Active Day Camps
Active Day Camps is a London-based, private UK operator founded in 2016 that runs school holiday day camps for children. The company serves London-area parents seeking supervised activities during school breaks and operates with a small team of 11-50 employees under founder-CEO Rebby Wallis.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Day Camps does
Active Day Camps is a London-based, for-profit private company founded in 2016 that operates school holiday camps for children in the United Kingdom. The company targets parents seeking supervised daytime activities for their children during school breaks, operating within the UK children's services sector.
The company employs between 11 and 50 staff and is led by Rebby Wallis, who serves as Director, Founder & CEO. The company's website (activedaycamps.com) is the primary disclosed digital presence; however, the scraped web content only returned a loading/verification page with no substantive product, pricing, or operational detail. As a result, the specific camp formats, age ranges, locations, session lengths, pricing structure, and revenue mechanics are not documented in the source material.
No disclosed information is available regarding funding, investors, customer segments, technology platform, partnerships, marketing channels, regulatory credentials, awards, or financial performance. Consequently, the business is characterised primarily by its service category (school holiday day camps for children) and its small-team operating scale; deeper strategic, financial, or competitive analysis is limited by the absence of supporting data.
Active Day Camps firmographics
Firmographics- Name
- Active Day Camps
- Website
- https://activedaycamps.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Active Day Camps is a London-based, private UK operator founded in 2016 that runs school holiday day camps for children. The company serves London-area parents seeking supervised activities during school breaks and operates with a small team of 11-50 employees under founder-CEO Rebby Wallis.
- Ownership category
- akta.pro rank
Active Day Camps industry classification
Industry- Product category
- Children's Holiday Day Camps
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
Keywords
Where Active Day Camps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Active Day Camps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Active Day Camps product offering
Product offeringCore offering
Active Day Camps runs school holiday and day camps for children. The company organizes supervised, activity-based daytime programming for kids during school breaks, operating from its base in London, United Kingdom. It sells camp attendance directly to families seeking childcare and recreational activities for their children.
Differentiator
Problem solved
Functional benefit
Products and services
- Active Day Camps School-holiday and day camps for children, offering supervised, activity-based daytime programming during school breaks. Targeted at families in London seeking holiday childcare and recreation for their children.
Companies that use Active Day Camps
Customer profileIdeal customer profiles1 record
Active Day Camps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Day Camps partnerships and signals
Strategic signalRecent moves2 records
Active Day Camps competitors and assessment
Company assessmentEmerging players
- Stagecoach Performing Arts: UK children's performing-arts education provider running holiday workshops and camps. Partial overlap on arts-focused holiday programming for the same age group, but narrower on the sports/activity mix.
- Little Kickers: UK provider of children's football and multi-sport holiday programmes. Comparable on school-holiday activity camps for children, but specialises in early-years sports rather than the broader multi-activity mix.
Direct peers
- Fit For Sport: Specialises in multi-activity and sport-focused holiday camps for children across the UK, including London. Comparable on customer segment, activity breadth, and school-holiday delivery model.
- Camp Beaumont: Established UK multi-activity day-camp provider running holiday camps across the country, including London. Overlaps directly on multi-activity curriculum, age range, and school-holiday operating model.
- Super Camps: UK holiday day-camp operator offering multi-activity programmes for primary and secondary school children. Closely comparable on multi-activity content, school-holiday seasonality, and UK-wide site footprint.
- JCA Adventure: UK provider of activity camps and adventure holidays for children, including London-area day-camp options. Overlaps directly on multi-activity programming and school-holiday camps.
- Barracudas Activity Day Camps: One of the UK's largest multi-activity day-camp operators for children during school holidays. Directly comparable on target audience (5-14 year-olds), multi-activity format (sports, arts, crafts), and seasonal London/UK presence.
Broad incumbents
- Kingswood Camps: UK provider of activity camps and educational residential trips for children and schools. Comparable in children's multi-activity programming and seasonality, but larger and more residential-focused than a London day-camp.
- PGL Travel: Large UK operator of residential and activity holidays for children. Same end-customer (children's activity holidays) and adjacent multi-activity curriculum, but primarily residential and at greater scale than a London day-camp operator.
Regional players
- More Willows Camps: UK multi-activity day-camp operator primarily serving regions outside London. Comparable on multi-activity format and school-holiday seasonality, but with limited direct London overlap.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Active Day Camps social profiles
Digital presenceActive Day Camps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Day Camps leadership team
Management profileNumber of profiles
Profiles1 record
Active Day Camps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Day Camps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Day Camps
What does Active Day Camps do?
Active Day Camps runs school holiday and day camps for children. The company organizes supervised, activity-based daytime programming for kids during school breaks, operating from its base in London, United Kingdom. It sells camp attendance directly to families seeking childcare and recreational activities for their children.
When was Active Day Camps founded?
Active Day Camps was founded in 2016. It employs 11 to 50 people.
Where is Active Day Camps based?
Active Day Camps is headquartered in London, United Kingdom, in the Europe region.
Who are Active Day Camps's main competitors?
Emerging players on record are Stagecoach Performing Arts and Little Kickers. Direct peers are Fit For Sport, Camp Beaumont, Super Camps, JCA Adventure and Barracudas Activity Day Camps. Broad incumbents are Kingswood Camps and PGL Travel. More Willows Camps is listed as a regional player.
Does Active Day Camps have an API?
No public API is recorded for Active Day Camps.
What industry is Active Day Camps in?
Active Day Camps's product category is Children's Holiday Day Camps. Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 721214 and its SIC code is 7000.