Cheminee

What Cheminee does

Cheminee is a privately held specialty fireplace and range-cooker retailer headquartered in Stanmore, Sydney, Australia, operating from a single showroom at 118 Stanmore Road and trading under the DBA "The AGA Shop Sydney." The company sells and installs wood-burning fireplaces, gas and electric fireplaces, and premium British-made range cookers, holding authorized dealership positions across nine brands: Cheminees Philippe, AGA, Falcon, Rayburn, Godin, Jotul, Nectre, Blaze, and Real Flame. Cheminees Philippe is positioned as the flagship wood fireplace line, offered in single-, double-, triple-, and four-sided firebox configurations with EPA approval to Australian standards, while the AGA, Rayburn, and Falcon cookers span electric, dual-fuel, induction, and wood-fired variants from 60 cm to 170 cm widths.

Cheminee's product portfolio extends beyond core appliances into complementary categories including AGA Cook Shop cookware (cast iron casseroles, stainless steel sets, ceramics, textiles, and cookbooks ranging from $25 to $978), Skamotec 225 non-combustible building boards for fireplace enclosures, and fireplace conversion services that retrofit existing open fireplaces into efficient slow-combustion units. Real Flame gas and electric lines introduce connected product features such as Wi-Fi app control, SmartSense motion sensing, and Opti-V or Revillusion flame-effect technologies.

The business operates a hybrid showroom-led and direct-to-consumer retail model with one-time purchase revenue from appliance and accessory sales, supplemented by professional installation services delivered across NSW and ACT through partner Armanno Building Services, whose operators Sam and Alex are second-generation Cheminees Philippe specialists with 27+ years of tenure. GTM channels include a physical showroom offering private AGA and Falcon test drives, a content-marketing website (cheminee.com.au), organic social on Facebook and Instagram, and event-driven demand generation such as AGA Open Days, designex trade show participation, and cooking demonstrations. Customer segments are residential homeowners, kitchen enthusiasts seeking premium cookers, and architects and builders specifying fireplace installations; pricing is unit-based for accessories and quote-based for major appliances, with promotional levers including up to $1,500 off Falcon cookers, 30% off rangehood bundles, and free flue kits on select Real Flame gas fireplaces.

Name

Cheminee

Legal name

Cheminee

Website

https://cheminee.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheminee is a privately held Sydney specialty retailer selling and installing premium wood and gas fireplaces and British-made range cookers across NSW and ACT, holding authorized dealerships for Cheminees Philippe, AGA, Falcon, Rayburn, Real Flame, and other brands.

Ownership category

akta.pro rank

Product category

Fireplace and Range Cooker Retail

NAICS

Industrial Process Furnace and Oven Manufacturing (333994)

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE)

Keywords

• Fireplace retail
• Wood combustion heaters
• Range cookers
• Fireplace installation
• AGA cookers

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Retail sales of fireplaces, wood heaters, gas fireplaces, electric fireplaces, and cookers including Cheminees Philippe, AGA, Falcon, Rayburn, Godin, Jotul, Nectre, Blaze, and Real Flame products
2. Installation Services: Professional installation services for fireplaces throughout NSW and ACT via partner Armanno Building Services, which has specialized in Cheminees Philippe for over 27 years
3. Gas Installation: Supply and installation of gas fireplaces by qualified gas installers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cheminee is a Sydney-based specialty retailer that sells premium wood, gas, and electric fireplaces from brands such as Cheminees Philippe, Jotul, Godin, Nectre, Blaze, and Real Flame, along with premium British range cookers including AGA, Rayburn, and Falcon. The company operates a brick-and-mortar showroom (the Sydney AGA Shop) and provides end-to-end fireplace installation services throughout NSW and ACT through its partner Armanno Building Services, which has specialized in Cheminees Philippe installations for over 27 years.

Product overview

Cheminee is a specialty fireplace and cooker retailer based in Sydney, operating as the Sydney AGA Shop. The company offers a complete service from product selection through to installation for both wood and gas fireplaces. Their product portfolio spans multiple categories including wood fireplaces (Cheminees Philippe, Jotul, Godin, Nectre, Blaze), gas fireplaces and electric fireplaces (Real Flame), and premium range cookers (AGA, Rayburn, Falcon). Cheminees Philippe is a premium French-made brand with freestanding models (Celon, Eden, Clairvaux, Horama) and built-in fireboxes in single, double, triple, and four-sided configurations. The AGA and Falcon cooker ranges offer electric, dual fuel, and induction options in sizes from 60cm to 170cm. Real Flame provides gas and electric fireplace solutions with smart features including Wi-Fi app control. The company also offers AGA Cook Shop cookware, Skamotec 225 fireplace building boards, and fireplace conversion services. Products are available exclusively through their showroom with private test drives and professional installation services provided by qualified builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheminees Philippe Fireplaces Premium French-made cast iron wood fireplaces sold in freestanding and built-in configurations including Radiante, Celon, Eden, Clairvaux, and Horama models. EPA approved to Australian standards. Targeted at residential homeowners seeking premium heating solutions.
• AGA Cookers British-made cast iron range cookers available in eR3, R3, eR7, and R7 series from 60cm to 170cm widths, featuring cast-iron radiant heat cooking, conventional cooking, induction hobs, and programmable controls. Targeted at premium kitchen buyers.
• Rayburn Cookers Prestigious UK-made cast iron wood-fired and electric cookers available in cooking-only, cooking-with-hot-water, and cooking-with-central-heating configurations including Cooker, Heatranger, and 300 series models. For homeowners seeking premium cooking and home heating.
• Falcon Ovens and Cookers British-made range cookers distributed from AGA Consumer Products Group in the UK. Lines include Classic Deluxe, Nexus, Nexus SE, Professional+, Professional+ FX, Professional+ FXP, and Elise in 90cm and 110cm widths, in dual fuel and induction variants with 5-year warranties.
• Real Flame Gas Fireplaces Australian-designed gas fireplace heaters with power balanced flue technology. Models include Nuvo, Element MK2, Element Double Sided, Element 900 Portrait, Vektor, Inspire, Inspire Classic 600, and Magiglo in sizes from 600 to 1800mm with heat outputs up to 9.0kW, including Wi-Fi app control and natural gas/LPG options.
• Real Flame Electric Fireplaces Electric fireplace range featuring flame effect technologies such as Opti-V 3D, Revillusion, and Comfort Saver. Models include Vista, Vivente, Ignite XL Bold, Ignite Evolve, Opti-V, and EVO in sizes from 750mm to 2500mm with heat outputs up to 2kW.
• Blaze Wood Burning Heaters Australian-designed contemporary convection wood heaters. Z Series (Z1, Z2, Z3) feature twin-skin construction with heat outputs from 9.2kW to 12.3kW covering 160-260m2; B Series (B400, B700, B520, B820) offer fan-forced convection with 3-speed remote control fans.
• Nectre Wood Burning Heaters & Ovens Australian-made wood combustion heaters crafted in South Australia since 1978. Range includes Form 1, Form 2, N15, N60, Mk1/Mk2/Mk3, MEGA, N900, Inbuilt, and Bakers Ovens with heat coverage from 120m2 to 340m2 and outputs up to 22kW.
• Jotul Cast Iron Wood Heaters Norwegian cast iron combustion wood heaters in classic designs suitable for traditional and modern settings. Models include F 163 BP, F 305 (long legs or woodstacker base), and F 520, available in matt black and white enamel.
• Godin Wood Combustion Heaters French-made cast iron slow combustion wood heaters with over 200 years of design heritage. Range includes Petit Godin, Baguera, Baguera DF, Bagatelle, and Mini Cube. EPA approved and certified to Australian standards AS/NZS 4012/4013.
• Fireplace Conversion Services Professional conversion of existing open fireplaces to efficient Cheminees Philippe slow combustion fires, including site inspections, qualified builder installation with 20+ years specialization, and option for open fire ambiance when desired.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Armanno Building ServicescoreImplementation/ SI/ Consulting PartnerSpecialized in Cheminees Philippe fireplaces for over 27 years, trained by John Falcon the original owner/importer of Cheminees Philippe Australia. Provides installation and service work throughout NSW and ACT. Sam and his son Alex operate as 2nd generation fireplace specialists.
• Real FlamecoreChannel Partner/ Reseller/ DistributorCheminee is a Real Flame platinum dealer offering gas and electric fireplaces with supply and installation by qualified gas installers.
• Falcon OvenscoreChannel Partner/ Reseller/ DistributorAustralian distributor for Falcon range cookers manufactured by AGA Consumer Products Group in the UK. Offers free delivery for eligible postcodes in metropolitan areas.
• AGAcoreChannel Partner/ Reseller/ DistributorSydney AGA Shop with extensive range of AGA and Rayburn cookers on display. Provides private test drives for those interested in purchasing.
• Ample FirewoodminorOthersRecommended firewood supplier for customers. Contact: 1800 677 918 / amplefirewood.com.au

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Flame: Australian designer and manufacturer of gas and electric fireplaces. Cheminee is a Real Flame platinum dealer, so they are simultaneously partner and channel—comparable in offering Real Flame's gas/electric fireplace portfolio through retail channels.
• Heating Solutions Australia: Australian retailer specializing in wood heaters, gas log fires, and fireplace installations. Comparable product mix (wood + gas fireplaces) and bundled installation service model targeting NSW residential customers.
• Pyro Fireplaces: Australian fireplace retailer selling premium European wood heaters (Stuv, Spartherm, Axis) and gas fireplaces. Directly comparable to Cheminee in the premium imported-fireplace category with installation services.
• Jetmaster Fireplaces: Australian specialty fireplace retailer and manufacturer offering wood, gas, and outdoor fireplaces with showroom presence. Direct competitor to Cheminee in the premium Australian fireplace market, with similar bundled product + installation model.

Broad incumbents

• Winning Appliances: Premium Australian appliance retailer carrying AGA, Falcon, and other premium cooking brands alongside broader kitchen appliance categories. Overlaps with Cheminee on the premium-cooker showroom segment but at much larger multi-state scale.
• Jøtul: Norwegian cast iron wood heater manufacturer whose products Cheminee distributes. Comparable premium European wood-heating brand with established Australian dealer networks that compete with Cheminee's value proposition at the showroom level.
• AGA Rangemaster Group: UK-based manufacturer of AGA, Rayburn, and Falcon cookers that Cheminee distributes in Australia. Operates its own Australian retail presence in parallel with dealer network including Cheminee, making it both a supplier and adjacent retailer.
• Glen Dimplex Australia: Global heating and appliance incumbent (parent of brands like Dimplex, XCD, and distributor of multiple heating brands). Overlaps with Cheminee in the gas/electric fireplace category but operates at much broader scale with multiple distribution channels.

Others

• Cheminees Philippe (France): French manufacturer of premium cast iron wood fireplaces whose products Cheminee is the Sydney/NSW distributor for. The brand itself controls global distribution decisions that directly determine Cheminee's product access and exclusivity.

Emerging players

• Nectre (bigg Products): Australian Made wood combustion heater manufacturer since 1978, distributed by Cheminee. Comparable as an Australian-made wood-heating brand, with Cheminee acting as one of its retail channels and Nectre building direct dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cheminee_aga_sydney
• LinkedInlinkedin.com/company/cheminee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheminee