Baptist Health

What Baptist Health does

Baptist Health is a faith-based, nonprofit regional healthcare delivery system operating over 400 points of care across Kentucky, Southern Indiana, and an expanding South Florida footprint. The core offering is a vertically integrated continuum of care spanning 9 wholly-owned hospitals in KY/IN (plus a separately described 11-hospital South Florida network), ambulatory surgery centers, a 3,180-provider medical group, home health, urgent care, freestanding emergency rooms, and a growing proton therapy and robotic-assisted surgery capability. Patient-facing digital products include the MyChart portal with EpicCare Link EMR integration, the MyHealth mobile app with Apple Health/Google Fit/Health Connect sync, scheduled and on-demand telehealth (eVisits, urgent video visits), remote patient monitoring, and a symptom-routing Care Finder tool.

The business model is a fee-for-service nonprofit healthcare delivery operation: revenue derives from inpatient admissions, outpatient procedures, emergency services, diagnostic imaging, laboratory work, physician visits, home health, and ancillary pharmacy and DME, reimbursed through insurance contracts, Medicare and Medicaid rates, and self-pay with financial assistance. Go-to-market is hybrid and place-based — physician referrals, emergency admissions, an owned primary care and specialty group, freestanding ERs, sports and community partnerships (including with Inter Miami CF and FIU/Nicklaus Children's), and content/SEO-driven patient acquisition through the Flourish blog and Healthtalks podcast. Recent capital allocation — a $500M+ greenfield hospital in Sunrise, Florida (groundbroken January 2026, opening 2029), a $200M+ freestanding ER program in Northeast Florida, and a Boca Raton Proton Therapy Center — indicates a multi-year expansion push anchored in specialty care and geographic extension into Florida.

Name

Baptist Health

Legal name

Baptist Healthcare System, Inc.

Website

https://baptisthealth.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Baptist Health is a faith-based, nonprofit regional healthcare system operating 9 hospitals, ambulatory surgery centers, home health, and a 3,180-provider medical group across more than 400 care points in Kentucky, Southern Indiana, and expanding South Florida. It delivers inpatient, outpatient, emergency, virtual, specialty, and post-acute services coordinated through the MyChart patient portal and EpicCare EMR.

Ownership category

akta.pro rank

Product category

Hospital and Healthcare Services

NAICS

Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Hospital healthcare services
• Primary and specialty care
• Telehealth and virtual care
• Home health services
• Nonprofit health system

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Baptist Health generates revenue through direct patient care services including hospital admissions, outpatient procedures, emergency services, diagnostic imaging, laboratory services, and physician visits across its network of hospitals and clinics.
2. Home Health Services: Revenue from home health care services including nursing, therapy, and personal care services provided in patients' homes.
3. Ancillary Services: Revenue from pharmacy services, durable medical equipment, and other ancillary healthcare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Baptist Health is a nonprofit healthcare delivery system that provides comprehensive inpatient, outpatient, and ambulatory medical services through a network of hospitals, medical groups, surgery centers, urgent care, home health, and virtual care channels across Kentucky, Southern Indiana, and South Florida. The organization delivers primary, specialty, and acute care across more than 400 points of care, supported by a MyChart patient portal, MyHealth mobile app, and telehealth platform.

Product overview

Baptist Health is a healthcare system offering a comprehensive portfolio of clinical services and digital health products. The core digital experience centers on MyChart patient portal and MyHealth mobile app, supplemented by virtual care options including eVisits, video visits, and Remote Patient Monitoring. Care Finder provides symptom-based care routing. The system operates across multiple hospital locations and outpatient facilities offering behavioral health, cancer care, heart care, neurology/stroke, orthopedics, primary care, mother/baby care, gastroenterology, imaging, and weight loss services. Baptist Health's digital infrastructure supports over 3,180 providers across 400+ care locations.

Differentiator

Problem solved

Functional benefit

Brands

• Baptist Health Medical Group: Physician practice network and medical group operated by Baptist Health
• Baptist Health International
• Baptist Health Orthopedic Care

Products and services

• Behavioral Health Services Mental and behavioral health services treating mental health and its relationship to physical health, delivered to patients across the network.
• Cancer Care Comprehensive cancer treatment services utilizing state-of-the-art technology and patient-centered care, including proton therapy (under construction at Boca Raton).
• Heart Care Cardiology and cardiovascular procedures delivered by cardiovascular specialists, including robotic-assisted cardiac surgery.
• Neurology and Stroke Care Neurological and stroke treatment services delivered by neurologists and neurosurgeons.
• Ortho and Sports Medicine Orthopedic and sports medicine services including award-winning care and specialized treatment programs.
• Primary Care Primary healthcare services across multiple locations for routine and preventive care.
• Mother and Baby Care Maternity care including labor and delivery services for expectant mothers.
• Gastroenterology Complete GI care through physician offices, surgery centers, and hospitals using advanced technology for digestive health disorders.
• Imaging and Diagnostics Radiology services providing diagnostic imaging capabilities across the network.
• Weight Loss Bariatric and weight management services including surgical and non-surgical weight loss options.
• Emergency Care Emergency department and freestanding emergency room services for acute and emergency medical conditions.
• Urgent Care Walk-in clinics providing immediate care for non-emergency medical conditions with both in-person and video visit options.
• Virtual Care Telehealth services providing local Baptist Health doctors available digitally for same-day visits and scheduled appointments via MyChart.
• Care Finder Online symptom assessment tool that recommends the most convenient care options based on reported symptoms, including eVisits, video visits, or in-person care.
• MyChart Patient Portal Patient portal providing secure access to medical records, test results, appointment scheduling, bill pay, and communication with healthcare providers.
• Baptist Health MyHealth Mobile App Mobile application enabling patients to access health information, manage appointments, view test results, and connect with Apple Health, Google Fit, and Health Connect.
• Home Health Services Home-based nursing, therapy, and personal care services delivered to patients in their homes via Baptist Health Home Care and joint ventures.

Quantifiable outcome

• 4.85 out of 5 Overall Patient Experience Rating
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OhioHealthcoreStrategic or Co-development Partner · 28 April 2026Baptist Health is forming joint ventures with home health companies similar to OhioHealth. Hospital systems are partnering with home health operators where the latter manages daily operations and shares profits, representing a growing trend in healthcare delivery integration.
• ProvidencecoreStrategic or Co-development Partner · 28 April 2026Baptist Health is forming joint ventures with home health companies similar to Providence. Hospital systems are partnering with home health operators where the latter manages daily operations and shares profits, representing a growing trend in healthcare delivery integration.
• Louis and Anne Green Memory and Wellness CenterminorStrategic or Co-development Partner · 1 April 2026The Louis and Anne Green Memory and Wellness Center has partnered with the Marcus Neuroscience Institute, part of Baptist Health, as a respite partner under the federal Guiding an Improved Dementia Experience (GUIDE) model. Medicare patients with dementia can receive up to $2,500 annually for respite services including adult day care and caregiver support.
• Nova Southeastern University College of NursingminorStrategic or Co-development Partner · 19 March 2026Nova Southeastern University's College of Nursing received $650,000 in LINE funding from the State of Florida, matched by Baptist Health and Lee Health. The funding supports Bachelor of Science in Nursing scholarships, clinical training placements, and simulation programs to address Florida's growing nursing shortage.
• Bahamas Wellness Health SystemminorStrategic or Co-development Partner · 5 March 2026Baptist Health International (part of Baptist Health South Florida) and Bahamas Wellness Health System signed a memorandum of understanding to formalize collaboration aimed at strengthening healthcare delivery, professional education and clinical collaboration in The Bahamas. The agreement establishes frameworks for second medical opinions, teleconsultation services, clinical observerships and professional training programs.
• Inter Miami CFcoreGTM or Marketing Partner · 19 February 2026Inter Miami CF renewed and expanded its partnership with Baptist Health, which began in 2020. Baptist Health becomes a Founding Partner of Miami Freedom Park and the Official Medical Team across all three levels of the club's organization. Baptist Health retains front-of-kit branding on academy jerseys and naming rights to two fan spaces within the new stadium district opening April 2026.
• Brooks RehabilitationcoreStrategic or Co-development Partner · 10 February 2026Baptist Health is constructing an 18-bed inpatient rehabilitation unit at Baptist Medical Center Jacksonville in collaboration with Brooks Rehabilitation. Expected to open in spring 2027, the facility will focus on neurological recoveries for patients with stroke, brain, and spinal cord injuries, with Brooks overseeing operations.
• Health Tech AcademyminorStrategic or Co-development Partner · 9 February 2026Health Tech Academy announced a strategic partnership with Baptist Health System to provide clinical training opportunities for students in allied healthcare certification programs across Baptist Health's 11 hospitals in South Florida. The collaboration addresses growing regional demand for skilled healthcare workers by connecting online learners with hands-on clinical experience and mentorship.
• DPR ConstructioncoreImplementation/ SI/ Consulting Partner · 28 January 2026DPR Construction is executing major healthcare infrastructure projects for Baptist Health including the Proton Therapy Treatment Center at Baptist Health in Boca Raton. The company uses Virtual Design and Construction technology and self-performing trade capabilities to work precisely around active patient care environments.
• FIU Herbert Wertheim College of MedicinecoreStrategic or Co-development Partner · 4 December 2025FIU Medicine and Baptist Health partnership led to joint hire of internationally acclaimed cardiac surgeon Dr. Makoto Hashimoto in December 2024. Dr. Hashimoto's robotic surgery program is now the largest in Florida, bringing expertise in robotic and minimally invasive cardiac procedures.
• Nicklaus Children's Health SystemcoreStrategic or Co-development Partner · 4 December 2025Strategic partnership between FIU Medicine, Baptist Health, and Nicklaus Children's Health System aims to elevate pediatric and cardiac care access in South Florida by combining academic excellence with clinical expertise through distinguished joint hires.
• Louisville Orthopaedic CliniccoreStrategic or Co-development Partner · 1 November 2025Baptist Health Medical Group acquired Louisville Orthopaedic Clinic, marking one of the largest deals in Baptist Health's history. The acquisition expands Baptist Health's orthopedic services by integrating comprehensive specialist teams and resources into the health system.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• HCA Florida Healthcare: HCA Florida Healthcare operates the largest number of hospitals in Florida including in Broward County and Northeast Florida, directly competing with Baptist Health's new freestanding ERs, Sunrise hospital, and broader Florida expansion.
• Trinity Health: Trinity Health is a national Catholic nonprofit health system operating 90+ hospitals across multiple states. Comparable in nonprofit, faith-based, multi-state hospital operations and integrated physician group strategy.
• AdventHealth: AdventHealth is a faith-based nonprofit system with major hospital presence in Florida and other states, including the new AdventHealth hospital developments in South Florida. Comparable to Baptist Health's faith-based, multi-state hospital operations and Florida expansion strategy.
• OhioHealth: OhioHealth is a large nonprofit health system in Ohio with regional hospital and outpatient footprint. Cited in Baptist Health's own strategy as a comparable forming joint ventures with home health operators, establishing it as a direct strategic reference for Baptist Health's home health strategy.
• Ascension Health: Ascension is one of the largest Catholic, faith-based nonprofit health systems in the US with hospitals across multiple states, including Kentucky and Indiana. Comparable to Baptist Health in mission orientation, scale, and faith-based identity.
• Memorial Hermann Health System: Memorial Hermann is a large nonprofit hospital system in Houston, Texas, operating 17+ hospitals. Comparable scale, nonprofit operating model, and integrated service portfolio across inpatient, ambulatory, and home health services.
• CommonSpirit Health: CommonSpirit Health is a massive nonprofit Catholic health system formed from Dignity Health and Catholic Health Initiatives, operating 140+ hospitals nationwide. Comparable as a faith-based, large-scale nonprofit hospital operator with multi-state footprint.

Others

• Brooks Rehabilitation: Brooks Rehabilitation is a Jacksonville-based post-acute and inpatient rehabilitation provider that is collaborating with Baptist Health on an 18-bed neuro-rehabilitation unit. Comparable as a specialized clinical partner rather than direct competitor.

Direct peers

• Norton Healthcare: Norton Healthcare is the largest competing nonprofit health system headquartered in Louisville, Kentucky, operating five hospitals and extensive outpatient services in the same primary service area as Baptist Health. Direct overlap in Kentucky/Indiana primary and specialty care markets.
• UofL Health: University of Louisville Health operates academic medical center and community hospital assets in Louisville and across Kentucky, directly competing with Baptist Health for inpatient, outpatient, and tertiary referrals in the same metro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BaptistHealth
• YouTubeyoutube.com/channel/UCmW6yHmtR20sP5QXJxqPTEg
• Facebookfacebook.com/BaptistHealthKY
• Instagraminstagram.com/baptisthealth.system

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health