SyncMusic.Rocks

What SyncMusic.Rocks does

SyncMusic.Rocks is a Hong Kong-incorporated (Sync Music Limited) software vendor that builds a CRM ecosystem purpose-built for the music licensing industry. The company serves sync representatives, A&R managers, independent labels, publishers, distributors, sync agencies, and production library owners who manage brief-to-invoice workflows across catalogs and territories. Its portfolio consists of three tiers: SyncMusic Core, a plug-and-play CRM built on Microsoft Dynamics 365 for small and mid-sized licensing teams with per-seat pricing and a one-time setup fee; SyncMusic RockStar, a fully custom CRM and automation system with 200+ integrations, AI enrichment, SLA-backed uptime, and dedicated account management for labels and publishers at scale; and SMOH.Rocks, launched in 2025 as a 100% proprietary alternative that eliminates Microsoft license fees and bundles CRM, ML-powered catalog matching, native marketing suite, document generation, e-signature, ERP, and client portal in a single platform priced at $599-$1,799/month.

The product is differentiated by a music-specific data model pre-configured around brief, pitch, hold, clearance, contract, and invoice stages, native integration with Microsoft Outlook, Teams, SharePoint, Power BI, and Azure in the Dynamics-based tiers, and applied ML capabilities (catalog matching across 200+ sync categories with confidence scoring, AI enrichment of metadata and contacts, predictive KPI dashboards). Go-to-market is sales-led and consultative: website contact forms, 30-minute demos, a referral program, and content marketing via blog, LinkedIn, Facebook, and Instagram. Distribution is direct (no channel partners) and the company holds Production Music Association membership for industry credibility.

The company traces to Viazul (2013), entered music licensing in 2016 with custom builds for Extreme Music and Bleeding Fingers, launched the dedicated SyncMusic.Rocks subsidiary in 2020, and expanded to a broader audience in 2025. It operates with a 12-person team and is founder-led, with no institutional investment, acquisitions, or M&A disclosed.

Name

SyncMusic.Rocks

Legal name

Sync Music Limited

Website

https://syncmusic.rocks

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SyncMusic.Rocks is a Hong Kong-based CRM ecosystem purpose-built for music licensing professionals, offering three tiers (Core, RockStar, SMOH.Rocks) serving sync reps, labels, publishers, and distributors managing brief-to-invoice workflows at small to enterprise scale.

Ownership category

akta.pro rank

Product category

Music Industry CRM Software

NAICS

Music Publishers (512230)

akta.pro primary industry

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)

Keywords

• Music licensing CRM
• Sync licensing software
• Music rights management
• Royalty tracking software
• Music publishing CRM

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscription model with per-user licensing. Core tier: per-seat licenses. SMOH tier: three pricing tiers (Basic, Pro, Full) with increasing user counts. Annual billing available with 10% discount.
2. Setup and Onboarding Fees: One-time setup fee covering configuration, data migration, and training. Applies to Core and SMOH tiers.
3. Integration Fees: Optional per-integration monthly fees for third-party integrations (accounting, catalogue, marketing tools) in Core tier.
4. User Expansion: Extra users available at additional per-user cost ($200/user in Pro, $170/user in Full SMOH tier).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SyncMusic.Rocks sells a CRM ecosystem purpose-built for music licensing professionals, delivered through three tiers: SyncMusic Core (plug-and-play CRM on Microsoft Dynamics 365 for small/mid-sized music businesses), SyncMusic RockStar (fully custom CRM and automation with 200+ integrations for large labels, publishers, and distributors), and SMOH.Rocks (100% proprietary platform with ML-powered brief matching, native marketing suite, ERP, e-signature, and client portal). The product manages the full sync licensing workflow from brief intake through pitch, hold, clearance, contract, and invoice, including catalog tracking, client/supervisor relationship management, and KPI reporting.

Product overview

SyncMusic.Rocks offers a CRM ecosystem for music licensing professionals, powered by Microsoft Dynamics 365 and Wiresk. The product portfolio consists of three main tiers: (1) SyncMusic Core is a plug-and-play standard CRM built on Microsoft Dynamics 365 for small and mid-sized music businesses with proven workflows, one-time setup, and per-user pricing; (2) SyncMusic RockStar is a fully custom CRM and automation system for labels, publishers, and distributors at scale with 200+ integrations, AI enrichment, and dedicated support; and (3) SMOH.Rocks is a 100% proprietary platform built from scratch with no Microsoft license fees, featuring an all-in-one hub with licensing pipeline, ML-powered brief matching, native marketing suite, E-signature, ERP, client portal, and KPI dashboards. All tiers include core capabilities for contact management, deal pipeline tracking, document generation, and reporting. SMOH.Rocks is the only tier that includes a built-in marketing suite and operates on fully proprietary infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• SyncMusic Core: Standard, ready-to-use CRM powerhouse built on Microsoft Dynamics 365 for small and mid-sized music businesses.
• SyncMusic RockStar
• SMOH.Rocks

Products and services

• SyncMusic Core A standard, ready-to-use CRM built on Microsoft Dynamics 365 for small and mid-sized music licensing businesses (independent labels, sync agencies, licensing teams up to ~20 people). Provides plug-and-play deployment with music-specific standard workflows, contact and deal management, catalog tracking, brief-to-invoice licensing workflows, reporting dashboards, native Microsoft Outlook/Office/Excel/Teams/SharePoint/Power BI/Azure integration, one-time setup fee, per-user licensing, optional per-integration billing, and included support.
• SyncMusic RockStar A fully custom CRM and automation system for large-scale labels, publishers, and distributors managing high-volume licensing operations across multiple territories, catalogs, and teams with complex rights structures. Built on Microsoft Dynamics 365 with custom data model, advanced workflows, AI enrichment across catalog metadata/contact intelligence/deal scoring, 200+ integrations with DSPs, royalty platforms, and accounting tools, dedicated account team, 24/5 Backstage Support, SLA-backed uptime, and custom multi-year contracts.
• SMOH.Rocks A 100% proprietary platform built from scratch for music licensing professionals with no Microsoft license fees and no third-party infrastructure dependency. Delivered in three pricing tiers (Basic $599/month for 3 users, Pro $999/month for 5 users, Full $1,799/month for 10 users). Includes an all-in-one hub with licensing pipeline (brief to quote to license to invoice), ML-powered catalog matching across 200+ sync categories with confidence scoring and real-time brief monitoring, native marketing suite (email campaigns, flows, segmentation, customer journeys, surveys, forms, landing pages), document generation, e-signature and approvals, ERP module, client portal, and live KPI dashboards with predictive insights.

Quantifiable outcome

• 28% of a rep's time goes to actual revenue work (industry benchmark showing need for CRM efficiency)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics 365 serves as the underlying platform for Core and RockStar tiers, providing enterprise CRM capabilities with native integration across Outlook, Teams, SharePoint, Excel, Power BI, and Azure.
• WireskcoreTechnology or IntegrationWiresk is mentioned as a technology partner powering the SyncMusic.Rocks ecosystem alongside Microsoft Dynamics 365.
• Production Music Association (PMA)minorOthersSyncMusic.Rocks is a member of the Production Music Association, the industry body for production music.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• BMAT: Music identification and rights infrastructure technology provider for broadcasters, publishers, and DSPs. Thematically related in serving music rights and sync workflow automation at scale.
• Jaxsta: Music credits database and rights platform providing verified songwriter/performer and licensing data. Adjacent in addressing the metadata and rights intelligence needs of sync professionals.

Direct peers

• Audiam: Music rights administration platform helping songwriters and publishers collect mechanical and performance royalties across streaming and sync. Comparable vertical SaaS for music rights/publishing workflows.
• Music Reports Inc. Music rights data and royalty administration platform (cue sheets, sync licensing, music recognition). Direct overlap in sync rights administration infrastructure for labels, publishers, and DSPs.
• Songtrust: Music publishing administration platform serving songwriters, publishers, and labels with rights management, royalty collection, and licensing workflows. Directly comparable as a vertical SaaS layer sitting on top of sync/publishing operations, though more focused on rights collection than CRM.
• Songspace: Cloud-based music sync and licensing platform used by publishers and supervisors to manage briefs, pitches, and placements. Highly comparable as workflow software for the same sync professional buyer SyncMusic.Rocks targets.
• DISCO (by DISCO Inc.): Music industry SaaS for catalog management, project workflow, and royalty ops used by labels and publishers. Closely analogous as a vertical platform addressing music industry operational complexity, though with a broader feature set beyond CRM.

Broad incumbents

• HubSpot: Horizontal CRM and marketing platform that could be configured by mid-market sync teams as a lower-friction alternative to a purpose-built vertical tool.
• Kobalt Music Group: Large independent music publisher and rights technology platform (AWAL, AM*PM, Kobalt Neighbouring Rights). Comparable as a tech-enabled music publishing operation, though Kobalt is itself a publisher rather than a pure software vendor.
• Salesforce: Global horizontal CRM incumbent that music licensing teams often adapt (or could adapt) for sync workflows. The primary competitive alternative to SyncMusic.Rocks' Dynamics 365-based Core/RockStar tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SyncMusic.Rocks
• LinkedInlinkedin.com/company/syncmusic-rocks
• Instagraminstagram.com/syncmusic.rocks?igsh=anNtejBmNDZxOTVi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SyncMusic.Rocks