ProSource Wholesale
ProSource Wholesale is a US-based, privately held wholesale distributor of flooring, cabinets, countertops, kitchen, bath, and installation products, selling exclusively through a national network of independently owned showrooms to trade professionals and homeowners at wholesale prices.
- Company typePrivate
- Founded1991
- HeadquartersSt Louis, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProSource Wholesale does
ProSource Wholesale is a US-based wholesale distributor of home remodeling products, founded in 1991 and headquartered in St. Louis, MO. The company sells flooring (carpet, carpet tile, hardwood, laminate, tile, vinyl), cabinets, cabinet hardware, countertops, kitchen and bath products, and installation materials at wholesale prices to two customer segments: trade professionals (contractors, interior designers, installers, remodelers) and homeowners. Distribution is exclusively through a national network of independently owned and operated showrooms, with the company also facilitating a trade-pro referral network that delivers free job leads to member installers and designers. Headcount is in the 1,001-5,000 range, spanning corporate functions and showroom operations.
The product portfolio is curated from premium manufacturers including Daltile, Shaw, Mohawk, Mannington, MasterBrand Cabinets (Decora, Schrock, Diamond, Kemper), Cambria, Top Knobs, Atlas Homewares, Stanton, Medallion, Yorktowne, and Omega, with the SKU base running into tens of thousands across categories. The supporting technology stack is light: a myProSource online account platform, a website that lists products but does not transact online (pricing is quote-based and revealed in showroom), and a third-party Roomvo room visualizer embedded via JavaScript. Content and brand-building assets include The ProSource Podcast, an annual Possibilities catalog, eBooks and lookbooks, and an active presence across LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube.
The business model is one-time wholesale product sales to registered members; pricing is not publicly disclosed and is handled through showroom account managers. The go-to-market is sales-led via showrooms and account management rather than e-commerce, and the company is privately held with no disclosed institutional investors, parent company, or M&A activity. Revenue, funding history, and detailed management team information are not disclosed in the source material.
ProSource Wholesale firmographics
Firmographics- Name
- ProSource Wholesale
- Legal name
- ProSource Wholesale
- Website
- https://prosourcewholesale.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ProSource Wholesale is a US-based, privately held wholesale distributor of flooring, cabinets, countertops, kitchen, bath, and installation products, selling exclusively through a national network of independently owned showrooms to trade professionals and homeowners at wholesale prices.
- Ownership category
- akta.pro rank
ProSource Wholesale industry classification
Industry- Product category
- Home Remodeling Products Wholesale Distribution
- NAICS
- Furniture and Home Furnishing Merchant Wholesalers (4232)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)
Keywords
Where ProSource Wholesale is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProSource Wholesale business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Wholesale Product Sales: ProSource generates revenue through one-time transaction sales of home remodeling products including flooring (carpet, hardwood, laminate, tile, vinyl), cabinets, countertops, bathroom products, and installation materials. Products are sold at wholesale prices exclusively to members (trade professionals and homeowners who create accounts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for members |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ProSource Wholesale product offering
Product offeringCore offering
ProSource Wholesale distributes home remodeling products at wholesale prices to members (trade professionals and homeowners) through a nationwide network of independently owned showrooms. Its catalog spans flooring, cabinets, cabinet hardware, countertops, kitchen and bath fixtures, and installation materials from major national brands. Customers access pricing by creating a free account and visiting a local showroom for selection, design assistance, and order placement.
Product overview
ProSource Wholesale is a wholesale home remodeling products distributor operating as independently owned showrooms, serving both homeowners and trade professionals (contractors, interior designers, remodelers). The company offers a unified platform for home remodeling needs rather than a single software product. Its product portfolio centers on six core categories: Flooring (carpet, carpet tile, hardwood, laminate, tile, and vinyl with over 3,300 products from brands like Daltile, Shaw, Mohawk, Mannington), Cabinets (kitchen cabinets in 5-piece, arch, cathedral, inset, raised, slab, and square styles with over 2,600 products from Yorktowne, Medallion, Decora, Kemper, Schrock, Diamond), Cabinet Hardware (pulls, knobs, handles from Top Knobs, Richelieu, Atlas with 8,000+ products), Countertops (quartz, granite from Cambria, HanStone with 216 products), Bath Products (faucets, showers, vanities, bathtubs, mirrors from Fleurco, Delta, James Martin with 3,400+ products), and Installation Materials (adhesives, grout, underlayment from Schluter Systems, Mapei with 2,000+ products). Supporting digital tools include a Room Visualizer powered by Roomvo and content resources like the ProSource Podcast, Possibilities Catalog, and eBooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Wholesale flooring assortment including carpet, carpet tile, hardwood, laminate, tile, and vinyl from brands such as Daltile, Shaw, Mohawk, and Mannington, sold to trade professionals and homeowners through ProSource showrooms.
- Cabinets Kitchen cabinets from manufacturers such as Yorktowne, Medallion, Decora, Kemper, Schrock, Diamond, KitchenCraft, and Omega, offered in multiple door styles (5-piece, arch, cathedral, inset, raised, slab, square) and available at wholesale prices to members.
- Cabinet Hardware Cabinet pulls, knobs, handles, bases, hooks, and latches from brands such as Top Knobs, Richelieu, and Atlas, supplied wholesale to trade professionals and homeowners.
- Countertops Kitchen and bathroom countertops in quartz, granite, and blended raw materials from brands including Cambria, HanStone, Silestone, Dekton, and Select, available as slabs.
- Bath Products Bathroom faucets, showers, vanities, bathtubs, mirrors, and medicine cabinets from brands such as Fleurco, Delta, James Martin, Moen, Hansgrohe, and Nantucket, distributed wholesale.
- Kitchen Products Kitchen faucets and sinks from Delta, Moen, Hansgrohe, Nantucket, and Fabricator Stone Group, offered at wholesale to trade pros and homeowners.
- Installation Materials Installation supplies including adhesives, sealants, caulk, floor prep, underlayment, grout, trims, moldings, transitions, and tools from brands such as Daltile, Shaw, Mapei, Schluter Systems, and Custom Building Products.
Companies that use ProSource Wholesale
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ProSource Wholesale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ProSource Wholesale partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DaltilecoreDaltile is a featured brand partner on ProSource Wholesale. ProSource highlights Daltile's 'Made in the USA' story and features the brand in podcast episodes and articles. Daltile Vice President of Sales Patrick Warren appeared on The ProSource Podcast discussing domestic manufacturing, innovations, and trends in tile and home design.
- MasterBrand Cabinets (Decora, Schrock, Diamond, Kemper)coreMasterBrand Cabinets brands including Decora, Schrock, Diamond, and Kemper are featured cabinet suppliers through ProSource. The partnership includes podcast episodes with MasterBrand executives discussing product lines, training innovations, and upcoming launches.
- Atlas Homewares and Top KnobscoreAtlas Homewares and Top Knobs are featured hardware brands on ProSource. The partnership includes podcast episodes exploring hardware design trends, quiet luxury trends, and innovative collections for 2026.
- Masland & Fabrica (The Dixie Group)coreMasland and Fabrica luxury carpet brands are featured on ProSource Wholesale. Podcast episodes feature Dixie Group executives discussing luxury carpet trends and product innovations.
- StantoncoreStanton is a featured hard surface flooring brand on ProSource. Podcast episodes feature Stanton executives discussing market trends, hard surface flooring innovations, and challenges faced by trade professionals.
- Medallion & Yorktowne CabinetscoreMedallion and Yorktowne are featured cabinet brands on ProSource. Podcast episodes discuss cabinet color perception, kitchen design, and the 'Pursuit of Excellence' initiative.
- ProPath LLCminorProPath LLC is featured on The ProSource Podcast Episode 36 discussing commercial design, workspace functionality, and strategic planning for commercial spaces.
- Omega CabinetrycoreOmega Cabinetry is a featured cabinet brand on ProSource Wholesale. Featured in the 'Behind the Brand' article series highlighting cabinet craftsmanship and design.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ProSource Wholesale competitors and assessment
Company assessmentDirect peers
- The Tile Shop: Specialty retailer of tile, flooring, and setting materials with showroom-based model. Comparable in showroom-driven consumer and pro experience, though narrower in category breadth than ProSource.
- MSI (M S International): Wholesale distributor and manufacturer of flooring, countertops, wall tile, and hardscapes with nationwide showroom presence. Direct peer: same wholesale model serving fabricators, contractors, and homeowners with overlapping categories (tile, quartz, LVT).
- Floor & Decor Holdings: Public specialty retailer of hard surface flooring and accessories with a pro-focused offering. Closest direct peer: both operate dedicated showroom-style stores targeting trade pros and homeowners across the US, with overlapping brand assortments (Daltile, Mohawk, Shaw).
Emerging players
- Wayfair Professional: B2B arm of Wayfair serving commercial and trade accounts across home categories including furniture, fixtures, and finishes. Represents the digitally-native pro channel that could pressure traditional showroom-based wholesale models.
Broad incumbents
- Ferguson Enterprises: Large plumbing, HVAC, and waterworks distributor with national branch network. Adjacent incumbent that overlaps in bath and kitchen categories and demonstrates the wholesale-distribution scale benchmark ProSource aspires to in adjacent verticals.
- Home Depot Pro: The pro-focused arm of The Home Depot offering dedicated account managers, credit, bulk pricing, and direct competitor for trade pro share. Overlaps with ProSource across flooring, cabinets, and installation materials at much larger scale.
- SRS Distribution: National building products distributor (acquired by Home Depot) serving roofing, siding, and interior products. Comparable in private wholesale-distribution scale and growth trajectory through acquisition.
- Lowe's for Pros: Pro-focused division of Lowe's offering volume pricing, project financing, and dedicated pro desks. Directly competes with ProSource for trade professional remodel business across all core categories.
Others
- TopBuild: Installation-focused national distributor of insulation and building products. Adjacent distributor serving the same contractor/trade pro base ProSource relies on, useful as a comparable for distribution-economics benchmarking.
- Cambria Company Store: Direct-to-consumer and trade countertop fabricator/seller. Partner-supplier relationship with ProSource makes it an ecosystem peer; competitor to ProSource's multi-brand countertop showroom offering as a single-brand alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ProSource Wholesale social profiles
Digital presenceProSource Wholesale financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProSource Wholesale leadership team
Management profileNumber of profiles
Profiles1 record
ProSource Wholesale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProSource Wholesale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProSource Wholesale
What does ProSource Wholesale do?
ProSource Wholesale distributes home remodeling products at wholesale prices to members (trade professionals and homeowners) through a nationwide network of independently owned showrooms. Its catalog spans flooring, cabinets, cabinet hardware, countertops, kitchen and bath fixtures, and installation materials from major national brands. Customers access pricing by creating a free account and visiting a local showroom for selection, design assistance, and order placement.
Is ProSource Wholesale a public or private company?
ProSource Wholesale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProSource Wholesale founded?
ProSource Wholesale was founded in 1991. It employs 1,001 to 5,000 people.
Where is ProSource Wholesale based?
ProSource Wholesale is headquartered in St Louis, United States, in the North America region.
How does ProSource Wholesale make money?
One revenue line is on record: wholesale Product Sales.
Who are ProSource Wholesale's main competitors?
Direct peers on record are The Tile Shop, MSI (M S International) and Floor & Decor Holdings. Wayfair Professional is listed as an emerging player. Broad incumbents are Ferguson Enterprises, Home Depot Pro, SRS Distribution and Lowe's for Pros. Others are TopBuild and Cambria Company Store.
Does ProSource Wholesale have an API?
No public API is recorded for ProSource Wholesale.
What industry is ProSource Wholesale in?
ProSource Wholesale's product category is Home Remodeling Products Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution. Its NAICS code is 4232 and its SIC code is 5020.