Magellan Power

What Magellan Power does

Magellan Power is a privately held Australian industrial power-electronics manufacturer founded in 1991 by electronics engineer Masoud Abshar and headquartered in Perth. The company designs and manufactures high-reliability AC and DC UPS systems, battery chargers, energy storage systems, EV charging infrastructure, and stand-alone power systems for harsh Australian environments. Core technology spans phase-controlled and switch-mode rectifier architectures (with MCRII-phase-controlled units rated for 25-year design life), modular 100 kVA to 1 MVA energy storage inverters, containerised lithium BESS up to at least 1 MW/550 kWh, and proprietary offerings including the Sky Eye cloud-detection camera, the Solar Gate zero-export controller, multi-level sensor safety monitoring, and the 4R Battery Ecosystem for end-of-life battery Repair/Refurbish/Repurpose/Recycle.

The company operates a B2B enterprise field-sales model selling directly to major mining operators (BHP, Rio Tinto, Fortescue, Glencore, Roy Hill, South32, Newcrest, Mineral Resources, Alcoa), utilities (Western Power, Horizon Power, TasNetworks, Ergon Energy, Essential Energy, Endeavour Energy, Water Corporation), oil and gas (Woodside, Shell, Santos, BP, APA, AGIG), defence, and infrastructure customers. Revenue is generated primarily through custom hardware sales with quote-based project pricing, complemented by a dedicated service division providing testing, commissioning, preventative maintenance, emergency response, and battery management, plus the 4R lifecycle services.

The business employs 85 staff across engineering, manufacturing, R&D, quality assurance, and field service, with operations in Perth, Brisbane, Sydney, Port Hedland, and Newman. A new A$10 million, 15,000 sqm headquarters is under development at Hope Valley, a Brisbane branch opened in March 2025, and a Port Hedland factory/service centre opened in February 2025. In March 2026, the company secured a strategic minority investment from Viburnum Funds to accelerate national and international expansion.

Name

Magellan Power

Legal name

Magellan Power

Website

https://magellanpower.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Magellan Power is an Australian manufacturer of industrial UPS, battery chargers, energy storage, and EV charging systems serving mining, utilities, defence, oil and gas, and infrastructure customers across Australia since 1991.

Ownership category

akta.pro rank

Product category

Industrial Power Systems

NAICS

Electrical Equipment Manufacturing (3353), Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Utility-Scale BESS EPC & Integration (EUAEAEAA), Mobile Power, Electrification & Energy Systems (Generators, Substations, Battery/Hydrogen, Trolley Assist) (IMAKANAJ), Battery Pack Repair/Remanufacturing & Module/Cell Replacement (TLAKAMAB)

Keywords

• Industrial UPS systems
• Battery chargers
• Energy storage systems
• EV charging infrastructure
• Stand-alone power systems

Headquarters

HQ city

Spearwood

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Power Systems Hardware: Sale of Australian-made industrial AC and DC UPS systems, battery chargers, power supplies, and uninterruptible power supply solutions. These are one-time capital purchases of ruggedized power equipment designed for harsh environments with typical project values ranging from thousands to millions of dollars depending on system complexity and capacity.
2. Energy Storage Systems: Sale of utility-scale battery energy storage systems (BESS), community batteries (Pilbara FORGE, Pilbara ATLAS), residential energy storage (KARRI), and modular energy storage inverters (100 kVA to 1 MVA).
3. EV Charging Infrastructure: Sale of DC fast chargers (80kW to 480kW range), megawatt DC chargers for heavy-duty vehicles, and AC EV chargers for commercial and residential applications. Products eligible for government grant programs like WA Charge Up.
4. Service Division: Comprehensive after-market services including testing and commissioning, preventative maintenance, emergency response, battery management, spares supply, and lifecycle support. Supported by locally staffed teams across Australia.
5. Stand-Alone Power Systems: Complete off-grid electricity generation systems combining solar panels, battery storage, inverters/chargers, and optional diesel generators for remote locations not connected to utility grids.
6. 4R Battery Lifecycle Services: End-of-life battery management services covering repair, refurbishment, repurposing and recycling of lithium batteries through the proprietary 4R Ecosystem initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Magellan Power designs and manufactures Australian-made industrial AC and DC UPS systems, battery chargers, energy storage solutions (utility-scale BESS, community batteries, residential KARRI storage), and EV charging infrastructure for mining, defence, utilities, oil & gas, and data centre operators. The company also operates a service division providing testing, commissioning, preventative maintenance, and emergency response, plus the proprietary 4R Battery Ecosystem for lithium battery repair, refurbishment, repurposing, and recycling.

Product overview

Magellan Power is an Australian manufacturer offering a comprehensive portfolio of industrial and commercial power systems since 1991. The product portfolio consists of multiple core product lines: Industrial AC and DC UPS systems including the MEA660, MEA890, MEA800, and MEA900RT series chargers and UPS units; battery chargers in the MCRII, MCRIII, SMCRII, SMCRIII, Series III B, SMC, and SMR series; energy storage solutions including utility-scale BESS (1MW/550kWh), the KARRI residential system, Pilbara FORGE/ATLAS community batteries, and modular inverters (100kVA-1MVA); EV charging infrastructure from 30kW to megawatt-scale DC fast chargers; and the Magellan Solar brand for residential solar with Solax and Sungrow products. Supporting services include the 4R Ecosystem for battery lifecycle management (Repair, Refurbish, Repurpose, Recycle), the Service Division for maintenance and emergency response, plus accessories like Solar Gate zero export controllers and Sky Eye cloud detection systems. The product architecture is modular and customisable, allowing integration across critical infrastructure, mining, defense, utilities, and renewable energy applications.

Differentiator

Problem solved

Functional benefit

Brands

• Magellan Solar: Australian-made solar and battery solutions for residential, commercial, and community applications.
• KARRI
• 4R Ecosystem
• Sky Eye

Products and services

• MCRII Series Battery Charger Industrial battery charger combining transformer and thyristor bridge-based AC to DC rectification technology with microprocessor control, designed for 25-year design life in mining, substations, power stations, utilities, marine, and oil and gas applications.
• MCRIII Series Battery Charger Advanced industrial battery charger in the MCR series for critical power applications.
• SMCRII Series Battery Charger Switch-mode industrial battery charger for industrial and marine applications with high reliability, high efficiency, and unity power factor.
• SMCRIII Series Battery Charger Advanced switch-mode battery charger in the SMCR series for critical applications.
• SMC Charger Smart interface charger with fully programmable settings, protection from input/output over/under voltage, high efficiency, and battery temperature compensation for use with Gel, AGM or Wet batteries.
• Series III B Battery Charger Industrial battery charger combining SCR power circuitry with intelligent control electronics for harsh environmental conditions, ideal for engine starting and integration with MCRII series and industrial UPS systems.
• SMR Charger Industrial battery charger in the SMR series for critical applications.
• 240VDC Emergency Charger High voltage DC emergency charger for critical infrastructure applications.
• Emergency Charger Australian designed and manufactured emergency DC power supply for keeping substation batteries charged during charger failures, featuring high efficiency switch-mode technology and compact design.
• Industrial Bi-Directional UPS (240V Battery DC Voltage) Industrial-grade bi-directional UPS system with 240V DC battery voltage for energy storage and backup power applications.
• Industrial Bi-Directional UPS (48V Battery DC Voltage) Industrial-grade bi-directional UPS system with 48V DC battery voltage for critical backup power applications.
• Industrial Dual Conversion UPS Industrial online double-conversion UPS providing continuous power protection for critical applications.
• Industrial Inverter Industrial-grade power inverter for critical power conversion applications.
• Portable DC Emergency UPS Portable DC UPS combining lithium battery charging system with lightweight high-efficiency lithium batteries and integrated battery monitoring system, providing dual uninterruptible 110VDC, 24VDC or 48VDC power for substation applications.
• MEA900RT G4 Series UPS (6-10kVA) Commercial AC UPS in the MEA900RT G4 series with 6-10kVA capacity for commercial applications.
• MEA900RT G4 Series UPS (10-20kVA) Commercial AC UPS in the MEA900RT G4 series with 10-20kVA capacity.
• MEA990RT G5 Series UPS (10-30kVA) Commercial AC UPS in the MEA990RT G5 series with 10-30kVA capacity featuring advanced power protection.
• MEA800 Series UPS (6-10kVA) Commercial AC UPS in the MEA800 series with 6-10kVA capacity.
• MEA890 Series UPS (10kVA-120kVA) Commercial AC UPS in the MEA890 series with capacity ranging from 10kVA to 120kVA for larger commercial installations.
• MEA660 Series UPS (25-200kVA) Industrial AC UPS in the MEA660 series with 25-200kVA capacity for medium to large-scale applications.
• MEA660 Series UPS (50-600kVA) High-capacity industrial AC UPS in the MEA660 series with 50-600kVA capacity for large industrial installations.
• Utility Scale Energy Storage (BESS) Utility-scale battery energy storage systems for grid-scale energy management, including containerised 1MW/550kWh configurations supporting dynamic spinning reserve, grid V/F stabilization, grid forming, black start, peak shaving, and microgrid regulation.
• Modular 100 kVA to 1 MVA Energy Storage Inverter Modular energy storage inverter ranging from 100kVA to 1MVA capacity with 25-year design life for grid-connected and off-grid energy storage systems.
• PCS-500K Power Conversion System 500kW power conversion system for energy storage applications.
• Powercube M1C Battery Containerised battery energy storage solution for utility and industrial scale applications.
• Pilbara FORGE Community Battery Community battery storage solution for the Pilbara region.
• Pilbara ATLAS Community Battery Community battery storage solution for the Pilbara region, part of Magellan Power's community battery offerings.
• KARRI Home Energy Storage Residential home energy storage system with lithium batteries for storing excess solar power, featuring advanced multi-level sensor safety monitoring.
• Magellan KARRI Premium Home Energy Storage Premium tier home energy storage system with advanced safety features and 24/7 remote monitoring, launched February 2025 with new multi-level sensor safety monitoring.
• DC Solar Skid Pre-configured DC solar skid with solar panels, batteries, and solar charger for standalone power applications.
• 30kW DC EV Charger Lightweight and portable 30kW DC charger with modular industrial design for smooth installation and easy maintenance.
• DC Fast Charger Series (80kW) 80kW DC fast charger with 2 DC charging connectors supporting up to 1000V output, with optional 22kW Type 2 connector for simultaneous multi-vehicle charging.
• DC Fast Charger Series (160kW) 160kW DC fast charger with 20kW intelligent charging module and flexible single or dual connector options for efficient power distribution.
• DC Fast Charger Series (240kW) 240kW integrated DC fast charger providing 240kW output with two connectors, featuring algorithm-controlled power distribution and high-resolution LCD touch screen.
• DC Fast Charger Series (360-480kW) 360-480kW distributed DC fast charger for ultra-fast commercial and public charging at urban hubs, highway stations, and fleet applications.
• Megawatt DC Fast Charger Series Megawatt-scale DC fast charger designed for heavy-duty vehicles including buses and trucks, and large-scale charging networks.
• Magellan Power Service Division Comprehensive after-market services including testing and commissioning, preventative maintenance, emergency response, battery management, spares supply, and lifecycle support, supported by locally staffed service teams across Australia.
• 4R Battery Ecosystem Service Battery lifecycle management initiative covering Repair, Refurbish, Repurpose, and Recycle of lithium batteries through the proprietary 4R Ecosystem initiative launched in September 2023.

Quantifiable outcome

• 92% renewable energy fraction achieved at Karijini Eco Retreat in first three months, 76,000L diesel saved annually, $185,000 annual operating cost savings, 182 tonnes CO2 avoided per year
• +5 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

16 partnerships are on record, tiered key, core, minor and flagship.

• LG ChemkeyTechnology or IntegrationBattery supplier for the Onslow Power Project providing state-of-the-art Lithium batteries for the 1MW/550kWh Battery Energy Storage System. Collaboration enabled successful delivery of Australia's largest distributed energy resource microgrid.
• ABBTechnology or Integration
• Henderson AlliancecoreStrategic or Co-development PartnerStrategic partnership with Henderson Alliance supporting collaboration in the Henderson defence industry hub. Federal government investing $12 billion to develop Henderson as a major defence manufacturing precinct.
• Battery Stewardship CouncilcoreStrategic or Co-development PartnerMember of Battery Stewardship Council supporting responsible battery end-of-life management and circular economy principles aligned with Magellan Power's 4R Ecosystem initiative.
• Future Battery Industries CRCcoreStrategic or Co-development PartnerCRC participant working on developing the Lithium battery supply chain in Western Australia. Contributes to Lithium Valley initiatives supporting local battery manufacturing capability.
• iMove AustraliaminorStrategic or Co-development PartnerCooperative research centre focused on future mobility and transport, supporting EV charging infrastructure development and electric vehicle ecosystem advancement.
• Smart Energy CouncilcoreGTM or Marketing PartnerGold Member of Smart Energy Council supporting clean energy advocacy, industry collaboration, and sustainable energy advancement in Australia.
• AustmineminorGTM or Marketing PartnerMember of Australian mining technology and services peak industry body supporting mining sector engagement and industry advocacy.
• University of Western Australia (UWA)coreStrategic or Co-development PartnerResearch collaboration partner for energy storage, battery technology, and power systems R&D. Supports graduate recruitment and industry-academia knowledge transfer.
• Edith Cowan University (ECU)coreStrategic or Co-development PartnerResearch collaboration partner supporting university partnerships for R&D, talent development, and collaborative projects in power systems and energy storage.
• Curtin UniversitycoreStrategic or Co-development PartnerResearch collaboration including co-supervised PHD with Dr. Mojtaba Saleh resulting in Sky Eye cloud detection technology. Development of sky imaging product 'Sky Eye' that mitigates cloud effects on solar generation.
• Mayfield IndustrieskeyChannel Partner/ Reseller/ DistributorTrusted partner sharing standards of quality, creativity and collaboration in delivering power solutions and services.
• ABRIminorChannel Partner/ Reseller/ DistributorPartner in battery and power solutions ecosystem supporting product distribution and service delivery.
• VinESminorChannel Partner/ Reseller/ DistributorPartner in battery ecosystem supporting recycling and circular economy initiatives aligned with 4R Battery Ecosystem.
• Western PowerflagshipStrategic or Co-development Partner$8.8 million contract for $8.8 million power system roll-out covering 57 Stand-Alone Power Systems sites across WA's South West. Building on successful Great Southern Region trial, Magellan Power supplies majority of SPS equipment for Western Power rollout over 3 years.
• Horizon PowerflagshipStrategic or Co-development PartnerOnslow Power Project supplying 1MW/550kWh Battery Energy Storage System for Australia's largest distributed energy resource microgrid. Project provides over half of Onslow town's electricity from renewable resources.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• PowerPlus Energy: Australian manufacturer of lithium iron phosphate battery energy storage systems for residential, commercial, and industrial applications. Comparable to Magellan's KARRI residential line and modular energy storage inverters serving the Australian distributed energy market.
• Tritium: Australian-designed DC fast charger manufacturer for EVs (now under Exicom). Direct overlap with Magellan's DC Fast Charger Series (80kW to megawatt-scale) serving commercial, fleet, and highway charging applications in Australia.
• Ampcontrol: Australian manufacturer of integrated power electronics, electrical engineering, and control systems for mining, infrastructure, and utilities. Most directly comparable to Magellan in industrial-grade power systems purpose-built for Australian mining and harsh-environment applications.

Broad incumbents

• Sungrow: Global inverter and energy storage system supplier; listed as a Magellan product partner (Sungrow batteries/inverters) and a broader competitor in residential, commercial, and utility-scale solar-plus-storage in Australia.
• Schneider Electric: Global energy management and automation major with Australian presence; listed as Magellan's partner/customer and a competitor across industrial UPS, BESS, and microgrid applications in mining, utilities, and data centres.
• ABB: Global electrification and automation major that supplies inverters (e.g., ABB Trio) for Magellan's Onslow project while competing in utility-scale energy storage, switchgear, and industrial power systems across Australian mining and utility customers.
• Saft: TotalEnergies-owned industrial battery specialist serving mission-critical backup, defence, and remote/off-grid applications. Comparable to Magellan's industrial battery and stand-alone power systems in defence, oil & gas, and remote microgrid segments.
• Vertiv: Global industrial UPS, power management, and data centre infrastructure provider. Competes with Magellan's MEA industrial UPS series across Australian data centre, telecommunications, and industrial customers with a broader portfolio and global scale.
• Eaton: Global power management company offering industrial UPS, switchgear, and energy storage. Competes with Magellan's industrial AC/DC UPS and battery charger portfolio across data centre, utility, and industrial segments, especially via Australian distribution.

Emerging players

• Alpha ESS: Battery energy storage system manufacturer with active Australian distribution; competes with Magellan's KARRI home storage and modular inverter range in the residential and small-commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo2zScnuFBoLtgjqsnTDraw
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• LinkedInlinkedin.com/company/magellan-powertronics-pty-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magellan Power