TIFIN @Work

What TIFIN @Work does

TIFIN @Work is a Boulder, Colorado-based software product operated by TIFIN Group LLC that provides an AI-powered conversational platform aimed at workplace financial wellness. Launched in 2023, the platform is positioned as the "world's first AI financial assistant for the workplace" and is sold primarily to two customer segments: retirement plan advisors, RIAs, and wealth management firms (who use it to deepen employer relationships and convert retirement plan participants into advised AUM accounts) and employers/HR departments (who use it to support employees with financial and benefits questions and to gain aggregated workforce financial-health insights). End users — employees and plan participants — interact with the platform through a 24/7 natural-language AI assistant that delivers personalized guidance on budgeting, investing, paycheck optimization, and benefits utilization.

The product is built on a generative-AI architecture with multiple applied AI capabilities: a recommendation engine for personalized financial journeys, autonomous agents that handle participant questions on demand, predictive analytics for workforce engagement reporting, and knowledge retrieval that surfaces under-utilized benefits based on connected spending, goals, and financial profile data. The platform's connectivity claims are a central technical differentiator — TIFIN @Work advertises integration with 12,000+ financial institutions and 200+ HRIS/payroll systems, plus native alignment with leading retirement plan recordkeepers, enabling advisors to embed AI-driven guidance into existing plan workflows.

TIFIN @Work monetizes through a subscription / platform-as-a-service model sold via enterprise field sales and channel/reseller partnerships with recordkeepers and financial institutions, with non-public, quote-based pricing tied to employee counts or AUM exposure. The product operates as part of a broader TIFIN Group portfolio that includes TIFIN.AI, Magnifi, AMP, Give, and Grantd, and benefits from the parent's U.S. headquarters in Boulder plus offices in Charlotte, Mumbai, Bengaluru, and Madrid. Operating geography is currently disclosed as United States only, and the company has 11-50 employees. No revenue, ARR, or standalone funding rounds for TIFIN @Work are disclosed in the available source material.

Name

TIFIN @Work

Legal name

TIFIN Group LLC

Website

https://tifinatwork.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

TIFIN @Work is an AI-powered conversational platform launched in 2023 by TIFIN Group that provides 24/7 personalized financial guidance to workplace employees and serves retirement plan advisors, RIAs, and employers with wealth-conversion and engagement analytics tools.

Ownership category

akta.pro rank

Product category

Financial Wellness Software

NAICS

Human Resources Consulting Services (541612)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAGADAK

Employee Financial Wellness Platforms (Workplace PFM)

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYFSAEABAE

Employer Retirement Plan Advisory (401(k)/Pension)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAEABAF

Retirement Plan Participant Advice & Managed Accounts

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Workplace financial wellness
• AI financial assistant
• Retirement plan software
• Employee benefits platform
• Wealth management platform

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Platform-as-a-service model for workplace financial wellness, likely charged as recurring subscription to advisors and employers based on employee count or AUM

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

TIFIN @Work provides an AI-powered conversational platform that delivers workplace financial wellness to employees, serving as an always-on AI financial assistant. The platform integrates with retirement plan infrastructure, HRIS systems, and thousands of financial institutions to offer personalized guidance on retirement, investments, and personal finance, while enabling advisors and employers to convert workplace interactions into wealth management engagements.

Product overview

TIFIN @Work is a unified AI-powered workplace financial assistant platform marketed as the world's first AI financial assistant for the workplace. The platform provides personalized financial guidance to employees through an AI assistant that operates 24/7, helps employers gain insights into workforce financial health, and creates pathways to connect retirement plan participants with wealth advisors for AUM growth.

Differentiator

Problem solved

Functional benefit

Products and services

• TIFIN @Work AI Financial Assistant An AI-powered conversational platform that serves as an always-available financial assistant for employees at the workplace. It delivers personalized guidance on retirement planning, investing, and personal finance, integrates with 12,000+ financial institutions and 200+ HRIS/payroll systems, and is sold to retirement plan advisors, RIAs, and employer HR departments to scale financial wellness and generate wealth management conversions.

Quantifiable outcome

• The platform identifies high-value participants ready for wealth management, providing a direct pathway to convert them into advised accounts in AUM
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Guideline: Tech-forward 401(k) platform with embedded financial wellness tools targeting small and mid-sized employers—emerging competitor in workplace retirement planning and benefits with overlapping employer buyer.
• Ellevest: Digital wealth and financial planning platform with workplace offerings—adjacent fintech targeting women's and employee financial wellness with comparable AI and personalization themes.

Direct peers

• BrightPlan: Workplace financial wellness platform offering personalized plans, tools, and live CFP guidance to employees—highly comparable product suite targeting the same employer/employee buyer as TIFIN @Work.
• SmartPath: Provides financial wellness education, coaching, and tools to employees through employer relationships—a comparable workplace financial wellness offering with HR distribution.
• Origin Financial: Workplace-focused financial wellness and 401(k) platform combining planning, savings, and education—competes in the same employee-financial-wellness-for-employers category.
• LearnLux: AI-driven workplace financial wellness platform serving employers and employees with personalized guidance—overlaps directly with TIFIN @Work's employee-facing financial assistant and benefits utilization focus.
• Financial Finesse: Employer-sponsored financial wellness programs including coaching, education, and planning tools—comparable solution for the same employer buyers addressing employee financial stress and benefits utilization.

Broad incumbents

• Empower (Personal Capital): Large retirement plan recordkeeper and wealth manager with workplace tools, participant dashboards, and advisory services—competes broadly from the recordkeeper/plan-administrator side of the same ecosystem.
• Morgan Stanley at Work: Workplace offering combining equity, retirement, and financial wellness from a major wealth manager—overlaps with TIFIN @Work's retirement-to-wealth-conversion thesis from an incumbent perspective.
• Fidelity Workplace Investing: Incumbent 401(k) and workplace benefits provider with participant engagement and guidance capabilities—represents the broad incumbent competitive threat in the workplace financial guidance category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tifin-at-work
• Xx.com/tifinfintech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIFIN @Work