Flying Cows of Jozi

What Flying Cows of Jozi does

Flying Cows of Jozi is a Johannesburg-based, founder-owned consulting practice established in 2017 by Josine Overdevest that operates at the intersection of education, technology, and human development. The firm's operational core is the Digital Skills Coaches model: a deployment network of recently graduated BEd teachers from the University of Johannesburg with ICT specialization, who are placed in schools to translate digital resources into meaningful pedagogy. It serves education NGOs (VVOB, CASME, Vodacom Foundation), government bodies (Department of Basic Education), EdTech vendors (Siyavula), publishers (Oxford University Press), and corporate clients, delivering services in-person and online across South Africa and internationally.

The company's revenue model is entirely professional services, comprising strategic advisory engagements, facilitated dialogues, and talks, supplemented by a catalog of productized masterclasses — notably "AI Ethics in Education: Building a Responsible Digital Future" and "Crafting Authentic CVs in the Digital Age" — and bespoke webinar content developed for institutional clients. Pricing is quote-based across individual, group, and corporate tiers with no publicly disclosed rates. Go-to-market is founder-led and thought-leadership-driven: the Managing Director publishes regularly in IFIP Insights and the IITPSA newsletter, serves on the IFIP IP3 Global Industry Council and chairs the IITPSA Social and Ethics Committee, and generates inbound demand via the firm website, LinkedIn, and speaking engagements.

Technically, the firm does not operate a software platform, app, or proprietary model. Its "technology" is a people-and-process methodology — the Human Infrastructure framework — that positions coaching relationships, ecosystem coordination, and pedagogical content as the differentiated asset. The firm has no subsidiaries, no external funding, no patents, and no disclosed revenue; it operates as a boutique consultancy whose principal asset is the founder's professional network and editorial authority in the digital ethics and education space.

Name

Flying Cows of Jozi

Legal name

Flying Cows of Jozi

Website

https://flyingcowsofjozi.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Flying Cows of Jozi is a Johannesburg-based, founder-led consultancy that deploys digitally skilled graduate teachers to schools and advises education NGOs, government, EdTech firms, and corporates on ethical technology integration and human flourishing in the digital age.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Strategic conversations, facilitated dialogues and collaborative thinking with practitioners and researchers, grounded in practice in schools. Working with technology companies, education NGOs, government departments, schools and institutions.
2. Master Classes: Hands-on master classes available online and in-person covering topics like 'Crafting Authentic CVs in the Digital Age' and 'AI Ethics in Education'. Offered to individual professionals and companies with quote-based pricing.
3. Talks and Presentations: Speaking engagements exploring how education, technology and human development intersect.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Flying Cows of Jozi provides strategic advisory and consulting services at the intersection of education, technology, and human development. Its core offering is the Digital Skills Coaches Model — a network of digitally-skilled young teachers deployed into schools to bridge the gap between digital resources and meaningful classroom learning — supplemented by strategic advisory, facilitated dialogues, master classes on AI ethics and CV crafting, and instructional design/ICT integration capacity building for education organizations.

Product overview

Flying Cows of Jozi is a consultancy practice offering strategic advisory services focused on the intersection of education, technology, and human development. The company operates on the principle that meaningful transformation depends on human infrastructure rather than technology alone. Core offerings include the Digital Skills Coaches Model (deploying digitally-skilled young teachers to schools), strategic consulting with talks and facilitated dialogues, and professional development programs including masterclasses on AI ethics in education and CV crafting in the digital age. The company also delivers instructional design and ICT integration capacity building services, and has developed digital learning webinars for Oxford University Press. Services are delivered globally, in-person and online.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Facilitators deployed across 40 schools in Gauteng for Siyavula project
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and major.

• VVOBcoreImplementation/ SI/ Consulting Partner · 1 January 2022Partnership in VVOB BLEND project - an 18-month pilot for Promoting Learning Through Play in Foundation Phase Mathematics Through Blended Learning Approaches. Flying Cows assisted nearly 1,000 educators with online registrations and platform support.
• Oxford University PresscoreStrategic or Co-development Partner · 1 January 2022Created and presented Digital Learning Skills webinar series covering TPACK framework, Blooms Digital Taxonomy, 21st Century Learning Skills (4Cs), and practical application through Oxford EduZone platform.
• CASMEcoreStrategic or Co-development Partner · 1 October 2020Non-profit education development organisation focused on supporting teachers and learners in mathematics and science in rural and peri-urban schools. Flying Cows provided instructional design and ICT integration capacity building for subject specialists through one-on-one and group virtual sessions.
• Siyavula EducationcoreStrategic or Co-development Partner · 1 January 2019Ongoing partnership since 2019 providing facilitators and School Support Specialists for Siyavula's digital Maths and Science practice platform. Flying Cows register learners, demonstrate platform use, provide technical support, and train teachers across schools in Gauteng. The platform provides unlimited practice questions with instant feedback.
• Vodacom FoundationcoreStrategic or Co-development PartnerFirst project partner in May 2018. University graduates assisted Department of Basic Education District Teacher Development Centre managers and e-education specialists getting comfortable with various edtech applications in their centres.
• LEGO FoundationmajorOthersFunder of the VVOB BLEND project for Promoting Learning Through Play in Foundation Phase Mathematics.
• University of JohannesburgcoreStrategic or Co-development PartnerSource of Digital Skills Coaches - university graduates from Faculty of Education who specialize in ICT in Education and School ICT support.
• Department of Basic EducationcoreStrategic or Co-development PartnerGovernment partner for district-level teacher development and e-education initiatives, including DTDC manager support.
• IFIP IP3coreStrategic or Co-development PartnerMD Josine Overdevest serves as director on Global Industry Council, contributing thought leadership on Sustainable Development Goals and ethical digital transformation through monthly IFIP Insights publications.
• IITPSAcoreStrategic or Co-development PartnerMD serves as Chair of Social and Ethics Committee, contributing regular columns on digital ethics and the 2030 Agenda for Sustainable Development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ISTE (International Society for Technology in Education): Large US-based membership organization setting standards and providing professional development for educators using technology. Comparable as a thought-leadership and PD body in the same space, but at much larger scale and focused on standards/certification rather than bespoke consulting.
• Google for Education: Division of Google providing free tools, training, and certifications to teachers and schools integrating technology. Comparable because Google runs teacher PD, publishes on AI in education, and addresses many of the same integration problems Flying Cows solves, though at vastly greater scale and with platform leverage.
• Microsoft Education: Microsoft's education division offers teacher training, AI-in-education frameworks, and integration support to schools and districts globally. A broad incumbent overlap with Flying Cows on digital skills teacher training, ICT integration, and emerging AI ethics guidance.

Direct peers

• New Teacher Center: US-based non-profit specializing in teacher coaching, instructional leadership, and professional learning for new and veteran educators. Most direct functional peer in school-embedded teacher PD and instructional coaching, a category Flying Cows' Digital Skills Coaches model operates in.
• Common Sense Education: US-based non-profit providing digital citizenship, AI literacy, and edtech evaluation resources for teachers and schools. Comparable in producing teacher-facing curricula and frameworks on responsible technology use, including recent AI guidance, similar in spirit to Flying Cows' AI ethics masterclass.
• Digital Promise: US-based non-profit working at the intersection of education, technology, and equity, with a focus on teacher capacity, learner agency, and innovation in schools. Comparable mission framing and focus on the human side of edtech adoption, similar to Flying Cows' "human infrastructure" thesis.
• EdTechTeacher: US-based consultancy that helps schools and districts integrate technology through teacher professional development, coaching, and curriculum design. Strong functional overlap with Flying Cows' teacher training and ICT integration practice, including the consulting-plus-coaching model.

Regional players

• JET Education Services: South African non-profit education services organization working with government, donors, and schools on systemic improvement, teacher development, and digital skills. Closest regional analogue to Flying Cows of Jozi in combining advisory, capacity-building, and ground-level teacher support, though at significantly larger scale.
• RLabs: South African social innovation organization combining technology, training, and community development in underserved areas. Comparable in mission (technology for human flourishing, training-based delivery) and in operating from a Cape Town base with international recognition.
• African Leadership Academy: Pan-African secondary and leadership institution with a focus on developing African young leaders through rigorous academics and leadership training. Comparable as an African-rooted education organization that combines thought leadership, training, and an ecosystem of partners, although it is a school rather than a consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlyingCowsJozi
• Facebookfacebook.com/FlyingCowsOfJozi
• LinkedInlinkedin.com/company/flying-cows-of-jozi
• Instagraminstagram.com/flyingcowsofjozi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flying Cows of Jozi