Aqua Natura

What Aqua Natura does

Aqua Natura GmbH is a Swiss direct-to-consumer e-commerce company headquartered in Schmerikon, Switzerland, that retails natural water-filtration and broader wellness products via its Shopify-based storefront at aquanatura.ch. The company was founded as a private limited-liability company (GmbH), operates with 1–10 employees, and serves a German-speaking Swiss customer base exclusively, with no public listing, parent company, or external funding disclosed. Its core catalog is built around proprietary PI-Technologie (PI Technology), which uses bio-ceramics — including Far infrared ceramics and noble shungite — combined with gravity-based filtration, ultrafiltration, and modular cartridge architectures to produce 'spring-water quality' (Quellwasserqualität). The product range spans from consumer pitcher filters (KINI), table-top gravity systems (PIPRIME Quelle), under-sink kitchen units (PITEC), whole-house central filtration (PEKA for single- and multi-family homes), mobile/RV filters (NOALU), and shower filters (MAUNAWAI Duschfilter), supported by replacement cartridges that generate recurring revenue and create installed-base lock-in.

Commercially, Aqua Natura runs a pure DTC e-commerce model with personal phone and email consultation as a mid-funnel touchpoint, monthly email newsletters for top-of-funnel engagement, and a free-shipping threshold of roughly CHF 199–250 to lift basket size. The headline customer segments are Swiss households seeking natural, chemical-free drinking and shower water; secondary segments include commercial/hospitality users, mobile/RV owners, and wellness-oriented consumers purchasing adjacent categories such as fermentation kits (KEFIRKO), glassware, acupressure mats (SHAKTI), stone-pine air purifiers (ZIRBENLÜFTER), glacier-milk supplements (GLETSCHERMILCH), and microalgae products (ALGOMED). Pricing spans roughly CHF 79.90 (outdoor filter bottles) to CHF 5,275 (PEKA20 whole-house system with WHIRLATOR), with replacement-cartridge SKUs at CHF 45–299 driving the recurring-revenue economic engine.

Recent strategic activity has emphasized category expansion rather than geographic or scale-up moves: 2025–2026 saw product launches of the SHAKTI Premium Akupressurmatte (2025), the ZIRBENLÜFTER Cube II air purifier (January 2026), and GLETSCHERMILCH glacier mineral supplements (June 2026), alongside a curated multi-brand marketplace of partner brands (KISS YOU, HAMONI, MANSEE, VITA JUWEL, TRENDGLAS JENA, CARRY, MAYU SWIRL, TICTOYS, KEFIRKO, ESCHENFELDER, REGULATPRO, ALGOMED, DRGOERG, Gmundner Keramik, WOLF Aqua-Manufaktur, byBENSON, MINNICO, SKAZA). Despite catalog breadth, no acquisitions, no external funding rounds, no partnerships of equity/strategic nature, no leadership changes, and no geographic expansion beyond Switzerland are documented.

Name

Aqua Natura

Legal name

Aqua Natura GmbH

Website

https://aquanatura.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aqua Natura GmbH is a Swiss direct-to-consumer e-commerce retailer of natural water filtration systems and wellness products, serving German-speaking Swiss households with its proprietary PI-Technologie bio-ceramic filters, replacement cartridges, and adjacent lifestyle goods via aquanatura.ch.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Under-Sink Water Filtration Systems (CRAJAJAD)

Keywords

• Water filtration systems
• Water vitalization products
• Whole-house water treatment
• Portable water filters
• Wellness accessories

Headquarters

HQ city

Schmerikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail of Water Filtration Products: Direct-to-consumer online retail model selling water filtration systems, replacement filters, accessories, glassware, wellness products, and DIY fermentation equipment. Revenue generated through product sales with pricing in Swiss Francs (CHF).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aqua Natura is a Swiss direct-to-consumer e-commerce retailer selling water filtration and vitalization systems for households and mobile use. The catalog spans pitcher filters (KINI), gravity-based tabletop filters (PIPRIME), under-sink filters (PITEC), whole-house central filters (PEKA), mobile/RV filters (NOALU), shower filters (MAUNAWAI), and complementary water-vitalization accessories, glassware, fermentation kits, and wellness products. Core to the offering is the proprietary PI Technology with bio-ceramics, marketed as producing spring-water quality (Quellwasserqualität) without electricity.

Product overview

Aqua Natura offers a comprehensive portfolio of water filtration, vitalization, and wellness products organized into distinct categories: water filters (KINI pitcher filters, PIPRIME gravity filters, PITEC under-sink systems, PEKA central filtration for homes, NOALU mobile/RV filters, MAUNAWAI shower filters), drinking vessels (Tritan bottles, glass bottles, MAYU swirl carafes, VITA JUWEL gemstone products), water vitalization accessories (WHIRLATOR vortex devices, LAPIS VITALIS gemstones, EM ceramics, shungite products), wellness items (ZIRBENLÜFTER air purifiers, SHAKTI acupressure mats, TICTOYS balance boards), DIY fermentation kits (KEFIRKO for Kombucha/kefir), supplements (GLETSCHERMILCH minerals, ALGOMED microalgae, REGULATPRO), and services (MANSEE radionic water analysis). The PI technology featuring bio-ceramics (far-infrared ceramics, shungite) is a core differentiator across multiple product lines for creating spring-water quality through filtration and vitalization.

Differentiator

Problem solved

Functional benefit

Products and services

• KINI Wasserfilterkanne (Water Filter Pitcher) A recyclable water filter pitcher made from food-safe SMMA plastic in crystalline design, using PI technology with bio-ceramics (far-infrared ceramics and noble shungite) to filter contaminants and produce spring-water quality. Targeted at Swiss households for everyday drinking water. Priced from CHF 147.00; replacement filter sets range CHF 49.90-224.00.
• PIPRIME Quelle Gravitations-Wasserfilter (Gravity Water Filter) Freestanding gravity-based water filter system with hand-blown lead-free crystal glass container (optionally with Flower of Life laser engraving), operating without electricity or water connection. Uses PI technology for spring-water quality. Priced from CHF 459.00 with replacement filter sets from CHF 149.90.
• PITEC Unterbau-Filtersystem (Under-sink Filter System) Under-sink water filtration system with modular design configurable to local water hardness. Filters contaminants (medication residues, hormones, heavy metals, pesticides, nitrates, uranium, fluoride, chlorine) and vitalizes water via PI technology. Priced from CHF 499.90 (PITEC Küchenfilter 2in1) with complete system from CHF 698.00.
• PEKA Zentralwasserfilter-Anlagen (Whole-house Central Water Filter) Central water filtration systems for single-family (PEKA10, up to 4 filter modules) and multi-family homes (PEKA20) providing whole-house filtration with scale protection, contaminant removal, and spring-water vitalization. PEKA10 from CHF 2,985.00; PEKA20 from CHF 4,200.00; optional WHIRLATOR upgrade available.
• NOALU Wohnmobil & Yacht Filter (Mobile Water Filter) Mobile water filtration for RVs, vans, and boats featuring an ultrafiltration module (100% germ protection) and/or PI Quellwasser module for contamination filtration and water vitalization on the go. NOALU Quellwasser Modul/PI and NOALU Ultrafiltration UF from CHF 109.00 each; Healthy Travel Set (UF + Quellwasser) from CHF 248.00.
• MAUNAWAI Duschfilter & SPA (Shower Filter) Inline shower filter with integrated PI filter for pure, soft, skin-friendly water during showering and bathing; removes germs, allergens, chlorine and other contaminants. MAUNAWAI PI Duschfilter and MAUNAWAI UF Duschfilter from CHF 89.90; Öko-Duschfilter-Set / BUBBLE RAIN from CHF 289.00.
• WHIRLATOR Water Vortex Devices Water vortex devices for oxygen enrichment and water vitalization at faucets, under-sink filters, showers, washing machines, dishwashers, and whole-house systems, producing fine-clustered water. Includes the WHIRLATOR HC1000 central water vortexer (CHF 928.00) and WHIRLATOR DAC-120 Inline-Vortexer for bath/shower (CHF 89.00).
• LAPIS VITALIS Edelstein-Wassersteine (Gemstone Water Stones) Tumbled gemstones for water vitalization in filter pitchers, carafes, drinking bottles, and glasses, marketed as harmonically informing water through resonance effects.
• EM Keramik (Effective Microorganisms Ceramic) EM ceramic objects that activate water by reducing water cluster size, usable for drink vitalization, bathtubs, dishwashers, rain barrels, and small ponds.
• MAUNAWAI Tritanflaschen (Tritan Drinking Bottles) Lightweight, durable Tritan plastic bottles (BPA-free) in 5dl/1L sizes for carrying filtered water, suitable for refrigerators, hiking, and sports.
• MAUNAWAI Outdoor Filterflasche (Outdoor Filter Bottle) Travel filter bottle with PI technology for filtering water from any tap, stream, lake, or river, removing germs and contaminants for clean drinking water on the go. Priced from CHF 79.90.
• VITA JUWEL Edelstein-Karaffen & Flaschen (Gemstone Carafes and Bottles) Gemstone water carafes and bottles with exchangeable gemstone modules for thematic water vitalization based on zodiac signs and personal intentions.
• MAYU SWIRL Wirbelkaraffe (Vortex Carafe) Water vortex carafe that creates oxygen-rich, softer, energetically structured water through swirling action, available in 1.5L with various colors.
• CARRY Glasflaschen (Glass Bottles) Glass bottles made from Duran borosilicate glass for storing fresh water and other beverages.
• TRENDGLAS JENA Glasflaschen Wide-neck glass bottles made from Duran borosilicate glass with volume markings, suitable for storing water and beverages.
• ZIRBENLÜFTER Cube II Natural Air Purifier Natural air purifier made from Alpine stone pine wood combining a natural air circulation principle with characteristic pine scent and modern fan technology. Launched January 2026.
• SHAKTI Premium Akupressurmatte Acupressure mats with Blissfoam technology - organic, supple material covered with light bio-cotton for promoting circulation and relaxation. Launched 2025.
• SPIRIT-OF-OM Sitzkissen (Meditation Cushion) Meditation cushions for comfortable seating during yoga and meditation practices.
• TICTOYS Balance Board & Bewegungsspiele Sustainable toys made in Germany from natural materials promoting motor skills, coordination, concentration, and body awareness for children, youth, and adults.
• KEFIRKO Fermentierungs-Sets (DIY Fermentation Kits) DIY kits for making Kombucha, water kefir, milk kefir, cheese, sourdough, and vegetable fermentation with starter cultures.
• ESCHENFELDER Sprossengläser & Keimsiebe (Sprouting Jars and Germination Sieves) Sprouting jars and germination sieves for urban gardening and growing fresh sprouts at home.
• GLETSCHERMILCH Gletschermineralien (Glacier Minerals Supplement) Glacier minerals supplement derived from glacier milk - the rediscovered vital substance from melting glacier water, available in 65g/200g powder. Launched June 2026.
• REGULATPRO Konzentrate (Fermented Drink Concentrates) Fermented drink concentrates containing beneficial microorganisms for digestive health.
• ALGOMED Mikroalgen (Microalgae Supplements) Microalgae supplements from glass tube cultivation systems using artesian well water, featuring protein-rich superfoods like chlorella.
• 3-Wege-Armaturen (3-Way Faucets) Three-way faucets with/without spray function in chrome/stainless steel for under-sink water filter systems. Priced CHF 369.00-499.00.
• MANSEE Radionische Wasseranalyse (Radionic Water Analysis) Water test kits for radionic analysis of tap water and filtered water quality, testing for contaminants, medication residues, heavy metals, chlorine, nitrates, and pesticides.

Quantifiable outcome

• Eliminates medication residues, hormones, heavy metals, pesticides, nitrates, uranium, fluoride, and chlorine
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aqua Optima: European water filtration brand selling pitcher filters and replacement cartridges in retail and DTC channels. Comparable on product category, consumable-driven business model, and European consumer market.
• ZeroWater: US-based direct-to-consumer water filtration brand with pitcher and replacement filter consumables. Comparable on the DTC e-commerce pitcher model and recurring filter cartridge revenue model.
• Berkey Filters: Direct-to-consumer premium gravity-based water filtration brand selling countertop stainless steel systems. Comparable to Aqua Natura's PIPRIME gravity filter positioning and natural/premium go-to-market.
• MAUNAWAI: Manufacturer of the KINI, PIPRIME, PITEC, and MAUNAWAI branded water filtration products that form the core of Aqua Natura's catalog. Closest comparable as a premium DACH-focused natural water filtration brand with gravity and under-sink systems.

Emerging players

• Clearly Filtered: Premium DTC water filtration brand focused on contaminant removal claims and lab-tested performance. Comparable to Aqua Natura on the premium, health-conscious positioning and the DTC + replacement cartridge model.
• Vita Juwel: European brand of gemstone carafes and bottles for water vitalization — a category Aqua Natura also carries (VITA JUWEL, MAYU SWIRL). Comparable on the wellness-adjacent water enhancement positioning and European DTC footprint.

Broad incumbents

• BWT (Best Water Technology): Austrian-headquartered European leader in water treatment technologies, including pitcher filters, under-sink systems, and whole-house solutions. Comparable as a direct competitor in the DACH household water filtration market with broader industrial footprint.
• Brita: Global incumbent in consumer water filtration, particularly dominant in pitcher filters. Highly comparable on product category (pitchers, under-sink) and DACH distribution, though at mass-market price points rather than premium wellness.
• Bluewater: Swedish premium water purification company with direct-to-consumer and B2B offerings. Comparable in the European premium household water treatment segment and on advanced filtration technology.
• Doulton Water Filters: British heritage manufacturer of ceramic gravity and under-sink water filters. Comparable on premium natural filtration positioning, gravity-based product format, and emphasis on long-lasting replacement cartridges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Natura