LM Safety
LM Safety is a New Zealand occupational health and safety consulting firm delivering workplace consulting, occupational hygiene, training, investigations and compliance auditing to enterprise and mid-market clients across industries including mining, energy, construction and engineering.
- Company typePrivate
- Founded2018
- HeadquartersFrankton, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LM Safety does
LM Safety Limited is a New Zealand-based occupational health and safety consulting firm headquartered in Cromwell, Central Otago, with operational offices in Whangārei and Rotorua. Founded in 2018 and operating nationwide from Cape Reinga to Bluff, the firm delivers a horizontal portfolio of OHS services: workplace consulting (system reviews, onsite coaching, Bowtie risk assessments, ACC claim management), occupational hygiene (exposure risk assessments for dust, fumes, chemicals, noise, vibration, lighting, thermal stress and indoor air quality), training (including the Amanaki Pacific and Maori H&S course), accident investigations (with photogrammetry, drone and licensed private investigator support), and assurance/compliance auditing against AS/NZS 4801 and ISO 45001. Customers span high-risk industries such as mining (Oceana Gold), energy (Mercury Energy), construction (Dunlop Builders), engineering (Farra Engineering), security services (Trojan Holdings) and food and beverage (Amisfield, Tegal). The firm employs approximately 10 professionals, with HASANZ-registered consultants as a baseline quality mark.
The business runs on a project-based professional services model: engagements are quoted after a free 30-minute initial consultation, billed through progress payments and a final completion payment. Revenue diversification includes the exclusive New Zealand hire rights for the Svantek SV200A noise monitoring station, providing a recurring equipment-rental stream alongside consulting. Distribution is direct and field-led, with service delivery occurring onsite at client locations and supported by a blog serving top-of-funnel content marketing and a referral network across legal (Chapman Tripp), sustainability (Motovated) and engineering (Dr. Joe Bain) partners.
The most differentiated technology asset is SafeAIde, a proprietary AI application referencing over 200,000 regulatory and guidance points from WorkSafe NZ, NSW (Australia) and Canadian safety regulators. In beta since 2024 and accessed primarily by LM Safety and its clients, SafeAIde answers compliance questions with transparent source-linked reference reports. Internal capability has been built to support the product via a dedicated Full Stack Developer role, signalling intent to extend AI beyond internal productivity into a potentially commercialized compliance tool.
LM Safety firmographics
Firmographics- Name
- LM Safety
- Legal name
- LM Safety Limited
- Website
- https://lmsafety.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LM Safety is a New Zealand occupational health and safety consulting firm delivering workplace consulting, occupational hygiene, training, investigations and compliance auditing to enterprise and mid-market clients across industries including mining, energy, construction and engineering.
- Ownership category
- akta.pro rank
LM Safety industry classification
Industry- Product category
- Occupational Health and Safety Consulting
- NAICS
- Environmental Consulting Services (541620), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Process Safety & Major Hazard Risk Management (PSM) (BPAHAJAE)
- akta.pro secondary industries
- Respiratory Protection Programs (Fit Testing, Selection, Compliance) (EUAHAGAJ), Hazard Communication (GHS/SDS) & Chemical Safety (EDABAEAB)
Keywords
Where LM Safety is headquartered
LocationHeadquarters
- HQ city
- Frankton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
LM Safety business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Health and Safety Consulting: Professional consulting services including system reviews, onsite coaching, risk assessments, and health and safety support. Billed through quotation and payment claims, with monthly progress payments and final payment upon completion.
- Training Services: Investigation, health and safety representative, critical risk, management, and custom in-house training courses delivered by experienced staff. Cultural competency training including Amanaki course for Pacific and Maori workers.
- Occupational Hygiene Services: Exposure risk assessments for dust, fumes, chemicals, noise, lighting, vibration, thermal stress, and indoor air quality. Includes personal exposure monitoring and workplace health monitoring.
- Investigation Services: Accident and incident investigations, workplace investigation consultant services, evidence collection, and root cause analysis. Includes photogrammetry and scaled photography services.
- Equipment Hire: Svantek SV200A Noise Monitoring Station hire - currently the only provider of this equipment in New Zealand. Features 24-hour operation capability for environmental noise monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Initial Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
LM Safety product offering
Product offeringCore offering
LM Safety provides workplace health and safety consulting services across New Zealand, covering system reviews, onsite coaching, Bowtie risk assessments, ACC claim management, and expert opinions. It also delivers occupational hygiene exposure assessments for dust, fumes, chemicals, noise, vibration, and indoor air quality; investigation services including photogrammetry and drone evidence collection; training courses such as the Amanaki Pacific and Maori cultural competency program; and assurance/compliance auditing against AS/NZS 4801 and ISO 45001. Its technology-enhanced offering is SafeAIde, a machine-learned AI application that references 200,000+ regulatory and guidance documents to produce transparent reference-backed compliance answers.
Product overview
LM Safety is an occupational health and safety consulting company offering a portfolio of services including Consulting, Occupational Hygiene, Training, Investigations, Assurance and Compliance, and the AI-powered SafeAIde product. The company also provides equipment rental through the Svantek SV 200A Noise Monitoring Station. Services are delivered by health and safety consultants and occupational hygienists across New Zealand, with SafeAIde representing their technology-enabled AI offering for compliance reference.
Differentiator
Problem solved
Functional benefit
Brands
- SafeAIde: An AI-powered application that revolutionizes health and safety compliance with transparent reference reports and human oversight. It references current websites and industry guidance documents, with a database of New Zealand legislation, best practice guidelines, and standards from safety regulators in New Zealand, New South Wales Australia and Canada.
Products and services
- Consulting General workplace health and safety consulting services covering system reviews, onsite coaching, Bowtie risk assessments, health and safety coaching, ACC claim management, and expert opinions for businesses across New Zealand.
- Occupational Hygiene Occupational hygiene services across New Zealand including exposure risk assessments for dust, fibres, chemicals, bacteria, fungi, lighting, vibration, thermal stress, indoor air quality, and noise, plus personal exposure monitoring and workplace health monitoring.
- Training Health and safety training courses including Amanaki (Pacific and Maori H&S Training), Safety for Leaders, Contractor Management, MICAM Investigation training, and Injury Management courses delivered in-house at client locations by experienced staff.
- Investigations Accident and incident investigation services including photogrammetry, scaled photography, FAA Part 101 compliant drone photography, and expert opinions for workplace accidents, leveraging in-house licensed private investigators.
- Assurance and Compliance External auditing of health and safety systems, independent project reviews, risk reviews, and workplace safety inspections supporting compliance with AS/NZS 4801 and ISO 45001.
- SafeAIde An AI-powered application that references current websites and industry guidance documents, providing health and safety compliance advice backed by WorkSafe NZ and global sources with transparent reference reports and human oversight.
- SV 200A Noise Monitoring Station Hire Svantek SV 200A Environmental Noise Monitoring Station available for hire in New Zealand, featuring five class-one microphones for precise noise directivity detection in a 360-degree field with 24-hour operation capability.
Quantifiable outcome
- Reduction in ACC levy costs through effective injury claims management
- +1 more outcomes
Companies that use LM Safety
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
LM Safety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
LM Safety partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Chapman TrippminorReferral partner for legal expertise in health and safety matters. Chapman Tripp provides leading legal experts including Garth Gallaway who acts for employers in investigations and prosecutions and provides strategic legal advice to leading corporates and boards on H&S matters.
- MotovatedminorReferral partner for sustainability expertise. Motovated, led by Samantha Turner, provides sustainability consulting services.
- Dr. Joe BainminorReferral partner for compliance engineering and health and safety engineering expertise. Dr. Joe Bain holds a PhD and BE(Hons) in mechanical engineering, is registered as CPEng and IntPE(NZ), providing health and safety and compliance engineering consulting.
- Samantha TurnerminorReferral partner for employment and health and safety law expertise. Samantha Turner provides expert advice on the full range of employment issues including health and safety, strategic advisor on negotiation and drafting of collective agreements, contract drafting, and disciplinary matters.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LM Safety competitors and assessment
Company assessmentEmerging players
- SafetyCulture: Australia-headquartered scaleup offering iAuditor and a broader workplace safety / compliance platform. Closest software analogue to where SafeAIde could evolve — represents both a potential competitor and a possible exit/partner for LM Safety's AI ambitions.
- VelocityEHS: North American EHS software provider offering incident management, training, and compliance modules. Comparable as a software-led entrant that could encroach on the consulting-led compliance model LM Safety uses SafeAIde to defend.
Others
- Health & Safety Association of New Zealand (HASANZ): National professional body registering H&S consultants in NZ. Not a competitor but the accreditor that defines the credentialed practitioner pool LM Safety draws from — and the gatekeeper for the regulatory standard LM Safety markets itself against.
Broad incumbents
- Bureau Veritas: International testing, inspection, and certification group with NZ presence offering H&S auditing, ISO 45001 certification, and industrial hygiene services. Comparable in certification and audit services to LM Safety's Assurance and Compliance pillar.
- Environmental Resources Management (ERM): World's largest pure-play environmental, health, safety, and sustainability consultancy. Comparable for complex enterprise EHS mandates including mining, energy, and industrial hygiene work.
- SGS: Global testing, inspection, and certification giant with an active New Zealand operation spanning occupational hygiene, environmental testing, and certification audits. Represents the scaled global incumbent competing for the same enterprise H&S budgets.
- Tetra Tech: Global consulting and engineering firm with a major EHS and water/environmental practice. Comparable in exposure assessment, occupational hygiene monitoring, and environmental compliance support.
- AECOM: Global professional services firm with a substantial environmental, health, and safety consulting practice including NZ operations. Comparable for large enterprise and infrastructure H&S mandates.
Direct peers
- Assurity Consulting: New Zealand-based health and safety auditing and consulting firm. Closely comparable service mix (audits, ISO 45001 / AS/NZS 4801) and similar mid-market enterprise customer profile.
- Site Safe New Zealand: NZ-focused health and safety organization providing training, auditing, and consultancy primarily to the construction sector. Directly comparable to LM Safety's training, assurance, and consulting pillars and competes for overlapping mid-market NZ clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LM Safety social profiles
Digital presenceLM Safety financial estimates
Financial estimateRevenue estimate
Valuation estimate
LM Safety leadership team
Management profileNumber of profiles
Profiles10 records
LM Safety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LM Safety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LM Safety
What does LM Safety do?
LM Safety provides workplace health and safety consulting services across New Zealand, covering system reviews, onsite coaching, Bowtie risk assessments, ACC claim management, and expert opinions. It also delivers occupational hygiene exposure assessments for dust, fumes, chemicals, noise, vibration, and indoor air quality; investigation services including photogrammetry and drone evidence collection; training courses such as the Amanaki Pacific and Maori cultural competency program; and assurance/compliance auditing against AS/NZS 4801 and ISO 45001. Its technology-enhanced offering is SafeAIde, a machine-learned AI application that references 200,000+ regulatory and guidance documents to produce transparent reference-backed compliance answers.
Is LM Safety a public or private company?
LM Safety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LM Safety founded?
LM Safety was founded in 2018. It employs 1 to 10 people.
Where is LM Safety based?
LM Safety is headquartered in Frankton, New Zealand, in the Oceania region.
How does LM Safety make money?
Five revenue lines are on record. Health and Safety Consulting is the primary driver. The others are training Services, occupational Hygiene Services, investigation Services and equipment Hire.
Who are LM Safety's main competitors?
Emerging players on record are SafetyCulture and VelocityEHS. Health & Safety Association of New Zealand (HASANZ) is listed as an others. Broad incumbents are Bureau Veritas, Environmental Resources Management (ERM), SGS, Tetra Tech and AECOM. Direct peers are Assurity Consulting and Site Safe New Zealand.
Does LM Safety have an API?
No public API is recorded for LM Safety.
What industry is LM Safety in?
LM Safety's product category is Occupational Health and Safety Consulting. Its primary akta.pro industry code is BPAHAJAE, Process Safety & Major Hazard Risk Management (PSM), with a secondary code of EUAHAGAJ, Respiratory Protection Programs (Fit Testing, Selection, Compliance). Its NAICS code is 541620 and its SIC code is 8734.