East Tennessee Pediatric Dentistry

What East Tennessee Pediatric Dentistry does

East Tennessee Pediatric Dentistry is a privately held pediatric dental practice operating two clinical offices in Knoxville (1103 Callahan Drive) and Oak Ridge (500 Oak Ridge Turnpike), Tennessee. The practice serves children from infancy through adolescence, following American Academy of Pediatric Dentistry guidelines that recommend a first visit at the emergence of the first tooth or by the first birthday. Its clinical portfolio spans cleanings, fluoride treatments, sealants, tooth-colored fillings, crowns, baby root canals, extractions, space maintainers, frenectomies, and orthodontic early-intervention assessment, supported by digital radiography, nitrous oxide sedation, and in-house IV sedation administered by an anesthesiologist.

The clinical team consists of three dentists: founder Dr. Jessica Phillips (board-certified, University of Kentucky pediatric residency, 2012), Dr. Ashley Russell (board-certified), and Dr. James Matt Wood. Both physicians hold medical staff privileges at Tennova Physician's Regional Medical Center and East Tennessee Children's Hospital. The practice is HIPAA and HITECH compliant, with a designated Privacy Official and published Notice of Privacy Practices.

The business operates a direct-to-consumer model with revenue generated through insurance reimbursements and out-of-pocket payments for professional services. Patient acquisition is driven by referrals from general dentists, word-of-mouth, Google reviews verified through Trustindex, and the practice's website (etpd4kids.com). Patient scheduling and online bill payment are handled through the Modento SaaS platform. Marketing is predominantly organic, with no disclosed paid acquisition channels or partnerships.

Name

East Tennessee Pediatric Dentistry

Legal name

East Tennessee Pediatric Dentistry

Website

https://etpd4kids.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

East Tennessee Pediatric Dentistry is a private, two-office pediatric dental practice in Knoxville and Oak Ridge, TN, serving children from infancy through adolescence with preventive, restorative, sedation, and emergency dental services delivered by three board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Dentistry Group Practices (HLABAKAD), Pediatric Dental Trauma & Emergency Care (HLABAGAF), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dental care
• Children's dentistry
• Preventive dental services
• Restorative dental care
• Sedation dentistry

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pediatric Dental Services: Revenue generated from comprehensive pediatric dental care including preventive services (cleanings, exams, fluoride treatments, sealants), restorative care (fillings, crowns, baby root canals, extractions), sedation dentistry, and emergency dental treatments. Payment collected through insurance claims and out-of-pocket payments. Ongoing patient relationships create recurring visit revenue as children require regular check-ups every six months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

East Tennessee Pediatric Dentistry operates a two-location pediatric dental practice providing comprehensive dental care for children from infancy through adolescence. Core services include preventive care (cleanings, exams, fluoride, sealants, digital radiographs), restorative care (fillings, crowns, baby root canals, extractions, space maintainers), sedation dentistry (nitrous oxide and in-house IV sedation), dental emergencies, frenectomy procedures, and first-visit examinations.

Product overview

East Tennessee Pediatric Dentistry offers comprehensive pediatric dental care services through two locations (Knoxville and Oak Ridge, TN) with four board-certified pediatric dentists. The practice operates on a unified service model centered around preventive care, with related services including restorative care, sedation dentistry, emergency dental care, and specialized procedures like frenectomies. The product portfolio includes core clinical services (Preventive Care, Restorative Care, Sedation Dentistry, Dental Emergencies, Frenectomy) supported by patient-facing offerings (First Visit, Office Tours, Online Payments through Modento). All services are designed specifically for children from infancy through adolescence.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Care Comprehensive preventive pediatric dental services including cleanings, examinations, fluoride treatments, dental sealants, and digital radiographs (X-rays) to maintain children's oral health and prevent cavities. Designed for children from infancy through adolescence.
• Restorative Care Restorative dental treatments for children including tooth-colored fillings, crowns (including tooth-colored options), baby root canals, extractions, and space maintainers to repair and preserve children's teeth.
• Sedation Dentistry Safe sedation options for pediatric patients including nitrous oxide ('laughing gas') for mild anxiety and in-house IV sedation administered by an anesthesiologist for patients with extreme dental anxiety or complex procedures.
• Dental Emergencies Emergency pediatric dental care for children experiencing broken, cracked, or knocked-out teeth, severe toothaches, mouth swelling, and dental abscesses, with same-day appointments available where possible.
• First Visit Examination Initial pediatric dental examination starting at first tooth emergence or no later than first birthday, including comprehensive exam, cleaning, oral hygiene evaluation, and parent education, following AAPD guidelines.
• Frenectomy Surgical removal of connective tissue (frenum) from under the tongue (lingual frenectomy) or upper gums (maxillary frenectomy) to address tongue-tie, breastfeeding difficulties, speech issues, or orthodontic concerns in pediatric patients.

Quantifiable outcome

• The practice has received numerous positive patient reviews highlighting anxiety-free experiences even for children with previous bad dental experiences.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adventure Dental & Orthodontics: Pediatric dental and orthodontic group practice chain focused on underserved and Medicaid populations. Comparable on service mix (preventive, restorative, sedation, orthodontics) and pediatric-only patient base.
• Lone Peak Dental Group: PE-backed DSO focused on pediatric dentistry and orthodontics across multiple U.S. states. Direct strategic peer as a scaled pediatric dental platform — illustrates the roll-up trajectory available to independent pediatric groups.
• US Pediatric Partners: Private equity-backed pediatric dental DSO operating in the Southeast U.S. Highly comparable as a growing pediatric dental platform actively aggregating practices in markets geographically adjacent to East Tennessee.
• Children's Dental Health: Multi-location pediatric dental group practice in the Mid-Atlantic and Northeast U.S., offering preventive, restorative, and orthodontic care for children. Closest direct peer in terms of pure-play pediatric dentistry group practice model and comparable service menu.

Others

• Modento: Patient engagement and payment platform vendor for dental practices, including the East Tennessee Pediatric Dentistry integration. Ecosystem peer illustrating the practice's technology stack and a relevant SaaS partner for scaling.

Broad incumbents

• Great Expressions Dental Centers: Multi-state dental DSO with broad family and pediatric service offerings including preventive, restorative, and specialty care. Broad incumbent peer with pediatric coverage in the broader Southeast footprint.
• Smile Doctors: Largest orthodontics-focused DSO in the U.S., also serving adolescents. Adjacent in pediatric dental/orthodontic care and provides a benchmark for DSO scaling in adjacent dental specialties.
• Kool Smiles / Benevis: Large multi-state DSO historically focused on pediatric and family dental care for Medicaid-insured patients. Broader incumbent with overlapping patient demographic and pediatric service offering, illustrating scaled competition.
• Heartland Dental:

Regional players

• Just for Kids Dentistry (Pediatric Dental Associates): Multi-location pediatric dental group practice operating in the U.S. Southeast, offering comparable pediatric services including sedation. Regional peer with similar patient demographic and service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EastTennesseePediatricDentistry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Tennessee Pediatric Dentistry