Black Velvet Coffee

Specialty Coffee Roastery & Caféblackvelvetcoffee.com

Black Velvet Coffee is a family-owned specialty coffee roaster founded in 2008 in Mammoth Lakes, California, operating two espresso bar locations, an e-commerce storefront, coffee subscriptions, a wholesale program, and a private event space.

Company typePrivate
Founded2008
HeadquartersMammoth Lakes, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Black Velvet Coffee does

Black Velvet Coffee is a family-owned specialty coffee roaster and cafe operator founded in 2008 and based entirely in Mammoth Lakes, California. The company runs two physical espresso bar locations — the flagship at 3343 Main Street (open 6am–6pm daily) and a second site at 6201 Minaret Road, Suite 204, in The Village — and supports them with an e-commerce storefront, a direct coffee subscription service, a B2B wholesale program, and a 2,700-square-foot three-level private event space. Its competitive narrative emphasizes craft, freshness, and small-batch production combined with organic, Rain Forest Alliance, and Fair Trade certified coffees, plus a wine bar featuring small sustainable and biodynamic producers.

The company's core production asset is on-site coffee roasting at 8,000 feet elevation in small 5kg batches, with a stated focus on light to medium roasts intended to highlight the characteristics of each origin. Product offerings include single-origin SKUs (Guatemala, Colombia, and a water-decaffeinated Colombia from Sul de Minas / Mogiana / Cerrado), a rotating Roaster Box of four micro-lot 6oz coffees, organic loose-leaf teas (Blood Orange, Mango Tropical, English Breakfast, Black Lavender, Ginger Pu-erh, Turmeric Pu-erh, Blueberry Rose Yaupon, Tropical Moringa, Vanilla Peach Rooibos), house drink mixes (Aztec Mocha, Horchata), and branded merchandise including MiiR drinkware, trucker hats, and beanies. Both cafes also serve craft beer, and the Main Street location operates the wine bar and event space.

Revenue is generated across five streams: in-store cafe retail (espresso, wine, beer), direct e-commerce sales of coffee and merchandise with free shipping on orders $45+, recurring bi-weekly coffee subscriptions from $24 per shipment, gift subscriptions at $26/month (3 months) and $42/month (6 months), B2B wholesale to hospitality and food & beverage partners, and private event hosting. The primary customer segment is local Mammoth Lakes residents and visitors seeking specialty coffee, with a secondary wholesale/hospitality segment. All operations are domestic and concentrated in Mammoth Lakes, and the company is privately held with no disclosed funding, parent company, or institutional ownership.

Black Velvet Coffee firmographics

Firmographics

Name: Black Velvet Coffee
Legal name: Black Velvet Coffee
Website: https://blackvelvetcoffee.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Black Velvet Coffee is a family-owned specialty coffee roaster founded in 2008 in Mammoth Lakes, California, operating two espresso bar locations, an e-commerce storefront, coffee subscriptions, a wholesale program, and a private event space.
Ownership category
akta.pro rank

Black Velvet Coffee industry classification

Industry

Product category: Specialty Coffee Roastery & Café
NAICS: Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
SIC: Beverages (2080), Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
akta.pro secondary industries: Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

Specialty coffee roasting
Espresso bar service
Coffee subscription
Wholesale coffee program
Organic loose leaf tea

Where Black Velvet Coffee is headquartered

Location

Headquarters

HQ city: Mammoth Lakes
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Black Velvet Coffee business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Cafe Retail Sales: Revenue from serving espresso, coffee, tea, craft beer, and wine at two physical locations in Mammoth Lakes
Coffee Subscriptions: Bi-weekly rotating coffee subscription delivering 12oz bags of whole bean coffee from $24.00 every 2 weeks. Gift subscriptions available for 3 months ($26/month) and 6 months ($42/month)
E-commerce Retail: Single bags of coffee ($23-$26), merchandise (hats, beanies, MiiR drinkware), drink mixes, and teas sold through online store with free shipping on orders $45+
Wholesale B2B: B2B wholesale relationships with hospitality and food & beverage businesses, assisting partners in building coffee programs
Private Event Space: Private event hosting with 2,700 square feet across three levels, accommodating intimate gatherings and larger events

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Bi-weekly rotating coffee subscription with 1-3 bag options
Subscription	Monthly	Gift subscription - 6 months
Subscription	Monthly	Gift subscription - 3 months
Unit Pricing	Pay-as-you-go	Single origin coffee bags
Unit Pricing	Pay-as-you-go	Rotating selection of 4 micro-lot coffees
Unit Pricing	Pay-as-you-go	Organic loose leaf teas
Unit Pricing	Pay-as-you-go	House drink mix powders
Unit Pricing	Pay-as-you-go	Branded merchandise and drinkware

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Black Velvet Coffee product offering

Product offering

Core offering

Black Velvet Coffee roasts specialty single origin coffee on-site in 5 kg batches at 8,000 feet elevation and operates two espresso bars in Mammoth Lakes, California. The company sells retail coffee bags, bi-weekly and gift subscriptions, organic teas, house drink mixes, and branded merchandise via its own e-commerce site, and serves hospitality businesses through a wholesale coffee program that helps partners build their own coffee offerings.

Product overview

Black Velvet Coffee is a family-owned coffee roastery and espresso bar with two physical locations in Mammoth Lakes, California. Founded in 2008, the company offers a portfolio of single origin specialty coffees roasted on-site at 8000 feet elevation in 5kg batches, with a focus on light to medium roasts. The product line includes single bags of coffee (Guatemala, Colombia, Decaf Colombia), the Roaster Box rotating selection, bi-weekly and gift coffee subscriptions, organic loose leaf teas, and drink mix concentrates (Aztec Mocha Mix, Horchata Mix). Additionally, the company sells branded merchandise including MiiR drinkware and apparel. The business operates an espresso bar, wine bar, and private event space at its two locations, and offers a wholesale program for business partners.

Differentiator

Problem solved

Functional benefit

Companies that use Black Velvet Coffee

Customer profile

Segments2 records

Ideal customer profiles2 records

Black Velvet Coffee technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Black Velvet Coffee partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Black Velvet Coffee competitors and assessment

Company assessment

Direct peers

Ruby Coffee Roasters: Specialty roaster with subscription and wholesale channels. Comparable in craft-roaster positioning with subscription-based DTC and wholesale hospitality programs.
Onyx Coffee Lab: Award-winning specialty roaster with a focus on competition-grade coffee, retail, and wholesale. Comparable as a craft roaster with a similar quality-first narrative.
Stumptown Coffee Roasters: Specialty roaster operating cafes, wholesale, and direct-to-consumer subscriptions. Highly comparable business model across cafe, wholesale, and subscription revenue streams.
La Colombe Coffee Roasters: Specialty roaster with cafe locations, wholesale, and DTC subscriptions. Direct comparable on multi-channel specialty coffee model with strong retail/cafe footprint.
Heart Coffee Roasters: Portland-based specialty roaster with cafes and wholesale. Comparable in craft single-origin positioning, light-roast focus, and small-batch cafe-plus-wholesale operations.
Intelligentsia Coffee: Direct-trade specialty coffee roaster with cafes and wholesale programs. Comparable in third-wave specialty positioning, single-origin emphasis, and cafe-plus-wholesale model.
Counter Culture Coffee: Specialty roaster focused on sustainability and direct-trade sourcing with wholesale and training programs. Comparable in craft-roaster positioning and wholesale hospitality focus.
Verve Coffee Roasters: California-based specialty coffee roaster with multiple cafes, subscriptions, and wholesale channels. Closely comparable in operating model (roastery + retail + wholesale + subscriptions) and California geography.
Lofty Coffee Works: Small specialty roaster operating in mountain/Colorado resort communities with cafes and wholesale. Strongly comparable as a small-batch roaster operating in a resort/tourism-driven geography.

Broad incumbents

Blue Bottle Coffee: Large specialty roaster/cafe operator (Nestle-owned) with broad subscription, retail, and wholesale channels. Overlapping capability set but at significantly larger scale and capital base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Black Velvet Coffee financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Black Velvet Coffee leadership team

Management profile

Number of profiles

Black Velvet Coffee funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Black Velvet Coffee M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Velvet Coffee

What does Black Velvet Coffee do?

Is Black Velvet Coffee a public or private company?

Black Velvet Coffee is a private company. It is classified as family owned and is currently operating.

When was Black Velvet Coffee founded?

Black Velvet Coffee was founded in 2008. It employs 11 to 50 people.

Where is Black Velvet Coffee based?

Black Velvet Coffee is headquartered in Mammoth Lakes, United States, in the North America region.

How does Black Velvet Coffee make money?

Five revenue lines are on record. Cafe Retail Sales are the primary driver. The others are coffee Subscriptions, E-commerce Retail, wholesale B2B and private Event Space.

Who are Black Velvet Coffee's main competitors?

Direct peers on record are Ruby Coffee Roasters, Onyx Coffee Lab, Stumptown Coffee Roasters, La Colombe Coffee Roasters, Heart Coffee Roasters, Intelligentsia Coffee, Counter Culture Coffee, Verve Coffee Roasters and Lofty Coffee Works. Blue Bottle Coffee is listed as a broad incumbent.

Does Black Velvet Coffee have an API?

No public API is recorded for Black Velvet Coffee.

What industry is Black Velvet Coffee in?

Black Velvet Coffee's product category is Specialty Coffee Roastery & Café. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.