erect's mastclimber and gondola offering, with overlapping customer base in commercial construction.
• Riwal: European aerial work platform rental specialist with operations across Asia-Pacific offering boom lifts, scissor lifts, and mast climbers. Directly comparable as a powered access rental and services operator serving construction customers.
• Zoomlion Heavy Industry: Chinese manufacturer of tower cranes, mobile cranes, and aerial work platforms with growing Southeast Asia presence. Comparable as a regional crane and access equipment competitor, particularly for cost-sensitive Asia-Pacific projects.
• Snorkel (Aerial Access Industries): Manufacturer of aerial work platforms (scissor lifts, boom lifts, telehandlers) with Asia distribution. Directly comparable in powered access equipment where Erect sells and rents mastclimbers and gondolas.

Broad incumbents

• Liebherr: Global manufacturer of tower cranes, mobile cranes, and construction machinery with deep presence across Asia. Directly comparable as a tower crane and heavy lifting equipment competitor, though Liebherr is a multinational OEM rather than a regional specialist rental/services provider.
• Ashtead Group (Sunbelt Rentals): Global equipment rental company (Sunbelt Rentals brand) expanding in Asia-Pacific. Comparable as a broad equipment rental incumbent, though portfolio spans general construction equipment beyond lifting/access specialty.

Regional players

• Mateco: European lifting equipment and aerial work platform rental company. Comparable business model (equipment rental + services) to Erect, but primarily serves European markets rather than Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/erect-group-pte-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erect Group