Turned On

What Turned On does

Turned On (ターンド・オン株式会社 / Turned On Inc.) is a privately held boutique digital marketing and event production agency founded on January 27, 2014 by Mikey Hood, headquartered in Shibuya, Tokyo, with banking at Sumitomo Bank. The company employs between 1 and 10 people and operates as a single-jurisdiction Japanese corporation (Kabushiki Kaisha) with no disclosed parent, institutional investment, or external shareholders.

The agency serves two interlocking customer segments: international lifestyle, fashion, beverage, and consumer-product brands seeking to enter or expand within Japan, and Tokyo/Osaka nightlife venues seeking to grow attendance among Japanese youth and foreign tourists. Service lines include Japanese social media management across LINE, Facebook, Instagram, and Twitter; end-to-end influencer marketing on YouTube, Instagram, TikTok, and Twitter; large-scale event production at venues such as ageHa and T2 Shibuya; international electronic-artist booking with visa processing; localization, branding, graphic design, and PR. Turned On has produced 100+ events and curated 1,000+ social posts annually, with documented outcomes including 1M+ organic impressions on the Lumos influencer campaign, tripled foreign attendance at ATOM Tokyo, and doubled foreign attendance at Club Camelot.

Revenue is generated primarily through project-based and retainer professional-services fees (no public pricing), with named enterprise clients spanning Ray-Ban, Roxy, Quiksilver, Belvedere, BEATS, Tinder, Spotify, General Motors, Kohler, Western Digital, Red Bull, Vogue, and Monster Energy. Two proprietary IP assets sit alongside the agency services: Tokyo Night Owl (a nightlife media site with 100,000+ monthly unique visitors and #1 Google ranking for "Tokyo Nightclubs," which also functions as an advertising channel for client venues), and ENVYME.jp (a web-based VIP table reservation platform for Tokyo nightclubs launched after 2+ years of development, with planned Osaka expansion). Distribution is direct, relationship-driven, and supported by referral, the Tokyo Night Owl owned-audience channel, and a public case-study portfolio.

Name

Turned On

Legal name

ターンド・オン株式会社 (Turned On Inc.)

Website

https://turnedon.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Turned On is a Tokyo-based boutique digital marketing and event production agency that connects international lifestyle, fashion, and consumer-product brands with Japanese youth audiences through localized social media management, influencer campaigns, and large-scale nightlife venue activations.

Ownership category

akta.pro rank

Product category

Digital Marketing & Event Production Agency

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Digital marketing agency
• Influencer marketing
• Event production
• Social media management
• Brand localization

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Turned On generates revenue by providing paid digital marketing services to international and domestic brands seeking to reach Japanese consumers. Services include social media management, influencer marketing campaigns, graphic design, localization, and SNS advertising. Revenue is project-based or retainer-based, billed as professional services.
2. Event Production Services: Revenue is generated from producing branded events, activations, and concerts for clients. Services include venue rental and negotiation, artist booking, design, promotion, and full event management. Clients include fashion brands, alcohol brands, nightlife venues, and app brands. Revenue is project-based.
3. International Artist Booking: Turned On books international electronic music talent for Tokyo venues, handling fee negotiations, visa processing, contract translations, advancing, and artist care. This service is offered both independently and as part of event production engagements.
4. Influencer Marketing Campaigns: End-to-end influencer marketing services including campaign strategy, casting, content creator coordination, shooting, and performance reporting for brands targeting the Japanese market across YouTube, Instagram, TikTok, and Twitter.
5. Tokyo Night Owl Advertising: The company's owned media property, Tokyo Night Owl (100,000+ monthly unique visitors), serves as an advertising channel for venues, bars, brands, apps, and events to reach foreign residents and tourists in Tokyo.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Turned On is a boutique digital marketing agency that delivers paid, project-based marketing services to international and Japanese brands seeking to engage Tokyo's youth market. Core service offerings cover Japanese social media management, end-to-end influencer marketing campaigns, large-scale event production, total branding and marketing, graphic design, localization (Japanese and English), and international electronic music artist booking. The agency also operates two proprietary digital assets: ENVYME.jp, a VIP table reservation platform for Tokyo nightclubs, and Tokyo Night Owl, a nightlife guide media property with 100,000+ monthly unique visitors that doubles as an advertising channel.

Product overview

Turned On is a boutique digital marketing agency based in Tokyo, Japan, offering a portfolio of products and services. Its core products include ENVY ME, a VIP table reservation web platform for Tokyo nightclubs, and Tokyo Night Owl, a nightlife guide media platform. The agency provides integrated service offerings including Japanese Social Media Management, Japanese Influencer Marketing, Event Production, Total Branding and Marketing, International Artist Booking, Graphic Design, and Localization Services. The products and services are designed to work together to connect international lifestyle brands with trendsetting young Japanese audiences through digital marketing, influencer partnerships, and large-scale events.

Differentiator

Problem solved

Functional benefit

Brands

• Tokyo Night Owl: Nightlife guide website for Tokyo
• ENVYME.jp

Products and services

• ENVY ME (ENVYME.jp) VIP table reservation web product for Tokyo nightclubs enabling guests to book VIP/bottle plans with clearly listed prices and no hidden charges; includes user and nightclub admin panels with search by day, area, or bottle type.
• Tokyo Night Owl Owned-and-operated nightlife guide and review website for foreign residents and tourists in Tokyo, covering nightclubs, bars, nightlife activities, and life in Japan. Operates as a media platform with 100,000+ monthly unique visitors and serves as an advertising channel for client venues and brands.
• Japanese Social Media Management Digital strategy development and social media portal management for the Japanese market, including content localization, translation, original creative designs, scheduling, community management, and monthly analytics reporting across Facebook, Instagram, Twitter, and LINE for international and Japanese brands.
• Japanese Influencer Marketing End-to-end influencer campaign management connecting brands with Japanese content creators across TikTok, Instagram, Twitter, and YouTube, with focus on travel, fashion, gaming, sports, and music categories. Includes campaign strategy, creator casting, coordination, shooting, and performance reporting.
• Event Production Large-scale event production services including venue rental and negotiation, talent bookings, brand activations, design, promotion, and full event management for fashion, lifestyle, alcohol, and app brands; includes over 100 successfully produced events across Tokyo venues such as ageHa and T2 Shibuya.
• Total Branding and Marketing End-to-end brand development including unique logo designs, creative marketing strategies, brand guidelines, press releases (Japanese and English), PR services, social media management, and photography/video editing for establishments and lifestyle brands.
• International Artist Booking Booking of world-class electronic music acts for Tokyo venues and events, with services including talent booking, fee negotiations, visa processing, contract translations, advancing, and artist care coordination; delivered independently or as part of larger event production engagements.
• Localization Services Localization of brands for the Japanese market (and Japanese brands for international markets), including translations tailored to tone and writing style, press release translations, consulting, design, and video editing; provided by a multi-lingual team.
• Graphic Design Modern and original graphic design for brands, covering flyers, posters, social media designs, marketing materials, video production, logo design, press releases, photo boards, and web design in Japanese and English.

Quantifiable outcome

• Lumos Influencer Campaign: Over 1 million organic impressions, 32,863 likes, 554 comments across YouTube, Instagram, and TikTok — all without paid promotion
• +7 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LumoscoreGTM or Marketing Partner · 1 January 2023Turned On partnered with Lumos, a global smart helmet brand, to increase brand awareness and engagement within Japan's passionate road cycling community. The goal was to introduce the Lumos Ultra smart helmet to Japanese cyclists through authentic creator content. Turned On coordinated 12 Japanese content creators across YouTube, Instagram, and TikTok, generating over 1 million organic impressions without paid promotion.
• MonstercatminorGTM or Marketing Partner · 1 January 2019Monstercat, a Canadian independent electronic dance music record label, engaged Turned On to manage its Japanese Twitter account. The project included account creation, content localization, user engagement, and post schedule management to engage the label's extensive Japanese fanbase.
• WARP ShinjukucoreStrategic or Co-development Partner · 1 January 2018WARP Shinjuku, the newest and largest nightclub in Kabukichō, Shinjuku, partnered with Turned On to increase daily attendance and appeal to foreign tourists. Turned On was contracted to advertise the nightclub to travelers. Since opening in late 2018, WARP has become a must-do activity for foreign visitors and was ranked in the top 10 activities in Shinjuku on Trip Advisor.
• Club Piccadilly (Osaka)coreStrategic or Co-development Partner · 1 January 2018Club Piccadilly, Osaka's largest nightclub, partnered with Turned On to revamp its social media presence to take advantage of the increase in tourists to Osaka. Turned On rebranded the club as a must-see nightclub experience for international party-goers, tripling social engagement and significantly increasing foreign attendance.
• Giraffe Japan (Osaka)minorStrategic or Co-development Partner · 1 January 2017Giraffe Japan, Osaka's most popular nightclub in Dotonbori, commissioned Turned On to increase foreign-targeted marketing through a complete social media rebranding, video editing, and management of Trip Advisor and Google Business reviews.
• Burlesque annex YAVAYminorGTM or Marketing Partner · 1 January 2017Turned On was hired to develop branding and marketing for YAVAY, a Japanese-themed Burlesque show in Roppongi. The team created foreign-targeted marketing campaigns, designs, and promotional materials to appeal to international travelers, growing the Facebook page to 8,000 likes in 2 months and increasing foreign ticket buyers.
• ENVYME.jp (Owned Product)minorStrategic or Co-development Partner · 1 January 2017Turned On launched ENVYME.jp, a VIP table reservation (bottle service) website for Tokyo nightclubs, after over two years in development. The platform solves the problem of vague pricing and hidden charges in Tokyo's VIP table market by clearly listing prices. Clubs can manage bookings through an admin panel. Future plans include expansion to Osaka and bottle plans with alcohol sponsors.
• Club CamelotcoreStrategic or Co-development Partner · 1 January 2016Club Camelot, a popular Shibuya nightclub operating for over ten years, partnered with Turned On to manage its social media profile and redesign its brand. The goal was to increase daily customer attendance and appeal to foreign tourists. Turned On doubled Camelot's foreign attendance and grew its Facebook to 12,000 likes and Instagram to 5,000 followers.
• ATOM TokyocoreStrategic or Co-development Partner · 1 January 2016ATOM Tokyo, one of Japan's longest-running nightclubs in Shibuya, partnered with Turned On to rebrand its social media profiles and reposition the club as an experience for Japanese and international party-goers. Turned On tripled foreign attendance and grew Instagram to 6,000 followers and Facebook from 3,000 to 9,000 likes.
• Tokyo Night Owl (Owned Media)coreStrategic or Co-development Partner · 1 January 2015Turned On developed and operates Tokyo Night Owl (TNO), the premiere nightlife guide and review website for foreign residents and tourists in Tokyo, covering nightclubs, bars, nightlife activities, and life in Japan. TNO has over 45,000 unique users monthly, ranks #1 on Google for Tokyo Nightclubs and several other keywords, and is ranked as a top-selling travel book on Amazon ('Tokyo Nightlife Guide: Clubs, Bars, Sex, Sleep, and Eats'). The platform also serves as an advertising channel for client venues and brands.
• ageHacoreStrategic or Co-development Partner · 1 January 2014Turned On works closely with ageHa — Japan's most famous event and concert venue with capacity for 4,000 attendees — in planning and managing unique concept events. Turned On's duties include creating profile events with memorable concepts, booking artists, designing marketing materials, and planning the advertising schedule in collaboration with ageHa's top management. ageHa events have averaged 1,500 attendees, with activations for Tinder, Ashley Madison, Jack Daniels, and Jägermeister.
• T2 ShibuyacoreStrategic or Co-development Partner · 1 January 2014Turned On has closely worked with T2 Shibuya since its opening in March 2014. Turned On's main duties include creating high-profile events by booking popular electronic artists, developing unique event concepts, designing and managing monthly newsletters and Instagram accounts. Notable bookings include Marshmello and VINAI.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Digital Garage: Tokyo-headquartered internet conglomerate with digital marketing, payments, and crypto businesses. Overlaps with Turned On's digital agency services and also operates media properties analogous to Tokyo Night Owl.
• Dentsu Inc. Japan's largest advertising agency and one of the world's biggest agency networks. Provides full-service advertising, digital, and event/experiential capabilities across Japan, dwarfing Turned On's boutique scope but overlapping heavily on enterprise brand clients and Japanese market entry.
• Hakuhodo: Japan's second-largest advertising agency with deep digital, creative, and content production capabilities. Competes for the same enterprise Japanese-market-entry budget that Turned On serves, but at vastly larger scale and with broader service lines.
• Septeni Holdings: Japan-focused digital advertising holding company with proprietary ad-tech and influencer marketing operations (including Nizista). Most directly comparable to Turned On's digital marketing + influencer services but operating at public-company scale.
• Wieden+Kennedy Tokyo: Tokyo outpost of global creative network known for Nike Japan and other culturally resonant campaigns. Competes for international brand creative budgets in Tokyo at a higher creative-tier positioning than Turned On.
• Avex Group: Japan's largest entertainment conglomerate with artist management, live event production, and digital content distribution. Competes with Turned On for international electronic artist bookings and venue-based event production, with substantially greater scale and roster.

Direct peers

• PARTY: Tokyo-based boutique creative agency known for digital-first campaigns and design-led brand work for Japanese and international clients. Closest analog to Turned On's boutique agency profile within the Tokyo creative ecosystem.
• Creativeman Productions: One of Japan's leading concert and event production companies, booking international electronic and indie acts into Tokyo venues (Summer Sonic, Sonicmania). Most direct competitor to Turned On's international artist booking and large-scale event production work.
• Geniee Inc. Tokyo-based digital advertising technology company providing ad platforms and marketing services to Japanese and APAC advertisers. Comparable to Turned On in the Japan-focused digital marketing services layer, though more platform/tech-oriented.
• Time Out Tokyo: Global city-guide media brand with a Tokyo edition covering nightlife, bars, restaurants, and cultural events. Direct competitor to Tokyo Night Owl for foreign-resident and tourist nightlife readership and venue advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/turnedontokyo
• LinkedInlinkedin.com/company/turned-on-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turned On