Floyd

What Floyd does

Floyd NY is an independent bar and hospitality venue located at 131 Atlantic Avenue in Brooklyn, New York, owned by founder Jim Carden. Its core offering combines traditional bar service — bourbon, beer, and food — with a 40-foot indoor bocce court constructed of packed clay, which the company describes as NYC's only year-round indoor bocce facility. The venue operates an organized bocce league with three seasonal divisions (Spring, Summer, Winter), three weekly playing divisions (Saturday, Sunday, Monday), and a single-elimination playoff tournament for the top 16 ranked teams at the end of each season.

The business generates revenue primarily through walk-in bar and food sales, supplemented by $20-per-team-per-season league entry fees and a private events service for groups of 20 or more that is coordinated via email and a dedicated phone line. Floyd NY has cultivated earned-media brand recognition through long-standing coverage in New York Magazine, The New York Times, Time Out, NY Post, and Village Voice, accumulating multiple regional "best of" awards between 2005 and 2011. The venue is part of a sister-venue ecosystem alongside The Bell House and Union Hall, with the latter co-hosting NYC's only year-round bocce tournament — an arrangement suggesting shared ownership or management across the three Brooklyn venues.

The technology stack is minimal: no proprietary software, AI systems, or digital products are disclosed. League registration runs on a third-party platform (Teamopolis) and is supplemented by a mailing list, while customer acquisition is driven by community word-of-mouth, foot traffic, and editorial press rather than performance marketing. The company is privately held with no disclosed institutional funding, parent company, or subsidiaries, and operates a single retail venue.

Name

Floyd

Legal name

Floyd NY

Website

https://floydny.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Floyd NY is an independently owned Brooklyn bar and hospitality venue offering bourbon, beer, and food alongside NYC's only year-round indoor bocce court. It serves local Brooklyn adults through walk-in bar service, a seasonal bocce league, and private group events.

Ownership category

akta.pro rank

Product category

Bar and Recreational Venue (Hospitality)

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Bar and restaurant
• Indoor bocce league
• Bourbon and beer bar
• Private event venue
• Recreational bar activities

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Traditional bar revenue from selling food, bourbon, beer, and other beverages to walk-in customers.
2. Bocce League Fees: Each bocce team pays $20 per season to participate in the organized league. Seasons run quarterly: Spring (January-May), Summer (June-August), and Winter (September-December).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Floyd NY operates a neighborhood bar and bocce venue at 131 Atlantic Avenue in Brooklyn, selling bourbon, beer, and food to walk-in patrons alongside a 40-foot indoor packed-clay bocce court. It runs NYC's only year-round indoor bocce league (Spring, Summer, and Winter seasons) and accepts private party bookings for groups larger than 20.

Product overview

Floyd NY is a Brooklyn bar/restaurant offering a unified hospitality experience centered around year-round indoor bocce. The core offering combines bar services (bourbon, beer, food) with bocce facilities, including both casual play and a structured seasonal league. Private event hosting for groups is also available. All offerings are part of a single integrated venue experience rather than separate product lines or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Bocce Court Play

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Union HallcoreStrategic or Co-development PartnerPartnership for NYC's only year-round bocce tournament. Union Hall co-hosts the organized bocce league with Floyd NY, providing tournament infrastructure and expanding the reach of the bocce program to a broader audience.
• The Bell HouseminorOthersListed as a sister venue with a music/events focus. The Bell House is part of a network of complementary Brooklyn venues under common ownership, allowing cross-promotion of entertainment options.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Puttshack: Tech-enabled mini-golf bar concept with multiple U.S. locations including NYC. Comparable activity-plus-bar positioning for group social occasions, though at larger scale and with a different core activity.
• Punch Bowl Social: Multi-city chain combining bowling, karaoke, darts, and a full bar/restaurant. Comparable as a broader activity-anchored bar concept, though at national scale rather than a single NYC neighborhood venue.

Emerging players

• Swingers: Crazy-golf-and-cocktails concept with NYC-adjacent locations. Comparable as an activity-anchored bar targeting adult social groups and corporate events, though its core activity is golf rather than bocce.
• Flight Club: Social darts bar with locations in NYC. Comparable activity-plus-bar format targeting group bookings, parties, and casual social outings in a similar urban nightlife context.

Direct peers

• The Bell House: Sister venue under the same Brooklyn operator, combining a bar with live music and events. Comparable to Floyd as a hybrid hospitality/entertainment venue targeting the same Brooklyn social crowd and sharing the cross-promotion ecosystem.
• Barcade: Chain of bar-arcades combining craft beer with classic and modern video games. Comparable activity-anchored bar concept serving adult social groups for casual play, leagues/tournaments, and private events in an urban setting.
• Union Hall: Brooklyn bar and events venue that co-hosts NYC's only year-round bocce tournament with Floyd and shares common ownership/management. Directly comparable in its bocce + bar + events positioning and target Brooklyn social-drinking audience.
• Brooklyn Bowl: Brooklyn bowling alley, bar, and live music venue. Directly comparable activity-plus-bar model serving the same Brooklyn social-leisure demographic, with food and beverage service layered around a recreational anchor activity.
• SPIN New York: Ping-pong social club in Manhattan offering table tennis, food, and a full bar. Closely comparable to Floyd in pairing a recreational sport with a destination bar experience for adult social groups and events.

Regional players

• Ace Bar: Long-running Manhattan dive bar known for free ping pong, cheap drinks, and a casual neighborhood vibe. Closely comparable to Floyd in its activity-anchored, free-play neighborhood bar model, though serving a different (East Village/Murray Hill) catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FloydNy
• LinkedInlinkedin.com/company/floyd-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd