New Perspective Media

What New Perspective Media does

New Perspective Media Group is a Dubai-headquartered global communications and marketing services company that operates a multi-brand portfolio targeting enterprise clients, governments, and the global Filipino diaspora. Founded circa 2004, the company employs 11–50 people across offices in Dubai, Abu Dhabi, and Makati City (Philippines), and reports serving approximately 1,000 brands across 38 countries. Its core activities span consulting and strategy, bespoke events management, multimedia content production, PR and stakeholder management, digital and social media marketing, AI- and podcast-enabled storytelling, targeted Filipino-diaspora marketing, and education and training.

The product surface is anchored by The Filipino Times, an owned digital news media platform with approximately 4.5 million monthly reach across 190 countries, which functions as the primary audience asset for diaspora-focused marketing. Wholly-owned operating brands surround it: TFT BrandLab (a Filipino-focused marketing agency in the Middle East), The Filipino Times Watchlist Awards (established 2014), The Filipino Times Summit, the Philippine Property and Investment Exhibition (PPIE), and NPMI New Perspective Marketing International Inc. (the Philippine arm with 60+ Philippine brands). Underlying technology is described as AI-powered marketing and communications technology applied to content creation, digital campaigns, and storytelling; the only disclosed AI modality is text-based generative AI, with no patents, proprietary models, or named AI hires documented.

The revenue model combines professional services (consulting, strategy, events, multimedia production, PR, digital campaigns, publication services) with advertising and sponsorship generated through owned media platforms and event properties. Pricing is quote-based and not publicly disclosed, and the customer base spans government entities (UAE Government, Dubai Chamber, Department of Tourism Philippines, DTI, Design Center of the Philippines) and enterprises across financial services (BPI, Metrobank, RCBC), aviation (Cebu Pacific), retail (IKEA), technology (Huawei), and real estate (DMCI Homes). Go-to-market is direct enterprise sales with regional offices supporting delivery; the company reports no external funding, no parent entity, and no disclosed investors.

Name

New Perspective Media

Legal name

New Perspective Media Group

Website

https://newperspectivemedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

New Perspective Media Group is a Dubai-based communications and marketing services group operating across the UAE and the Philippines, serving roughly 1,000 brands in 38 countries through owned media properties (The Filipino Times, PPIE, Watchlist Awards) and full-service PR, digital, events, and Filipino-diaspora marketing capabilities for governments and enterprises.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Integrated marketing communications
• Public relations services
• Digital marketing campaigns
• Events management
• Media publishing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Strategy Services: Data-driven insights, frameworks, and advisory support to guide organizations in making informed business, policy, and investment decisions.
2. Marketing Communications Services: Full-service marketing including bespoke events management, multimedia creatives, PR and stakeholder management, digital and social media marketing campaigns.
3. Media & Publishing: Operation of owned media platforms including The Filipino Times (digital news media with 4.5 million monthly reach), awards programs, summits, and exhibitions that generate brand exposure and sponsorship revenue.
4. Publication Services: Crafting annual reports, sustainability reports, coffee table books, and legacy publications for corporate and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

New Perspective Media Group is a Dubai-based global strategy and communications company providing integrated marketing communications services to governments, corporations, and brands across 38 countries. The firm delivers consulting and strategy, bespoke events management, multimedia content creation, PR and stakeholder management, digital and social media marketing, AI-powered campaigns, and targeted Filipino marketing. It also operates owned media platforms including The Filipino Times news media, award programs, summits, and property exhibitions.

Product overview

New Perspective Media Group is a global communications powerhouse operating a multi-brand portfolio with The Filipino Times as its flagship news media platform (4.5M monthly reach), complemented by TFT BrandLab (marketing arm), The Filipino Times Watchlist Awards and Summit (award/conference platforms), The Philippine Property and Investment Exhibition (PPIE) (property investment expo), and NPMI (Philippine operations with 60+ brands). The company delivers services through integrated modules including Consulting/Strategy/Research, Events Management, MultiMedia Creatives, PR & Stakeholder Management, Digital & Social Media Marketing, AI & Future Media, and Education & Training—collectively serving 1,000 brands across 38 countries with content, creatives, AI, and marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• The Filipino Times: The largest international Filipino news media and branding platform targeting OFWs and their beneficiaries, generating approximately 4.5 million reach per month and engaging audiences across 190 countries.
• TFT BrandLab
• The Filipino Times Watchlist Awards
• The Filipino Times Summit
• PPIE

Products and services

• The Filipino Times

Quantifiable outcome

• Trusted by 1,000 brands in 38 countries
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Major global public relations and integrated marketing agency. Directly comparable on services spanning PR, public affairs, media relations, and digital campaigns for enterprise and government clients across global markets.
• Hill+Knowlton Strategies: Global public relations and communications consultancy under WPP. Comparable on integrated marketing, public affairs, and reputation management for multinational enterprises and government clients.
• APCO Worldwide: Global advisory and communications consultancy with strong Middle East presence. Comparable as a provider of public affairs, government relations, and corporate communications for sovereigns and multinationals, particularly in the GCC.
• Weber Shandwick: Top-tier global PR and communications network. Comparable as a provider of strategic communications, reputation management, and integrated marketing for global brands and governments.
• GroupM (WPP): Largest global media investment and communications group, parent of major PR and advertising agencies. Comparable as the broader umbrella for media buying, planning, and integrated marketing that competes for the same enterprise marketing budgets.
• Edelman: Global communications firm and the world's largest PR agency. Comparable as a full-service public relations and marketing communications provider serving governments, multinationals, and brands across multiple regions with strategy, media relations, and integrated campaigns.

Direct peers

• Golin: Global public relations and communications agency with IPG. Comparable on integrated earned-media, content creation, and digital campaigns targeting multi-market enterprise clients.
• Ketchum: Omnicom-owned global PR and communications agency. Directly comparable as a full-service public relations firm offering media relations, brand marketing, and stakeholder engagement across global markets.

Regional players

• ASDA'A BCW (BCW Middle East): Middle East-headquartered public relations and communications agency. Directly comparable as a Dubai-based regional competitor offering government relations, corporate communications, and integrated campaigns for clients across the GCC.
• Memac Ogilvy: Leading advertising and integrated marketing network in the Middle East and North Africa. Comparable as a regional agency offering integrated marketing communications, digital, social, and PR across MENA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewPerspectiveMediaGroup
• LinkedInae.linkedin.com/company/new-perspective-media-fz-llc
• Instagraminstagram.com/newperspectivemediagroup/?hl=en
• Xx.com/npmedia_uae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Perspective Media