Ananda

What Ananda does

Ananda Store — operating under the legal name Ananda Store - Cosméticos y accesorios al mayoreo — is a Mexico-based B2B wholesale e-commerce retailer of cosmetics and beauty accessories. The company is headquartered in the Iztapalapa delegation of Mexico City (Cuauhtémoc no. 36, Col. Santa María Aztahuacán, 09500) and ships nationwide across the Mexican Republic via its proprietary storefront at anandastore.com, which is built on the Tiendanube e-commerce platform. Operations are anchored by a 11–50 employee headcount band and the company is privately held with no disclosed investors or funding rounds.

The product catalog is structured around three wholly-owned proprietary brands: Ananda Cosméticos (makeup including blush, highlighter, gloss, lip liner, powders, primers, brow pomade, eyeliners, and skincare), By Apple Accessories (professional brushes, hair clips and ties, tweezers, false eyelashes, lash glue, makeup remover wipes, nail clippers, eyelash curlers, and display stands), and AND Cosmetics (serums, masks, sponges, applicators, eyeliners, depilators, trimmers, and brow/lash products). The company sells at wholesale unit prices, with example SKUs ranging from $4.61 MXN for eyeliners to $32–60 MXN for serums, and requires a minimum order of $2,000 MXN per transaction.

Ananda's revenue model is B2B one-time wholesale product sales targeting beauty retailers, makeup artists, eyelash technicians, and beauty salon owners. GTM is sales-led through its own e-commerce storefront (bottom-of-funnel), supplemented by email/newsletter promotions (top-of-funnel), Pinterest visual sharing, and WhatsApp-based sales support (mid-funnel). Payment options include credit/debit cards, cash via OXXO, and Mercado Pago installment plans (meses sin intereses). No API, SDK, or AI/ML capabilities are documented.

Name

Ananda

Legal name

Ananda Store - Cosméticos y accesorios al mayoreo

Website

https://anandastore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ananda Store is a Mexico-based B2B wholesale e-commerce retailer selling cosmetics and beauty accessories at wholesale prices to beauty retailers, makeup artists, eyelash technicians, and salon owners across Mexico. It operates three proprietary brands — Ananda Cosméticos, By Apple, and AND Cosmetics — through its anandastore.com storefront with a $2,000 MXN minimum order.

Ownership category

akta.pro rank

Product category

Wholesale Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Wholesale cosmetics
• Beauty accessories
• Makeup distribution
• Professional beauty supplies
• Skincare wholesale

Headquarters

HQ city

Santa María Del Monte

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Cosmetics Sales: B2B wholesale revenue through direct product sales to retailers and beauty professionals. Products include cosmetics (makeup, skincare) and beauty accessories (eyelashes, brushes, hair accessories). Revenue generated through per-unit product pricing with minimum order quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ananda Store is a wholesale distributor of cosmetics and beauty accessories serving professional and retail buyers across Mexico through its own e-commerce site anandastore.com. It carries three proprietary brands — Ananda Cosméticos (makeup and skincare), By Apple Accessories (professional tools, brushes, lashes and hair accessories) and AND Cosmetics (face and eye products, applicators, depilators and display stands) — and requires a minimum order of $2,000 MXN with free shipping nationwide. Orders are paid via cards, cash, OXXO vouchers or Mercado Pago monthly installments.

Product overview

Ananda is a wholesale cosmetics and accessories distributor operating in Mexico with three distinct product lines: Ananda Cosméticos (their own makeup and skincare brand featuring face cosmetics like blush, highlighter, gloss, powders, primers, brow products, and facial serums with various active ingredients), By Apple (a professional beauty accessories brand including brushes, hair accessories, tweezers, false lashes, lash adhesives, makeup wipes, nail tools, and eyelash curlers), and AND (another cosmetics line covering face and eye products, applicators, and displays). The company operates a B2B e-commerce platform targeting wholesale buyers throughout Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Ananda Cosméticos: Own cosmetics brand offering makeup products including blush, illuminator, gloss, lip liner, powders, skincare, eyeliners, primer, and eyebrow pomade.
• By Apple Accessories
• And Cosmetics

Products and services

• Ananda Cosméticos In-house cosmetics brand offering face and eye makeup plus skincare, including rubor (blush), iluminador (highlighter), gloss, lip liner, polvos (powders), accesorios, skincare (serums), delineadores (eyeliners), primer and pomada para cejas (brow pomade), aimed at wholesale beauty buyers and professionals in Mexico.
• By Apple Accessories In-house beauty accessories brand covering professional brushes (brochas profesionales), hair ties and clips (pasadores y ligas), tweezers (pinza para depilar), false eyelashes (pestaña postiza), lash glue (pegamento para pestañas), makeup-remover wipes (toallita desmaquillante), nail tools (alicatas y cortauñas), eyelash curlers (enchinadores) and display fixtures (exhibidores), targeted at beauty professionals and retailers.
• AND Cosmetics Additional cosmetics line covering serums and masks (sueros y mascarillas), accesorios, sponges and applicators (esponjas y aplicadores), eyeliners (lápiz delineador), depiladores y perfiladores, hair ties and clips (ligas y pasadores), pestañas y cejas, and exhibidores (display stands), sold wholesale to Mexico-based beauty buyers.
• Ananda Store E-commerce Wholesale Platform Wholesale B2B e-commerce platform based on Tiendanube hosting that bundles Ananda Cosméticos, By Apple Accessories and AND Cosmetics, applies a $2,000 MXN minimum order, calculates shipping via Mexican postal codes, and processes payments through Mercado Pago (cards, OXXO, MSI installments), with WhatsApp personal support and a promotional newsletter funnel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ulta Beauty: Largest US specialty beauty retailer carrying cosmetics, skincare, tools, and accessories across price points. Comparable in product breadth across Ananda's three categories, though Ulta is a B2C mass retailer rather than a wholesale-first operator.
• Sally Beauty Holdings: Global specialty beauty retailer with a strong professional and consumer assortment, including salon and pro beauty supplies. Comparable as a broad incumbent in wholesale-style beauty distribution, though at vastly larger scale and with physical-store presence.
• Mercado Libre: Dominant Latin American e-commerce marketplace with a sizable beauty and personal care category. Comparable as a massive online distribution channel in Mexico where wholesale beauty buyers can also discover competing SKUs, creating marketplace-level competitive pressure on Ananda's own storefront.
• Sephora: Global multi-brand beauty retailer with deep assortment across makeup, skincare, and accessories. Comparable category overlap, and Sephora's Mexico presence (via local operations) means it competes for the same end consumer that Ananda's retail customers serve.

Direct peers

• BH Cosmetics: California-based affordable beauty brand sold through wholesale and own e-commerce. Comparable as a multi-category (face, eye, tools) wholesale-friendly beauty brand, though with a US-centric base and global e-commerce footprint.
• Maquillalia: Latin American online beauty retailer carrying multiple brands of makeup, skincare, and accessories. Comparable in product breadth and e-commerce-led distribution to Ananda, with stronger reach across Spanish-speaking LatAm markets.
• Coastal Scents: US-based wholesale and DTC beauty brand selling palettes, brushes, and skincare directly to makeup artists and consumers. Comparable in B2B-and-DTC mix and product breadth to Ananda's multi-brand wholesale model.
• Beauty Creations Cosmetics: Mexican-affiliated, globally distributed color cosmetics brand that sells through wholesale and DTC channels. Directly comparable to Ananda's own-brand cosmetics line targeting beauty professionals and retailers in Mexico and abroad.

Others

• Tienda Nube / Nuvemshop: LatAm e-commerce platform provider whose infrastructure Ananda's storefront (mitiendanube.com) runs on. Relevant as an enabling technology peer — switching cost and feature roadmap on this platform directly affect Ananda's digital capabilities.

Emerging players

• Juvia's Place: Cult-founded color cosmetics brand with strong multicultural and pro-beauty appeal, sold through DTC and select wholesale. Comparable in targeting beauty professionals and enthusiasts with brand-led positioning, though with global reach rather than Mexico-only distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/anandastoremexico
• LinkedInlinkedin.com/company/ananda-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ananda