Matrix Early Learning
- Company typePrivate
- Founded-
- HeadquartersFawkner, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Matrix Early Learning firmographics
Firmographics- Name
- Matrix Early Learning
- Legal name
- Story House Early Learning
- Website
- https://matrixearlylearning.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Matrix Early Learning industry classification
Industry- Product category
- Early Childhood Education and Care
- NAICS
- Child Care Services (62441), Child Care Services (624410), Educational Support Services (61171)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro industry
- General Preschools (Play-Based)Toddler-Focused Childcare CentersExtended Day Programs at Preschools & Childcare Centers
Keywords
Where Matrix Early Learning is headquartered
LocationHeadquarters
- HQ city
- Fawkner
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Matrix Early Learning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Childcare Fees: Daily fees for early learning and care services covering nursery, toddler, and kindergarten programs. Fees are all-inclusive covering meals, nappies, wipes, sunscreen, learning programs, extracurricular activities, and digital updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | From $52.50/day based on CCS subsidy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Matrix Early Learning product offering
Product offeringCore offering
Matrix Early Learning (now rebranded as Story House Early Learning Fawkner) provides long day care and early childhood education services for children aged 6 months to 5 years, organised into Nursery (6 months–3 years) and Kindergarten (3–5 years) programs. Daily fees of $175 are all-inclusive, covering meals, nappies, wipes, sunscreen, learning programs, extracurricular activities, and real-time digital updates via Storypark, with no bond or enrolment fee.
Product overview
Matrix Early Learning (now rebranded as Story House Early Learning Fawkner) offers long day care early childhood education and care services through an integrated curriculum portfolio. The core offerings include the STRONG Beginnings Curriculum for inquiry-based learning, Stepping Stones Birth-3 for infants and toddlers, and Pathways to School 3-5 years for school readiness. These are complemented by specialized programs including STEM, Nature Play, Arts, Language and Literacy, Healthy Choices and Physical Wellbeing, and Active and Involved Citizens programs. Additional offerings include the Stephanie Alexander Kitchen Garden Program for food education and the Sleep Smart program for safe sleep practices. The service provides all-inclusive daily fees covering meals, nappies, wipes, sunscreen, learning programs, extracurricular activities, and digital updates via the Storypark communication app.
Differentiator
Problem solved
Functional benefit
Products and services
- Long Day Care - Nursery (6 months to 3 years) Full-day early learning and care for children aged 6 months to 3 years, delivered through the proprietary Stepping Stones Birth-3 curriculum framework. Daily fees are $175 all-inclusive, covering meals, nappies, wipes, sunscreen, learning programs, extracurricular activities, and digital updates via Storypark. Designed for working families in the Fawkner, Victoria catchment.
- Long Day Care - Kindergarten (3 to 5 years) Funded kindergarten and pre-school program for children aged 3 to 5 years, focused on school readiness through the Pathways to School 3-5 curriculum, language and literacy, STEM, and arts. Daily fees are $175 all-inclusive, covering meals, learning resources, extracurricular activities, and real-time family updates via Storypark. Includes STEM activities (e.g., BE-BOTS coding), Nature Play, and Stephanie Alexander Kitchen Garden Program.
Quantifiable outcome
- No Bond or Enrolment Fee required
- +1 more outcomes
Companies that use Matrix Early Learning
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Matrix Early Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Matrix Early Learning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Red Nose AustraliacoreSafe sleep practices adherence to Red Nose Australia guidelines and National Quality Standards. Educators trained in safe sleep practices with policy emphasizing individual sleep needs and appropriate rest opportunities in secure environment.
- Stephanie Alexander Kitchen Garden FoundationcoreImplementation of Stephanie Alexander Kitchen Garden Program (SAKGP) - hands-on initiative connecting children with growing, harvesting, preparing and sharing fresh, seasonal food. Children learn valuable life skills, develop respect for environment, and build deeper appreciation for nutritious food.
- StoryparkcorePrimary communication platform providing families with real-time updates, photos, videos, observations from educators. Supports two-way communication, event notifications, and collaborative goal-setting between educators and families.
- Local Council (Fawkner)minorSupport for recycling program and nature-based learning experiences. Children engage in recycling activities with local council support.
- Early Years Learning Framework (EYLF)coreCurriculum inspired by the Early Years Learning Framework (EYLF), tailored to each age group. Programs align with National Quality Standard.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Matrix Early Learning competitors and assessment
Company assessmentDirect peers
- Petit Early Learning: Premium early learning brand operating across Victoria and other Australian states with play-based, Reggio Emilia-inspired curriculum. Closely comparable to Story House on pedagogical approach, premium positioning, and multi-site private operator structure.
- Affinity Education: Operates ~200 early learning centres across Australia under the Milestone Early Learning and Affinity brands. Comparable long day care, kindergarten, and play-based curriculum offering targeting the same family demographic.
- Green Leaves Early Learning: Australian operator of premium early learning centres with strong focus on nutrition, sustainability, and curriculum differentiation. Comparable premium positioning and multi-state expansion trajectory.
- Only About Children (Oac): Premium long day care, preschool, and early learning operator with multiple campuses across Sydney and Melbourne. Comparable target segment (working professional families), curriculum structure, and inclusive pricing model.
- Imagine Childcare and Kindergarten: Private long day care and kindergarten operator with multiple centres across Victoria and Queensland. Comparable regional footprint overlap and service mix including funded kindergarten.
- Kids Academy Early Learning Centres: Australian long day care and kindergarten operator with multiple Victorian locations. Comparable suburban centre-level economics and parent-facing value proposition in overlapping catchments.
- Guardian Childcare & Education: Premium Australian early learning provider operating ~120 centres with a curriculum-led, sustainability-focused positioning. Directly comparable on play-based Reggio Emilia-inspired pedagogy and high-touch family engagement.
Broad incumbents
- G8 Education: ASX-listed operator of ~430 childcare centres across Australia under brands including Little Learners and Kindy Patch. Closest publicly comparable in long day care model, multi-state scale, and curriculum-driven positioning.
- Goodstart Early Learning: Australia's largest not-for-profit early childhood education provider with ~670 centres nationally. Directly comparable long day care model targeting families with children aged 6 weeks to 5 years; represents the dominant incumbent against which Story House competes.
Others
- YMCA Victoria (Children's Programs): Community-sector operator of early learning centres and school-age care across Victoria. Comparable long day care delivery model under EYLF framework, though community-purpose rather than for-profit positioning differentiates it from Story House.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrix Early Learning social profiles
Digital presenceMatrix Early Learning compliance and trust
Trust signalCompliance2 records
Matrix Early Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix Early Learning leadership team
Management profileNumber of profiles
Profiles1 record
Matrix Early Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix Early Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix Early Learning
What does Matrix Early Learning do?
Matrix Early Learning (now rebranded as Story House Early Learning Fawkner) provides long day care and early childhood education services for children aged 6 months to 5 years, organised into Nursery (6 months–3 years) and Kindergarten (3–5 years) programs. Daily fees of $175 are all-inclusive, covering meals, nappies, wipes, sunscreen, learning programs, extracurricular activities, and real-time digital updates via Storypark, with no bond or enrolment fee.
Is Matrix Early Learning a public or private company?
Matrix Early Learning is a private company. It is classified as corporate owned and is currently operating.
When was Matrix Early Learning founded?
Matrix Early Learning was founded in -1. It employs 51 to 100 people.
Where is Matrix Early Learning based?
Matrix Early Learning is headquartered in Fawkner, Australia, in the Oceania region.
How does Matrix Early Learning make money?
One revenue line is on record: childcare Fees.
Who are Matrix Early Learning's main competitors?
Direct peers on record are Petit Early Learning, Affinity Education, Green Leaves Early Learning, Only About Children (Oac), Imagine Childcare and Kindergarten, Kids Academy Early Learning Centres and Guardian Childcare & Education. Broad incumbents are G8 Education and Goodstart Early Learning. YMCA Victoria (Children's Programs) is listed as an others.
Does Matrix Early Learning have an API?
No public API is recorded for Matrix Early Learning.
What industry is Matrix Early Learning in?
Matrix Early Learning's product category is Early Childhood Education and Care. Its primary akta.pro industry code is EDACABAA, General Preschools (Play-Based), with a secondary code of EDACAAAG, Toddler-Focused Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.