Berndt+Partner Group

What Berndt+Partner Group does

Berndt+Partner Group is a privately-held Berlin-based management consulting firm founded in 1976 by Prof. Dieter Berndt, specializing exclusively in the global packaging industry. The firm is led by co-founder, owner, and CEO Thomas Reiner and operates through three wholly-owned subsidiaries — BP Consultants (strategy consulting and market intelligence), B+P Creality (creative services spanning branding and technical implementation), and B+P Communications (corporate communications) — alongside executive services including keynotes, strategic dialogues, executive circles, one-to-one coaching, and advisory board support. The company's revenue model is professional services fee-based, delivered through direct enterprise engagements with no publicly disclosed pricing. Its customer base comprises 15 named enterprise clients across the packaging value chain — including Coca-Cola, Nestlé, Unilever, Henkel, McDonald's, Bayer, Dow, DuPont, PepsiCo, Ferrero, Essity, Gerresheimer, ALPLA, Krones, and Tetra Pak — many of which are described as long-term partners of 30+ years.

The firm's core differentiator is a three-decade network across the entire packaging value chain (manufacturers, brand owners, retailers, solution providers), reinforced by institutional provenance: founder Prof. Dieter Berndt pioneered sustainability in packaging in 1976, co-founded the German Packaging Institute (dvi) in 1990, and co-established the first university course in packaging engineering. The firm also introduced the first life cycle assessments in packaging (1988), the first innovation management system (2003), and the first sustainability management system (2007), and founded the German Packaging Museum (1997), the National Packaging Academy (2004), and the Global Leadership in Business Academy (2015). Core technology is not applicable — Berndt+Partner is a consulting and advisory firm, not a technology company.

Go-to-market is direct enterprise field sales with a relationship-driven motion: executive circles convene 150 decision-makers annually across 12 topic-driven forums, and the firm has delivered 500+ keynote speeches at industry events worldwide. Distribution is personal and bespoke, with no public-facing productized offering, no app or API surface, and no AI/ML capabilities disclosed. Geographic footprint spans Germany, USA, Brazil, Japan, and Turkey, with operations anchored in Berlin at Englerallee 40 and a headcount of 51–100 employees.

Name

Berndt+Partner Group

Legal name

Berndt+Partner GmbH

Website

https://bp-group.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Berndt+Partner Group is a privately-held Berlin-based management consulting firm founded in 1976, specializing in strategy, sustainability, and digital transformation advisory for the global packaging industry, serving enterprise clients such as Coca-Cola, Nestlé, Unilever, and PepsiCo through three subsidiaries and executive services.

Ownership category

akta.pro rank

Product category

Packaging Industry Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Supplier Performance, Quality & Development (BPAHAHAI)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Packaging industry consulting
• Strategic advisory services
• Sustainability management consulting
• Executive coaching services
• Innovation management advisory

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Executive Consulting Services: Professional consulting services delivered through executive coaching, strategic workshops, keynotes, advisory board participation, and dialogue formats. Services target decision-makers in the packaging industry value chain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Berndt+Partner Group is a privately held consulting firm specialized in the packaging industry that delivers executive services including keynotes, strategic dialogue formats, executive circles, one-to-one coaching, and advisory board support. Through three operating subsidiaries — BP Consultants (strategy and market intelligence), B+P Creality (creative and design services), and B+P Communications (corporate communications) — the firm advises enterprises across the entire packaging value chain on sustainability, regulation, innovation management, and digital transformation.

Product overview

Berndt+Partner Group is a consulting holding company operating three distinct subsidiaries: BP Consultants (strategy consulting and market intelligence for the packaging industry), BP Creality (creative services from strategy to design to technical implementation), and BP Communications (internal and external corporate communication). The group also offers Executive Services including keynotes, strategy dialogues, peer circles, executive coaching, and advisory board support, as well as the Packaging Academy for professional education. The company focuses on sustainability, digital transformation, and innovation management within the packaging value chain.

Differentiator

Problem solved

Functional benefit

Brands

• BP Consultants: Leading consulting partner for the packaging industry, providing strategy consulting and positioning with unique market intelligence on sustainability, regulation, innovation, and digitalization.
• B+P Creality
• B+P Communications

Products and services

• BP Consultants Strategy consulting and positioning services for the packaging industry, offering market intelligence and expertise spanning sustainability, regulation, innovation, and digitalization across the entire packaging value chain.
• B+P Creality Creative agency combining strategy, branding, design, and technical implementation through an interdisciplinary team of designers, engineers, developers, market researchers, and strategists for packaging industry clients.
• B+P Communications Communication services with substance for internal and external audiences, selecting the right topics, channels, messages, and content for packaging industry companies.
• Executive Services Decision-making support, inspiration, and guidance for executives including Keynotes, Dialog-Format strategy sessions, Circles (peer gatherings of decision-makers), 1:1 Coaching, and Advisory Board support targeted at leaders in the packaging industry.
• National Packaging Academy Training and further education programs for career changers in the packaging industry, delivered globally.

Quantifiable outcome

• Over 500 speeches delivered worldwide at industry events and management sessions
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Global Leadership in Business Academy (GLBA)coreStrategic or Co-development Partner · 1 January 2015Thomas Reiner founded GLBA in 2015 as President to provide leadership development and industry networking.
• National Packaging AcademycoreStrategic or Co-development Partner · 1 January 2004First national packaging academy launched by Thomas Reiner in 2004, dedicated to training and further education of career changers in the packaging industry.
• German Packaging MuseumcoreStrategic or Co-development Partner · 1 January 1997Founded in 1997 in Heidelberg as the first public institution dedicated to packaging and its merits.
• German Packaging Institute (dvi)coreStrategic or Co-development PartnerCo-founded in 1990 by Prof. Dieter Berndt and Thomas Reiner. The institute networks companies from the entire value chain for the first time, serving as a central knowledge hub for the packaging industry.
• Coca-ColaminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• NestléminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• UnileverminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• HenkelminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• DuPontminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• DowminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• PepsiCominorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• ALPLAminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• KronesminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• Tetra PakminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.
• BayerminorStrategic or Co-development PartnerLong-term partner and customer of Berndt+Partner in the packaging industry for over 30 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roland Berger: Roland Berger is a leading German-origin global management consulting firm with deep industrial and packaging sector practices. Comparable as a senior advisory firm headquartered in Germany serving European industrial clients with strategy, operations and sustainability work.
• Smithers: Smithers (formerly Smithers Pira) provides testing, research and strategic consulting to the global packaging industry, including sustainability and materials expertise. Directly comparable as another specialist advisory firm serving packaging brand owners, converters and materials suppliers.
• AFRY (formerly ÅF / Pöyry): AFRY is a European engineering and sustainability consultancy with a packaging and materials practice serving brand owners and converters. Comparable as a specialist advisory firm providing sustainability, materials and process consulting to packaging value-chain clients.
• Horváth & Partners: Horváth & Partners is a Germany-headquartered management consulting firm focused on performance management, transformation and sustainability for industrial clients. Comparable as a similar-sized European advisory firm targeting enterprise clients with strategy and operations engagements.
• Staufen AG: Staufen is a German-origin lean/operational excellence and Industry 4.0 consultancy serving European industrial and FMCG clients. Comparable as a similar-sized German advisory firm competing for transformation and operational excellence mandates in the same client set.

Broad incumbents

• Kearney: Kearney (formerly A.T. Kearney) is a global management consulting firm with a strong industrial/consumer goods practice that includes packaging clients. Comparable as a broad incumbent competing for the same enterprise strategy and operations mandates that Berndt+Partner pursues in packaging.
• Bain & Company: Bain is a global management consultancy with consumer products and sustainability expertise, regularly serving Coca-Cola, Nestlé and other shared clients. Comparable as a broad incumbent competing for the same enterprise transformation engagements.
• McKinsey & Company: McKinsey is the largest global management consultancy, with dedicated packaging, consumer goods and sustainability practices serving Coca-Cola, Nestlé and Unilever. Comparable as the broad incumbent that sets pricing benchmarks and often competes (or partners) with specialist advisory firms for the largest transformation mandates.
• Oliver Wyman: Oliver Wyman is a global management consultancy with strong industrial, consumer goods and operations practices. Comparable as a broad incumbent competing for operations and sustainability advisory mandates in the packaging and FMCG verticals.
• Boston Consulting Group: BCG is a global strategy consultancy with deep packaging and sustainability practices serving major FMCG and industrial clients. Comparable as a broad incumbent that Berndt+Partner competes against for senior-level enterprise strategy mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/berndt-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berndt+Partner Group