Genting Highlands Premium Outlets

What Genting Highlands Premium Outlets does

Genting Highlands Premium Outlets is a private Malaysian luxury and designer outlet center operator, operating a 150-store retail complex of approximately 275,000 sq. ft. gross leasable area (337,000 sq. ft. gross built-up) within the Genting Highlands resort destination in Pahang, Malaysia. The company is incorporated as Genting Highlands Premium Outlets Sdn Bhd (Registration No. 201501026298) and is part of the Genting Simon Sdn Bhd joint venture between Genting Plantations Berhad (a subsidiary of Genting Berhad) and Simon Property Group (NYSE: SPG), giving it access to the global Simon Premium Outlets brand portfolio and retailer relationships. Tenant brands include Coach, Michael Kors, Kate Spade, Furla, Polo Ralph Lauren, BOSS, Aigner, Tumi, adidas, Timberland, and Superdry, offering savings of up to 65% off retail prices.

The company runs a multi-channel commerce platform anchored by the physical outlet (operating 10AM–10PM daily) and supplemented by an integrated digital layer at shop.premiumoutlets.com.my. The platform offers four core digital services: e-Shop for online purchasing with domestic delivery, Personal Shopper for WhatsApp-mediated virtual shopping appointments, Live Stream for real-time video shopping, and Shop & Pick-Up for online order collection. A free VIP Shopper Club loyalty program provides email updates, exclusive deals, and event invitations, while a Group Tour program caters to groups of 15+ with complimentary Savings Passports. Mobile applications are distributed across iOS, Google Play, and Huawei AppGallery.

Genting Highlands Premium Outlets monetizes through retail lease revenue from its 150 tenant stores, supplemented by e-commerce transaction fees and Personal Shopper service facilitation. Its primary customer base is the 20 million annual visitors to the Genting Highlands resort, supplemented by group tour organizers and remote Malaysian shoppers using its digital channels. Marketing is conducted across Facebook, Instagram, TikTok, email, bank partnerships (Maybank), and tourism operator relationships. The business benefits from co-location with Resorts World Genting and is positioned within the broader Simon Premium Outlets network spanning North America, Europe, and Asia.

Name

Genting Highlands Premium Outlets

Legal name

Genting Highlands Premium Outlets Sdn Bhd (201501026298)

Website

https://premiumoutlets.com.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Genting Highlands Premium Outlets is a 150-store luxury and designer outlet center located within Malaysia's Genting Highlands resort, offering savings up to 65% off retail prices. It operates an integrated e-commerce platform with Personal Shopper, Live Stream, and Shop & Pick-Up services for Malaysian consumers.

Ownership category

akta.pro rank

Product category

Premium Outlet Shopping Center

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Premium Department Stores (CRAGADAB)

Keywords

• Outlet shopping center
• Designer brand retail
• Luxury outlet mall
• Factory outlet stores
• Premium outlet retail

Headquarters

HQ city

Cameron Highlands

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Lease Revenue: Operates as an outlet shopping center, generating revenue from leasing space to designer and name brand outlet stores. Tenant retailers sell products directly to consumers with savings up to 65% off retail prices.
2. E-commerce Transaction Fees: Online platform facilitates transactions between customers and sellers. Sellers ship orders directly to customers; platform may retain transaction fees from sales processed through shop.premiumoutlets.com.my.
3. Personal Shopper Services: Virtual shopping service connecting customers with sellers via WhatsApp for personalized assistance. Customers complete purchases through the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Genting Highlands Premium Outlets operates a 150-store physical outlet shopping center located within the Genting Highlands resort in Malaysia, featuring designer and name brand retailers offering factory-direct savings up to 65% off retail prices. It also provides integrated digital commerce services including e-Shop, Personal Shopper (WhatsApp-based virtual shopping), Live Stream shopping, and Shop & Pick-Up, supported by a VIP Shopper Club loyalty program and a mobile app available on iOS, Android, and Huawei platforms.

Product overview

Genting Highlands Premium Outlets operates as a physical retail outlet center with an integrated digital e-commerce platform. The core offering consists of the physical shopping center (150 outlet stores) complemented by online services including e-Shop for online purchasing and delivery, Personal Shopper for virtual appointment-based shopping via WhatsApp, Live Stream for real-time video shopping, and Shop & Pick-Up for online order collection. Supporting services include the VIP Shopper Club loyalty program, Group Tour booking for bulk visitors, and a mobile app available on iOS, Android, and Huawei platforms. The company is a joint venture between Genting Plantations Berhad and Simon Property Group via Genting Simon Sdn Bhd.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Shopper Club: Free membership club offering periodic email updates on sales and special events, exclusive VIP deals, updates on new stores, and invitations to special events
• Personal Shopper
• Genting Highlands Premium Outlets App

Products and services

• e-Shop Online e-commerce service enabling customers to browse, select, order, purchase, and have products delivered from Genting Highlands Premium Outlets stores.
• Personal Shopper Virtual shopping service where customers book appointments with store sellers via WhatsApp or other messaging platforms for personalized shopping assistance, with items uploaded to cart for checkout.
• Live Stream Service enabling customers to participate in sellers' live streaming sessions to select, order, purchase, and receive products via delivery.
• Shop & Pick-Up Service allowing customers to browse, select, order, purchase online, and collect purchased products from the outlet at their preferred date.
• VIP Shopper Club Free membership program providing periodic email updates on sales and special events, exclusive VIP deals, new store updates, and invitations to special events.
• Group Tour Complimentary tour booking service for groups of 15 or more, providing free Savings Passports upon arrival. Categories include tour operators, travel agents, motor coach operators, and corporate groups.
• Premium Outlets Malaysia Mobile App Mobile application providing VIP deals, e-shop access, livestream shopping, and exclusive offers, available on iOS, Google Play, and Huawei AppGallery.
• Genting Highlands Premium Outlets Physical Center Physical outlet shopping center with 150 outlet stores featuring luxury and designer brands with savings up to 65% off every day, spanning approximately 337,000 sq. ft. gross built-up area. Stores operate Monday through Sunday, 10AM to 10PM.

Quantifiable outcome

• Up to 65% savings off retail prices every day
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Simon Property GroupcoreStrategic or Co-development PartnerSimon Property Group is an S&P 100 company (NYSE: SPG) and the operator of Simon Premium Outlets global portfolio. The company partners with Genting Plantations Berhad through Genting Simon Sdn Bhd to operate Premium Outlets in Malaysia. Simon provides access to the global Premium Outlets brand, retailer relationships, and operational expertise in outlet center management.
• Genting Plantations BerhadcoreStrategic or Co-development PartnerGenting Plantations Berhad is a subsidiary of Genting Berhad and owns the land and assets for the Genting Highlands Premium Outlets location. The company has diversified into property development to unlock value from its strategically located landbank. It partnered with Simon Property Group to create the Genting Simon joint venture for Premium Outlets operations.
• Simon Genting LimitedcoreStrategic or Co-development PartnerSimon Genting Limited is the formal joint venture entity between Genting Plantations Berhad and Simon Property Group for operating Premium Outlets in Malaysia. It oversees both Genting Highlands Premium Outlets and Johor Premium Outlets operations.
• MaybankminorGTM or Marketing PartnerMaybank redemption program allowing Maybank cardholders to earn and redeem points at Genting Highlands Premium Outlets. Marketing partnership driving customer traffic through promotional offers.
• Genting Resorts WorldminorGTM or Marketing PartnerIntegrated resort destination adjacent to Genting Highlands Premium Outlets. Partnership includes cable car access from Sky Avenue, coordinated tourism marketing, and bundled attraction offerings. Resorts World Genting includes theme parks, entertainment venues, and accommodation.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Johor Premium Outlets: Sister premium outlet center in Malaysia operated by the same Genting Simon joint venture between Genting Plantations Berhad and Simon Property Group. Same brand, same operating model, same retailer relationships, and same Premium Outlets Malaysia platform.
• Mitsui Outlet Park: Japanese outlet mall operator with locations across Asia including Mitsui Outlet Park KLIA Separated in Malaysia. Operates the same factory-outlet retail format with international designer and name-brand tenants, directly competing for Malaysian outlet shoppers and tenant relationships.

Emerging players

• The Outnet (YOOX Net-a-Porter Group): Online luxury off-price retailer selling discounted designer fashion and accessories globally. Represents the digital competitive alternative to physical outlet shopping for the same value-seeking premium-brand customer.
• Brands Outlet: Malaysian fashion off-price retailer operating multiple outlet-format stores selling branded apparel, footwear, and accessories at discounted prices. Competes for the same Malaysian value-conscious premium-brand shopper with a more local, multi-location format.

Broad incumbents

• Simon Premium Outlets: Global parent-operated premium outlet portfolio spanning the United States, Puerto Rico, Canada, Japan, Mexico, South Korea, and Thailand. Same brand, same retailer relationships, and operational playbook that Genting Highlands leverages; represents both the parent and the broader competitive set globally.
• Pavilion Kuala Lumpur: High-end luxury shopping mall in the Bukit Bintang district of Kuala Lumpur featuring premium international brands. Competes with Genting Highlands for Malaysian and tourist luxury spend, though at full retail rather than outlet prices.
• Suria KLCC: Premier upscale shopping mall located at the base of the Petronas Twin Towers in Kuala Lumpur, hosting many of the same luxury brands (e.g., Coach, Michael Kors, Kate Spade, Polo Ralph Lauren). Competes for Malaysian luxury and tourist shopper spending at full price rather than outlet pricing.

Others

• Resorts World Genting: Integrated resort destination adjacent to Genting Highlands Premium Outlets featuring hotels, theme parks, entertainment venues, and gaming. Strategic partner and feeder for outlet foot traffic via bundled attraction offerings and cable car access from Sky Avenue.

Regional players

• IMM Outlet Mall: Singapore-based outlet mall focused on branded fashion and lifestyle goods at discounted prices. Competes for cross-border outlet tourism spending from Singapore-based shoppers who might otherwise travel to Genting Highlands.
• Central Village: Premium outlet center operated by Central Group in Thailand. Same outlet retail format, similar luxury and designer brand tenant mix, and overlapping regional tourist-shopping catchment in Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gentinghighlandspremiumoutlets
• Instagraminstagram.com/gentingpremiumoutlets
• TikToktiktok.com/@gentingpremiumoutlets
• LinkedInlinkedin.com/company/genting-simon-sdn.-bhd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genting Highlands Premium Outlets