Greene Fire
Greene Fire is an Australian privately held fire protection company founded in 2000 that designs, manufactures, distributes, and installs engineered fire curtains, smoke curtains, fire-rated glazing, fire shutters, and bushfire protection systems, serving commercial, institutional, and residential customers across Australia and New Zealand.
- Company typePrivate
- Founded2000
- HeadquartersTaren Point, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greene Fire does
Greene Fire Pty Limited is an Australian privately held fire protection company founded in 2000 and headquartered in Taren Point, NSW, with a second office and manufacturing facility in Dandenong South, VIC. The company designs, manufactures, distributes, installs, and services engineered fire and smoke containment systems including fire curtains (FireMaster product line), smoke curtains (SmokeStop), fire-rated glazing (Aluflam Australia), fire shutters (Auto-Set and SafeScape ranges), bushfire protection systems (FireMaster FZ), and MicroLouvre technologies. Greene Fire serves commercial buildings, government and infrastructure, residential properties in bushfire-prone areas, and the architects and building certifiers who specify these products, with named installations at Sydney Opera House, NewActon Nishi, Monash University, UTS Central, Collins Arch, and Quay Quarter Tower.
The company's technology stack is anchored by proprietary fire-rated fabrics (EFP A1, EFP BF) and SOLIDWORKS-based CAD design (achieving a 50% reduction in design cycles). Greene Fire holds exclusive Australia and New Zealand distribution rights for four international principals — Coopers Fire (UK), Aluflam (Denmark), SmartLouvre (UK), and McKeon Door (US/Ireland) — and manufactures Aluflam fire-rated glazing locally in Melbourne. Products carry multiple Australian and international certifications including BAL-FZ (AS 1530.8.2), AS 1530.7-2007, BS EN 1634-1:2014, AS 1851-2012, and IFCC SD105, which together form a significant regulatory barrier to entry.
Greene Fire generates revenue through project-based, custom-engineered product sales with quote-based pricing (orders above A$10,000 require 50% deposits), supplemented by professional installation services, recurring AS1851-2012 maintenance contracts, and free CPD-accredited training seminars for building professionals. The go-to-market is enterprise field sales targeting architects, engineers, contractors, and building certifiers, supported by a website quote-request funnel and extensive technical resource library including BIM/Revit models, CAD drawings, white papers, and specifications. The company is founder-controlled (Clinton Greene), family-owned, bootstrapped with no disclosed external funding, and operates under a corporate group comprising Greene Fire Group Pty Limited, Greene Fire Pty Limited, and Greene Fire Manufacturing Pty Limited.
Greene Fire firmographics
Firmographics- Name
- Greene Fire
- Legal name
- Greene Fire Pty Limited (ABN: 93 642 292 993)
- Website
- https://greenefire.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greene Fire is an Australian privately held fire protection company founded in 2000 that designs, manufactures, distributes, and installs engineered fire curtains, smoke curtains, fire-rated glazing, fire shutters, and bushfire protection systems, serving commercial, institutional, and residential customers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Greene Fire industry classification
Industry- Product category
- Fire Protection Systems
- akta.pro primary industry
- Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)
- akta.pro secondary industries
- Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ), Fire-Rated Glass & Glazing Assemblies (IMADAHAH), Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI)
Keywords
Where Greene Fire is headquartered
LocationHeadquarters
- HQ city
- Taren Point
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Greene Fire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fire Protection Product Sales: One-time product sales of fire curtains, smoke curtains, fire shutters, fire rated glazing, bushfire shutters, and MicroLouvre products. Products are custom-engineered per project with pricing varying based on specifications and fire ratings.
- Installation Services: Professional installation of fire protection systems by trained technicians. Installation is offered as a licensed service to customers.
- Maintenance and Service Contracts: Annual maintenance agreements (Standard Service) performed in accordance with AS1851-2012, including inspection, testing, and certification. Contract customers receive priority call-out service and yearly condition reports.
- CPD Training and Seminars: Free continuing professional development educational seminars and webinars covering fire resistant glazing, smoke barriers, fire curtain assemblies, passive design, and bushfire solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Greene Fire product offering
Product offeringCore offering
Greene Fire manufactures and distributes engineered fire and smoke containment systems including fire curtains, smoke curtains, fire shutters, fire rated glazing, and bushfire protection products. The company holds exclusive Australia and New Zealand distribution rights for Coopers Fire, McKeon Door, Aluflam, and SmartLouvre, and operates a Melbourne manufacturing facility for Aluflam fire rated glass products.
Product overview
Greene Fire is an Australian fire protection company operating since 2000, specializing in engineered fire and smoke containment solutions. The product portfolio is organized into several categories: Fire Curtains (including FireMaster, FireMaster Plus, FireMaster Concertina, FireMaster Egress, FireMaster S, FireMaster Insul8, FireMaster Horizontal, and FireMaster Marine product lines); Smoke Curtains (SmokeStop and SmokeStop EvacU8); Fire Rated Glazing through the Aluflam partnership (windows, doors, facades, walls); Fire Shutters (Auto-Set horizontal and vertical models plus SafeScape egress door models from McKeon Door); Bushfire Solutions (FireMaster FZ shutters and bushfire-rated windows/doors); and MicroLouvre products (attenuation screens, solar shading, ember mesh, light control). The company distributes Coopers Fire products exclusively in Australia and New Zealand, manufactures Aluflam products locally under the Aluflam Australia brand, and distributes McKeon Door wide-span fire shutters. Products are designed and engineered in Australia with selective international sourcing for motor components.
Differentiator
Problem solved
Functional benefit
Brands
- Aluflam Australia: Manufacturing facility for aluminium fire rated glass doors and windows, established in Melbourne to serve Australian market with locally manufactured fire rated systems.
- Bushfire Solutions
- MicroLouvre
Products and services
- FireMaster Fire Curtains Engineered fire curtain barriers for compartmentation, atrium protection, lift lobby protection, and protected means of escape. Available in vertical, horizontal, and compact configurations with multiple fire resistance ratings.
- SmokeStop Smoke Curtains Vertical smoke curtains for smoke compartmentation working in conjunction with SHEVS systems to manage smoke spread in fire events, including variants with integrated egress functionality.
- Aluflam Fire Rated Glazing Fire resistant glazing systems manufactured locally including windows, glass doors, facades, and glass walls with thermally broken aluminium framing achieving up to 120-minute fire resistance ratings.
- Auto-Set Fire Shutters Horizontal and vertical fire shutters for wide-span opening protection in commercial and industrial buildings, with options for counter-balanced, tubular motor, and sound-rated variants.
- SafeScape Fire Shutters with Egress Doors Wide-span opening fire shutters with integrated swing egress doors for protecting egresses in commercial and industrial buildings. The only manufacturer offering standard swing egress doors in fire rated wide span opening protectives.
- FireMaster FZ Bushfire Shutter Next-generation bushfire shutter achieving BAL-FZ certification, the highest bushfire risk level, designed for properties in flame zone areas requiring protection from direct flame contact, extreme heat radiation, and ember attack.
- MicroLouvre Products Micro louvre mesh products with miniature woven bronze louvres for fire attenuation, solar shading, ember protection, light control, and ventilation applications.
- Bushfire Windows and Doors Fire rated windows and doors for bushfire-prone residential and commercial properties, providing ember protection and BAL-FZ compliance.
- HAHN Glazed Louvres Glazed louvre window systems for ventilation applications, available in single, double, and triple glazed configurations across multiple model variants.
- Installation and Maintenance Services Professional installation of fire protection systems by trained technicians and recurring annual maintenance agreements including inspection, testing, and certification per AS1851-2012.
Quantifiable outcome
- 6 Star Green Star and 5 Star NABERS ratings achieved at NewActon Nishi project
- +2 more outcomes
Companies that use Greene Fire
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Greene Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greene Fire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Coopers FirecoreCoopers Fire of the Lowe and Fletcher Group is a global pioneer in discreet fire and smoke curtains. Greene Fire is their exclusive manufacturing and distribution partner for Australia and New Zealand. The partnership provides Australian customers access to Coopers Fire's comprehensive range of fire protection solutions.
- AluflamcoreAluflam is a Danish brand offering thermally insulated aluminium framing and fire rated glass partitions. Greene Fire is the exclusive manufacturer of Aluflam products under the trading name Aluflam Australia, with a manufacturing facility in Melbourne producing products with FRL up to -/120/120.
- SmartLouvrecoreSmartLouvre is a UK company specializing in MicroLouvre mesh solutions for solar shading, ventilation, visibility, and fire performance. Greene Fire is the exclusive partner for Australia and New Zealand, integrating SmartLouvre's technologies into bushfire mesh and fire attenuation screens.
- McKeon DoorcoreMcKeon Door designs and manufactures unique wide-span opening fire shutters with integrated swing egress doors. As the official McKeon partner, Greene Fire brings this revolutionary technology to Australian and New Zealand markets, specifically for protecting egresses in commercial and industrial buildings.
- CSIROstrategicCSIRO Fire Testing Laboratories conducted rigorous testing for Greene Fire's MK2.1 FireMaster FZ Bushfire Shutter under AS 1530.8.2 BAL-FZ conditions. Testing at CSIRO's North Ryde facility confirmed certification for the highest bushfire risk level.
- ArupstrategicArup served as fire engineer on projects including Sydney Opera House and NewActon Nishi, working with Greene Fire on fire engineered solutions that meet stringent Green Star and NABERS requirements.
- Resolute Testing LaboratoriesstrategicResolute Testing Laboratories in Lawnton, QLD conducted AS 1530.7-2007 smoke control testing on Greene Fire's Aluflam AF70 Door and FireMaster Fire Curtain products, validating their smoke permeability performance.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Greene Fire competitors and assessment
Company assessmentDirect peers
- Nystrom: US-based manufacturer of specialty building products including smoke and fire dampers, and active fire/smoke containment systems, overlapping with Greene Fire's compartmentation and life-safety product categories.
- McKeon Door: US-based manufacturer of wide-span fire shutters with integrated swing egress doors (SafeScape range) that Greene Fire distributes exclusively in ANZ. The principal partner is also a direct product-line peer in the underlying US and global markets.
- Promat: Specialty manufacturer of passive fire protection boards, glazing and penetration seals used in commercial building compartmentation, competing for the same fire compartmentation specification decisions as Greene Fire's fire-rated glazing and curtains.
- Coopers Fire: UK-based pioneer and global manufacturer of fire and smoke curtains, very similar product set to Greene Fire's FireMaster and SmokeStop lines. Greene Fire is Coopers' exclusive ANZ partner, making them simultaneously partner and product-range peer.
- Smoke Guard: US manufacturer of fire and smoke curtain systems for commercial buildings, with a comparable vertical/horizontal curtain product range to Greene Fire's FireMaster and SmokeStop portfolios.
Broad incumbents
- Hilti: Global construction technology company with a substantial firestop and passive fire protection product line, often competing with or adjacent to Greene Fire in commercial construction firestopping and compartmentation specifications.
- Honeywell Building Technologies: Honeywell's building technologies division offers fire alarm, detection and life-safety systems for commercial real estate, competing with Greene Fire at the integrated fire protection specification level for large ANZ projects.
- ASSA ABLOY: Global leader in access and building safety solutions, with a large portfolio of fire-rated doors, hardware and smoke/fire protection systems. Represents the type of multinational incumbent that could expand further into Greene Fire's Australian niche.
- Siemens Smart Infrastructure: Provides building fire safety, detection and compartmentation solutions as part of its broader smart infrastructure portfolio, often specified alongside or instead of specialist fire curtain suppliers on large commercial developments.
- Johnson Controls: Diversified building technologies group providing fire detection, suppression and integrated life-safety systems globally. Its broad portfolio overlaps with Greene Fire's fire protection offering as part of a wider smart buildings stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Greene Fire social profiles
Digital presenceGreene Fire compliance and trust
Trust signalCompliance10 records
Greene Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greene Fire leadership team
Management profileNumber of profiles
Profiles1 record
Greene Fire subsidiaries and ownership
Company hierarchySubsidiaries2 records
Greene Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greene Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greene Fire
What does Greene Fire do?
Greene Fire manufactures and distributes engineered fire and smoke containment systems including fire curtains, smoke curtains, fire shutters, fire rated glazing, and bushfire protection products. The company holds exclusive Australia and New Zealand distribution rights for Coopers Fire, McKeon Door, Aluflam, and SmartLouvre, and operates a Melbourne manufacturing facility for Aluflam fire rated glass products.
Is Greene Fire a public or private company?
Greene Fire is a private company. It is classified as family owned and is currently operating.
When was Greene Fire founded?
Greene Fire was founded in 2000. It employs 11 to 50 people.
Where is Greene Fire based?
Greene Fire is headquartered in Taren Point, Australia, in the Oceania region.
How does Greene Fire make money?
Four revenue lines are on record. Fire Protection Product Sales are the primary driver. The others are installation Services, maintenance and Service Contracts and CPD Training and Seminars.
Who are Greene Fire's main competitors?
Direct peers on record are Nystrom, McKeon Door, Promat, Coopers Fire and Smoke Guard. Broad incumbents are Hilti, Honeywell Building Technologies, ASSA ABLOY, Siemens Smart Infrastructure and Johnson Controls.
Does Greene Fire have an API?
No public API is recorded for Greene Fire.
What industry is Greene Fire in?
Greene Fire's product category is Fire Protection Systems. Its primary akta.pro industry code is BPABAHAE, Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services, with a secondary code of IMAIAJAJ, Fire Door, Firestop & Passive Fire Protection Inspection/Installation.