What Real Flame does

Real Flame is a family-owned US designer, manufacturer, and marketer of indoor electric fireplaces, outdoor fire features, and patio furniture, operating under the corporate entity KSP Group, Inc. and headquartered in Racine, Wisconsin. Its core offering centers on proprietary electric firebox technology (VividFlame and AuraFlame) integrated into a broad SKU portfolio — mantel-style fireplaces, media-cabinet TV stands (supporting TVs up to 70 inches), wall-mounted inserts (49", 65", 72" models), SMART Bluetooth-enabled fireplaces, gas-powered outdoor fire tables and bowls, wood-burning fire pits, and ferro chimineas, with Sunbrella-cushioned outdoor furniture as an adjacent line.

The company's revenue model is a one-time hardware-sale motion distributed through a direct-to-consumer e-commerce storefront (realflame.com) as the primary channel, supplemented by a wholesale 'Become a Retailer' program serving home improvement and outdoor living retail partners across the contiguous US, Canada, and Mexico. Pricing spans from roughly $78 (gel fuel consumables) to $5,182 (premium outdoor fire tables), with electric fireplaces clustered between approximately $400 and $3,898. Products are CSA, UL, ETL, and FCC certified, and select outdoor fire features are manufactured in the USA.

Customer reach is consumer-segment, horizontal, and residential — homeowners seeking fireplace ambiance and supplemental heating (up to roughly 1,000 sq ft per unit) without chimney, venting, or gas-line requirements — with stated penetration across 'hundreds of thousands' of US homes over a 25+ year operating history. Promotion is digital-first, combining content marketing (blog, video), organic social (Facebook, Instagram, Pinterest, YouTube), promo codes (e.g., RELAX15), and an affiliate program.

Name

Real Flame

Legal name

KSP Group, Inc.

Website

https://realflame.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Flame, a family-owned US firm based in Racine, Wisconsin, designs and sells indoor electric fireplaces, outdoor gas and wood fire features, and Sunbrella-cushioned patio furniture direct-to-consumer and through retail partners across North America.

Ownership category

akta.pro rank

Product category

Electric Fireplaces and Outdoor Fire Features

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Upholstered Household Furniture Manufacturing (337121)

SIC

Electric Housewares & Fans (3634), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Electric fireplaces
• Outdoor fire features
• Fire pit tables
• Patio furniture
• Fireplace mantels

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for electric fireplaces, outdoor fire features, and patio furniture. Products are sold directly to consumers via e-commerce with prices ranging from under $100 for accessories to over $5,000 for premium outdoor fire tables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Real Flame designs, manufactures, and sells indoor electric fireplaces (mantels, TV stands, wall inserts, SMART models) and outdoor fire features (gas and wood-burning fire tables, fire bowls, fire pits, chimineas), along with Sunbrella-cushioned patio furniture. Its portfolio centers on proprietary VividFlame and AuraFlame electric firebox technology paired with optional Bluetooth app control and infrared supplemental heating.

Product overview

Real Flame is a family-owned company specializing in the design, production, and sale of indoor electric fireplaces, outdoor fire features, and outdoor furniture. The product portfolio centers on VividFlame electric firebox technology available in four sizes (Slim, Standard, Landscape, Grand) for indoor applications, with SMART-enabled variants featuring Bluetooth connectivity and the proprietary Real Flame mobile app. Indoor offerings include mantel-style fireplaces (Malie, Morris, Harlan, and others), TV stand media consoles (Fresno, Torrey, Monte Vista, Dahlia), and wall-mounted inserts (65", 49", DiNatale, Corretto). The outdoor lineup features propane and natural gas fire tables (Coden, Calvin, Aegean, Ephraim, Marin, Geneva series), fire bowls (Carson 38" and 48"), wood-burning fire pits (Forsyth), and ferro chimineas with hidden propane tanks. Complementary outdoor furniture includes Stratton, Morro, Pomona, Bodhi, and Arlo collections with Sunbrella cushions. The company also produces proprietary gel fuel and offers conversion kits, tank covers, and fire glass accessories. Products are designed in-house with some manufacturing in the USA for select outdoor fire features.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART Electric Fireplaces
• Indoor Electric Fireplace Mantels
• Electric Fireplace TV Stands
• Wall-Mounted Electric Fireplace Inserts
• Ventless Gel Fuel
• Outdoor Fire Tables
• Outdoor Fire Bowls
• Wood Burning Fire Pits
• Outdoor Furniture
• Ferro Chiminea

Quantifiable outcome

• Supplemental heat coverage up to 1,000 sq ft per electric fireplace unit
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SunbrellaminorStrategic or Co-development PartnerSunbrella is a partner for outdoor furniture cushions. Real Flame's outdoor furniture products feature Sunbrella cushions, which are known for durability and weather resistance. This partnership ensures quality cushion materials for outdoor products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Flames: Modern Flames specializes in premium electric fireplaces with landscape and built-in formats, emphasizing LED flame technology and dealer showrooms — a near-direct competitor in the premium indoor electric category where Real Flame positions Grand and SMART models.
• Napoleon Products: Napoleon manufactures gas and electric fireplaces, wood stoves, grills, and outdoor heating products — comparable in both indoor electric fireplace and outdoor gas fire feature categories, including patio heaters that overlap Real Flame's outdoor fire pit/table line.
• Frontgate: Frontgate is a premium D2C outdoor and home furnishings retailer with its own outdoor fire pit tables, patio furniture lines, and indoor hearth accessories — comparable in premium positioning, D2C catalog model, and target customer to Real Flame's premium outdoor SKUs.
• Solo Stove: Solo Stove is a leading D2C outdoor fire pit and fire table brand popular with the same homeowner segment Real Flame targets, especially for backyard/patio upgrades — directly comparable in outdoor fire pit pricing, marketing style, and consumer demographic.
• Amantii: Amantii designs and sells electric fireplaces with a focus on premium contemporary aesthetics, large-format indoor/outdoor units, and dealer networks — directly competing with Real Flame's wall-mounted inserts and SMART premium SKUs.
• Fire Sense: Fire Sense (now part of BBQ Guys) sells outdoor fire pits, fire tables, patio heaters, and outdoor living products through both D2C and dealer channels — directly comparable assortment to Real Flame's outdoor fire pit and chiminea lineup.
• Touchstone Home Products: Touchstone is a direct competitor focused on electric fireplaces, wall inserts, and TV stand fireplace combos at similar mid-market price points, selling through its own D2C site and Amazon — overlapping head-to-head with Real Flame's indoor electric lineup.
• Ortal Heatworks: Ortal produces premium direct-vent gas fireplaces and fireplace inserts with contemporary aesthetics — competing with Real Flame's premium indoor Grand/Landscape electric fireplaces in the high-end residential built-in segment.
• Dimplex: Dimplex is one of the largest electric fireplace and heating brands globally, manufacturing electric fireboxes, fireplaces, and complementary heating products. Its Opti-Myst and Opti-V technologies compete directly with Real Flame's VividFlame/AuraFlame realism-focused fireboxes.

Broad incumbents

• Hearth & Home Technologies: Hearth & Home Technologies (Heatilator, Heat & Glo, Quadra-Fire, Majestic) is the largest US fireplace manufacturer spanning gas, wood, and electric categories with broad dealer networks — a broad incumbent competing with Real Flame on indoor fireplaces and adjacent outdoor hearth products at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/realflamefireplaces
• Facebookfacebook.com/realflamefireplaces
• Instagraminstagram.com/realflameusa
• Pinterestpinterest.com/RealFlameUSA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Flame