Guns
Guns Inc. is a privately-held firearms retailer and indoor shooting range in West Springfield, Massachusetts, selling firearms, ammunition, and accessories, offering MA LTC certification classes, FFL transfers, storage, gunsmithing, and a co-located range to the general public and law enforcement.
- Company typePrivate
- Founded2011
- HeadquartersWest Springfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guns does
Guns Inc. is a privately-held, vertically integrated firearms retailer and indoor shooting range operator headquartered at 1050 Main Street, West Springfield, Massachusetts. The company operates a single 11,000+ square foot facility — self-described as the largest gun store in Western Massachusetts — that combines a firearms storefront, the co-located Hot Brass Indoor Firearm & Bow Range, and the Massachusetts State Police-approved License to Carry (LTC) safety training program. Beyond core hardware sales (new and used firearms, ammunition, accessories), Guns Inc. generates revenue from nine distinct streams including FFL firearm transfers, monthly firearm storage and police pickup services ($0.50/day per gun plus intake and recurring fees), a $10 Try Before You Buy rental program, on-site gunsmithing/appraisals by S&W, Sig Sauer, and Glock certified armorers, range lane usage, and a Law Enforcement Discount Program (Glock Blue Label, Smith & Wesson LE, Colt LE) for active and qualifying retired officers.
The company's distribution is direct-to-consumer through a single physical storefront, supported by a website (guns-inc.com) for online class registration, account creation, and email newsletter capture, plus a Facebook presence for inventory updates. Its go-to-market relies on foot traffic in Western Massachusetts, the regulatory pull of MA LTC certification requirements, and authorized-dealer relationships with Glock, Smith & Wesson, and Sig Sauer. Customer segments are horizontal: a primary long tail of general public and shooting enthusiasts, a secondary geography-tied segment of MA residents seeking LTC/FID certification, and a small institutional niche in law enforcement.
Guns Inc. has no disclosed technology stack, APIs, or AI/ML capabilities; core operations are physical retail and range services. It is an independent, privately-owned business with no parent company, no institutional investors, no funding rounds, no M&A activity, and no publicly disclosed revenue, headcount history, or executive team beyond generic contact information. Operating geography is primarily Western Massachusetts for retail/range/class services, with FFL transfer reach extending to the contiguous 48 US states (excluding Alaska and Hawaii).
Guns firmographics
Firmographics- Name
- Guns
- Legal name
- Guns Inc.
- Website
- https://guns-inc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guns Inc. is a privately-held firearms retailer and indoor shooting range in West Springfield, Massachusetts, selling firearms, ammunition, and accessories, offering MA LTC certification classes, FFL transfers, storage, gunsmithing, and a co-located range to the general public and law enforcement.
- Ownership category
- akta.pro rank
Guns industry classification
Industry- Product category
- Firearms & Sporting Goods Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)
Keywords
Where Guns is headquartered
LocationHeadquarters
- HQ city
- West Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Firearm Sales: Retail sale of firearms of all types including new and used inventory. The company buys, sells, and trades firearms.
- Ammunition and Accessories: Sale of ammunition and shooting accessories for hunting and shooting enthusiasts.
- LTC Safety Class: Massachusetts License to Carry (LTC) safety certification course priced at $185 per person with $110 deposit required. Six-to-seven hour course with live fire component.
- Firearm Transfers: FFL transfer services for transferring ownership of firearms, including receiving, processing, and shipping compliant firearms.
- Firearm Storage Services: Monthly firearm storage at $0.50 per day per gun. Police pickup services with intake and hourly fees. Transfer fees for long-term storage solutions.
- Firearm Rental (Try Before You Buy): Firearm rental program allowing customers to test firearms before purchasing for $10 fee plus range rental and ammunition costs.
- On-Site Repairs and Upgrades: Firearm repair services including sight installation, scope mounting, trigger work for M&P pistols, S&W revolvers, Sig SRT kits, and Glock upgrades.
- Firearm Appraisals: Professional appraisals for firearms including estate settlements and insurance valuation.
- Indoor Range Usage: Access to Hot Brass Indoor Firearm & Bow Range with rifle, shotgun, pistol, and bow/archery lanes. Digital and wireless target dispatch/retrieval systems in all lanes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | MA LTC Safety Class - $185 per person |
| Unit Pricing | Pay-as-you-go | Try Before You Buy - $10 rental fee |
| Subscription | Monthly | Monthly Firearm Storage - $0.50 per day |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Guns product offering
Product offeringCore offering
Guns Inc. operates the largest firearms retail store in Western Massachusetts (over 11,000 square feet) co-located with Hot Brass Indoor Firearm & Bow Range, selling new and used firearms, ammunition, optics, and accessories from premier brands. The integrated facility also delivers MA LTC/FID safety training classes, firearm transfers, long-term firearm storage, a Try Before You Buy range rental program, on-site upgrades and appraisals by certified armorers, and dedicated law enforcement pricing.
Product overview
Guns Inc. operates as a unified firearms retail and training facility combining a core retail store with multiple integrated service modules. The main store (Guns Inc.) is the anchor, complemented by the Hot Brass Indoor Firearm & Bow Range for shooting activities, MA LTC Safety Class for licensing education, Firearm Transfer Services for FFL transfers, Firearm Storage Services for secure storage and police pick-ups, Try Before You Buy for rental programs, On-Site Upgrades & Repairs for gunsmithing, and a Law Enforcement Discount Program for qualified officers.
Differentiator
Problem solved
Functional benefit
Products and services
- Firearms Retail (New & Used) Sale of new and used firearms from premier manufacturers including Glock, Sig Sauer, Smith & Wesson, Beretta, Benelli, Walther, and Daniel Defense, targeting individual consumers, sport shooters, and self-defense buyers.
- Ammunition Sales Sale of ammunition from top-tier brands such as Federal, Winchester, Remington, Hornady, and Speer, for individual shooters and law enforcement customers.
- Optics and Firearm Accessories Sale of firearm optics and accessories from Trijicon, Nightforce, Vortex Optics, Leupold, Aimpoint, and Sig Sauer Optics, offered to shooters and firearm owners.
- Hot Brass Indoor Firearm & Bow Range
Companies that use Guns
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Guns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guns partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Glock (Blue Label Dealer)coreGuns Inc. is an authorized Blue Label Dealer for Glock, allowing them to sell Glock products at discounted prices to qualified law enforcement officers with active arresting powers. This partnership enables sales to active duty and qualifying retired law enforcement personnel.
- Smith & WessoncoreAuthorized dealer for Smith & Wesson firearms. Company has S&W armorers on staff for repairs and service of Smith & Wesson products.
- Sig SauercoreAuthorized dealer and service center for Sig Sauer products. Company has Sig Sauer armorers on staff, specifically certified for Sig SRT kits.
- GlockcoreGlock authorized dealer with Glock armorers on staff. Offers Glock upgrades and service. Maintains Glock Gen 5 products and Blue Label program for law enforcement.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Guns competitors and assessment
Company assessmentBroad incumbents
- Rural King: Farm-and-outdoor retailer carrying firearms, ammunition, and shooting accessories across the Midwest and South. Overlapping hunting/shooting customer base and merchandise mix; not a New England operator, hence comparable rather than directly competitive.
- Sportsman's Warehouse: Specialty outdoor and firearms retailer offering firearms, ammunition, hunting, and shooting accessories. Comparable core merchandise and customer base (hunters, sport shooters, LE) but as a multi-state chain without integrated ranges or training.
- Bass Pro Shops / Cabela's: Largest U.S. outdoor retailer with extensive firearms, ammunition, and accessories assortment plus in-store ranges at many locations. Comparable merchandising mix and customer demographic; operates at a vastly larger scale than Guns Inc.
- Dick's Sporting Goods: National sporting goods retailer with a sizable hunting and firearms category. Comparable customer overlap (sport shooters and hunters) but firearms are a sub-category within a broader sporting goods assortment.
- Scheels: Privately held sporting goods chain with stores featuring firearms and shooting departments. Comparable customer mix and category presence; primarily operates in the Midwest/West, with no direct MA competition.
Regional players
- Kittery Trading Post: Large independent sporting goods and firearms retailer located in Kittery, Maine, near the MA/NH border. Comparable mix of firearms, accessories, and hunting gear; draws cross-border shoppers from MA, including the same catchment area as Guns Inc.
Emerging players
- Eurooptic: Online specialty retailer of firearms, optics, and shooting accessories with a showroom in Pennsylvania. Comparable customer demographic and product mix; competes via e-commerce rather than integrated retail+range, which Guns Inc.'s model complements.
Direct peers
- Range USA: National indoor shooting range and retail operator combining firearms sales with range access and training. Directly comparable as a retail + range + training integrated operator, with broader geographic footprint than Guns Inc.
Others
- Smith & Wesson: Major U.S. firearms manufacturer and a key brand partner for Guns Inc. (authorized dealer and on-staff certified armorer). Comparable in that they touch the same customer, but they are an upstream supplier rather than a competitor.
- Glock: Firearms manufacturer and Blue Label LE program partner of Guns Inc. Comparable ecosystem participant: the same end-customers shop both, but Glock is an upstream supplier (with associated certified-armorer training) rather than a competing retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Guns social profiles
Digital presenceGuns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guns leadership team
Management profileNumber of profiles
Guns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guns
What does Guns do?
Guns Inc. operates the largest firearms retail store in Western Massachusetts (over 11,000 square feet) co-located with Hot Brass Indoor Firearm & Bow Range, selling new and used firearms, ammunition, optics, and accessories from premier brands. The integrated facility also delivers MA LTC/FID safety training classes, firearm transfers, long-term firearm storage, a Try Before You Buy range rental program, on-site upgrades and appraisals by certified armorers, and dedicated law enforcement pricing.
Is Guns a public or private company?
Guns is a private company. It is classified as unknown and is currently operating.
When was Guns founded?
Guns was founded in 2011. It employs 11 to 50 people.
Where is Guns based?
Guns is headquartered in West Springfield, United States, in the North America region.
How does Guns make money?
Nine revenue lines are on record. Firearm Sales are the primary driver. The others are ammunition and Accessories, LTC Safety Class, firearm Transfers, firearm Storage Services, firearm Rental (Try Before You Buy), on-Site Repairs and Upgrades, firearm Appraisals and indoor Range Usage.
Who are Guns's main competitors?
Broad incumbents on record are Rural King, Sportsman's Warehouse, Bass Pro Shops / Cabela's, Dick's Sporting Goods and Scheels. Kittery Trading Post is listed as a regional player. Eurooptic is listed as an emerging player. Range USA is listed as a direct peer. Others are Smith & Wesson and Glock.
Does Guns have an API?
No public API is recorded for Guns.
What industry is Guns in?
Guns's product category is Firearms & Sporting Goods Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 459.