HBS

What HBS does

HBS (Hair Biologic System S.R.L.) is an Italian professional hair-care products manufacturer founded in 1975 and headquartered in Rome (Via Padre Antonio Casamassa, 87, 00119 Roma). Operating under the Jalyd Professional brand, the company formulates and manufactures a comprehensive range of hair coloring, styling, technical, and treatment products. Its portfolio is organized into four principal categories — Colore (cream, oil-based, ammonia-free colors, toning masks and sprays), Styling (waxes, gels, sprays, mousses, pastes), Tecnico (bleaches, developers, waving and smoothing solutions), and Trattamento (conditioners, oils, anti-hair-loss and restructuring treatments) — spanning 17 distinct product lines including Biocomplex, Biophorma, Color Cream, Color Energy, Color Head, Color&Color, Deco System, LightON, Sleek Process, Lady J, and Twist&Twist. The company positions a proprietary "color system" technology emphasizing customizable color composition, stable nuances, and coverage, with products described as Made in Italy using certified ingredients.

HBS serves two customer segments: professional hairdressers and beauty salons (its primary B2B audience) and private consumers seeking salon-grade products for home use. The business is transacted primarily through its own e-commerce platform (www.jalyd.com), which offers retail unit pricing to consumers (e.g., Foam Fix 300ml €23.00, Hair Spray No Gas €33.00, Straight System Fluid €42.00) and a registration-gated wholesale pricing tier for salon owners. Commercial mechanics include free shipping above €60, a 5% first-order newsletter discount, and installment payments via PayPal, with checkout supported by XPay Pro and Banca Sella payment processing.

Revenue is generated through one-time product sales across both the direct-to-consumer and B2B wholesale channels. Physical fulfillment is handled via BRT and DHL couriers, serving Italy and select CEE European countries. The company is a privately held, independent, and likely founder/family-controlled entity with 11–50 employees, no disclosed external funding, subsidiaries, or parent company, and marketing conducted through its website, SEO, email newsletters, and organic social channels (Facebook and Instagram as @jalydprofessional).

Name

HBS

Legal name

HAIR BIOLOGIC SYSTEM S.R.L.

Website

https://jalyd.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

HBS (Jalyd Professional) is a Rome-based Italian manufacturer, founded 1975, producing professional hair coloring, styling, technical, and treatment products sold via its own e-commerce platform to hairdressers, salons, and private consumers across Italy and CEE Europe.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hair Color & Bleaching (CRABABAD)

Keywords

• Professional hair care
• Hair color products
• Hair styling products
• Salon supply products
• Hair treatment products

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of professional hair care products through the company's e-commerce platform. Products include color, styling, technical, and treatment categories sold to both professional hairdressers and private consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HBS (Hair Biologic System SRL), operating under the Jalyd Professional brand, manufactures and supplies professional hair care products including hair color, styling, technical, and treatment lines. The company sells 17 specialized product lines across four main categories (Colore, Styling, Tecnico, Trattamento) to both professional hairdressers/salons and private consumers primarily through its own e-commerce platform at www.jalyd.com, with shipping within Italy and CEE European countries via BRT and DHL couriers.

Product overview

Jalyd Professional (HBS - Hair Biologic System SRL) is an Italian professional hair care brand founded in 1975, operating as a multi-line product portfolio. The company offers four main product categories: Colore (hair coloring with cream, oil-based, and ammonia-free options), Styling (wax, gels, sprays, mousse, pastes), Tecnico (technical products including bleaches, developers, and waving solutions), and Trattamento (treatments, conditioners, shampoos). The portfolio spans 17 distinct product lines including Biocomplex (restorative care), Biophorma (styling), Color Cream/Energy/Head/&Color (coloring systems), Deco System (bleaching), Lady J (personal care line), LightON (semi-permanent color), Sleek Process (straightening), Twist&Twist (waving), and others. Products are formulated with certified ingredients and innovative technologies, sold to both professional hairdressers/salons and retail consumers via the e-commerce platform, with the entire range proudly Made in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Jalyd Professional: Primary brand for professional hair care products including hair color, styling, treatments, and technical products for hairdressers

Products and services

• Colore (Hair Color) Hair coloring product category for professional salons and consumers, including cream color, oil-based color (with and without ammonia), pigmenting and bleaching cream, toning masks, and toning sprays.
• Styling Hair styling product category for professional and consumer use, including water wax, finishing products, glazing fix gel, hair spray (standard and gas-free), smoothing products, gloss, mousse, styling paste, and silkening products.
• Tecnico (Technical) Technical hair products category for professional use, including neutral thickener, smoothing products, waving products, oxygen developer, bleaching powder, and multi-function protective treatment.
• Trattamento (Treatment) Hair treatment product category for professional and consumer use, including conditioner, styling fluid, mineralizing oil, anti-hair loss prevention, restructuring treatments, shampoo, and anti-yellow shampoo.
• Foam Fix Strong hold mousse (300ml) for hairstyles requiring firm support, formulated with Wakame algae, Ginseng, and Bamboo extracts. Price: €23.00.
• Tahiti Summer Kit Promotional summer hair care kit from the Tahiti product line. Price: €50.00.
• Straight System Fluid Professional hair straightening fluid for smoothing treatments. Price: €42.00.
• Hair Spray No Gas Gas-free professional hair spray. Price: €33.00.
• Shampoo + Conditioner Set Bestselling combination set of shampoo and conditioner for professional hair care at home. Price: €20.00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Davines: Italian professional haircare brand founded in Parma, similar in heritage, size, and channel mix (salon + DTC). Both serve professional colorists with a branded product portfolio across color, care, and styling. Highly comparable on geography, customer base, and Made-in-Italy positioning.
• Keune Haircosmetics: Dutch independent professional haircare manufacturer with a long heritage (founded 1922) selling color and care lines through salons. Comparable independent, private, European-mid-sized competitor.
• Kemon: Family-owned Italian professional haircare company based in Umbria with multi-decade heritage, competing in the same salon channel with color and care lines. Comparable in ownership profile (private/family-controlled) and product breadth.
• Selective Professional (Selective Art): Italy-based (Florence) mid-sized professional haircare manufacturer with multi-decade history serving salons across Europe. Closely comparable in size, geography, and channel mix.
• Alfaparf Milano: Italian professional haircare brand headquartered in Milan offering color, care, and styling sold through salons and distributors globally. Closest direct peer to HBS in product mix (semi-permanent color, technical products) and B2B salon channel.
• Framesi: Italian-origin professional haircare manufacturer with a portfolio spanning hair color, treatments, and styling sold to salons. Directly competes with HBS in the European professional color category.

Others

• Pivot Point: Adjacent professional beauty ecosystem player offering education, tools, and salon supplies alongside complementary haircare brands. Indirectly comparable as a salon-channel counterpart with overlapping professional customers.

Broad incumbents

• Wella Professionals: Global professional haircare incumbent (Wella Company), dominant in salon color and care. Not directly comparable on scale but overlaps 100% on category, channel, and customer. Represents the competitive ceiling HBS must differentiate against.
• L'Oréal Professionnel Paris: L'Oréal's professional division serving hair salons globally across color, care, and styling. Largest competitor in the segment; relevant as the reference point for category scale and pricing.
• Schwarzkopf Professional: Henkel-owned global professional haircare brand covering color (Igora Royal), care, and styling. Overlaps directly with HBS's salon-color positioning at much greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JalydProfessional.OfficialPage
• Instagraminstagram.com/jalydprofessional
• Xx.com/jalyd_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBS