Krupp & Company

Name

Krupp & Company

Legal name

Krupp & Co.

Website

https://kruppco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property transactions. Claims most competitive fee structure in the industry. Services such as tenant brochures, rent surveys, strategic planning consultations, and financing coordination are provided free of charge as relationship-building tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Krupp & Company is a Bay Area real estate brokerage that represents buyers and sellers of mid-level apartment buildings across five Bay Area counties (Alameda, Contra Costa, San Francisco, San Mateo, Santa Clara). The firm sources off-market opportunities through unsolicited direct outreach to property owners, supports transactions with due diligence coordination, financing sourcing, and strategic planning, and runs proprietary direct mail and phone marketing campaigns using its custom database of approximately 4,000 mid-level investors.

Product overview

Krupp & Company is a Bay Area apartment building brokerage offering a comprehensive suite of real estate services. The firm operates a proprietary database of 4,000+ investors and 2,500 brokers, supported by intensive marketing campaigns (400 weekly calls, 5,000 weekly direct mail pieces). Core services include Seller Services (with nationwide MLS exposure and guaranteed marketing adherence), Buyer Services (including off-market opportunities and due diligence coordination), Financing (with coast-to-coast mortgage broker relationships), and Strategic Planning (featuring Hold/Exchange IRR analyses). Ancillary services include On-site Manager Reviews (75-90 point evaluations), free Tenant Brochures (design, print, and revisions), Property Tax Contesting (no-fee service), and research products including Krupp Reports, Rent Surveys & Statistics, and Just Sold transaction records. The firm operates without territorial restrictions, approaching the entire Bay Area market systematically rather than through confined agent territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller Services Comprehensive apartment building marketing and sales services for owners looking to sell mid-level Bay Area apartment buildings. Includes access to a custom database of 4,000+ investors, phone campaigns (400 calls/week), direct mail (up to 5,000 letters/week), statewide broker networking, and exposure through three nationwide commercial MLS systems.

Quantifiable outcome

• Historically, 99% of Bay Area transactional volume comes from existing Bay Area apartment building owners
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and supporting.

• Tenant in Common Partnership CompaniesminorStrategic or Co-development PartnerKrupp & Company evaluates various companies that form tenant in common partnerships, maintaining relationships with companies that fit a more conservative profile for referrals to clients.
• Nationwide Property Type SpecialistssupportingChannel Partner/ Reseller/ DistributorFor non-apartment opportunities (single tenant triple net, strip centers, office buildings, mobile home parks), Krupp & Company has partnered with brokers and agents who specialize in each property type throughout the United States.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE: CBRE is the largest global commercial real estate services firm, offering investment sales, debt origination, and advisory across all property types including multifamily. Its capital markets group competes for larger Bay Area apartment building mandates and provides a broad incumbent alternative to specialist firms like Krupp.
• JLL: JLL is a global real estate services firm with a major capital markets and investment sales practice covering multifamily in the Bay Area. It competes at the higher end of the same seller universe and offers integrated financing, advisory, and 1031 coordination as part of a broader service portfolio.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a multifamily investment sales practice active in the Bay Area. It competes for similar sellers at the larger end of the mid-market and offers integrated capital markets and property management adjacencies.
• Colliers: Colliers is a global commercial real estate services and investment management firm with an active Bay Area investment sales practice. It is a broad incumbent peer offering overlapping capabilities to Krupp's clients in multifamily and adjacent property types.

Direct peers

• Eastdil Secured: Eastdil Secured is a leading private investment real estate advisory firm focused on large institutional multifamily and commercial transactions. While it skews toward larger assets than Krupp's mid-level focus, it competes for similar sellers in the Bay Area and represents the upper-tier comparable peer in investment sales brokerage.
• Walker & Dunlop: Walker & Dunlop is a major multifamily-focused commercial real estate finance and investment sales firm with a significant Bay Area office. It competes for the same mid-level apartment building sellers Krupp serves and offers comparable integrated capital-markets advisory.
• Marcus & Millichap: Marcus & Millichap is the largest US investment real estate brokerage specializing in multifamily and apartment building transactions, with deep Bay Area coverage. It is the most directly comparable peer because it competes for the same mid-level apartment building sellers and buyers in the same geography, using a similar investment-sales broker model.
• Berkadia: Berkadia is a leading commercial real estate investment sales and mortgage origination firm with strong multifamily specialization, including a Bay Area presence. It directly competes for mid-market apartment building investment sales mandates and offers integrated financing similar to Krupp's value proposition.
• Northmarq: Northmarq is a multifamily-specialized investment sales and debt brokerage with regional offices including California. It directly competes for mid-level apartment building sellers in the Bay Area and offers an integrated debt origination model similar in spirit to Krupp's financing coordination value proposition.
• Newmark: Newmark (formerly Newmark Knight Frank) operates a sizable multifamily investment sales practice nationally, including the Bay Area, often absorbing specialist multifamily brokerages. It directly competes for the same mid-market apartment building mandates and offers integrated capital markets, financing, and 1031 exchange capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kruppco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krupp & Company