dan pearson studio
Dan Pearson Studio is a London-based, founder-led landscape architecture and garden design practice founded in 1987, delivering naturalistic planting design and masterplanning services to private estates, cultural institutions, and international luxury and public-realm clients.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What dan pearson studio does
Dan Pearson Studio is a London-based landscape architecture and garden design practice founded by Dan Pearson OBE in 1987, operating as a private, founder-led firm with approximately eleven team members. The studio delivers professional design services spanning concept design, detailed design, masterplanning, construction observation, and post-completion consultancy for private estates, public parks, cultural institutions, commercial developments, and therapeutic gardens. Its core methodology centres on naturalistic planting design and site-responsive landscape architecture, drawing on deep horticultural expertise and an artistic sensibility informed by wild plant communities.
The practice generates revenue through staged professional services fee agreements on a project-by-project basis, with engagements typically spanning multiple years. Projects are acquired primarily through direct client engagement, referrals from existing clients, and longstanding collaborations with elite architectural practices such as 6a, John Pawson, Olson Kundig, Dow Jones Architects, and Takano Landscape Planning. The client base is internationally distributed across the UK, Japan, China, the USA, Italy, and Australia, with marquee commissions including Tokachi Millennium Forest (Japan), Amanyangyun (Shanghai), Delos at Sissinghurst for the National Trust, the Garden Museum redevelopment, Maggie's West London (RIBA Stirling Prize 2009), and the forthcoming Play Earth Park (Japan, opening 2027).
The studio has no external institutional funding and operates without subsidiaries, acquisitions, or a formal sales channel; marketing is conducted through the studio website, the Dig Delve blog, published books, and earned media from high-profile awards including the 2015 RHS Chelsea Flower Show Gold Medal, multiple RIBA National Awards, the 2022 OBE, and the 2025 Lifetime Achievement Award from the Society of Garden and Landscape Designers.
dan pearson studio firmographics
Firmographics- Name
- dan pearson studio
- Legal name
- Dan Pearson Studio
- Website
- https://danpearsonstudio.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dan Pearson Studio is a London-based, founder-led landscape architecture and garden design practice founded in 1987, delivering naturalistic planting design and masterplanning services to private estates, cultural institutions, and international luxury and public-realm clients.
- Ownership category
- akta.pro rank
dan pearson studio industry classification
Industry- Product category
- Landscape Architecture & Garden Design Services
- NAICS
- Landscape Architectural Services (54132), Landscape Architectural Services (541320)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Commercial Landscape Design & Installation (HSAIABAJ), Urban Planning & Master Planning (BPAHAKAD), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
Keywords
Where dan pearson studio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
dan pearson studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Landscape Architecture Services: Professional design and consultancy services for landscape and garden commissions. Revenue generated through staged fee agreements covering concept design, detailed design, construction observation, and post-completion consultancy. Projects span private residences, public spaces, cultural institutions, and commercial developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Phased professional services model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
dan pearson studio product offering
Product offeringCore offering
Dan Pearson Studio is a landscape architecture and garden design consultancy delivering full-service design work for private estates, public parks, cultural institutions, and commercial or hospitality developments worldwide. Engagements run through structured phases covering concept design, detailed design, masterplanning, construction observation, and post-completion consultancy. The studio is distinguished by site-responsive, naturalistic planting design rooted in deep horticultural expertise.
Product overview
Dan Pearson Studio is a landscape architecture and garden design consultancy offering bespoke design services across private estates, public parks, therapeutic gardens, resort landscapes, show gardens, and large-scale masterplanning. The studio is led by Dan Pearson OBE and operates as a close-working team of designers and landscape architects. Services span from initial concept design through detailed design, construction oversight, and post-completion consultancy. The studio has published books documenting its work and maintains an online blog. Projects range from small urban courtyards to 40-hectare nature parks and span the UK, Europe, Asia, North America, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture & Garden Design Services Full-service landscape architecture and garden design consultancy delivering concept design, detailed design, construction observation and post-completion consultancy for gardens, parks, estates and public realm projects worldwide.
- Tokachi Millennium Forest: Pioneering a New Way of Gardening with Nature Published book documenting the landscape design approach at Tokachi Millennium Forest in Hokkaido, Japan, available for purchase through retail channels.
Quantifiable outcome
- Gold Medal and Best Show Garden at 2015 RHS Chelsea Flower Show for Chatsworth Laurent Perrier Garden
- +2 more outcomes
Companies that use dan pearson studio
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
dan pearson studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
dan pearson studio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Olivier Filippi (Pépinière Filippi)core'Dry garden' plant specialist who advised on appropriate Mediterranean species selections for the Delos at Sissinghurst project, working closely with the studio on plant selections suited to drought-tolerant conditions.
- Takano Landscape PlanningcoreLongtime collaborator at Tokachi Millennium Forest, now working closely with the studio on Play Earth Park's design. Fumiaki Takano served as local landscape designer for Tokachi Millennium Forest masterplan.
- Goldwin Inc.coreJapanese outdoor technical clothing company whose Play Earth vision initiative includes the 40-hectare Play Earth Park. Goldwin anticipates 1-1.5 million annual visitors to the park.
- PublicamajorLondon-based urban design and public realm practice collaborating with the studio on Lambeth Green masterplan, working on outline scheme for public green space and urban greening strategy.
- Mary Duggan ArchitectsmajorWon architectural competition in 2021 for pavilion building at Lambeth Green. Collaborating on the new village green project enclosing St. Mary's Gardens.
- Transport for LondonmajorCollaborating on new traffic system and public green space as part of Lambeth Green masterplan, providing opportunity for greened streets with Garden Museum at centre.
- London Borough of LambethmajorManaging Old Paradise Gardens and collaborating on public green space improvements as part of broader urban greening strategy.
- Studio DowniemajorArchitectural practice designing new café building as part of Goodwood Art Foundation masterplan, with studio responsible for landscape and woodland approach.
- Dow Jones ArchitectscoreDesigned the new glazed cloister building for Garden Museum, with studio appointed to design intimate contemporary courtyard garden at the heart of the new building.
- Lina GhotmehmajorArchitectural practice designing observatory building for Play Earth Park as part of team of six architectural practices working on the project.
- Nori ArchitectsmajorArchitectural practice designing plaza building for Play Earth Park as part of collaborative team working on the nature-themed public park.
- ShinsokenmajorArchitectural practice designing buildings for Play Earth Park as part of the collaborative team of architectural practices on the project.
- AssemblemajorArchitectural practice designing campsite building for Play Earth Park, contributing to the diverse architectural team on the project.
- Midori ShintanicoreFormerly Head Gardener at Tokachi Millennium Forest, now Director of Horticulture for Play Earth Park, bringing deep horticultural expertise to the project.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
dan pearson studio competitors and assessment
Company assessmentDirect peers
- Piet Oudolf: Dutch garden designer and planting pioneer widely credited for the naturalistic perennial movement that underpins Dan Pearson's signature style. Highly comparable in design philosophy and international cultural/public commissions.
- Tom Stuart-Smith Ltd: UK-based garden and landscape design practice known for naturalistic planting and private estates. One of the closest direct peers to Dan Pearson Studio in terms of scale, segment focus (private estates, cultural and public commissions) and design sensibility.
- Wirtz International: Belgian family-run landscape architecture firm working internationally on private estates, public gardens and cultural projects. Shares Dan Pearson Studio's artist-led, horticulturally driven approach and global private client base.
- Arne Maynard Garden Design: British garden designer with a similarly small, high-end practice serving private estates, heritage gardens and international clients. Comparable in pricing tier, project types and brand-led positioning.
Broad incumbents
- OLIN: Major US-based landscape architecture, urban design and planning practice with high-profile public realm and cultural commissions. A scaled incumbent with overlapping expertise in masterplanning and public landscapes.
- James Corner Field Operations: Internationally recognised landscape architecture and urban design firm behind the High Line and other major public parks. Comparable in working on large-scale public landscapes and cultural destinations.
- Hargreaves Associates: Large international landscape architecture firm working on public parks, waterfronts and cultural landscapes (e.g., London 2012, Byxbee Park). A broader, larger incumbent serving overlapping segments such as public realm and cultural institutions.
- SWA Group: Large international landscape architecture, urban design and planning firm working on public realms, parks and cultural projects globally. Overlaps with Dan Pearson Studio on large public landscape masterplans.
- Reed Hilderbrand: US landscape architecture firm with strong expertise in campus, cultural and estate-scale landscapes. Comparable in serving university, museum and private estate clients with context-driven, planting-rich design.
Emerging players
- Luciano Giubbilei: UK-trained garden designer with a small, high-end international practice focused on private gardens and show gardens. A peer-tier designer with smaller scale but directly comparable luxury client segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
dan pearson studio social profiles
Digital presencedan pearson studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
dan pearson studio leadership team
Management profileNumber of profiles
Profiles11 records
dan pearson studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dan pearson studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dan pearson studio
What does dan pearson studio do?
Dan Pearson Studio is a landscape architecture and garden design consultancy delivering full-service design work for private estates, public parks, cultural institutions, and commercial or hospitality developments worldwide. Engagements run through structured phases covering concept design, detailed design, masterplanning, construction observation, and post-completion consultancy. The studio is distinguished by site-responsive, naturalistic planting design rooted in deep horticultural expertise.
Is dan pearson studio a public or private company?
dan pearson studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dan pearson studio founded?
dan pearson studio was founded in 1987. It employs 1 to 10 people.
Where is dan pearson studio based?
dan pearson studio is headquartered in London, United Kingdom, in the Europe region.
How does dan pearson studio make money?
One revenue line is on record: landscape Architecture Services.
Who are dan pearson studio's main competitors?
Direct peers on record are Piet Oudolf, Tom Stuart-Smith Ltd, Wirtz International and Arne Maynard Garden Design. Broad incumbents are OLIN, James Corner Field Operations, Hargreaves Associates, SWA Group and Reed Hilderbrand. Luciano Giubbilei is listed as an emerging player.
Does dan pearson studio have an API?
No public API is recorded for dan pearson studio.
What industry is dan pearson studio in?
dan pearson studio's product category is Landscape Architecture & Garden Design Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of HSAIABAJ, Commercial Landscape Design & Installation. Its NAICS code is 54132.