The Change Decision
- Company typePrivate
- Founded2015
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
The Change Decision firmographics
Firmographics- Name
- The Change Decision
- Legal name
- The Change Decision, LLC
- Website
- https://thechangedecision.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Change Decision industry classification
Industry- Product category
- Change Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Change Management & Organizational Development (OD) Training (EDABAIAJ), Organizational Change & Transformation Coaching (EDABANAG), Change Management for Operations Transformations (EDABAKAM), Change Management & Transformation (Org/HR) (BPACAJAD)
Keywords
Where The Change Decision is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Change Decision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Consulting Services: Change management and culture consulting engagements for organizations undergoing significant business changes. Direct engagement model with senior advisors.
- Instructor-Led Training Programs: Live virtual and in-person courses including certification programs, leadership development, and team effectiveness training. Premium pricing from $950-$2450.
- Self-Paced Online Courses: Pre-recorded video courses and mini-courses available for asynchronous learning. Lower price points ($45-$1490) with immediate access.
- DIY Digital Guides: Digital downloadable guides sold for $2 each. Topics include self-reflection, change ROI calculation, authentic conversations, decision-making, and change story creation. Proceeds donated to charity.
- 1:1 Coaching: Personalized coaching programs for change leaders, change professionals, and team leaders. Includes sounding board, progress tracking, and commitment accountability.
- Speaking Engagements: Keynotes and presentations on change management and joy at work topics for conferences and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Change Management Certification Program - Premium instructor-led certification |
| One time/ perpetual license | Pay-as-you-go | Change & Joy Advanced - Experienced practitioner course |
| One time/ perpetual license | Pay-as-you-go | Insightful Change Leader - Leadership development course |
| One time/ perpetual license | Pay-as-you-go | Data-Driven Change Management - Expert training course |
| One time/ perpetual license | Pay-as-you-go | Essentials of Joyful Management - Team leader program |
| Unit Pricing | Pay-as-you-go | Impact Assessments & Change Stories - Mini-course |
| Unit Pricing | Pay-as-you-go | DIY Digital Guides - Downloadable resources |
| Unit Pricing | Pay-as-you-go | eBook - What-if Scenarios of Change |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
The Change Decision product offering
Product offeringCore offering
The Change Decision is a change management consulting and training firm that helps organizations and individual leaders navigate business transformations by integrating the proprietary "Joy at Work Thinking" research framework with practical change management methodology. It sells enterprise consulting engagements, an ACMP-approved certification program, instructor-led and self-paced courses, 1:1 coaching, invitation-only workshops, and low-cost DIY digital guides on topics such as change ROI, authentic manager conversations, and the Change Story tool.
Product overview
The Change Decision is a change management consulting firm that offers a comprehensive portfolio of training, coaching, and digital tools focused on building 'Joy at Work' culture. The core offering combines research-based change management methodologies with positive psychology principles. The product lineup includes: instructor-led and self-paced courses ranging from certification programs ($2450) to mini-courses ($45); digital DIY guides sold for $2 each with proceeds donated to charity; 1:1 coaching services for Change Leaders, Change Professionals, and Team Leaders; and the Joy at Work Laboratory offering invitation-only workshops. Key courses include the ACMP-approved Change Management Certification Program, Insightful Change Leader (6 live sessions with toolkit), and Data-Driven Change Management sprint. The company also provides consulting services and maintains a YouTube channel (Joyful Change Brain) and newsletter (Hello, Joyful Leader).
Differentiator
Problem solved
Functional benefit
Brands
- Joy at Work Thinking: The brand and research framework behind the company's approach to workplace culture and change management.
- Joy Lab
- Joyful Change Brain
Quantifiable outcome
- Team Engagement increased from initial crisis levels to 86% after 8 months of leading with intention, reaching 95% before project completion
- +3 more outcomes
Companies that use The Change Decision
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
The Change Decision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Change Decision partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights5 records
The Change Decision competitors and assessment
Company assessmentDirect peers
- DDI (Development Dimensions International): DDI is a global leadership training and consulting firm offering assessment, certification, and leadership development programs at enterprise scale. Comparable to The Change Decision across the training/certification/consulting model for managers and change leaders.
- Center for Creative Leadership: CCL is a leadership development research and education provider offering programs, assessments, and enterprise partnerships for executive development. Comparable as a research-anchored leadership and change training organization serving enterprise clients.
- Kotter International: Kotter International sells the Kotter 8-Step Process for Change and related leadership training programs. Comparable as a methodology-driven change management training and advisory firm targeting enterprise transformation leaders.
- Prosci: Prosci is the dominant change management methodology and certification provider built around the ADKAR model. Directly comparable to The Change Decision in offering instructor-led certification programs, benchmarking tools, and enterprise change consulting.
- The Ken Blanchard Companies: Ken Blanchard Companies develops and licenses leadership and management curricula (e.g., Situational Leadership) sold via instructor-led certification, workshops, and enterprise consulting. Directly comparable business model to The Change Decision's certification-plus-consulting approach.
- PeopleCert / Axelos (PRINCE2 / Change Management): PeopleCert acquired AXELOS and runs the PRINCE2, ITIL, and Change Management certification portfolios. Comparable as a globally recognized change management certification body selling credentials and training to practitioners and enterprises.
Broad incumbents
- Bain & Company (Organization Practice): Bain serves global enterprises with operating model, organization, and change-related advisory work. Comparable in targeting enterprise change initiatives with consultant-led delivery, but operates at vastly larger scale and as part of a broader strategy portfolio.
- Deloitte (Human Capital Practice): Deloitte's Human Capital practice delivers large-scale change management, learning, and organizational transformation engagements. Overlaps with The Change Decision's enterprise consulting and change certification offerings as part of a much broader services portfolio.
- McKinsey & Company (Organizational Practice): McKinsey's OrganIzational Practice serves large enterprises with organizational design, culture transformation, and change management engagements. A broad incumbent that overlaps with The Change Decision's enterprise change consulting, though at vastly larger scale and price point.
Others
- LinkedIn Learning: LinkedIn Learning is a broad online learning platform hosting thousands of courses on leadership, change management, and professional development. Adjacent to The Change Decision's self-paced course business as both a potential competitor for individual learners and a distribution channel for premium content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Change Decision social profiles
Digital presenceThe Change Decision compliance and trust
Trust signalCompliance1 record
The Change Decision financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Change Decision leadership team
Management profileNumber of profiles
Profiles2 records
The Change Decision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Change Decision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Change Decision
What does The Change Decision do?
The Change Decision is a change management consulting and training firm that helps organizations and individual leaders navigate business transformations by integrating the proprietary "Joy at Work Thinking" research framework with practical change management methodology. It sells enterprise consulting engagements, an ACMP-approved certification program, instructor-led and self-paced courses, 1:1 coaching, invitation-only workshops, and low-cost DIY digital guides on topics such as change ROI, authentic manager conversations, and the Change Story tool.
Is The Change Decision a public or private company?
The Change Decision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Change Decision founded?
The Change Decision was founded in 2015. It employs 1 to 10 people.
Where is The Change Decision based?
The Change Decision is headquartered in Richmond, United States, in the North America region.
How does The Change Decision make money?
Six revenue lines are on record. Consulting Services are the primary driver. The others are instructor-Led Training Programs, self-Paced Online Courses, DIY Digital Guides, 1:1 Coaching and speaking Engagements.
Who are The Change Decision's main competitors?
Direct peers on record are DDI (Development Dimensions International), Center for Creative Leadership, Kotter International, Prosci, The Ken Blanchard Companies and PeopleCert / Axelos (PRINCE2 / Change Management). Broad incumbents are Bain & Company (Organization Practice), Deloitte (Human Capital Practice) and McKinsey & Company (Organizational Practice). LinkedIn Learning is listed as an others.
Does The Change Decision have an API?
No public API is recorded for The Change Decision.
What industry is The Change Decision in?
The Change Decision's product category is Change Management Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of EDABAIAJ, Change Management & Organizational Development (OD) Training. Its NAICS code is 54161 and its SIC code is 8742.