Canvas Home
Canvas Home is a privately-held DTC e-commerce brand founded in 2007 that designs, sources, and sells handcrafted tableware, dinnerware, flatware, glassware, linens, and home accessories globally via its Shopify storefront, featuring collections co-designed with Ellen DeGeneres, Linda Bloomfield, and Daniel Smith.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Canvas Home does
Canvas Home is a privately-held direct-to-consumer home goods brand founded in 2007 and operating through a Shopify-powered e-commerce storefront that ships globally to 100+ countries with USD as the default currency. The company designs, sources, and sells handcrafted tableware, dinnerware, flatware, glassware, serveware, table linens, kitchen accessories, and decorative accents organized into more than a dozen proprietary collections (Abbesses, Tinware, Shell Bisque, Pinch, Verona, Dauville, Meadow, Catalina, Lines, Daniel Smith, Lafayette, Recycled Glassware, and Spanish + Lisboa). Underlying product technology centers on artisan production techniques — reactive glazes, hand-painting, hand-glazing, and stoneware distressing — with raw materials spanning porcelain, stoneware, natural marble sourced from India, brass with gold plating, stainless steel, glass, and linen/cotton textiles, and manufacturing partnerships with artisan workshops including a small-scale Portuguese ceramics factory and Italian wood-product makers.
The business operates as a pure-play DTC retailer with no disclosed wholesale, marketplace, or physical retail presence. Pricing is unit-based, ranging from approximately $26 entry-level items to $431 for premium 20-piece dinnerware sets, with bundle offerings in the $104–$123 range and promotional discounting (e.g., a 15% off flatware code observed as active through July 27). The customer base is the long tail of individual home consumers, gift purchasers, and entertainment/hospitality enthusiasts, segmented horizontally rather than by enterprise contract. Marketing is conducted through owned channels — an email newsletter with a 10% first-order incentive, organic social on Facebook, Pinterest, and Instagram, and a content blog called 'The Shared Table' — supplemented by strategic collaborations with named designers (UK potter Linda Bloomfield, ceramicist Daniel Smith) and a celebrity co-brand with ED Ellen DeGeneres on the Lafayette collection. The company has no disclosed institutional funding, no parent company, no subsidiaries, and no management team listed in the source data, consistent with a founder-controlled lifestyle brand operating at lifestyle-DTC scale.
Canvas Home firmographics
Firmographics- Name
- Canvas Home
- Legal name
- Canvas Home
- Website
- https://canvashomestore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Canvas Home is a privately-held DTC e-commerce brand founded in 2007 that designs, sources, and sells handcrafted tableware, dinnerware, flatware, glassware, linens, and home accessories globally via its Shopify storefront, featuring collections co-designed with Ellen DeGeneres, Linda Bloomfield, and Daniel Smith.
- Ownership category
- akta.pro rank
Canvas Home industry classification
Industry- Product category
- Handcrafted Tableware & Home Goods
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)
- SIC
- Pottery & Related Products (3260), Jewelry, Silverware & Plated Ware (3910), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Event Tablescapes & Centerpiece Styling (HSACAOAF)
Keywords
Where Canvas Home is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Canvas Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: Canvas Home generates revenue through direct-to-consumer sales of handcrafted tableware, dinnerware, flatware, drinkware, serveware, linens, and kitchen accessories. Products are sold at fixed prices with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Place Settings |
| Unit Pricing | Pay-as-you-go | Bundle Collections |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Canvas Home product offering
Product offeringCore offering
Canvas Home designs, sources and sells handmade tableware and home products — dinnerware, flatware/cutlery, drinkware/glassware, serveware, table linens, kitchen accessories and decorative accents — across multiple branded collections (Abbesses, Tinware, Shell Bisque, Pinch, Verona, Dauville, Meadow, Lines, Daniel Smith, Catalina, Lafayette, Spanish + Lisboa, Recycled Glassware). Products are crafted using artisan techniques such as hand-painted glazes, reactive glazes, hand-glazing, and handcrafted marble and brass work in India, Portugal and Italy.
Product overview
Canvas Home is a home goods company established in 2007 that crafts handmade dinnerware and tableware products. The company offers a portfolio of multiple branded collections across dinnerware (Abbesses, Tinware, Shell Bisque, Pinch), serveware, flatware/cutlery (Oslo, Voss, Ellsworth, Hvar, Marcigny), drinkware/glassware, table linens, kitchen accessories, and decorative accents. Major collections include Verona (marble accessories), Dauville (metallic porcelain), and Lafayette (ED Ellen DeGeneres collaboration). Products span porcelain, stoneware, marble, stainless steel flatware, glassware, and linens. The company operates on a Shopify e-commerce platform and sells directly to consumers through its website.
Differentiator
Problem solved
Functional benefit
Brands
- ED Ellen DeGeneres + Canvas Home (Lafayette Collection): The inaugural ED Ellen DeGeneres + Canvas Home collection featuring tableware and home products designed in collaboration with Ellen DeGeneres.
- Abbesses Collection
- Tinware Collection
- Shell Bisque Collection
- Verona Collection
- Pinch Collection
- Dauville Collection
- Meadow Collection
- Lines Collection
- Daniel Smith Collection
- Catalina Collection
- Recycled Glassware
- Spanish + Lisboa Glassware
Products and services
- Abbesses Collection Porcelain dinnerware named after a Parisian arrondissement, featuring hand-painted lines in subtle grey, gold, black, and best-selling blue that outline simple organic shapes. Sold direct to consumers through the Canvas Home Shopify storefront.
- Tinware Collection
- Shell Bisque Collection
- Pinch Collection
- Verona Collection
- Dauville Collection
- Meadow Collection
- Lines Collection
- Daniel Smith Collection
- Lafayette Collection (ED Ellen DeGeneres x Canvas Home)
- Catalina Collection
- Dinnerware
- Flatware/Cutlery
- Drinkware/Glassware
- Table Linens
- Kitchen Accessories
- Serveware
- Accents
- Bundle & Save Sets
- Spanish + Lisboa Glassware
- Recycled Glassware Collection
Companies that use Canvas Home
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Canvas Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Canvas Home partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- America SCORES Bay AreaminorCanvas Home donated a collection of tinware mugs to America SCORES Bay Area, a nonprofit organization that empowers young people through soccer, poetry, and service-learning programs.
- ED Ellen DeGenerescoreCollaborative Lafayette collection with Ellen DeGeneres featuring pearl white, blush, fog, and noir stoneware bakers and serving bowls, designed in partnership for the ED x Canvas Home line.
- Linda BloomfieldcoreCollaboration with UK potter Linda Bloomfield, author of books on glazes, for the Pinch collection. Her expertise in glazing techniques enabled the collection's subtle color palette.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Canvas Home competitors and assessment
Company assessmentBroad incumbents
- West Elm: Large national retailer of modern home furnishings, dinnerware, and decor with significant wholesale, retail, and e-commerce reach. Comparable to Canvas Home as a major competitor in the contemporary handmade-style tableware and home decor category.
- Anthropologie: Lifestyle retailer with a large, trend-driven assortment of dinnerware, glassware, serveware, and home decor. Comparable to Canvas Home for artisanal-style tableware and a similar bohemian-meets-modern aesthetic across categories.
- Crate & Barrel: National housewares and home retailer with broad dinnerware, glassware, and entertaining assortments. Comparable to Canvas Home for mid-premium tableware and entertaining-category overlap at much larger scale.
- CB2: Modern, design-forward home brand within the Crate & Barrel family, with a strong DTC and retail dinnerware and entertaining assortment. Comparable to Canvas Home for design-led tableware and accent decor overlap.
- Williams Sonoma: Premium multi-channel home and kitchen retailer with strong dinnerware and entertaining assortment. Comparable to Canvas Home for overlap in dinnerware, serveware, glassware, and entertaining gifts.
Direct peers
- East Fork: Direct-to-consumer ceramic tableware and home goods brand with strong design identity and a maker-credibility narrative. Comparable to Canvas Home across handmade dinnerware, glaze craft, and lifestyle-brand DTC positioning.
- Heath Ceramics: California-based maker of handcrafted ceramic tableware, serveware, and home goods sold direct-to-consumer and through select retail. Comparable to Canvas Home for its artisan dinnerware focus, reactive-glaze stoneware, and design-led DTC positioning.
- Fable: Direct-to-consumer dinnerware and home brand focused on handcrafted stoneware place settings. Comparable to Canvas Home in its DTC dinnerware/tableware focus and design-led brand positioning.
- Food52: Curated DTC and content-driven marketplace for cookware, tableware, kitchen tools, and home goods. Comparable to Canvas Home for its mid-premium DTC positioning across dinnerware, glassware, linens, and entertaining accessories.
- Mud Australia: Handmade porcelain tableware brand sold direct-to-consumer and to design trade. Comparable to Canvas Home for artisan porcelain dinnerware, pastel palettes, and design-led minimalist positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Canvas Home social profiles
Digital presenceCanvas Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canvas Home leadership team
Management profileNumber of profiles
Canvas Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canvas Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canvas Home
What does Canvas Home do?
Canvas Home designs, sources and sells handmade tableware and home products — dinnerware, flatware/cutlery, drinkware/glassware, serveware, table linens, kitchen accessories and decorative accents — across multiple branded collections (Abbesses, Tinware, Shell Bisque, Pinch, Verona, Dauville, Meadow, Lines, Daniel Smith, Catalina, Lafayette, Spanish + Lisboa, Recycled Glassware). Products are crafted using artisan techniques such as hand-painted glazes, reactive glazes, hand-glazing, and handcrafted marble and brass work in India, Portugal and Italy.
Is Canvas Home a public or private company?
Canvas Home is a private company. It is classified as unknown and is currently operating.
When was Canvas Home founded?
Canvas Home was founded in 2007. It employs 51 to 100 people.
Where is Canvas Home based?
Canvas Home is headquartered in New York, United States, in the North America region.
How does Canvas Home make money?
One revenue line is on record: direct Product Sales.
Who are Canvas Home's main competitors?
Broad incumbents on record are West Elm, Anthropologie, Crate & Barrel, CB2 and Williams Sonoma. Direct peers are East Fork, Heath Ceramics, Fable, Food52 and Mud Australia.
Does Canvas Home have an API?
No public API is recorded for Canvas Home.
What industry is Canvas Home in?
Canvas Home's product category is Handcrafted Tableware & Home Goods. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIALAE, Table Linens Retail (Tablecloths, Napkins, Runners, Placemats). Its NAICS code is 33991 and its SIC code is 3260.