Decor Flooring
- Company typePrivate
- Founded2008
- HeadquartersStafford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Decor Flooring firmographics
Firmographics- Name
- Decor Flooring
- Legal name
- Decor Flooring
- Website
- https://decorflooringusa.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Decor Flooring industry classification
Industry- Product category
- Flooring Distribution
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Decor Flooring is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Decor Flooring business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Flooring Products Wholesale: Wholesale distribution of flooring products including laminate, vinyl (WPC/SPC), and engineered hardwood to retail stores. Products sold in bulk boxes with pricing per square foot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for wholesale orders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Decor Flooring product offering
Product offeringCore offering
Decor Flooring is a wholesale distributor of laminate, vinyl (WPC and SPC), and engineered hardwood flooring products, serving retail flooring dealers across Texas through two showroom and distribution locations in Houston and Dallas. The company also distributes the EVA Cabinets sub-brand line and flooring installation accessories including adhesives and leveling compounds, and operates strictly through the wholesale channel with no direct-to-public sales.
Product overview
Decor Flooring is a wholesale flooring distributor offering a diverse portfolio of flooring products and accessories. The core product lineup includes Engineered Hardwood Floors (Eva series with Acacia, Birch, European Oak, and Hickory wood species), Laminate flooring (12MM Laminate Value, 300/500HR Water Resistant, and 500HR Nature's Woodland collections), and Vinyl flooring (WPC Verite Collection, SPC Diamond Collection, and SPC Earthtone Collection). The company also offers EVA Cabinets as a related cabinetry sub-brand. Supporting products include flooring adhesives (Urethane Wood Flooring Adhesive, Singulock, Pressulock, Ultrabond ECO 980) and leveling compounds (Planipatch, PATCH 125 FS). Products are available through company locations in Houston and Dallas, Texas, serving both DIY customers and recommending professional installation.
Differentiator
Problem solved
Functional benefit
Brands
- Eva Cabinets: A distinguished cabinetry brand under Decor Flooring dedicated to transforming vision into reality with unparalleled service and quality. Delivers dream kitchens with high standards of craftsmanship at affordable prices.
Products and services
- Eva Series Engineered Hardwood Flooring Engineered hardwood flooring line offered in Acacia, Birch, European Oak, and Hickory species, distributed wholesale to Texas flooring retailers and dealers.
- 12MM Laminate Value Collection Economy-tier 12 millimeter laminate flooring collection distributed wholesale to flooring retailers as a value price-point option.
- 300HR / 500HR Water Resistant Laminate Collection Laminate flooring line rated 300HR and 500HR for water resistance with a 4-sided scratch-resistant coating, offered wholesale to Texas dealers for moisture-prone residential and light commercial projects.
- 500HR Nature's Woodland Laminate Collection Premium-tier 500HR laminate collection with nature-inspired wood visuals, distributed wholesale to flooring retailers.
- Earthtone SPC Vinyl Flooring Collection SPC (Stone Plastic Composite) rigid-core vinyl plank collection in earth-tone colorways, distributed wholesale to flooring dealers for residential and commercial projects.
- Diamond SPC Vinyl Flooring Collection SPC (Stone Plastic Composite) rigid-core vinyl plank collection positioned as a premium tier, distributed wholesale to dealers across Texas.
- Verite WPC Vinyl Flooring Collection WPC (Wood Plastic Composite) water-resistant vinyl plank collection distributed wholesale to flooring retailers.
- EVA Cabinets Cabinet product line distributed under the EVA Cabinets sub-brand through Decor Flooring's Texas wholesale dealer network for kitchen, bath, and builder-grade projects.
- Flooring Adhesives and Leveling Compounds Installation accessory line including flooring adhesives and floor leveling compounds, distributed wholesale to complement flooring purchases by dealers and their contractor customers.
Companies that use Decor Flooring
Customer profileSegments2 records
Ideal customer profiles2 records
Decor Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Decor Flooring partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Decor Flooring competitors and assessment
Company assessmentBroad incumbents
- Tarkett: Global flooring manufacturer with major US presence in vinyl (SPC/WPC), hardwood, and laminate; relevant comparable for the WPC Verite and SPC Diamond/Earthtone product categories distributed by Decor Flooring.
- Mannington Mills: US-based flooring manufacturer of hardwood, laminate, luxury vinyl, and resilient flooring distributed through flooring dealers — directly overlapping with Decor Flooring's hardwood, laminate, and vinyl assortments.
- Mohawk Industries: Global flooring manufacturer with major US distribution of hardwood, laminate (Quick-Step), and luxury vinyl; relevant comparable for product categories sold through Decor Flooring's dealer base.
- Floor & Decor Holdings: National specialty retailer of hard surface flooring with strong Texas presence; the dominant multi-category flooring distributor/retailer and the most direct large-scale comparable for Decor Flooring's product mix across hardwood, laminate, vinyl, and tile.
- Shaw Industries: Largest US flooring manufacturer and distributor with extensive hardwood, laminate, vinyl, and carpet lines; comparable product portfolio, though Shaw is upstream and operates at vastly greater scale.
Direct peers
- ProSource Wholesale: Trade-only wholesale flooring distributor serving retailers, builders, and contractors — mirrors Decor Flooring's wholesale-to-dealer model and multi-category hardwood/laminate/vinyl assortment.
- LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer/wholesaler of hardwood, laminate, vinyl, and tile with significant Texas store count; directly comparable product categories, distribution model, and target dealer/consumer base.
- Kraus Flooring: Wholesale flooring distributor with strong product lines in laminate, luxury vinyl, and engineered hardwood; comparable size, distribution model, and product mix to Decor Flooring.
Emerging players
- Cali Floors: D2C and wholesale distributor of bamboo, engineered hardwood, and luxury vinyl flooring; relevant peer for product mix and emerging online + dealer hybrid distribution strategies.
Regional players
- Builder's Surplus: Texas-based flooring and building materials retailer/distributor; regional peer with overlapping product categories and shared Texas market focus relevant to Decor Flooring's Houston/Dallas footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Decor Flooring social profiles
Digital presenceDecor Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decor Flooring leadership team
Management profileNumber of profiles
Decor Flooring subsidiaries and ownership
Company hierarchySubsidiaries1 record
Decor Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decor Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decor Flooring
What does Decor Flooring do?
Decor Flooring is a wholesale distributor of laminate, vinyl (WPC and SPC), and engineered hardwood flooring products, serving retail flooring dealers across Texas through two showroom and distribution locations in Houston and Dallas. The company also distributes the EVA Cabinets sub-brand line and flooring installation accessories including adhesives and leveling compounds, and operates strictly through the wholesale channel with no direct-to-public sales.
Is Decor Flooring a public or private company?
Decor Flooring is a private company. It is classified as unknown and is currently operating.
When was Decor Flooring founded?
Decor Flooring was founded in 2008. It employs 11 to 50 people.
Where is Decor Flooring based?
Decor Flooring is headquartered in Stafford, United States, in the North America region.
How does Decor Flooring make money?
One revenue line is on record: flooring Products Wholesale.
Who are Decor Flooring's main competitors?
Broad incumbents on record are Tarkett, Mannington Mills, Mohawk Industries, Floor & Decor Holdings and Shaw Industries. Direct peers are ProSource Wholesale, LL Flooring (formerly Lumber Liquidators) and Kraus Flooring. Cali Floors is listed as an emerging player. Builder's Surplus is listed as a regional player.
Does Decor Flooring have an API?
No public API is recorded for Decor Flooring.
What industry is Decor Flooring in?
Decor Flooring's product category is Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 44418 and its SIC code is 5020.