What Arne Maynard Garden Design does

Arne Maynard Garden Design is a privately held, founder-led garden design practice founded in 1986, headquartered in Bath, United Kingdom, with a secondary studio at Allt y Bela, a medieval tower house in Monmouthshire, Wales. The firm designs bespoke gardens for high-net-worth private estate owners, working across the United Kingdom, the United States (East Hampton, Long Island), and continental Europe (notably Italy and Scotland). Project scope ranges from small urban gardens in London to eight-acre walled gardens and historic estate commissions; the founder, Arne Maynard, is described as personally involved in every engagement. The studio operates with a small specialist team of approximately ten staff, including designers, landscape architects, and a studio director, recruited from credentialed institutions (University of Cambridge, University of New South Wales, Inchbald School of Design, Cotswold Gardening School).

Revenue is generated from four streams: (i) garden design commissions — the core professional services offering ranging from consultations to full "Signature Garden" projects; (ii) bed-and-breakfast accommodation at Allt y Bela, with two double rooms at £240 per night (two-night minimum); (iii) book sales via the website shop and third-party retailers, led by "The Gardens of Arne Maynard" (Merrell, 2015, £45 per signed copy), with two earlier titles (2001, 2004) also referenced; and (iv) ticketed events and seasonal courses (talks, workshops, garden tours, theatre performances) held at Allt y Bela. Go-to-market is sales-led and event-driven, relying on direct enquiries, editorial coverage in Gardens Illustrated, Vogue, and House & Garden, word-of-mouth within affluent client circles, and the reputational pull of Arne Maynard's personal brand and published authorship.

The legal entity is Arne Maynard Garden Design Holdings Limited (Companies House registration no. 6199430), with no external institutional investment, funding rounds, or M&A activity disclosed. There is no proprietary software, digital platform, or algorithmic technology; the underlying technical base is traditional horticulture, landscape architecture, craftsmanship, and a design methodology codified across three published books and decades of project execution. Recent activity (2023–2025) has centred on team expansion — three new designers joined in 2025 (Catherine, Harry, Oliver), following John (2023) and Josh (2024) — indicating capacity scaling within an otherwise stable operating model.

Name

Arne Maynard Garden Design

Legal name

Arne Maynard Garden Design Holdings Limited

Website

https://arnemaynard.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Arne Maynard Garden Design is a Bath, UK-based private garden design practice founded in 1986, designing bespoke gardens for high-net-worth estate owners in the UK, USA, and Europe, and supplementing design fees with a Wales-based B&B, published books, and seasonal courses.

Ownership category

akta.pro rank

Product category

Garden Design Services

NAICS

Landscape Architectural Services (54132), Landscape Architectural Services (541320), Landscaping Services (56173)

akta.pro primary industry

Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

akta.pro secondary industries

Native & Pollinator Garden Design/Install (HSAIABAG), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Garden design services
• Landscape architecture
• Bespoke garden design
• Horticulture consultancy
• Estate garden planning

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Garden Design Services: Core revenue from garden design commissions ranging from one-off consultations to comprehensive 'Signature Garden' projects where Arne Maynard oversees every aspect from concept through completion. Services include design, project oversight, and ongoing advice to clients including support with hiring head gardeners.
2. Bed & Breakfast Accommodation at Allt y Bela: Revenue from overnight accommodation at Allt y Bela, a medieval farmhouse B&B near Usk, Wales. Two double bedrooms are offered at £240 per night with a two-night minimum. Evening meals are sometimes available. The property is not open to the public but the B&B allows the firm to share the garden with guests.
3. Book Sales: Sale of published books authored by Arne Maynard, including 'The Gardens of Arne Maynard' (2015, £45, signed and gift-wrapped), 'Garden Design Details' (2004, out of print), and 'Gardens with Atmosphere' (2001). Books are sold via the website book shop, high street retailers, and online platforms.
4. Events and Courses: Revenue from ticketed events (e.g., theatre performances at Allt y Bela) and seasonal courses, talks, and garden tours held at the property. Events are booked in advance and promoted via the website and e-newsletter.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arne Maynard Garden Design is a full-service garden design practice founded in 1986, offering services ranging from one-off consultations to complete 'Signature Garden' commissions for high-net-worth clients across the UK, USA, and Europe. The studio is personally led by founder Arne Maynard on every project and combines traditional horticulture, landscape architecture, craftsmanship, and planting design to create gardens rooted in the character and history of each property. Complementary offerings include B&B accommodation at Allt y Bela in Monmouthshire, seasonal courses and events, published books, and a professional gardeners placement service.

Product overview

Arne Maynard Garden Design is a garden design studio offering a range of services from one-off consultations to complete 'Signature Garden' creation, serving clients from smaller urban gardens to large country estates in the UK and internationally. The portfolio includes Garden Design Services as the core offering, complemented by Allt y Bela (a medieval tower house property providing B&B accommodation, garden tours, and seasonal courses/workshops), Professional Gardeners placement services, and published books including 'The Gardens of Arne Maynard' (2015), 'Garden Design Details' (2004), and 'Gardens with Atmosphere' (2001). The company also hosts events such as open-air theatre performances and educational workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Garden Design Service Full-service bespoke garden design offering for private estate owners, ranging from one-off consultations to complete Signature Garden commissions where Arne Maynard personally oversees every stage from concept to completion.
• Allt y Bela Bed and Breakfast Accommodation Overnight B&B accommodation at Allt y Bela featuring two double bedrooms at £240 per night with a two-night minimum, including breakfast, evening meals on request, and access to the surrounding gardens.
• Seasonal Garden Courses, Talks, Tours and Events Ticketed events at Allt y Bela including open-air theatre performances, garden tours, educational talks, and workshops on seasonal gardening topics, booked in advance via the website.
• Professional Gardeners Placement Service Placement service helping clients of the practice find and hire professional gardeners and head gardeners with the specific horticultural skills needed to maintain Arne Maynard-designed gardens.
• The Gardens of Arne Maynard (2015) Book by Arne Maynard published by Merrell featuring 12 gardens he has designed in the UK, Europe, and the USA, sold signed and gift-wrapped at £45 per copy via the website shop.
• Garden Design Details (2004) Visual sourcebook co-authored by Arne Maynard covering walls, fences, paving, water features, seating, pergolas, and paths, published by Conran Octopus.
• Gardens with Atmosphere (2001) Arne Maynard's first book, co-authored with Sue Sneddon, focused on creating gardens with a strong sense of place; originally published in 2001 and republished in 2004 as Sense of Place.

Quantifiable outcome

• 15 named garden projects showcased on the website, spanning the UK, USA, and Europe, with projects ranging from small urban gardens to 8-acre walled gardens.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Piet Oudolf: Dutch garden designer and plantsman known for naturalistic planting design and high-profile public and private commissions worldwide. Comparable as a founder-led design practice with global HNW and institutional clients.
• Cleve West: Multiple RHS Chelsea Flower Show gold medalist and UK garden designer with a Mediterranean-influenced planting style. Comparable as a small, established, founder-led practice designing gardens for private clients.
• Tom Stuart-Smith: One of the UK's most established garden designers, known for naturalistic, architecturally rigorous garden design for country estates. Directly comparable as a similarly positioned, founder-led practice serving HNW private clients with full-service design.
• Luciano Giubbilei: Internationally renowned Italian-British garden designer with a sculptural, minimalist aesthetic and HNW client base. Comparable as a small studio serving elite private clients in the UK and internationally.
• James Basson: UK-based garden designer known for Mediterranean and dry garden design, multiple Chelsea gold medals, and an international private client base. Comparable as a small, founder-led practice serving HNW clients.
• Charlotte Rowe: London-based garden designer specializing in urban and country garden design for private clients. Comparable for serving a similar HNW clientele with bespoke garden design services.
• Dan Pearson: Highly regarded UK garden designer with a strong naturalistic and ecological design philosophy. Comparable as a small, founder-led studio designing gardens for private estates and serving a similar HNW client base in the UK and internationally.
• Bunny Guinness: Well-known UK garden designer with a long-established practice, regular media presence, and HNW clientele. Comparable for the founder-led brand-led approach and similar private client projects.
• Sheila Jack: Scottish garden designer with a long-established practice specializing in country house and walled garden design. Comparable for the founder-led model and HNW estate client base.
• Marcus Barnett: London-based garden and landscape designer whose work spans urban gardens, country estates, and show gardens. Comparable for serving a similar HNW client base with bespoke garden design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arne Maynard Garden Design