Eventure Booking

Name

Eventure Booking

Legal name

Eventure Booking

Website

https://eventure-booking.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industries

Corporate Event Staffing & Registration Services (HSACADAE), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event management services
• Experiential marketing agency
• Corporate event planning
• Product sampling services
• Brand activation services

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Execution Services: Eventure Booking generates revenue through professional services fees for event planning, execution, and management. Services include VIP events, corporate events, customized events, Christmas parties, event marketing, demo campaigns, product sampling, product branding, and product launches. Revenue is project-based, with fees determined by event scope, complexity, and scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eventure Booking is a Danish event bureau that plans and executes corporate events, VIP events, custom events, Christmas parties, and event marketing end-to-end, from concept through execution. The firm specializes in experiential marketing across On-Trade (nightlife/hospitality venues) and Off-Trade (FMCG/retail) channels, and additionally delivers in-store product demonstrations, product sampling, product branding, product launches, and Employer of Record services for brand ambassadors. Services are sold as customized projects to enterprise clients across Scandinavia, with pricing quoted per engagement.

Product overview

Eventure Booking is a single-service event bureau offering a unified portfolio of experiential marketing and event planning services. The core offering centers on event management and execution (VIP Events, corporate events, custom events, Christmas parties), supplemented by dedicated on-trade (nightlife marketing) and off-trade (FMCG/retail) service lines. The company also provides operational services including in-store demonstrations, product sampling, product launches, product branding, a bookingsystem, and employer-of-record staffing solutions. With over 16 years of experience and approximately 2,000-3,500 events/demos annually, the portfolio is structured as a full-service agency model rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events (VIP events, company events, custom events, Christmas parties, event planning, event marketing) Full-service planning and execution of corporate, VIP, and custom events for enterprises, including Christmas parties and event marketing, covering everything from concept and ideation to final execution with professional project management.
• On-Trade Marketing Services Marketing services focused on nightlife and on-trade hospitality venues, helping brands reach consumers in bars, clubs, and restaurants through brand activations and on-premise marketing programs.
• Off-Trade FMCG Marketing Services Off-trade marketing services targeting the Fast-Moving Consumer Goods (FMCG) segment, focused on retail and consumer goods marketing for brand visibility and direct consumer engagement.
• In-Store Product Demonstrations (Butiks demo) In-store demonstration service where brand ambassadors showcase and demonstrate products to consumers in retail environments to drive trial and brand awareness.
• Product Sampling Services (Produktsampling) Product sampling services enabling consumers to try products firsthand, driving brand awareness and sales through experiential marketing campaigns.
• Product Branding Services (Produktbranding) Product branding services designed to enhance brand visibility and create effective branding experiences at events and retail locations.
• Product Launch Services (Produktlancering) Product launch services for introducing new products to market through experiential marketing campaigns and dedicated launch events.
• Employer of Record Services Employer of record services for hiring and managing event staff and brand ambassadors used in client activations across Scandinavia.

Quantifiable outcome

• Up to 3,500 demos executed annually
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: New York-based experiential marketing and brand experience agency producing events, sampling campaigns, and product launches for major consumer brands. Direct functional overlap with Eventure Booking's on-trade, off-trade, and product launch services.
• Amplify: Global brand experience and event marketing agency creating live experiences, sampling campaigns, and product launches for consumer brands. Direct comparable in service offering to Eventure Booking's brand activation portfolio.
• Sparks: Global experiential and live marketing agency under Publicis that delivers brand experiences, sampling, demos, and events for consumer brands. Comparable service mix to Eventure Booking, particularly around sampling and product activation.

Regional players

• Geelmuyden Kiese: One of Norway's largest communications and event agencies, offering brand activations, corporate events, and strategic communications across the Nordics. Regional comparable to Eventure Booking within the Scandinavian market it currently serves.
• People Group: Danish event and staffing agency providing brand ambassadors, hostesses, and live event staffing across the Nordics. Closely comparable to Eventure Booking's brand ambassador network and Employer of Record offering.
• Markland: Sweden-based event and brand activation agency that delivers corporate events, product launches, and experiential marketing for Nordic brands. Comparable as a Scandinavian competitor overlapping with Eventure Booking's Swedish and Norwegian operations.
• Eventyr: Norwegian live marketing and event agency providing brand activations, sampling, and corporate events for Nordic and international clients. Comparable regional peer competing in the same Norwegian and broader Scandinavian market.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency under IPG that designs and delivers experiential marketing campaigns, brand activations, and live events for major multinationals. Comparable to Eventure Booking's corporate and brand activation work but at significantly larger scale and global reach.
• George P. Johnson Experience Marketing: One of the world's largest experience marketing agencies, delivering events, product launches, and brand experiences for global enterprises. Comparable to Eventure Booking at a much larger scale across multiple geographies.
• Momentum Worldwide: IPG-owned experiential marketing agency focused on brand experiences, sponsorships, retail activations, and events for global brands. Closely aligned with Eventure Booking's experiential and sponsorship activation model but at a much larger global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventure Booking